市场调查报告书
商品编码
1399661
机场快速服务餐厅市场规模,按美食类型(快餐连锁店、饮料、麵包店和糖果、国际美食)、按特许经营类型(品牌连锁店、本地品牌),2023 - 2032 年预测Airport Quick Service Restaurant Market Size, By Cuisine Type (Fast Food Chains, Beverages, Bakery & Confectionery, International Cuisine), By Franchise Type (Branded Chains, Local Brands), Forecast 2023 - 2032 |
在增强整体乘客体验的共同努力的推动下,机场快餐服务餐厅市场规模预计从 2023 年到 2032 年CAGR将超过 3%。全球机场都认识到快餐店 (QSR) 在为旅客提供便利、多样化和高品质餐饮选择方面的重要性。人们对知名快餐品牌的投资不断增加,以优化服务效率并创造诱人的用餐环境。
此外,线上预订和送货服务的不断推出,让时间紧迫的旅客能够有效率地存取各种QSR,以满足现代旅客对快速、无忧服务日益增长的需求,从而加速产业扩张。例如,2023 年 3 月,Uber Eats 优食和坦帕国际机场合作,在 20 多个机场特许经营点为顾客和员工提供预订和免排队选项。
机场快餐业分为菜系类型、特许经营类型和地区类型。
根据菜餚类型,预计到 2032 年,饮料领域的市场份额将显着增长。消费者偏好向更健康和多样化的饮料选择的显着转变正在刺激机场 QSR 供应的扩展,包括特色饮料、冰沙和创新的非酒精饮料。注重健康的旅行者的强烈需求导致人们更加重视健康和独特的风味特征。此外,机场不断增加的资本引入独特和清爽的饮料选择将推动该细分市场的成长。
就特许经营类型而言,本地品牌细分市场的机场快餐店市场预计将在2023 年至2032 年间大幅增长。快餐店非常重视本地口味,以提供与特定口味产生共鸣的多元化且具有文化真实性的菜单目标受众。坚持寻求正宗和区域美食体验的旅客的迫切需求也将推动对当地快餐品牌特许经营权的需求。
由于经济发展、城市化和不断壮大的中产阶级导致航空旅行激增和机场旅客流量增加,亚太地区机场快餐业预计到 2032 年将呈现强劲增长。此外,亚太地区各国政府正在投资广泛的机场基础设施开发,从而建造新的航站楼并扩大容量,进一步为各种快餐店创造机会。举个例子,2023年8月,麦当劳印度公司在孟买贾特拉帕蒂·希瓦吉·马哈拉吉国际机场(CSMIA)开设了全国第一家机场得来速餐厅。
Airport Quick Service Restaurant Market size is projected to expand at over 3% CAGR from 2023-2032, driven by concerted efforts to enhance the overall passenger experience. Airports globally are recognizing the importance of quick service restaurants (QSRs) in providing travelers with convenient, diverse, and high-quality dining options. There have been rising investments in well-known QSR brands for optimizing service efficiency and creating inviting dining environments.
Furthermore, the ongoing introduction of online pre-ordering and delivery services is allowing time-pressed travelers to efficiently access a variety of QSRs to cater to the growing demand of modern travelers for quick and hassle-free services, accelerating the industry expansion. For instance, in March 2023, Uber Eats and Tampa International Airport partnered to provide customers and employees with the option to preorder and skip queues at more than 20 airport concession sites.
The airport quick service restaurant industry is segmented into cuisine type, franchise type, and region.
Based on cuisine type, the market share from the beverages segment is estimated to record notable growth through 2032. The discernible shift in consumer preferences towards healthier and diverse beverage options is spurring the expansion of QSR offerings at airports to include specialty drinks, smoothies, and innovative non-alcoholic beverages. The strong demands of health-conscious travelers is leading to the higher emphasis on wellness and unique flavor profiles. Additionally, the growing capitalization by airports on the introduction of distinctive and refreshing beverage choices will propel the segment growth.
In terms of franchise type, the airport quick service restaurant market from the local brands segment is anticipated to account for substantial growth between 2023 and 2032. QSRs are placing a premium on local tastes to provide a diverse and culturally authentic menu resonating with the specific palates of the target audience. The dire need to adhere to travelers looking for authentic and regional culinary experiences will also drive the demand for franchises of local QSR brands.
Asia Pacific airport quick service restaurant industry is poised to exhibit robust growth through 2032 owing to the surge in air travel and increased passenger traffic at airports due to economic development, urbanization, and an expanding middle class. Furthermore, governments across APAC are investing in extensive airport infrastructure development, leading to new terminals and expanded capacities, further creating opportunities for a diverse range of QSR outlets. To cite an instance, in August 2023, McDonald's India opened the country's first Airport Drive-Thru restaurant at Mumbai's Chhatrapati Shivaji Maharaj International Airport (CSMIA).