市场调查报告书
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1587681
到 2030 年互动式资讯亭市场预测:按产品、类型、位置、面板尺寸、最终用户和地区进行的全球分析Interactive Kiosk Market Forecasts to 2030 - Global Analysis By Offering, Type, Location, Panel Size, End User and by Geography |
根据 Stratistics MRC 的数据,2024 年全球互动式资讯亭市场规模为 369.5 亿美元,预计在预测期内将以 9.1% 的复合年增长率成长,到 2030 年达到 623 亿美元。
互动式资讯亭是具有专用硬体和软体的自助服务设备,允许用户执行各种任务并获取讯息,而无需人工协助。这些自助终端采用用户友好的介面和触控屏,可实现支付、办理登机手续、票据列印和资讯收集等各种功能。它们还经常整合读卡机、印表机和 QR 扫描器等技术。在零售、饭店、医疗保健和运输等行业,互动式资讯亭被广泛使用,因为它们为客户提供快速、简单的解决方案。
据美国邮政局 (USPS) 称,互动式自助服务亭每年帮助处理超过 1 亿笔交易,并将邮局的排队时间平均减少 30%。这提高了整体客户服务效率,使 USPS 能够以更少的员工为更多的客户提供服务。
人们对自助服务选项越来越感兴趣
自助服务选项越来越受到消费者的欢迎,因为它们提供了更大的便利性并减少了等待时间。企业可以利用互动式资讯亭来简化登记、申请支付和资讯共用等流程,从而有效地满足这项需求。此外,为了提高客户满意度,这种自助服务的转变透过减少对员工支援的需求来降低公司的营运成本。
安装成本高
互动式资讯亭的高安装成本是限制这些系统市场的主要因素之一。互动式资讯亭需要许多复杂的步骤来设计、製造和安装,导致初始成本很高。基于特定功能的客製化会增加这些成本,因为每个资讯亭都需要客製化的硬体和软体。此外,如此高的初始成本可能会阻碍企业,特别是中小企业实施互动式资讯亭,从而减缓市场扩张。
基础建设和智慧城市投资
复杂基础设施发展和智慧城市的全球趋势为互动式资讯亭市场创造了新的重大机会。为了改善公共服务并增加公民参与,政府和城市负责人越来越多地投资于数位解决方案。在这种情况下,在公共区域提供资讯、帮助寻路以及提供政府服务的互动式资讯亭非常有用。此外,随着城市转变为智慧环境,对互动式资讯亭的需求预计将呈指数级增长。
与行动装置的激烈竞争
来自行动技术的激烈竞争是互动式资讯亭市场面临的最大风险之一。随着客户越来越多地选择智慧型手机和平板电脑进行交易和资讯搜寻,资讯亭可能变得不那么重要。资讯亭可能无法与行动应用程式提供的速度和便利性相媲美,特别是对于习惯了行动技术的年轻人来说。此外,客户行为的这种变化也给自助服务终端运营商带来了挑战,他们需要提出新的想法,以在快速变化的数位市场中保持竞争力。
互动式资讯亭终端市场受到 COVID-19 大流行的严重影响,最初由于全球封锁而扰乱了供应链和业务活动。收益下降和需求停滞使许多製造商难以交付和安装产品。然而,随着企业实行社交距离并减少人际互动,这场危机也导致对自助服务亭的需求激增。随着市场随着法规的放鬆而復苏,供应商充分利用了对非接触式解决方案的需求。此外,出于对健康的关注,开拓了温度感测器亭和个人防护装备分配器等创新,进一步推动了市场扩张。
ATM 自助终端机产业预计在预测期内规模最大
互动式资讯亭市场由 ATM 资讯亭细分市场主导。银行、金融服务和保险 (BFSI) 行业对数位银行和自助服务解决方案的日益关注是这一优势的主要原因。随着客户选择更实用、更有效的银行选项,对 ATM 和其他银行服务亭的需求不断增加。这些自助服务终端不仅方便现金提领,还提供多种服务,例如申请支付、帐户管理,甚至生物识别以提高安全性。此外,智慧卡读卡机和RFID系统的功能和使用者体验将透过整合进一步改善。
预计娱乐业在预测期内的复合年增长率最高
在互动式资讯亭市场中,娱乐领域预计将以最高的复合年增长率成长。这种扩张是因为人们越来越渴望在电影院、主题乐园和游乐场等场所获得更好的使用者体验。该行业使用互动式资讯亭实现多种功能,包括售票、引导客户以及提供有关活动和景点的资讯。这些资讯亭采用最尖端科技和用户友好的介面,包括行动整合和客製化服务,使其对客户更具吸引力。此外,随着娱乐场所寻求提高客户参与并简化运营,互动式资讯亭的采用率正在上升,预计该市场将大幅成长。
互动资讯亭市场主要由亚太地区主导。这项优势由多种因素造成,包括庞大且不断增长的人口、快速的都市化以及各行业对最尖端科技解决方案不断增长的需求。从零售和医疗保健到娱乐和运输,广泛的互动式资讯亭应用进一步支持了这一区域主导地位。此外,随着消费者偏好转向公共服务选项,亚太地区作为全球互动式资讯亭市场主要参与者的地位也不断增强,资讯亭的加速采用也强化了这一点。
在预测期内,互动式资讯亭市场预计将以欧洲地区最高的复合年增长率成长。这一增长是由于越来越多地使用自助服务终端来改善用户体验并减少零售、医疗保健和大众交通工具等行业的等待时间。法国和德国等国家处于这项运动的最前沿,在基础设施和技术方面进行了大量投资以支持互动式资讯亭解决方案。此外,越来越注重透过自助服务选项和实施人工智慧和非接触式付款系统等最尖端科技来提高客户参与,也支持了我正在做的这个市场的成长潜力。
According to Stratistics MRC, the Global Interactive Kiosk Market is accounted for $36.95 billion in 2024 and is expected to reach $62.30 billion by 2030 growing at a CAGR of 9.1% during the forecast period. An interactive kiosk is a self-service device with specialized hardware and software that enables users to carry out different tasks or obtain information without the need for assistance from a human. To enable a variety of functions like making payments, checking in, printing tickets, or collecting information, these kiosks are made with user-friendly interfaces and touchscreens. They frequently integrate technologies like card readers, printers, and QR scanners. In industries like retail, hospitality, healthcare, and transportation, interactive kiosks are widely used because they offer clients a quick and easy solution.
According to the U.S. Postal Service (USPS), interactive self-service kiosks have helped process over 100 million transactions annually, reducing queue times in post offices by an average of 30%. This has led to an overall improvement in customer service efficiency, allowing the USPS to serve more customers with fewer staff.
Growing interest in self-service options
Self-service options that improve convenience and cut down on wait times are becoming more and more popular among consumers. Businesses can effectively address this demand by using interactive kiosks to streamline procedures like check-ins, bill payments, and information sharing. Additionally, to increase customer satisfaction, this move toward self-service lowers operating expenses for businesses by reducing the need for employee support.
Expensive installation fees
The high installation costs of interactive kiosks are one of the main factors limiting the market for these systems. Interactive kiosks require a number of intricate steps in their design, production, and installation, which can result in high upfront costs. These expenses are increased by customization based on particular functionalities since customized hardware and software may be needed for every kiosk. Furthermore, this high upfront cost may discourage companies, especially small and medium-sized businesses, from implementing interactive kiosks, which would ultimately slow market expansion.
Investing in infrastructure and smart cities
The development of sophisticated infrastructure and the global trend toward smart cities present the interactive kiosk market with yet another significant opportunity. To improve public services and increase citizen engagement, governments and urban planners are investing more and more in digital solutions. In this situation, interactive kiosks that offer information, help finding your way, and access to government services in public areas can be extremely helpful. Moreover, the need for interactive kiosks is projected to increase dramatically as cities transform into smart environments.
Strong competition from mobile devices
The fierce competition from mobile technologies is one of the biggest risks facing the interactive kiosk market. Kiosks may become less relevant as customers choose smartphones and tablets more and more for transactions and information retrieval. Kiosks may not be able to match the speed and convenience offered by mobile applications, especially for younger audiences used to mobile technology. Additionally, this change in customer behavior presents a problem for kiosk operators, who need to come up with new ideas to stay competitive in the rapidly changing digital market.
The market for interactive kiosks was greatly impacted by the COVID-19 pandemic, which at first caused supply chains and operational activities to be disrupted by worldwide lockdowns. Delivery and installation of products became difficult for many manufacturers as a result of lower revenue and halted demand. But as businesses looked to ensure social distancing and reduce human interaction, this crisis also led to a spike in demand for self-service kiosks. Vendors took advantage of the demand for contactless solutions as the market recovered as restrictions were loosened. Furthermore, health concerns led to the development of innovations like temperature-sensor-equipped kiosks and PPE dispensers, which further fuelled market expansion.
The ATM Kiosks segment is expected to be the largest during the forecast period
The market for interactive kiosks is dominated by the ATM kiosks segment. The growing focus on digital banking and self-service solutions in the banking, financial services, and insurance (BFSI) industry is primarily responsible for this dominance. The demand for ATMs and other banking kiosks has increased as customers choose more practical and effective banking options. In addition to facilitating cash withdrawals, these kiosks provide a number of other services like bill payment, account management, and even biometric authentication for added security. Moreover, the functionality and user experience of smart card readers and RFID systems are further improved by their integration.
The Entertainment segment is expected to have the highest CAGR during the forecast period
In the market for interactive kiosks, the entertainment segment is anticipated to grow at the highest CAGR. This expansion is explained by the growing desire for better user experiences in places like movie theatres, theme parks, and gaming centers. This industry uses interactive kiosks for a number of functions, such as selling tickets, directing customers, and giving them information about events and attractions. These kiosks use of cutting-edge technologies and user-friendly interfaces, like mobile integration and customized services, increases their appeal to customers. Furthermore, this market is anticipated to grow significantly due to the increased deployment of interactive kiosks as entertainment venues seek to increase customer engagement and streamline operations.
The market for interactive kiosks is dominated by the Asia-Pacific region. Numerous factors, such as a sizable and expanding population, fast urbanization, and rising demand for cutting-edge technological solutions across a range of industries, are responsible for this dominance. The region's leading position is further supported by the wide range of interactive kiosk applications it has, from retail and healthcare to entertainment and transportation. Additionally, Asia-Pacific's position as a major player in the global interactive kiosk market has also been strengthened by the acceleration of kiosk adoption in busy locations like malls, airports, and public areas due to consumer preferences shifting toward self-service options.
Over the course of the forecast period, the interactive kiosk market is expected to grow at the highest CAGR in the Europe region. The increasing use of kiosks in a variety of industries, such as retail, healthcare, and public transportation, with the goal of improving user experiences and cutting down on wait times, is what is driving this growth. With large investments in infrastructure and technology to support interactive kiosk solutions, nations like France and Germany are spearheading this movement. Moreover, the potential for growth in this market is further supported by the growing emphasis on enhancing customer engagement through self-service options and the incorporation of cutting-edge technologies like artificial intelligence and contactless payment systems.
Key players in the market
Some of the key players in Interactive Kiosk market include NCR Corporation, Glory Global Solutions Ltd., Advantech Co., Ltd., Olea Kiosks, Inc., Embross Group, Zebra Technologies Corp, Diebold Nixdorf AG, Samsung, Frank Mayer and Associates, Inc., Kiosk Information Systems, Aila Technologies, Inc., Source Technologies and REDYREF.
In October 2024, NCR Corporation has developed two new products: an ATM which dispenses cash on facial recognition and a 'branch-in-a-box' composite hardware system for self-service branch transactions. The facial recognition technology allows customers to withdraw cash from ATMs using their face instead of a card. The system uses a combination of AI and 3D camera technology to verify identities.
In October 2024, Samsung Biologics said it has signed a deal worth $1.24 billion for contract manufacturing from an Asia-based biopharmaceutical firm. The deal will last until the end of 2037, the company said in a regulatory filing. Other details remained undisclosed under a confidentiality agreement.
In December 2023, Glory Global Solutions (International) Ltd, a wholly-owned subsidiary of GLORY Ltd. announces plans to acquire 100% of the issued share capital of Flooid, a leader in cloud-based unified commerce software to the retail industry, from Inflexion Private Equity Partners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.