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市场调查报告书
商品编码
1186548

行销分析的全球市场:现状分析与预测(2022年～2028年)

Marketing Analytics Market: Current Analysis and Forecast (2022-2028)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 152 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球行销分析的市场规模在预测期间内预计将以约14％大幅成长。营销分析软体的日益普及源于企业越来越需要更有效地了解其市场以及了解消费者需求所涉及的复杂性。

本报告提供全球行销分析市场相关调查分析，提供市场规模与预测分析，主要趋势和机会，企业简介等资讯。

目录

第1章 市场简介

第2章 调查手法·前提条件

第3章 市场摘要

第4章 摘要整理

第5章 行销分析市场上COVID-19的影响

第6章 市场考察:各部署

  • 内部部署
  • 云端

第7章 市场考察:各用途

  • 社群媒体行销
  • 电子邮件行销
  • 搜寻引擎行销
  • 内容行销
  • 其他

第8章 市场考察:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他的北美
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他的欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他的亚太地区
  • 其他地区

第9章 行销分析的市场动态

  • 推动市场要素
  • 市场课题
  • 影响的分析

第10章 行销分析市场机会

第11章 行销分析市场趋势

第12章 需求端和供应端的分析

  • 需求端分析
  • 供应端分析

第13章 价值链分析

第14章 竞争模式

  • 竞争情形
    • 波特的五力分析

第15章 企业简介

  • Accenture Plc
  • Adobe Inc
  • Google Inc
  • Funnel
  • IBM Corporation
  • Oracle Corporation
  • RTB Digital Media Corporation
  • SAS Institute Inc
  • Tableau Software LLC
  • Teradata Corporation

第16章 免责声明

简介目录
Product Code: UMME211354

Global Marketing Analytics Market is expected to grow at a significant rate of around 14% during the forecast period. Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business's marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

The growing adoption of marketing analytics software is attributed to the growing need for organizations to penetrate the market more effectively and the complexities involved in understanding consumer demands. Moreover, the use of marketing analytics enables companies to understand the performance of their marketing campaigns better and engage in comparative analysis as to which application offers the highest returns.

Accenture Plc, Adobe Inc, Google Inc, Funnel, IBM Corporation, Oracle Corporation, RTB Digital Media Corporation, SAS Institute Inc, Tableau Software LLC, and Teradata Corporation. are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

 

Insights Presented in the Report:

"Amongst deployment, cloud category to witness robust CAGR during the forecast period"

Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow significantly during the forecast period. Cloud implementation is very cost-effective. Moreover, Several SMEs prefer adopting the cloud deployment model as it enables them to leverage marketing analytics software without making changes to the existing IT infrastructure

"Amongst application, the E-mail marketing to hold a significant share in the market in 2020"

Based on application, the market is segmented into social media marketing, e-mail marketing, search engine marketing, content marketing, and others. During the forecast period, the e-mail marketing segment is expected to grow significantly. This is mainly attributed to various factors such as the wide reach of emails. Moreover, e-mail marketing is ideal for B2B sales as emails are mainly used as a business tool around the world.

"North America to hold a significant share in the market"

In 2020, North America led the marketing analytics market. This is mainly attributed to the growing use of social media use coupled with the increasing internet penetration in countries such as America and Canada. Furthermore, a significant e-commerce ecosystem in the region offers marketers the opportunity to analyze the data generated by e-commerce sales, thus offering insights regarding customer buying preferences, which helps design efficient marketing strategies. Moreover, the growing use of machine learning (ML), natural language processing (NLP), and artificial intelligence (AI) has further enhanced the capabilities of marketing analytics in this region

Reasons to buy this report:

The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

The report presents a quick review of overall industry performance at one glance.

The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.

Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

The study comprehensively covers the market across different segments.

Deep dive regional level analysis of the industry.

Customization Options:

The global marketing analytics market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Marketing Analytics Market
  • 2.2. Research Methodology of the Marketing Analytics Market
  • 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE MARKETING ANALYTICS MARKET

6 MARKET INSIGHTS BY DEPLOYMENT

  • 6.1. On-Premises
  • 6.2. Cloud

7 MARKET INSIGHTS BY APPLICATION

  • 7.1. Social Media Marketing
  • 7.2. E-mail Marketing
  • 7.3. Search Engine Marketing
  • 7.4. Content Marketing
  • 7.5. Others

8 MARKET INSIGHTS BY REGION

  • 8.1. North America
    • 8.1.1. U.S.
    • 8.1.2. Canada
    • 8.1.3. Rest of North America
  • 8.2. Europe
    • 8.2.1. Germany
    • 8.2.2. U.K.
    • 8.2.3. France
    • 8.2.4. Italy
    • 8.2.5. Spain
    • 8.2.6. Rest of Europe
  • 8.3. Asia-Pacific
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. India
    • 8.3.4. Rest of Asia-Pacific
  • 8.4. Rest of World

9 MARKETING ANALYTICS MARKET DYNAMICS

  • 9.1. Market Drivers
  • 9.2. Market Challenges
  • 9.3. Impact Analysis

10 MARKETING ANALYTICS MARKET OPPORTUNITIES

11 MARKETING ANALYTICS MARKET TRENDS

12 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 12.1. Demand Side Analysis
  • 12.2. Supply Side Analysis

13 VALUE CHAIN ANALYSIS

14 COMPETITIVE SCENARIO

  • 14.1. Competitive Landscape
    • 14.1.1. Porters Five Forces Analysis

15 COMPANY PROFILED

  • 15.1. Accenture Plc
  • 15.2. Adobe Inc
  • 15.3. Google Inc
  • 15.4. Funnel
  • 15.5. IBM Corporation
  • 15.6. Oracle Corporation
  • 15.7. RTB Digital Media Corporation,
  • 15.8. SAS Institute Inc
  • 15.9. Tableau Software LLC
  • 15.10. Teradata Corporation

16 DISCLAIMER