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市场调查报告书
商品编码
1402390
拉伸套管和收缩套管标籤市场 - 按聚合物薄膜(PVC、PETG、OPS、PE、其他)、装饰类型(热箔、冷箔)、印刷技术、按应用、2023 - 2032 年预测Stretch Sleeve & Shrink Sleeve Labels Market - By Polymer Film (PVC, PETG, OPS, PE, Others), By Embellishing Type (Hot Foil, Cold Foil), By Printing Technology, By Application, Forecast 2023 - 2032 |
由于各行业对美观和创新包装解决方案的需求不断增长,预计 2023 年至 2032 年间,拉伸套管和收缩套管标籤行业的CAGR将超过 7%。拉伸和收缩套筒标籤提供了一个多功能的画布,可实现生动的图形、高品质的列印和 360 度覆盖,从而提高产品的可见性和消费者的参与度。
此外,对品牌差异化的日益关注也推动了产品的采用。品牌正在利用这些标籤来创建独特的身份,传达品牌价值,并在拥挤的零售货架上脱颖而出。例如,2023 年 6 月,艾利丹尼森推出了 4 种从再生纸浆和替代纤维中提取的标籤纸,专注于高端包装领域,如葡萄酒和烈酒、美食、工艺饮料、美容品和香水。设计的灵活性和适应复杂容器形状的能力使得人们越来越喜欢这些标籤解决方案。
全球拉伸套管和收缩套管标籤产业根据聚合物薄膜、装饰类型、印刷技术、应用和地区进行分类。
在卓越的清晰度和印刷适性的推动下,PVC 领域预计将在预测期内产生可观的收入,从而可以在标籤上显示生动且高品质的图形。 PVC 标籤的多功能性使其非常适合各种形状和尺寸的容器,为製造商提供了为各种产品贴标籤的灵活性。此外,这种聚合物薄膜的耐用性和耐受性有助于标籤承受各种环境条件的能力,确保包装产品有更长的保质期。
由于其对客製化、效率和成本效益的变革性影响,数位印刷领域将在 2023 年至 2032 年间实现可观的成长。与传统印刷方法不同,数位印刷允许按需和可变印刷,使製造商能够创建高度客製化且具有视觉吸引力的标籤,而无需昂贵的印版。此外,数位印刷可加快週转时间,缩短标籤生产的交货时间。
由于零售和电子商务行业的蓬勃发展,预计到 2032 年,亚太地区拉伸套筒和收缩套筒标籤行业规模将大幅扩张,从而导致对具有视觉吸引力和耐用包装解决方案的需求增加。消费者对包装商品的偏好日益增长,特别是在新兴经济体,进一步推动了对这些标籤技术的需求。此外,可支配所得的增加、都市化和生活方式的改变也导致这些商品的消费增加。多元化的製造格局,涵盖製药和个人护理等行业,刺激了对多功能标籤解决方案的需求,刺激了区域行业的成长。
Stretch Sleeve & Shrink Sleeve Label Industry is estimated to register a CAGR of over 7% between 2023 and 2032, owing to the rising demand for aesthetically appealing and innovative packaging solutions across various industries. Stretch and shrink sleeve labels offer a versatile canvas for vibrant graphics, high-quality printing, and 360-degree coverage, enhancing product visibility and consumer engagement.
Additionally, the increasing focus on brand differentiation is propelling the product adoption. Brands are leveraging these labels to create a unique identity, communicate brand values, and stand out on crowded retail shelves. For instance, In June 2023, Avery Dennison launched 4 labeling papers extracted from recycled pulp and alternative fibers focusing at the premium packaging segment, such as wine and spirits, gourmet food, craft beverages, beauty, and fragrances. The flexibility in design and the ability to accommodate complex container shapes contribute to the growing preference for these labeling solutions.
The global stretch sleeve & shrink sleeve labels industry is classified on the basis of polymer film, embellishing type, printing technology, application, and region.
PVC segment is poised to generate notable revenues over the forecast period, driven by exceptional clarity and printability, allowing for vivid and high-quality graphics on labels. The versatility of PVC label makes it well-suited for various container shapes and sizes, providing manufacturers with the flexibility to label a diverse range of products. Additionally, the durability and resistance properties of this polymer film contribute to the labels' ability to withstand various environmental conditions, ensuring a longer shelf life for packaged products.
Digital printing segment will record a decent growth between 2023 and 2032, due to its transformative impact on customization, efficiency, and cost-effectiveness. Unlike traditional printing methods, digital printing allows for on-demand and variable printing, enabling manufacturers to create highly customized and visually appealing labels without the need for expensive printing plates. Additionally, digital printing facilitates quicker turnaround times, reducing lead times for label production.
Asia Pacific stretch sleeve & shrink sleeve label industry size is expected to expand at a significant rate through 2032, attributed to the booming retail and e-commerce sectors, resulting in increased demand for visually appealing and durable packaging solutions. The growing consumer preference for packaged goods, particularly in emerging economies, further propels the demand for these labeling technologies. Additionally, the rising disposable income, urbanization, and changing lifestyles contribute to increased consumption of these goods. The diverse manufacturing landscape, encompassing industries such as pharmaceuticals, and personal care, fuels the demand for versatile labeling solutions, stimulating the regional industry growth.