市场调查报告书
商品编码
1382483
事件管理软体市场规模 - 按组件、部署模式、企业规模、应用程式和全球预测,2023 年 - 2032 年Event Management Software Market Size - By Component, Deployment Mode, Enterprise size, Application & Global Forecast, 2023 - 2032 |
在全球行动应用程式整合度不断提高的推动下,2023 年至 2032 年,活动管理软体市场规模预计将以超过 12.5% 的CAGR成长。随着一些组织者专注于增强与会者体验和参与度,活动管理软体(EMS) 中的行动应用程式整合正在蓬勃发展,以提供无缝通讯、个人化日程安排和互动功能,以促进参与者互动和满意度。
为了满足对便利性和可访问性日益增长的需求,以行动为中心的解决方案的转变也为市场参与者提供了潜在的成长机会。例如,2023 年11 月,Eventsforce 在Simpleview 的支援下推出了Eventsforce,这是一款可扩展的活动行动应用解决方案,利用改进的技术堆迭来帮助宣传、互动和吸引活动参与者,从而推动活动规划的成功。
事件管理软体产业分为元件、部署模式、企业规模、应用程式和区域。
就组成部分而言,由于高效活动策划(包括组织的实施、培训和支援)的优先顺序不断提高,预计服务领域的市场规模将在 2023 年至 2032 年间获得显着的成长。服务提供者提供客製化解决方案,以满足不同的组织需求,确保无缝软体整合并最大限度地提高使用者熟练程度。高度重视卓越的服务交付,以提高事件管理软体的整体价值主张,从而提高客户满意度和忠诚度,这将推动该细分市场的成长。
2023 年至 2032 年间,EPS 产业规模预计将见证企业应用领域的高需求。企业越来越依赖活动管理软体来简化和增强其活动规划流程,从会议到员工培训课程。此外,企业活动管理效率的提高以及对数据驱动洞察力的需求,大大促进了 EMS 在企业部门的采用。对管理註册、物流和参与者参与的集中式工具的需求不断增长,也将有助于市场扩张。
从区域格局来看,由于中国、印度和日本等国家经济的活跃,亚太地区活动管理软体产业将在 2023 年至 2032 年期间呈现强劲成长。蓬勃发展的 MICE(会议、奖励旅游、大会、展览)行业以及数位活动的兴起正在加速 EMS 在该地区的普及。例如,2023 年 5 月,会议、活动和酒店技术公司 Cvent 推出了 AI 写作助手,这是其创新工具,部署了生成式 AI,以简化内容创建过程。
Event Management Software Market size is poised to expand at over 12.5% CAGR from 2023-2032, propelled by the rising integration of mobile apps worldwide. With several organizers focusing on enhancing attendee experiences and engagement, mobile app integration within event management software (EMS) is surging for offering seamless communication, personalized schedules, and interactive features for fostering participant interaction and satisfaction.
The shift towards mobile-centric solutions to cater to the increasing demand for convenience and accessibility is also providing potential growth opportunities to the market players. For instance, in November 2023, Eventsforce, powered by Simpleview, launched Eventsforce, a scalable event mobile app solution leveraging improved technology stack to help promote, interact, and engage event attendees for driving the event planning success.
The event management software industry is segmented into component, deployment mode, enterprise size, application, and region.
In terms of component, the market size from the services segment is anticipated to gain significant prominence between 2023 and 2032 driven by the rising prioritization of efficient event planning, including implementation, training, and support by organizations. Service providers offer customized solutions to meet the diverse organizational needs for ensuring seamless software integration and maximizing user proficiency. The strong emphasis on exceptional service delivery for enhancing the overall value proposition of event management software for customer satisfaction and loyalty will push the segment growth.
EPS industry size is poised to witness high demand from the corporate application segment between 2023 and 2032. Corporations increasingly rely on event management software to streamline and enhance their event planning processes, ranging from conferences to employee training sessions. Furthermore, the efficiency gains in corporate event management along with the need for data-driven insights is contributing significantly to the adoption of EMS in the corporate sector. The burgeoning demand for centralized tools to manage registrations, logistics, and participant engagement will also contribute to the market expansion.
Based on regional landscape, the Asia Pacific event management software industry is set to exhibit a robust growth rate from 2023-2032 attributed to the dynamic economies of countries, such as China, India, and Japan. The presence of flourishing MICE (Meetings, Incentives, Conferences, Exhibitions) sector coupled with the rise of digital events is accelerating the uptake of EMS across the region. For instance, in May 2023, meetings, events, and hospitality technology firm Cvent launched AI Writing Assistant, its innovative tool deployed with generative AI to streamline the content creation process.