市场调查报告书
商品编码
1402364
行销分析市场 -按应用(社群媒体行销、电子邮件行销、搜寻引擎行销、内容行销)、按部署模型(本地、云端)、按最终用户、预测 2023 - 2032 年Marketing Analytics Market - By Application (Social media marketing, E-mail Marketing, Search Engine Marketing, Content Marketing), By Deployment Model (On-Premises, Cloud), By End User, Forecast 2023 - 2032 |
预计从 2023 年到 2032 年,行销分析市场规模将以超过 19.5% 的CAGR成长。行销策略中对数据驱动决策的日益重视正在推动对分析解决方案的需求。最近,一些公司正在利用先进的分析来优化行销活动、增强客户定位并最大限度地提高投资回报。
此外,数位行销管道的激增和线上消费者互动的激增正在产生大量资料,进一步需要复杂的分析工具。例如,2023 年 5 月,活动分析提供者 Mixpanel 推出了 Marketing Analytics,将其范围从产品团队扩大到为行销人员提供基于活动的分析。人工智慧和机器学习在行销中的日益普及将进一步放大对预测分析和提供个人化客户体验的需求。随着多个组织努力提高行销效果和效率,该行业预计将实现稳定成长。
行销分析产业分为应用程式、部署模型、最终用户和区域。
根据部署模型,预计 2023 年至 2032 年间,本地部署领域的行业份额将以CAGR大幅上升。这种增长可归因于对增强资料安全性和监管合规性的需求不断增长,以及具有部署能力的组织数量不断增加。建立本地基础设施,寻求对其分析解决方案的本地控制。随着本地部署服务于多个行业的策略利益和合规性要求,该细分市场可能会出现扩张。
预计到 2032 年,内容行销应用领域的营销分析市场份额将呈现显着的复合CAGR。这是由于对个性化内容策略的日益重视、对数据驱动的内容优化的需求激增以及内容性能分析的重要性不断上升。最近,行销人员正在利用分析来完善内容策略、提高参与度并最大限度地发挥内容行销工作的影响力。
从地区来看,由于数位化格局不断扩大、数据驱动决策的采用增加以及线上和行动活动的激增,亚太地区行销分析产业预计将在 2023 年至 2032 年间快速扩张。此外,人们对行销分析优势的认识不断提高,加上经济发展,将推动该地区行销策略中对高阶分析解决方案的需求。
Marketing analytics market size is projected to expand at over 19.5% CAGR from 2023 to 2032. The increasing emphasis on data-driven decision-making in marketing strategies is propelling the demand for analytics solutions. Lately, several companies are leveraging advanced analytics to optimize campaigns, enhance customer targeting, and maximize return on investment.
Additionally, the proliferation of digital marketing channels and the surge in online consumer interactions is leading to vast amounts of data, further necessitating sophisticated analytics tools. For instance, in May 2023, event analytic provider Mixpanel introduced Marketing Analytics for broadening its scope from product teams to deliver event-based analytics tailored for marketers. The rising adoption of AI and machine learning in marketing will further amplify the need for predictive analytics and providing personalized customer experiences. With multiple organizations striving for greater marketing effectiveness and efficiency, the industry is expected to record steady growth.
The marketing analytics industry is segregated into application, deployment model, end-user, and region.
Based on deployment model, the industry share from the on-premises segment is projected to rise at substantial CAGR between 2023 and 2032. The growth can be attributed to the growing need for enhanced data security and regulatory compliance coupled with the rising number of organizations with established on-premises infrastructure seeking localized control over their analytics solutions. With on-premises deployment serving the strategic interests and compliance requirements in several industries, the segment is likely to witness expansion.
Marketing analytics market share from the content marketing application segment is estimated to exhibit significant CAGR through 2032. This is due to the increasing emphasis on personalized content strategies, the surging demand for data-driven content optimization, and the rising importance of content performance analysis. Lately, marketers are leveraging analytics to refine content strategies, enhance engagement, and maximize the impact of their content marketing efforts.
Regionally, the Asia Pacific marketing analytics industry is projected to expand at rapid pace between 2023 and 2032, owing to the expanding digital landscape, increased adoption of data-driven decision-making, and the surge in online and mobile activities. In addition, the rising awareness of the benefits of marketing analytics coupled with the economic development will fuel the demand for advanced analytics solutions in marketing strategies across the region.