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市场调查报告书
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1425027

活动管理软体市场 – 2024 年至 2029 年预测

Event Management software Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

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简介目录

活动管理软体市场预计在预测期内复合年增长率为 10.08%。

赛事管理软体是一个平台，可协助协调赛事的所有任务和活动，从小型马拉松到奥运等大型赛事。活动管理节目市场竞争非常激烈，有多个全球和本地参与者。数位平台（例如社交媒体平台）的使用不断增加，有助于更好地宣传活动，以及从活动中获取可行的业务见解的需求不断增长，推动了市场的发展。这就是我正在做的事情。该软体平台提供自动入场管理、门票销售、活动策划和推广等功能。

介绍

活动管理软体市场是一个涉及活动策划、活动行销、场地/门票行销、分析/报告等各种类型软体的市场。该市场由多个全球和区域参与者组成。该市场的推动因素是社交媒体平台等数位平台应用的增加，这些平台有助于更好地宣传活动，以及从活动中获取可行的业务洞察的需求不断增长。由于对虚拟活动的需求不断增长以及需要从活动中获得可操作的业务见解，活动管理软体市场预计在未来几年将显着增长。市场以软体为主，有许多事件管理软体可供选择。

促进因素

  • 更多地使用数位平台：社交媒体等数位平台的更多使用正在提高活动推广的有效性。这推动了对事件管理软体的需求，该软体可以帮助行销人员利用即时资料从事件中挖掘可操作的业务见解。
  • 对可操作的业务洞察力的需求不断增长：从事件中获得可操作的业务洞察力的需求也促进了事件管理软体市场的成长。该软体可以帮助组织利用事件洞察来推动组织发展。
  • 对活动策划和协调的需求不断增加：
  • 更多地采用云端基础的解决方案：云端基础的解决方案具有多种优势，包括扩充性、弹性和成本效益，使它们成为整体有吸引力的选择，特别是对于活动管理者而言。除此之外，还可以满足协作、品管、行动性和永续性等要求。

主要企业提供的产品

  • Cvent 是云端基础的活动管理和场地采购平台，可协助世界各地的客户规划、执行和衡量他们的活动。它提供了一个灵活且可自订的平台，用于活动註册、活动行销、场地签到、胸卡列印、参与者管理、会议管理、报告等，甚至可以处理最复杂的活动。
  • Active Networks 是一家活动管理软体公司，为活动组织者提供一套解决方案，帮助他们从头到尾管理活动。该公司的软体包括活动註册、活动行销和活动管理功能。
  • Eventbrite 是为活动组织者提供的一站式服务，提供活动註册、票务和行销平台。它提供了一个易于导航和易于使用的平台，具有参与者管理、会话管理和报告等功能。我们还提供行动应用程序，允许活动参与者访问活动资讯并与其他参与者互动。

活动管理软体市场活动规划领域的显着成长：

由于对高效活动策划和执行、降低成本以及开拓更全面和整合解决方案的需求不断增长，活动管理软体市场的活动策划部分正在快速增长。活动管理软体提供了广泛的工具和功能，使活动策划者能够管理活动策划的各个方面，从场地选择到参与者管理。这使得活动策划者能够更轻鬆、有效率地业务，同时也降低了成本。

北美地区预计将在活动管理软体市场中占据主要份额：

由于活动管理软体的广泛采用、主要参与者的存在以及先进的基础设施，北美地区预计将在活动管理软体市场中占据主要份额。扩大领导组织、远距、电影节庆和其他敏感场合的游戏机会管理节目接待范围。大型参与者的存在以及该地区的小规模努力和新进入者的现实是支持市场开拓的一些关键变数。该地区与最先进的基础设施高度相关，这有助于场合管理程式设计商家为其客户提供品质管理。北美拥有 Cvent、Aventri、Eventbrite 和 Ungerboeck 等知名市场参与企业，为该地区的市场成长做出了贡献。

主要进展：

  • 2023 年 4 月，Eventdex 宣布与全球场合创新租赁组织 One World Rental 建立新的合作伙伴关係。此次合作将使 Eventdex 能够为客户提供广泛的解决方案，包括程式设计和设备。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 调查资料
  • 调查过程

第三章执行摘要

  • 研究亮点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章事件管理软体市场：依软体划分

  • 介绍
  • 活动企划
  • 活动行销
  • 场地及门票管理
  • 分析和报告
  • 其他的

第六章事件管理软体市场：依公司规模

  • 介绍
  • 大公司
  • 中小企业

第七章事件管理软体市场：依最终使用者分类

  • 介绍
  • 对于企业
  • 政府
  • 教育
  • 媒体和娱乐
  • 其他的

第八章事件管理软体市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第十章 公司简介

  • Cvent Inc.
  • Active Network
  • Aventri Inc.
  • Eventbrite
  • Ungerboeck Software International Inc.
  • Certain Inc.
  • SignUpGenius Inc.
  • EMS Software
  • Event Espresso
简介目录
Product Code: KSI061616115

The event management software market is estimated to grow at a CAGR of 10.08% during the forecast period.

Event management software is a platform that helps coordinate all tasks and activities for events, from small marathons to large-scale events like the Olympics. The market for occasion management programming is highly competitive and includes several global and local players. The market is driven by the increasing use of digital platforms such as social media platforms that help in better advertising of the event and the augmented demand to obtain actionable business insights from events. The software platforms offer features such as automated entry management, ticket selling, and event planning and promotion.

Introduction:

The Event Management Software Market is a market that deals with software that includes various types such as event planning, event marketing, venue & ticket marketing, and analytics & reporting. The market consists of several global and regional players. The market is driven by the rising applications of digital platforms such as social media platforms that help in the better advertisement of the event and the augmented demand to obtain actionable business insights from events. The event management software market is expected to grow significantly in the coming years, driven by the increasing demand for virtual events and the need to capture actionable business insights from events. The market is dominated by the software segment, and there are many event management software options available to choose from.

Drivers:

  • Rising applications of digital platforms: The increasing use of digital platforms such as social media has helped in better advertisement of events. This has led to a higher demand for event management software that can help marketers leverage real-time data to mine actionable business insights from events.
  • Augmented demand for actionable business insights: The need to obtain actionable business insights from events has also contributed to the growth of the event management software market. The software can help organizations drive organizational development by utilizing insights obtained from events.
  • Growing demand for event planning and coordination: The software can help streamline the planning process, making it easier for event organizers to manage all aspects of the event.
  • Larger adoption of cloud-based solutions: Cloud-based solutions offer several benefits such as scalability, flexibility, and cost-effectiveness, making them an attractive option overall for event managers particularly. In addition to this, it also provides larger collaboration, quality control, mobility, and sustainability requirements.

Products offered by key companies:

  • Cvent is a cloud-based event management and venue-sourcing platform that helps customers around the world plan, execute, and measure their events. It offers a flexible and customizable platform that can handle complex events, with features such as event registration, event marketing, onsite check-in, badge printing, attendee management, session management, and reporting.
  • Active Networks is an event management software company that provides a suite of solutions to help event organizers manage their events from start to finish. Their software includes features for event registration, event marketing, and event management.
  • Eventbrite is a one-stop shop for event organizers, providing a platform for event registration, ticketing, and marketing. It offers a user-friendly platform that is easy to navigate and use, with features such as attendee management, session management, and reporting. Eventbrite also has a mobile app that allows attendees to access event information and interact with other attendees.

Prominent growth in the event planning segment within the event management software market:

The event planning segment of the event management software market is growing rapidly due to the increasing demand for efficient event planning and execution, reduced costs, and the development of more comprehensive and integrated solutions. Event management software offers a wide range of tools and capabilities to help event planners manage all aspects of event planning, from selecting the venue to managing attendees. This makes it easier for event planners to be efficient and effective in their work, while also reducing costs.

The North American region is expected to hold a significant share of the event management software market:

The North American region is expected to hold a significant share of the event management software market due to the increasing adoption of event management software, the presence of significant players, and advanced infrastructure in the region. Expanded reception of occasion management programming for games occasions in instructive organizations, long-distance races, film celebrations, and other confidential occasions. The presence of huge players, combined with the reality of little endeavors and new contestants in the locale, is a portion of the significant variables supporting the market development. The district is very much associated with a cutting-edge foundation, which assists Occasion Management Programming merchants with offering quality administrations to their clients. North America is home to several prominent market players, such as Cvent, Aventri, Eventbrite, and Ungerboeck, which are contributing to the growth of the market in the region.

Key developments:

  • In April 2023, Eventdex reported its new cooperation with One World Rental, a worldwide occasion innovation rental organization. This cooperation will empower Eventdex to offer an extensive variety of solutions for its clients, including both programming and equipment.

Segments

By Software

  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Other

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • Corporate
  • Government
  • Education
  • Media and Entertainment
  • Other

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE

  • 5.1. Introduction
  • 5.2. Event Planning
  • 5.3. Event Marketing
  • 5.4. Venue & Ticket Management
  • 5.5. Analytics and Reporting
  • 5.6. Others

6. EVENT MANAGEMENT SOFTWARE MARKET, BY ENTERPRISE SIZE

  • 6.1. Introduction
  • 6.2. Large Enterprises
  • 6.3. Small & Medium Enterprises

7. EVENT MANAGEMENT SOFTWARE MARKET, BY END USER

  • 7.1. Introduction
  • 7.2. Corporate
  • 7.3. Government
  • 7.4. Education
  • 7.5. Media and Entertainment
  • 7.6. Others

8. EVENT MANAGEMENT SOFTWARE MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. The Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. Cvent Inc.
  • 10.2. Active Network
  • 10.3. Aventri Inc.
  • 10.4. Eventbrite
  • 10.5. Ungerboeck Software International Inc.
  • 10.6. Certain Inc.
  • 10.7. SignUpGenius Inc.
  • 10.8. EMS Software
  • 10.9. Event Espresso