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市场调查报告书

商品编码

1666707

休閒车市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Recreational Vehicle Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月23日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球休閒车市场价值为 567 亿美元，预计 2025 年至 2034 年期间将以 4% 的复合年增长率稳步增长。随着新的房车公园的出现和现有房车公园的现代化，房车旅行的便利性和吸引力不断上升，为寻求休閒和露营活动的旅客提供更好的设施和更好的可及性。

房车的日益普及反映了人们向更可持续和个性化的旅行体验的转变。消费者的环保意识比以往任何时候都强，对环保房车的需求明显上升。特别是混合动力和电动车型越来越受欢迎，有助于减少休閒旅行的碳足迹。为了满足这一需求，製造商推出了配备太阳能电池板、节能係统和其他可持续功能的房车，以满足人们对更环保的出行解决方案日益增长的偏好。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	567亿美元
预测值	824亿美元
复合年增长率	4%

在房车市场，我们看到两个主要细分市场：B2C/个人和B2B/车队所有者。由于人们对户外活动和冒险的兴趣日益浓厚，B2C 市场占据了市场主导地位，到 2024 年其价值将达到 450 亿美元。可支配收入的增加和对个人化旅行体验的渴望是房车所有权需求不断增长的主要驱动力。灵活的融资选择，加上根据个人喜好而设计的可客製化房车功能，让拥有房车变得比以往任何时候都更加容易。社群媒体在推广房车旅行成为理想生活方式方面发挥了重要作用，也是 B2C 领域成长的重要因素，激发了社区意识和旅行慾望。

市场进一步分为房车和露营车，其中房车在 2024 年占据 69% 的主导份额。房车适合家庭和单独旅行者，为长途旅行提供高水准的舒适性和灵活性，使其成为寻求旅程便利人士的首选。

到 2024 年，光是美国房车市场就占据了 92% 的份额，这得益于强大的户外探险文化和四通八达的高速公路网络，使房车旅行变得便捷而愉快。人们对国内旅游的持续偏好，加上太阳能係统和智慧连接等技术创新，推动了市场成长。此外，政府鼓励推广电动房车的倡议和房车公园的不断扩大也增强了市场的吸引力。成熟的租赁市场也发挥着至关重要的作用，为首次使用者和季节性旅行者提供了无需长期承诺即可体验房车旅行的机会，最终支持了持续的市场成长。

产业生态系统分析
供应商概况
- 原物料供应商
- 零件供应商
- 製造商
- 服务提供者
- 经销商
- 终端用户
利润率分析
定价分析
成本明细分析
技术与创新格局
重要新闻及倡议
监管格局
衝击力
- 成长动力
  - 创新功能提升房车的功能性与吸引力
  - 户外休閒活动越来越受欢迎
  - 新兴经济体的可支配所得增加
  - 房车租赁服务广受欢迎
- 产业陷阱与挑战
  - 电动房车面临充电基础设施有限
成长潜力分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第五章：市场估计与预测：依车型，2021 - 2034 年

主要趋势
房车
- 班级
  - A 类
  - B 类
  - C 类
- 燃料
  - 汽油
  - 柴油引擎
露营车
- 传统大篷车
- 帐篷拖车
- 弹出式
- 弹出
- 露营拖车
- 五轮车

第六章：市场估计与预测：按价格，2021 - 2034 年

主要趋势
标准
奢华

第 7 章：市场估计与预测：按最终用途，2021 - 2034 年

主要趋势
B2C/个人
- 房车
- 露营车
B2B/车队车主
- 房车
- 露营车

第 8 章：市场估计与预测：按地区，2021 - 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 义大利
- 法国
- 西班牙
- 瑞典
- 荷兰
- 挪威
- 土耳其
- 希腊
- 匈牙利
- 乔治亚州
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
拉丁美洲和加勒比海地区
- 巴西
- 墨西哥
- 阿联酋
- 沙乌地阿拉伯
- 南非

第九章：公司简介

Thor Industries
Winnebago Industries
Forest River
Knaus Tabbert
Trigano
Hymer
Jayco
Coachmen RV
Airstream
REV Group
Carado
Burstner
Swift Group
Adria Mobil
Lunar Caravans
Chausson
Newmar
Etrusco
Kabe AB
Fleetwood RV

简介目录

Product Code: 2967

The Global Recreational Vehicle Market, valued at USD 56.7 billion in 2024, is expected to experience steady growth at a CAGR of 4% from 2025 to 2034. This expansion is fueled by several factors, particularly the increasing development of RV parks and the improvement of road infrastructure, especially in North America. As new RV parks emerge and existing ones are modernized, the convenience and appeal of RV travel continue to rise, offering better facilities and improved accessibility for travelers seeking leisure and camping activities.

The growing popularity of RVs is a reflection of the shift toward more sustainable and personalized travel experiences. Consumers are more environmentally conscious than ever, and there is a noticeable uptick in demand for eco-friendly RVs. In particular, hybrid and electric models are gaining traction, helping to reduce the carbon footprint of recreational travel. Manufacturers are responding to this demand by introducing RVs that come equipped with solar panels, energy-efficient systems, and other sustainable features, aligning with the growing preference for greener travel solutions.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$56.7 Billion
Forecast Value	$82.4 Billion
CAGR	4%

In the RV market, we see two main segments: B2C/Individual and B2B/Fleet Owners. The B2C segment, valued at USD 45 billion in 2024, dominates the market due to increasing interest in outdoor activities and adventure. Growing disposable income and a desire for personalized travel experiences are key drivers behind the rising demand for RV ownership. Flexible financing options, combined with customizable RV features designed to fit personal preferences, have made RV ownership more accessible than ever. Social media's role in promoting RV travel as a desirable lifestyle has also been a significant factor in the B2C segment's growth, fueling a sense of community and wanderlust.

The market is further divided into motorhomes and caravans, with motorhomes holding a dominant 69% share in 2024. These all-in-one units are popular due to their ability to offer both mobility and comfort, featuring modern amenities like kitchens, bathrooms, and entertainment systems. Motorhomes cater to both families and solo travelers, providing a high level of comfort and flexibility for extended trips, making them the preferred choice for those looking for convenience on the road.

The U.S. recreational vehicle market alone holds a commanding 92% share in 2024, driven by a strong culture of outdoor exploration and the extensive network of highways that make RV travel accessible and enjoyable. The continued preference for domestic travel, combined with technological innovations such as solar-powered systems and smart connectivity, has contributed to market growth. Additionally, government incentives to adopt electric RVs and the expanding availability of RV parks are bolstering the market's appeal. The well-established rental market also plays a crucial role, providing first-time users and seasonal travelers with the opportunity to experience RV travel without long-term commitment, ultimately supporting sustained market growth.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Raw material supplier
- 3.2.2 Component supplier
- 3.2.3 Manufacturer
- 3.2.4 Service provider
- 3.2.5 Distributor
- 3.2.6 End-user
3.3 Profit margin analysis
3.4 Pricing analysis
3.5 Cost breakdown analysis
3.6 Technology & innovation landscape
3.7 Key news & initiatives
3.8 Regulatory landscape
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Innovative features boost RV functionality and appeal
  - 3.9.1.2 Outdoor leisure activities are increasingly popular
  - 3.9.1.3 Disposable incomes rise in emerging economies
  - 3.9.1.4 Rental RV services gain widespread popularity
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 Electric RVs face limited charging infrastructure
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Mn, Units)

5.1 Key trends
5.2 Motorhomes
- 5.2.1 Class
  - 5.2.1.1 Class A
  - 5.2.1.2 Class B
  - 5.2.1.3 Class C
- 5.2.2 Fuel
  - 5.2.2.1 Gasoline
  - 5.2.2.2 Diesel
5.3 Caravans
- 5.3.1 Conventional caravans
- 5.3.2 Tent trailer
- 5.3.3 Pop-top
- 5.3.4 Pop-out
- 5.3.5 Camper trailer
- 5.3.6 Fifth wheeler

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Mn, Units)

6.1 Key trends
6.2 Standard
6.3 Luxury

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn, Units)

7.1 Key trends
7.2 B2C/Individual
- 7.2.1 Motorhome
- 7.2.2 Caravan
7.3 B2B/Fleet owner
- 7.3.1 Motorhome
- 7.3.2 Caravan

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn, Units)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Sweden
- 8.3.7 Netherlands
- 8.3.8 Norway
- 8.3.9 Turkey
- 8.3.10 Greece
- 8.3.11 Hungary
- 8.3.12 Georgia
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
8.5 LAMEA
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 UAE
- 8.5.4 Saudi Arabia
- 8.5.5 South Africa