快餐店市场规模、份额、成长分析（按餐厅类型、服务类型、菜系、产品、地点和地区）－2025-2032 年产业预测

预计 2023 年全球快餐店市场规模将达到 3,361 亿美元，并从 2024 年的 3,613 亿美元成长到 2032 年的 6,324 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.1%。

由于消费者生活方式的改变、都市化和对便利性的需求不断增加，快餐店 (QSR) 行业正在迅速发展。主要驱动因素包括重视经济实惠的快餐选择的双收入家庭数量的增加，以及精通技术的 Z 世代和千禧世代对行动订餐和即时满足的偏好。这种转变正在改变快餐连锁店设计菜单和使用技术的方式，云端厨房和幽灵厨房的成长就是一个例子，它们可以降低营运成本。此外，数位化正在加速品牌对订单预测、动态定价和忠诚度计画的投资，同时也导致了聚合平台的兴起，使得对物流的重新评估成为必要。随着消费者对环保做法、植物来源选择和透明度的要求越来越高，永续性变得越来越重要，这给 QSR 品牌带来了平衡价格、口味和负责任采购的压力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 影响市场的因素
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 供应链分析
• 定价分析
• 监管格局
• 客户选择标准分析

速食店市场规模（依餐厅类型及复合年增长率）(2025-2032)

• 市场概览
• 独立门市
• 连锁店

速食店市场规模（依服务类型及复合年增长率） (2025-2032)

• 市场概览
• 店内用餐
• 外带
• 送货
• 得来速

速食店市场规模（依菜系​​划分）及复合年增长率（2025-2032）

• 市场概览
• 美国人
• 中国人
• 义大利语
• 墨西哥
• 日本人
• 土耳其和黎巴嫩
• 其他的

速食店市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 汉堡和三明治
• 披萨和义式麵食
• 饮料和甜点
• 鸡肉和海鲜
• 其他的

速食店市场规模（依地区划分）及复合年增长率（2025-2032）

• 市场概览
• 独立
• 零售中心
• 旅行中心
• 住宿设施
• 休閒设施
• 其他的

速食店市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• McDonald's Corporation
• Starbucks Corporation
• Chick-fil-A, Inc.
• Yum!Brands, Inc.
• Restaurant Brands International
• Domino's Pizza, Inc.
• Wendy's Company
• Subway IP LLC
• Papa John's International, Inc.
• Krispy Kreme, Inc.
• Chipotle Mexican Grill, Inc.
• Coffee Day Enterprises Ltd
• Little Caesars Enterprises, Inc.
• Inspire Brands, Inc.
• Popeyes Louisiana Kitchen, Inc.
• Graviss Foods Private Limited
• Wingstop Inc.
• Panera Bread
• Del Taco Restaurants Inc.
• Jack in The Box Inc.

结论和建议

Global Quick Service Restaurants market size was valued at USD 336.1 Billion in 2023 and is expected to grow from USD 361.3 Billion in 2024 to USD 632.4 Billion by 2032, growing at a CAGR of 7.1% in the forecast period (2025-2032).

The Quick Service Restaurants (QSR) sector is rapidly evolving due to shifts in consumer lifestyles, urbanization, and increasing demand for convenience. Key drivers include the rise of dual-income households valuing affordable, quick meal options and the preferences of tech-savvy Gen Z and millennials for mobile ordering and instant gratification. This shift is reshaping how QSR chains design menus and leverage technology, exemplified by the growth of cloud and ghost kitchens that enable lower-cost operations. Additionally, digitalization accelerates brand investments in order forecasting, dynamic pricing, and loyalty schemes, alongside the rise of aggregator platforms requiring a reevaluation of logistics. Sustainability is increasingly critical, as consumers demand eco-friendly practices, plant-based options, and transparency, placing pressure on QSR brands to balance price, taste, and responsible sourcing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Quick Service Restaurants market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Quick Service Restaurants Market Segments Analysis

Global Quick Service Restaurants market is segmented by restaurant type, service type, cuisine, product, location, and geography. The market is categorized by restaurant type on the basis of independent, and chain. On the basis of service type, the market is categorized by dine-in, takeaway, delivery, and drive-through. The market is categorized by cuisine by American, Chinese, Italian, Mexican, Japanese, Turkish & Lebanese, and others. Based on product, the market is categorized by burgers & sandwiches, pizzas & pastas, drinks & desserts, chicken & seafood, and others. On the basis of location, the market is categorized by standalone, retail centers, travel hubs, lodging facilities, leisure venues, and others. On the basis of geography, the market is categorized by North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Driver of the Global Quick Service Restaurants Market

The global Quick Service Restaurants (QSR) market is significantly benefiting from rising urbanization and the fast-paced lives of consumers, especially among younger generations like Gen Z and millennials. These consumers prioritize speed, affordability, and convenience when dining out, leading to a substantial shift toward quick service models, which are projected to account for nearly half of all foodservice transactions worldwide in 2023. Additionally, the proliferation of 24/7 operations, drive-through services, and value meal options has intensified demand, particularly in developing nations where disposable incomes are on the rise, creating a favorable environment for QSR growth.

Restraints in the Global Quick Service Restaurants Market

The Global Quick Service Restaurants (QSR) market faces significant challenges due to ongoing labor shortages and high employee turnover, which adversely affect operational stability. In many developed regions, including the United States and parts of Europe, QSRs struggle to retain frontline staff due to inadequate wages, unfavorable working conditions, and limited career advancement opportunities. According to the US Bureau of Labor Statistics, the hospitality sector experienced a quit rate exceeding 5% in 2023. In response, many chains are introducing signing bonuses and educational incentives; however, these initiatives are contributing to increased payroll expenses, thereby straining profit margins and hindering growth strategies.

Market Trends of the Global Quick Service Restaurants Market

In the Global Quick Service Restaurants (QSR) market, a prominent short-term trend is the emphasis on value-oriented menu offerings to attract budget-conscious diners amid sustained inflationary pressures. Major players like McDonald's, Taco Bell, and Wendy's are leveraging this strategy with enticing value meal promotions, such as McDonald's USD 5 value meal and Taco Bell's USD 7 Luxe Box, which have successfully driven consumer traffic and spending. As economic uncertainties persist, affordability is set to remain a cornerstone strategy for the QSR sector well into 2025, shaping product development and marketing campaigns aimed at retaining and expanding their customer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Supply Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Customer Selecting Criteria Analysis

Global Quick Service Restaurants Market Size by Restaurant Type & CAGR (2025-2032)

• Market Overview
• Independent
• Chain

Global Quick Service Restaurants Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Dine-in
• Takeaway
• Delivery
• Drive-through

Global Quick Service Restaurants Market Size by Cuisine & CAGR (2025-2032)

• Market Overview
• American
• Chinese
• Italian
• Mexican
• Japanese
• Turkish & Lebanese
• Others

Global Quick Service Restaurants Market Size by Product & CAGR (2025-2032)

• Market Overview
• Burgers & Sandwiches
• Pizzas & Pastas
• Drinks & Desserts
• Chicken & Seafood
• Others

Global Quick Service Restaurants Market Size by Location & CAGR (2025-2032)

• Market Overview
• Standalone
• Retail Centers
• Travel Hubs
• Lodging Facilities
• Leisure Venues
• Others

Global Quick Service Restaurants Market Size & CAGR (2025-2032)

• North America (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • US
  • Canada
• Europe (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McDonald's Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chick-fil-A, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restaurant Brands International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domino's Pizza, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wendy's Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subway IP LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papa John's International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krispy Kreme, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chipotle Mexican Grill, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coffee Day Enterprises Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Caesars Enterprises, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspire Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popeyes Louisiana Kitchen, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graviss Foods Private Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wingstop Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panera Bread
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Taco Restaurants Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack in The Box Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations