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市场调查报告书
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1643874

全球速食店市场 - 2025-2032

Global Quick Service Restaurant Market - 2025-2032
出版日期: | 出版商: DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2个工作天内

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简介目录

全球快餐店市场将于 2024 年达到 4,501 亿美元，预计到 2032 年将达到 6,352 亿美元，2025-2032 年预测期间复合年增长率为 4.4%。

全球快餐店市场是餐饮服务业中一个充满活力且快速成长的领域，受到不断变化的消费者偏好和对便利性的渴望的推动。随着城市化进程的加速和可支配收入的增加，特别是在印度、巴西和印尼等新兴市场，对快速、实惠的餐饮选择的需求迅速增加。

在这些地区，麦当劳和达美乐等品牌已成功将菜单在地化以迎合当地口味，而赛百味则提供高性价比的套餐来吸引对价格敏感的消费者。速食连锁店向二线和三线城市的扩张凸显了这些地区尚未开发的成长潜力，将新兴市场定位为全球速食扩张的关键驱动力。

快餐业的特点是快节奏的服务、标准化的菜单和实惠的价格，使其成为忙碌消费者的首选。为了进一步利用不断增长的需求，许多快餐品牌正在与 UberEats 和 DoorDash 等第三方配送平台建立策略合作伙伴关係，扩大其在便利性至关重要的城市地区的影响力。此外，对永续发展和创新菜单产品的投资有助于吸引註重健康的消费者。

动力学

对独特和令人愉悦的口味的需求不断增长

疫情大幅改变了消费者的用餐习惯，推动速食业做出调整。传统的用餐模式已经转变，越来越多的顾客选择得来速服务、单一订单和数位互动。例如，根据《QSR》杂誌报道，外送需求激增，销售额从疫情前的 70% 上升到疫情后的 90% 以上。这种转变促使快餐品牌在其产品中优先考虑便利性和速度。

此外，为了满足这些新的消费者需求，快餐店整合了行动应用程式等数位技术，以简化订购并增强客户体验。客户现在希望能够提前订餐以进行取货或送货，并且忠诚度计划和优惠券等应用程式内功能可以为回头客提供额外的激励。送货的便利性变得至关重要，星巴克等品牌仅 2021 年第一季的即时订单就增加了 10%。

随着对得来速、送货和预订服务的日益依赖，快餐店必须创新和优化其运营，以满足消费者不断变化的需求。透过利用技术并提供更大的便利，QSR 不仅可以满足甚至超越客户的期望，确保在日益动态和不可预测的市场中持续成长和成功。

人工智慧和数位转型

在城市化、数位转型和不断变化的消费者生活方式等关键因素的推动下，全球快餐市场正在经历快速成长，特别是在新兴经济体。随着对快速方便的餐饮选择的需求不断增加，快餐品牌正在抓住新的机会来满足消费者不断变化的需求，创造一个充满活力和快速发展的市场。推动这一成长的一个主要趋势是向数位订购和交付平台的转变。

2024 年，Taco Bell、必胜客、肯德基和 Habit Burger Grill 的母公司百胜餐饮集团 (Yum Brands) 将透过人工智慧驱动的策略来优化快餐运营，从而引领潮流。随着越来越多的销售额来自数位管道，百胜集团正在利用技术和自动化来简化流程、增强客户体验并增加收入。这种数位优先的方法不仅提高了营运效率，而且使百胜餐饮能够满足当今精通技术的消费者的需求。

此外，Vox AI 等创新技术正在进一步推动市场扩张。 Vox AI 于 2024 年推出，利用先进的人工智慧和机器学习来改变驾驶体验，提供 35 种语言的对话互动。这项突破性的解决方案有助于减轻员工压力，提高服务速度和客户满意度。 Vox AI 能够将收入潜力提高多达 14 倍，使其成为寻求提高效率、降低成本和提高获利能力的 QSR 企业的重要工具。

健康问题正促使消费者选择更健康的食物

消费者对速食健康风险的认知不断增强，已成为市场的重要限制因素。过度消费速食与肥胖、糖尿病和心血管疾病等健康问题之间的关联已被广泛宣传，促使消费者偏好转向更健康的饮食选择。例如，速食往往含有大量盐、糖、饱和脂肪、反式脂肪、卡路里以及加工过的防腐剂和成分。

大量进行良好的研究已经证明，食用过多这些食物成分会对健康产生负面影响。在短期内，速食会影响血糖和血压，增加炎症，并可能意味着一个人没有摄取足够的必需营养素。从长远来看，富含速食的饮食可能会导致消化、免疫、发炎、心臟健康、肥胖等问题。

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

  • 影响因素
    • 司机
      • 对独特和令人愉悦的口味的需求不断增长
      • 人工智慧和数位转型
    • 限制
      • 健康问题正促使消费者转向更健康的食品
    • 机会
    • 影响分析

第 5 章：产业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析
  • DMI 意见

第 6 章：依食物类型

  • 糖果
    • 巧克力
    • 糖果
    • 棒棒糖
    • 其他的
  • 烘焙产品
    • 三明治
    • 蛋糕和糕点
    • 麵包和麵包卷
    • 饼干
    • 其他的
  • 冰淇淋和冷冻甜点
    • 圣代
    • 冰淇淋蛋糕
    • 冷冻优格
    • 其他的
  • 饮料
    • 碳酸饮料
    • 冰沙和奶昔
    • 咖啡
    • 其他的
  • 点心
    • 薯条和薯条
    • 玉米片和玉米饼
    • 爆米花鸡
    • 其他的
  • 餐点
    • 汉堡
    • 披萨
    • 裹布
    • 其他的
  • 其他的

第 7 章：按服务类型

  • 堂食
  • 外卖
  • 免下车服务
  • 线上交付
  • 其他的

第 8 章：按配销通路

  • 加盟店
  • 独立餐厅
  • 食品配送平台
  • 其他的

第 9 章：按地区

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 亚太其他地区
  • 中东和非洲

第 2 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 3 章：公司简介

  • McDonald's Corporation
    • 公司概况
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Subway IP LLC
  • Yum! Brands Inc
  • The Wendy's Company
  • Tata Starbucks Private Limited
  • Restaurant Brands International Inc
  • Domino's Pizza Inc
  • Westlife Development Ltd
  • Burger King Company LLC
  • Coffee Day Global Limited

第 4 章：附录

简介目录
Product Code: FB5906

Global Quick Service Restaurant Market reached US$ 450.1 billion in 2024 and is expected to reach US$ 635.2 billion by 2032 growing with a CAGR of 4.4% during the forecast period 2025-2032.

The global quick service restaurant market is a dynamic and rapidly growing sector within the foodservice industry, driven by changing consumer preferences and a desire for convenience. As urbanization accelerates and disposable incomes rise, particularly in emerging markets like India, Brazil and Indonesia, the demand for fast, affordable dining options has increasing at a rapid pace.

In these regions, brands such as McDonald's and Domino's have successfully localized their menus to cater to regional tastes, while Subway offers cost-effective meal combos to attract price-sensitive consumers. The expansion of QSR chains into tier-2 and tier-3 cities underscores the untapped growth potential in these areas, positioning emerging markets as key drivers of global QSR expansion.

The QSR sector is characterized by fast-paced service, standardized menus and affordable pricing, making it a go-to choice for busy consumers. To further capitalize on the growing demand, many QSR brands are forming strategic partnerships with third-party delivery platforms like UberEats and DoorDash, expanding their reach in urban areas where convenience is paramount. Additionally, investments in sustainability and innovative menu offerings help attract health-conscious consumers.

Dynamics

Rising Demand for Unique And Indulgent Flavors

The pandemic has dramatically altered consumer dining habits, pushing the quick service restaurant industry to adapt. Traditional dining patterns have shifted, with more customers opting for drive-thru service, single orders and digital interactions. For instance, the demand for food delivery skyrocketed, with sales rising from 70% before the pandemic to over 90% post-pandemic, according to QSR Magazine. This shift has driven QSR brands to prioritize convenience and speed in their offerings.

Additionally, to meet these new consumer demands, QSRs have integrated digital technologies, such as mobile apps, to streamline ordering and enhance the customer experience. Customers now expect the ability to order meals ahead for pick-up or delivery and in-app features like loyalty programs and coupons provide added incentives for repeat business. The convenience of delivery has become essential, with brands like Starbucks seeing a 10% increase in on-the-go orders in the first quarter of 2021 alone.

With an increasing reliance on drive-thru, delivery and pre-ordering services, QSRs must innovate and optimize their operations to meet the evolving needs of consumers. By leveraging technology and offering greater convenience, QSRs can not only meet but exceed customer expectations, ensuring continued growth and success in an increasingly dynamic and unpredictable market.

AI and Digital Transformation

The global quick service restaurant market is experiencing rapid growth, driven by key factors such as urbanization, digital transformation and evolving consumer lifestyles, particularly in emerging economies. As demand for quick and accessible dining options rises, QSR brands are seizing new opportunities to meet the changing needs of consumers, creating a dynamic and fast-evolving market. A major trend propelling this growth is the shift toward digital ordering and delivery platforms.

In 2024, Yum Brands, the parent company of Taco Bell, Pizza Hut, KFC and Habit Burger Grill, is leading the way with its AI-powered strategy to optimize fast-food operations. With a growing portion of its sales coming from digital channels, Yum is leveraging technology and automation to streamline processes, enhance customer experience and drive revenue. This digital-first approach not only boosts operational efficiency but also positions Yum to meet the demands of today's tech-savvy consumers.

In addition, innovative technologies like Vox AI are further fueling market expansion. Launched in 2024, Vox AI uses advanced AI and machine learning to transform the drive-thru experience, offering conversational interactions in 35 languages. This breakthrough solution helps alleviate pressure on staff, improving service speed and customer satisfaction. Vox AI's ability to increase revenue potential by up to 14 times makes it an essential tool for QSR businesses looking to enhance efficiency, reduce costs and boost profitability.

Health Concerns Are Pushing Consumers Toward Healthier Food Choices

Consumers' growing awareness of the health risks associated with fast food has become a significant restraining factor for the market. The link between excessive consumption of fast food and health issues like obesity, diabetes and cardiovascular diseases has been widely publicized, prompting a shift in consumer preferences toward healthier dining options. For instance, fast food tends to be high in salt, sugar, saturated fats, trans fats, calories and processed preservatives and ingredients.

A wealth of well-conducted research has proven the negative health effects of consuming too much of these food components. In the short term, fast food impacts blood sugar and blood pressure, increases inflammation and may mean an individual does not eat enough necessary nutrients. In the long term, a diet rich in fast food could lead to issues with digestion, immunity, inflammation, heart health, obesity and more.

Segment Analysis

The global quick service restaurant market is segmented based on on food type, service type, distribution channel and region.

Shifting Consumer Preferences For More Convenient Food Items

The demand for snack food items in the quick service restaurant sector is showing robust growth, particularly driven by shifting consumer preferences for more convenient, quick and affordable dining options. In 2023, snack foods such as appetizers, chips and lighter, smaller meals were increasingly popular, catering to consumers looking for quick bites that offer flexibility and affordability.

The rising trend of on-the-go eating and smaller portion sizes, especially among busy urban dwellers, has led to an increase in snack item offerings across QSR menus. The demand for snack foods is being boosted by their adaptability to various consumer lifestyles, from morning snacks to post-work meals. Another factor contributing to this surge in snack demand is the price sensitivity observed in many markets.

Given economic challenges and inflationary pressures, consumers are increasingly seeking out budget-friendly meal options. Snack foods, which are often priced lower than full meals, provide a more affordable choice, helping drive their popularity. In US, for example, a shift towards more snack-centric dining has been evident, as snacks represent an economically viable way for consumers to dine out without committing to a full meal.

In October 2024, Burger King India, one of the fastest-growing QSR chains, announced the launch of the innovative BK Chicken Pizza Puff across its South Indian outlets. The BK Chicken Pizza Puff, making it the first QSR brand in India to offer a chicken-based puff snack. The launch of the Chicken Pizza Puff reflects Burger King's commitment to providing a wider variety of menu options for its customers.

Geographical Penetration

Significant Growth in Outdoor Dining Trends in North America

According to US Bureau of Labor Statistics data, the industry is projected to continue growing, with significant increases in food away-from-home consumption. The rise in disposable incomes, particularly in emerging markets, is boosting demand for premium dining experiences, which is further fostering this expansion. food away from home (FAFH) consumption in US.

In 2023, US consumers, businesses and government entities spent US$ 2.57 trillion on food, with US$ 1.5 trillion of that going to FAFH. This was a 7.5% increase from 2022, driven by a 12% increase in food away from home (FAFH) spending. In 2023, the average US consumer spent US$ 4,485 on FAFH, up from US$ 4,004 in 2022. In 2023, FAFH spending made up 58.5% of total food spending, the highest share ever recorded. In 2023, the average US household spent US$ 3,933 on FAFH.

Government data also indicates a growing trend toward healthier eating habits, which is influencing the food services sector. US Department of Agriculture's Economic Research Service highlights the role of food demand elasticities in shaping consumer choices, with consumers increasingly preferring plant-based organic and sustainably sourced foods.

Another factor propelling the market's growth is technological innovations in food delivery and ordering systems, such as app-based food delivery services and online ordering, making dining out more accessible and convenient. In US, for example, the food service industry has benefited from the widespread use of digital technologies, making it easier for consumers to access their preferred meals from the comfort of their homes.

Competitive Landscape

The major global players in the market include McDonald's Corporation, Subway IP LLC, Yum! Brands Inc, The Wendy's Company, Tata Starbucks Private Limited, Restaurant Brands International Inc, Domino's Pizza Inc, Westlife Development Ltd, Burger King Company LLC and Coffee Day Global Limited.

Key Developments

  • In 2024, Vox AI, launched of its advanced AI and machine learning technology designed for seamless restaurant drive-thru orders. An AI breakthrough that is efficient, conversational and speaks 35 languages, Vox AI is the perfect tool for drive-thru and QSR (Quick Service Restaurant) businesses to relieve overworked employees, boost revenue and increase ROI by 14 times.
  • In 2024, Yum Brands, the parent company of Taco Bell, Pizza Hut, KFC and Habit Burger Grill, is pioneering an "AI-powered" future for its fast-food operations.

Why Purchase the Report?

  • To visualize the global quick service restaurant market segmentation based on food type, service type, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of the quick service restaurant market with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global quick service restaurant market report would provide approximately 62 tables, 59 figures and 201 pages.

Target Audience 2025

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Food Type
  • 3.2. Snippet by Service Type
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Demand for Unique And Indulgent Flavors
      • 4.1.1.2. AI and Digital Transformation
    • 4.1.2. Restraints
      • 4.1.2.1. Health Concerns Are Pushing Consumers Toward Healthier Food
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. DMI Opinion

6. By Food Type

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 6.1.2. Market Attractiveness Index, By Food Type
  • 6.2. Confectionery*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 6.2.3. Chocolates
    • 6.2.4. Candies
    • 6.2.5. Lollipops
    • 6.2.6. Others
  • 6.3. Bakery Products
    • 6.3.1. Sandwiches
    • 6.3.2. Cakes and Pastries
    • 6.3.3. Bread and Rolls
    • 6.3.4. Cookies
    • 6.3.5. Others
  • 6.4. Ice Cream & Frozen Desserts
    • 6.4.1. Sundaes
    • 6.4.2. Ice Cream Cakes
    • 6.4.3. Frozen Yogurt
    • 6.4.4. Others
  • 6.5. Beverages
    • 6.5.1. Carbonated Drinks
    • 6.5.2. Smoothies and Milkshakes
    • 6.5.3. Coffee
    • 6.5.4. Others
  • 6.6. Snacks
    • 6.6.1. Fries and Chips
    • 6.6.2. Nachos and Tacos
    • 6.6.3. Popcorn Chicken
    • 6.6.4. Others
  • 6.7. Meals
    • 6.7.1. Burgers
    • 6.7.2. Pizzas
    • 6.7.3. Wraps
    • 6.7.4. Others
  • 6.8. Others

7. By Service Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 7.1.2. Market Attractiveness Index, By Service Type
  • 7.2. Dine-in*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Takeaway
  • 7.4. Drive-through
  • 7.5. Online Delivery
  • 7.6. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Franchise Outlets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Standalone Restaurants
  • 8.4. Food Delivery Platforms
  • 8.5. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.6.1. US
      • 9.2.6.2. Canada
      • 9.2.6.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 1.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.1.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.1.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.1.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 1.1.4.1. Germany
      • 1.1.4.2. UK
      • 1.1.4.3. France
      • 1.1.4.4. Italy
      • 1.1.4.5. Spain
      • 1.1.4.6. Rest of Europe
  • 1.2. South America
    • 1.2.1. Introduction
    • 1.2.2. Key Region-Specific Dynamics
    • 1.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 1.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 1.2.7.1. Brazil
      • 1.2.7.2. Argentina
      • 1.2.7.3. Rest of South America
  • 1.3. Asia-Pacific
    • 1.3.1. Introduction
    • 1.3.2. Key Region-Specific Dynamics
    • 1.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 1.3.6.1. China
      • 1.3.6.2. India
      • 1.3.6.3. Japan
      • 1.3.6.4. Australia
      • 1.3.6.5. Rest of Asia-Pacific
  • 1.4. Middle East and Africa
    • 1.4.1. Introduction
    • 1.4.2. Key Region-Specific Dynamics
    • 1.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type

2. Competitive Landscape

  • 2.1. Competitive Scenario
  • 2.2. Market Positioning/Share Analysis
  • 2.3. Mergers and Acquisitions Analysis

3. Company Profiles

  • 3.1. McDonald's Corporation*
    • 3.1.1. Company Overview
    • 3.1.2. Product Portfolio and Description
    • 3.1.3. Financial Overview
    • 3.1.4. Key Developments
  • 3.2. Subway IP LLC
  • 3.3. Yum! Brands Inc
  • 3.4. The Wendy's Company
  • 3.5. Tata Starbucks Private Limited
  • 3.6. Restaurant Brands International Inc
  • 3.7. Domino's Pizza Inc
  • 3.8. Westlife Development Ltd
  • 3.9. Burger King Company LLC
  • 3.10. Coffee Day Global Limited

LIST NOT EXHAUSTIVE

4. Appendix

  • 4.1. About Us and Services
  • 4.2. Contact Us