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市场调查报告书
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1662867

2030 年休閒车市场预测：按车辆类型、燃料类型、价格分布、应用、最终用户和地区进行的全球分析

Recreational Vehicle Market Forecasts to 2030 - Global Analysis By Vehicle Type (Motorhomes, Towable and Other Vehicle Types), Fuel Type, Price Range, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球休閒车市场预计在 2024 年将达到 499 亿美元，预计到 2030 年将达到 715 亿美元，预测期内的复合年增长率为 6.2%。

休閒车（RV）是一种专为旅行、露营或临时居住而设计的机动或可牵引车辆。房车通常配备基本设施，包括睡眠区、烹饪设施和浴室。房车有多种类型，包括露营车、旅行拖车和房车，为您的户外探险提供灵活性。房车可提供如家般温馨的旅程体验，让您舒适地探索目的地，而无需牺牲基本的生活舒适度。房车是度假、公路旅行和全职生活的热门选择。

对户外活动的兴趣日益浓厚

人们对户外活动的兴趣日益浓厚，导致市场规模激增。随着越来越多的人寻求冒险、旅行和亲近大自然，房车提供了兼具舒适性和机动性的理想解决方案。疫情只会加速这一趋势，使房车重新成为社交距离度假和户外探索的焦点。这种变化推动了对休閒车的需求增加，从而导致设计和功能的创新，以适应越来越多的户外运动爱好者。

来自替代旅游选择的竞争

廉价航空公司、铁路和汽车租赁等替代出行方式的竞争为市场带来了挑战。这些替代方案通常提供更大的便利性、可负担性和更短的旅行时间，从而吸引更广泛的消费者。另外，您不需要像房车那样投资维护和储存。因此，潜在的房车买家可能会选择更快捷、更便宜的交通方式，从而减缓该行业的成长。

公路旅行越来越受欢迎

公路旅行日益流行，推动了市场大幅成长。随着越来越多的人喜欢探索不同目的地的自由和冒险，房车已经成为旅途中舒适和灵活的理想解决方案。人们对户外体验的兴趣日益浓厚、保持社交距离的需要以及房车设计的创新等因素导致了需求的激增。这一趋势吸引了所有年龄层的人，提供了独特的旅行体验，并鼓励更长时间和更个性化的假期。

燃油价格波动

燃料价格波动可能会增加房车车主的旅行成本，进而对市场产生负面影响。高油价可能会使长途旅行变得更加昂贵，并阻止消费者购买或使用房车。增加的经济负担也可能使得房车旅行对注重预算的旅客吸引力降低。此外，持续的高油价可能会限制对大型、燃油效率较低的休閒车的整体需求，从而影响工业製造商和租赁公司。

COVID-19 的影响

新冠肺炎疫情为市场带来了多方面的影响。虽然早期的旅行限制和工厂关闭导致生产放缓，但随着人们寻求安全、社交距离的旅行方式，疫情也引发了需求激增。房车已经成为一种流行的度假选择，既方便出行，又具有隔离性。户外探险的转变导致了房车销售和租赁的繁荣，但供应链的挑战和需求的增加造成了库存短缺。

预计预测期内，露营车市场将占据最大的市场占有率。

预计预测期内房车市场将占据最大的市场占有率。有了内建的居住空间、厨房和浴室，旅客无需放弃现代设施即可探索遥远的目的地。人们对公路旅行的需求日益增长，尤其是在疫情之后，这推动了对露营车的需求。房车是长途度假的热门选择，因为它可以满足从家庭到退休人员等广泛消费者的需求，而且尺寸和价格分布各有不同。

预计预测期内汽油部分将以最高的复合年增长率成长。

预计预测期内汽油部分将呈现最高的成长率。与柴油引擎房车相比，汽油引擎房车更轻、更便宜，对注重预算的买家来说很有吸引力。汽油引擎也更易于维护并且燃料更容易获得，特别是对于短途旅行。然而，燃料成本的上涨和对燃油效率的担忧会影响房车车主的营运成本，尤其是在长途旅行中，这导致一些消费者考虑更省油的柴油替代品。

比最大的地区

预计预测期内北美地区将占据最大的市场占有率。房车注重舒适、便利和冒险，满足广泛人群的需求，包括家庭、退休人员和寻求轻鬆度假的年轻旅客。技术、永续性和设计趋势正在改变市场，远距办公趋势进一步推动需求。随着可支配收入的增加和对独特旅行体验的渴望，房车行业持续扩张。

复合年增长率最高的地区

在预测期内，受国内旅游兴趣日益浓厚和可支配收入不断上升的推动，亚太地区预计将呈现最高的复合年增长率。国内旅游的增加，尤其是来自中国、日本和澳洲的旅游，大大促进了房车的需求。此外，随着该地区收入水准的提高，包括房车等休閒车在内的奢侈品支出也趋于增加。

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    • 主要企业的 SWOT 分析（最多 3 家公司）
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    • 根据客户兴趣对主要国家进行市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争性基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二手研究资料资讯来源
    • 先决条件

第三章 市场走势分析

  • 介绍
  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第 4 章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第 5 章 全球休閒车市场（依车型）

  • 介绍
  • 露营者
    • A级房车
    • B 级房车
    • C级房车
  • 可牵引
    • 旅行拖车
    • 第五轮拖车
    • 弹出式预告片
    • 泪滴型拖车
  • 其他的

6. 全球休閒车市场依燃料类型划分

  • 介绍
  • 汽油
  • 柴油引擎
  • 电

第 7 章 全球休閒车市场（以价格分布范围）

  • 介绍
  • 价格低廉
  • 中价位
  • 高价

8. 全球休閒车市场（按应用）

  • 介绍
  • 适合家庭使用
  • 休閒
  • 户外活动
  • 其他的

9. 全球休閒车市场（依最终用户划分）

  • 介绍
  • 个人用户
  • 商业用户
  • 租赁服务
  • 其他的

第 10 章。

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Winnebago Industries, Inc.
  • Thor Industries, Inc.
  • Forest River, Inc.
  • Airstream, Inc.
  • Jayco, Inc.
  • Little Guy Trailers
  • Outdoors RV Manufacturing
  • Forest River RV
  • Highland Ridge RV
  • The Swift Group
  • Gulf Stream Coach, Inc.
  • Pleasure-Way Industries
  • Dutchmen Manufacturing
  • Crossroads RV
  • Atwood Mobile Products
Product Code: SMRC28729

According to Stratistics MRC, the Global Recreational Vehicle Market is accounted for $49.9 billion in 2024 and is expected to reach $71.5 billion by 2030 growing at a CAGR of 6.2% during the forecast period. A Recreational Vehicle (RV) is a motorized or towable vehicle designed for travel, camping, and temporary living. It typically includes essential amenities such as sleeping areas, cooking facilities, and bathroom provisions. RVs come in various types, such as motorhomes, travel trailers, and campervans, offering flexibility for outdoor adventures. They provide a home-like experience while on the road, allowing people to explore destinations comfortably without sacrificing basic living comforts. RVs are popular for vacations, road trips, and full-time living.

Market Dynamics:

Driver:

Increased interest in outdoor activities

The rising interest in outdoor activities has led to a surge in the market. With more people seeking adventure, travel, and a connection to nature, RVs offer the ideal solution, combining comfort with mobility. The pandemic further fueled this trend, as individuals turned to RVs for socially distanced vacations and outdoor exploration. This shift has prompted increased demand for RVs, resulting in innovations in design and features to cater to a growing base of outdoor enthusiasts.

Restraint:

Competition from alternative travel options

Competition from alternative travel options, such as budget airlines, trains, and car rentals, poses a challenge for the market. These alternatives often offer more convenience, affordability, and faster travel times, appealing to a broader range of consumers. Additionally, they don't require the investment in maintenance or storage that RVs do. As a result, potential RV buyers may opt for quicker and less expensive modes of transportation, slowing growth in the industry.

Opportunity:

Growing popularity of road trips

The rising popularity of road trips has driven significant growth in the market. As more people embrace the freedom and adventure of exploring diverse destinations, RVs offer an ideal solution for comfort and flexibility on the road. Factors like increased interest in outdoor experiences, the need for social distancing, and innovations in RV design have contributed to the surge in demand. This trend appeals to all ages, offering a unique travel experience and promoting longer, more personalized vacations.

Threat:

Fluctuating fuel prices

Fluctuating fuel prices can negatively impact the market by increasing travel costs for RV owners. Higher fuel prices make long road trips more expensive, potentially deterring consumers from purchasing or using RVs as frequently. This added financial strain could also reduce the appeal of RV travel for budget-conscious travelers. Furthermore, prolonged periods of high fuel prices might limit the overall demand for larger, less fuel-efficient RVs, affecting manufacturers and rental companies within the industry.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the market. While initial disruptions caused by travel restrictions and factory shutdowns slowed production, the pandemic also sparked a surge in demand as people sought safe, socially distanced travel options. RVs became a popular choice for vacations, offering both mobility and isolation. This shift towards outdoor adventures led to a boom in RV sales and rentals, though supply chain challenges and rising demand created inventory shortages.

The motorhomes segment is expected to be the largest market share during the forecast period

The motorhomes segment is expected to account for the largest market share during the forecast period. With built-in living spaces, kitchens, and bathrooms, they allow travelers to explore distant destinations without sacrificing modern amenities. The increasing desire for road trips, especially post-pandemic, has driven demand for motorhomes. They cater to a wide range of consumers, from families to retirees, and are available in various sizes and price points, making them a popular choice for extended vacations.

The gasoline segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the gasoline segment is predicted to witness the highest growth rate. These RVs are typically lighter and less expensive than their diesel counterparts, making them attractive to budget-conscious buyers. Gasoline engines also offer easier maintenance and availability of fuel, especially for shorter trips. However, rising fuel costs and fuel efficiency concerns can impact operating expenses for RV owners, especially on long road trips, pushing some consumers to consider more fuel-efficient or diesel alternatives.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. With a focus on comfort, convenience, and adventure, RVs cater to various demographics, including families, retirees, and younger travelers seeking flexible vacations. Advances in technology, sustainability, and design are transforming the market, while the growing trend of remote work further fuels demand. The RV industry continues to expand, supported by increasing disposable incomes and a desire for unique travel experiences.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by a rising interest in domestic tourism, increasing disposable incomes. The increasing number of domestic travelers, particularly within countries like China, Japan, and Australia, has contributed significantly to the demand for RVs. Additionally, as more people in the region experience rising income levels, there is a growing trend toward luxury spending, including on leisure vehicles like RVs.

Key players in the market

Some of the key players in Recreational Vehicle market include Winnebago Industries, Inc., Thor Industries, Inc., Forest River, Inc., Airstream, Inc., Jayco, Inc., Little Guy Trailers, Outdoors RV Manufacturing, Forest River RV, Highland Ridge RV, The Swift Group, Gulf Stream Coach, Inc., Pleasure-Way Industries, Dutchmen Manufacturing, Crossroads RV and Atwood Mobile Products.

Key Developments:

In September 2024, THOR Industries, Inc. reinforced its position as the recreational vehicle (RV) industry innovation leader by unveiling the world's first hybrid Class A motorhome, the

THOR Test Vehicle. The vehicle is built on an electric vehicle (EV) platform developed by EV manufacturer Harbinger.

In January 2024, RV manufacturing company Lightship announced to have initiated manufacturing of its electric RV models. The company received USD 34 million financing and have leased a 32,000 sqft manufacturing facility in Colorado.

Vehicle Types Covered:

  • Motorhomes
  • Towable
  • Other Vehicle Types

Fuel Types Covered:

  • Gasoline
  • Diesel
  • Electric

Price Ranges Covered:

  • Economy
  • Mid-Range
  • Luxury

Applications Covered:

  • Residential
  • Leisure
  • Outdoor Activities
  • Other Applications

End Users Covered:

  • Individual Users
  • Commercial Users
  • Rental Services
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Recreational Vehicle Market, By Vehicle Type

  • 5.1 Introduction
  • 5.2 Motorhomes
    • 5.2.1 Class A Motorhomes
    • 5.2.2 Class B Motorhomes
    • 5.2.3 Class C Motorhomes
  • 5.3 Towable
    • 5.3.1 Travel Trailers
    • 5.3.2 Fifth Wheel Trailers
    • 5.3.3 Pop-up Trailers
    • 5.3.4 Teardrop Trailers
  • 5.4 Other Vehicle Types

6 Global Recreational Vehicle Market, By Fuel Type

  • 6.1 Introduction
  • 6.2 Gasoline
  • 6.3 Diesel
  • 6.4 Electric

7 Global Recreational Vehicle Market, By Price Range

  • 7.1 Introduction
  • 7.2 Economy
  • 7.3 Mid-Range
  • 7.4 Luxury

8 Global Recreational Vehicle Market, By Application

  • 8.1 Introduction
  • 8.2 Residential
  • 8.3 Leisure
  • 8.4 Outdoor Activities
  • 8.5 Other Applications

9 Global Recreational Vehicle Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Users
  • 9.3 Commercial Users
  • 9.4 Rental Services
  • 9.5 Other End Users

10 Global Recreational Vehicle Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Winnebago Industries, Inc.
  • 12.2 Thor Industries, Inc.
  • 12.3 Forest River, Inc.
  • 12.4 Airstream, Inc.
  • 12.5 Jayco, Inc.
  • 12.6 Little Guy Trailers
  • 12.7 Outdoors RV Manufacturing
  • 12.8 Forest River RV
  • 12.9 Highland Ridge RV
  • 12.10 The Swift Group
  • 12.12 Gulf Stream Coach, Inc.
  • 12.12 Pleasure-Way Industries
  • 12.13 Dutchmen Manufacturing
  • 12.14 Crossroads RV
  • 12.15 Atwood Mobile Products

List of Tables

  • Table 1 Global Recreational Vehicle Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Recreational Vehicle Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 3 Global Recreational Vehicle Market Outlook, By Motorhomes (2022-2030) ($MN)
  • Table 4 Global Recreational Vehicle Market Outlook, By Class A Motorhomes (2022-2030) ($MN)
  • Table 5 Global Recreational Vehicle Market Outlook, By Class B Motorhomes (2022-2030) ($MN)
  • Table 6 Global Recreational Vehicle Market Outlook, By Class C Motorhomes (2022-2030) ($MN)
  • Table 7 Global Recreational Vehicle Market Outlook, By Towable (2022-2030) ($MN)
  • Table 8 Global Recreational Vehicle Market Outlook, By Travel Trailers (2022-2030) ($MN)
  • Table 9 Global Recreational Vehicle Market Outlook, By Fifth Wheel Trailers (2022-2030) ($MN)
  • Table 10 Global Recreational Vehicle Market Outlook, By Pop-up Trailers (2022-2030) ($MN)
  • Table 11 Global Recreational Vehicle Market Outlook, By Teardrop Trailers (2022-2030) ($MN)
  • Table 12 Global Recreational Vehicle Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 13 Global Recreational Vehicle Market Outlook, By Fuel Type (2022-2030) ($MN)
  • Table 14 Global Recreational Vehicle Market Outlook, By Gasoline (2022-2030) ($MN)
  • Table 15 Global Recreational Vehicle Market Outlook, By Diesel (2022-2030) ($MN)
  • Table 16 Global Recreational Vehicle Market Outlook, By Electric (2022-2030) ($MN)
  • Table 17 Global Recreational Vehicle Market Outlook, By Price Range (2022-2030) ($MN)
  • Table 18 Global Recreational Vehicle Market Outlook, By Economy (2022-2030) ($MN)
  • Table 19 Global Recreational Vehicle Market Outlook, By Mid-Range (2022-2030) ($MN)
  • Table 20 Global Recreational Vehicle Market Outlook, By Luxury (2022-2030) ($MN)
  • Table 21 Global Recreational Vehicle Market Outlook, By Application (2022-2030) ($MN)
  • Table 22 Global Recreational Vehicle Market Outlook, By Residential (2022-2030) ($MN)
  • Table 23 Global Recreational Vehicle Market Outlook, By Leisure (2022-2030) ($MN)
  • Table 24 Global Recreational Vehicle Market Outlook, By Outdoor Activities (2022-2030) ($MN)
  • Table 25 Global Recreational Vehicle Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 26 Global Recreational Vehicle Market Outlook, By End User (2022-2030) ($MN)
  • Table 27 Global Recreational Vehicle Market Outlook, By Individual Users (2022-2030) ($MN)
  • Table 28 Global Recreational Vehicle Market Outlook, By Commercial Users (2022-2030) ($MN)
  • Table 29 Global Recreational Vehicle Market Outlook, By Rental Services (2022-2030) ($MN)
  • Table 30 Global Recreational Vehicle Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.