市场调查报告书
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1399608
虚拟活动市场规模 - 按服务、按应用、按垂直行业、企业规模和预测 2023 - 2032Virtual Events Market Size - By Services, By Application, By Industry Vertical, Enterprise Size & Forecast 2023 - 2032 |
预计 2023 年至 2032 年,虚拟活动市场规模将以超过 19.5% 的CAGR增长。全球大流行加速了远端工作和数位通讯的广泛采用,正在推动对虚拟活动的需求,因为它们提供了经济高效、易于存取的服务以及可扩展的解决方案,用于与世界各地的受众建立联繫。扩增实境 (AR) 和虚拟实境 (VR) 等技术进步的涌入正在为增强客户参与度和沈浸感让路。例如,2022 年 10 月,Zoom Communications 推出了 Zoom Events,这是一个综合平台,旨在专门为印度用户打造身临其境、引人入胜的虚拟体验。
此外,环境永续性的提高、差旅成本的降低以及举办多样化活动的能力将增加对虚拟活动的需求。不断发展的数位通讯格局正在推动活动技术和平台的不断创新。即使面对面的聚会恢復,对混合和虚拟活动形式的日益青睐也将推动市场成长。
虚拟活动市场分为服务、应用程式、企业规模、垂直行业和地区。
以服务为基础,由于对无缝和互动式虚拟体验的需求不断增加,预计到 2032 年,通讯领域的行业价值将以复合CAGR大幅增长。先进的通讯服务有助于增强参与度、连接性和整体用户体验,进一步促进各行业出于不同目的越来越多地采用虚拟活动。
预计从 2023 年到 2032 年,会议应用领域的虚拟活动产业份额将创下显着的复合CAGR。这种成长可归因于全球远距工作趋势的兴起以及对高效和包容性会议解决方案的迫切需求。虚拟活动还提供经济高效、易于访问且灵活的选择,以吸引寻求主办会议的组织,同时无缝连接来自不同地点的参与者。
从地区来看,由于高速网路的广泛普及以及远端协作的不断转变,亚太地区的虚拟活动市场预计将在 2023 年至 2032 年间快速扩张。此外,数位化的推动正在导致该地区互联网普及率的提高和数位基础设施的改善。智慧型手机和其他数位设备的广泛使用使人们更容易参与虚拟活动也将促进区域产业的成长。
Virtual events market size is projected to expand at more than 19.5% CAGR from 2023 to 2032. The widespread adoption of remote work and digital communication, accelerated by the global pandemic, is fueling the demand for virtual events as they offer cost-effective, accessible, and scalable solutions for connecting with audiences worldwide. The influx of technological advancements, such as augmented reality (AR) and virtual reality (VR) is making way for enhanced customer engagement and immersion. For instance, in October 2022, Zoom Communications launched Zoom Events, a comprehensive platform designed to create immersive and engaging virtual experiences specifically for users in India.
Additionally, the rising environmental sustainability aspects, reduced travel costs, and the ability to host diverse events will escalate the demand for virtual events. The evolving landscape of digital communications is propelling the continuous innovations in event technology and platforms. The growing preference for hybrid and virtual event formats, even as in-person gatherings resume with will also drive the market growth.
The virtual events market is segregated into services, application, enterprise size, industry vertical, and region.
Based on services, the industry value from the communication segment is projected to rise at substantial CAGR through 2032, owing to the increasing demand for seamless and interactive virtual experiences. Advanced communication services help to enhance engagement, connectivity, and overall user experience, further contributing to the rising adoption of virtual events for diverse purposes across various industries.
Virtual events industry share from the conference application segment is projected to record significant CAGR from 2023 to 2032. The growth can be ascribed to the rising global trend of remote work and the pressing need for efficient and inclusive conference solutions. Virtual events also offer cost-effective, accessible, and flexible options for attracting organizations seeking to host conferences while connecting participants from diverse locations seamlessly.
Regionally, the Asia Pacific virtual events market is slated to expand at rapid pace between 2023 and 2032, attributed to the widespread availability of high-speed internet, and the rising shift towards remote collaboration. Moreover, the drive towards digitalization is leading to increasing internet penetration and improved digital infrastructure in the region. The widespread access to smartphones and other digital devices for making it easier for people to participate in virtual events will also add to the regional industry growth.