市场调查报告书
商品编码
1460175
休閒车市场规模 - 按车辆、价格、最终用途和全球预测,2024 年至 2032 年Recreational Vehicle Market Size - By Vehicle, By Price, By End-use & Global Forecast, 2024 - 2032 |
在婴儿潮世代退休趋势的推动下,房车市场规模预计在 2024 年至 2032 年间以超过 4% 的复合CAGR增长。
随着婴儿潮世代进入退休年龄,他们正在寻找新的方法来探索和享受休閒旅行体验。休閒车 (RV) 提供舒适、灵活且经济实惠的出行方式,从而提供理想的解决方案。退休人员喜欢按照自己的步调旅行、探索风景优美的目的地以及与家人和朋友创造持久回忆的自由。对游牧生活方式的渴望,加上移动房屋的便利性,使得房车成为这一人群的有吸引力的选择。例如,2023 年 8 月,国际策略、生态和工程顾问公司 Ricardo 支持 Winnebago 开发和推出北美第一辆全电动、零排放房车,称为 Winnebago eRV2。随着婴儿潮世代开始接受房车旅行作为他们的退休冒险,市场预计将获得动力。
休閒车市场分为车辆、价格、最终用途和地区。
从车辆来看,大篷车细分市场的产业规模预计将在 2024 年至 2032 年期间显着成长。大篷车提供多功能且舒适的旅行体验,对冒险家、家庭和退休人员有吸引力。露营车配有睡眠住宿、小厨房和浴室设施等设施,可在旅途中提供宾至如归的体验。公路旅行、露营和户外探险的成长趋势也推动了对大篷车作为经济实惠且方便的旅行选择的需求。此外,製造商正在利用轻质材料、环保设计和先进设施进行创新,以满足不同消费者的喜好,进一步推动细分市场的扩张。
就最终用途而言,B2B/车队细分市场的房车市场将在2023 年产生可观收入,并将在2032 年之前呈现强劲增长。车队所有者、租赁公司和商业运营商越来越多地投资房车用于租赁、旅游和接待服务。房车为旅客、活动参与者和户外爱好者提供住宿的多功能性,使其成为车队企业有吸引力的资产。此外,豪华露营和体验式旅游的兴起正在推动房车租赁和住宿的需求
从地区来看,由于该地区可支配收入的增加、生活方式的改变以及人们对户外活动的兴趣日益浓厚,亚太地区休閒车行业预计将在 2024 年至 2032 年期间呈现强劲增长。中国、日本、澳洲和纽西兰的房车拥有量和出行量正在激增。此外,政府促进旅游业和公路旅行文化兴起的倡议正在为房车公园和露营地的基础设施开发让路。製造商还推出了针对亚洲消费者喜好量身定制的紧凑型和豪华房车车型,进一步增强了该地区的行业前景。例如,2024年2月,JCBL集团推出了Signature房车,标誌着其进军印度房车业务。
Recreational Vehicle Market size is poised to expand at over 4% CAGR between 2024 and 2032 fueled by the retirement trends of the baby boomer generation.
With baby boomers entering retirement, they are seeking new ways to explore and enjoy leisurely travel experiences. Recreational vehicles (RVs) provide ideal solutions by offering a comfortable, flexible, and affordable means of travel. Retirees appreciate the freedom to travel at their own pace, explore scenic destinations, and create lasting memories with family and friends. The desire for a nomadic lifestyle, coupled with the convenience of a home on wheels makes RVs an attractive choice for this demographic. For instance, in August 2023, Ricardo, an international strategic, ecological, and engineering consulting firm, supported Winnebago to develop and introduce North America's first all-electric, zero-emission RV, known as the Winnebago eRV2. With the baby boomer generation embracing RV travel for their retirement adventures, the market is expected to gain momentum.
The recreational vehicle market is segmented into vehicle, price, end-use, and region.
Based on vehicle, the industry size from the caravan segment is slated to depict a notable growth rate from 2024-2032. Caravans offer a versatile and comfortable travel experience, appealing to adventure seekers, families, and retirees. With features, such as sleeping accommodations, kitchenettes, and bathroom facilities, caravans provide a home-away-from-home experience on the road. The growing trend of road trips, camping, and outdoor exploration is also driving the demand for caravans as an affordable and convenient travel option. Additionally, manufacturers are innovating with lightweight materials, eco-friendly designs, and advanced amenities to cater to diverse consumer preferences, further propelling the segment expansion.
In terms of end-use, the recreational vehicle market from the B2B/fleet segment generated substantial revenue in 2023 and is set to exhibit robust growth through 2032. Fleet owners, rental companies, and commercial operators are increasingly investing in RVs for rental, tourism, and hospitality services. The versatility of RVs for offering accommodations for travelers, event attendees, and outdoor enthusiasts, makes them attractive assets for fleet businesses. Additionally, the rise of glamping and experiential tourism is driving the demand for RV rentals and accommodations
Regionally, the Asia Pacific recreational vehicle industry is set to exhibit robust growth from 2024-2032 due to rising disposable incomes, changing lifestyles, and a growing interest in outdoor activities in the region. China, Japan, Australia, and New Zealand are witnessing a surge in RV ownership and travel. Additionally, government initiatives for promoting tourism and the rise of road trip culture is making way for infrastructure development for RV parks and campgrounds. Manufacturers are also introducing compact and luxury RV models tailored to the preferences of Asian consumers, further augmenting the regional industry outlook. For instance, in February 2024, JCBL Group introduced the Signature Motorhome, marking its foray into the RV business in India.