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市场调查报告书
商品编码
1460148
零售互动式资讯亭市场 - 按组件(硬体、软体、服务)、按技术(基于触控的资讯亭、基于手势的资讯亭、语音启动资讯亭、混合)、按类型和预测,2024 年至 2032 年Retail Interactive Kiosk Market - By Component (Hardware, Software, Services), By Technology (Touch-based Kiosks, Gesture-based Kiosks, Voice-activated Kiosks, Hybrid), By Type & Forecast, 2024 - 2032 |
零售互动资讯亭市场规模预计从 2024 年到 2032 年将以 9% 的CAGR扩大,这主要是由于对自助服务技术的需求不断增长,以增强客户体验并降低营运成本。全通路零售的兴起推动了零售互动终端的采用,客户期望线上和线下通路之间的无缝整合。
触控萤幕、人工智慧和物联网等重大技术发展以及新产品开发使互动式资讯亭变得更加复杂,对零售商更具吸引力。例如,2023 年 5 月,三星电子推出了 KMC-W,这是三星 Kiosk 的更新 Windows 版本,为食品和饮料、零售、旅游和医疗保健等行业提供扩展的软体相容性。
COVID-19 大流行的爆发也加速了对非接触式解决方案的需求,随着企业寻求更安全的方式与客户互动,从而提高了零售互动式资讯亭的渗透率。此外,互动式资讯亭也提供个人化行销、资料收集和分析的机会,增加了其在各个零售领域的采用。
市场分为组件、技术、类型和地区。
根据类型,自动贩卖机领域的零售互动式贩卖机市场预计将在 2024 年至 2032 年间大幅成长,因为它们的便利性、可近性和产品范围的扩大。自动贩卖亭为顾客提供 24/7 全天候供应的各种产品,包括零食、饮料和电子产品,同时满足不断增长的行动消费需求。支付系统和库存管理方面不断涌现的创新进一步提高了自动贩卖机的效率和可靠性,从而增加了其采用率。
印表机领域的零售互动式资讯亭产业将从 2024 年到 2032 年以显着的CAGR扩张。对收据列印、票务和优惠券功能的需求增加正在推动互动式资讯亭中采用先进印表机。高速和高解析度列印功能的整合提高了自助服务终端操作的整体效率和效果。这有助于满足零售商不断变化的需求,以增强各种零售环境中的客户体验。
从地区来看,由于城市化的快速发展、可支配收入水准的提高以及零售业对技术的日益采用,到 2032 年,亚太地区零售互动资讯亭市场规模将成长 10% 以上。对自助服务解决方案的需求不断增长,加上政府促进数位化和自动化的倡议,正在推动对互动式资讯亭的需求。不断扩大的零售基础设施和蓬勃发展的电子商务产业也增加了整个地区互动资讯亭的部署。
Retail Interactive Kiosk Market size is projected to expand at 9% CAGR from 2024 to 2032, majorly led by the increasing demand for self-service technologies to enhance customer experience and reduce operational costs. The rising trend of omnichannel retailing is fueling the adoption of retail interactive kiosks, with customers expecting seamless integration between online and offline channels.
Significant technology developments, such as touchscreens, AI, and IoT, and new product developments are making interactive kiosks more sophisticated and appealing to retailers. For instance, in May 2023, Samsung Electronics launched KMC-W, an updated Windows version of the Samsung Kiosk for offering expanded software compatibility for industries, such as food and beverage, retail, travel, and healthcare.
The onset of the COVID-19 pandemic also accelerated the need for contactless solutions, boosting the penetration of retail interactive kiosks as businesses seek safer ways to engage with customers. Moreover, interactive kiosks also offer opportunities for personalized marketing, data collection, and analytics, adding to their adoption across various retail sectors.
The market is segregated into component, technology, type, and region.
Based on type, the retail interactive kiosk market from the vending kiosks segment is estimated to grow at significant rate between 2024 and 2032, due to their convenience, accessibility, and expanded product offerings. Vending kiosks provide customers with 24/7 access to a variety of products, including snacks, beverages, and electronics while meeting the increasing demand for on-the-go consumption. Rising innovations in payment systems and inventory management are further enhancing the efficiency and reliability of vending kiosks, adding to their adoption.
Retail interactive kiosk industry from the printers segment will expand at notable CAGR from 2024 to 2032. Enhanced demand for receipt printing, ticketing, and couponing functionalities is driving the adoption of advanced printers in interactive kiosks. The integration of high-speed and high-resolution printing capabilities improves the overall efficiency and effectiveness of kiosk operations. This is helping serve the evolving needs of retailers for enhancing the customer experiences in various retail environments.
Regionally, the Asia Pacific retail interactive kiosk market size will witness over 10% gains up to 2032, due to the rapid urbanization, increasing disposable income levels, and the growing adoption of technology in retail sectors. The rising demand for self-service solutions coupled with government initiatives for promoting digitalization and automation is boosting the demand for interactive kiosks. The expanding retail infrastructure and the thriving e-commerce sector is also increasing the deployment of interactive kiosks across the region.