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市场调查报告书
商品编码
1517532

洁面乳市场 - 按皮肤类型、按产品类型、按消费者群体、按最终用途、按配销通路、预测 2024 - 2032 年

Facial Cleanser Market - By Skin Type, By Product Type, By Consumer Group, By End-use, By Distribution Channel, Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3个工作天内

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简介目录

在消费者护肤和个人卫生意识不断提高的推动下，洗面乳市场规模在 2024 年至 2032 年间可能会实现 5.8% 的复合年增长率。随着越来越多的人意识到污染、紫外线和生活方式压力对皮肤的有害影响，对有效洗面乳的需求不断增加。例如，2024 年 1 月，罗德推出了凤梨清爽洁面乳，透过消除双重清洁来简化护肤程序。

社群媒体的知名度不断提高，影响者和护肤专家分享影响购买决策的技巧和产品推荐，也将推动市场成长。天然和有机产品的推出也吸引了寻求安全和环保选择的消费者。皮肤研究的进步促进了特种清洁剂的开发，这些清洁剂具有肤色、保湿和抗衰老等额外功效。如此广泛的产品范围不仅满足了客户的需求，还鼓励他们投资更多产品，从而推动市场扩张。

洗面乳产业分为皮肤类型、产品类型、消费群体、最终用途、配销通路和地区。

根据皮肤类型，预计到 2032 年，干性皮肤细分市场的市场规模将大幅成长，因为保湿和保湿配方是专门为解决干性皮肤问题而设计的。由于干性皮肤的人往往对传统清洁剂更敏感，因此人们广泛寻找含有保湿产品的温和有效的清洁剂。因此，製造商正在开发含有透明质酸、甘油、神经酰胺和其他保湿成分的新配方，不仅可以去除角质，还可以滋养和补充水分。

由于泡沫清洁剂产品类型的广泛普及和彻底清洁皮肤的有效性，预计泡沫清洁剂产品类型领域的洗面乳行业将在 2024 年至 2032 年期间产生高收入。泡沫洁面乳特别受消费者欢迎，因为它们提供良好的深层清洁泡沫，可有效去除污垢、油脂和化妆品。配方技术的进步还允许製造商添加舒缓和保湿成分，製造出温和且适合各种皮肤类型（包括柔软皮肤）的清洁剂，从而促进该细分市场的成长。

亚太地区洗面乳产业将在 2024 年至 2032 年期间显着成长。随着城市化的快速发展和可支配收入的增加，该地区消费者在个人护理产品上的支出增加。对皮肤和美容的文化重视，尤其是在韩国和日本等国家，正在推动对高品质洗面乳的需求。韩国美容和日本美容趋势强调多步骤皮肤护理程序，包括使用专门的清洁剂，也将对亚太地区产生重大影响。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 成分分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 提高护肤意识
      • 对污染和紫外线辐射的担忧日益加剧
      • 不断增长的个人护理行业
      • 男性美容趋势日益增长
    • 产业陷阱与挑战
      • 竞争激烈、市场饱和
      • 成分规定
  • 成长潜力分析
  • 消费者购买行为
    • 人口趋势
    • 影响购买决策的因素
    • 消费品采用
    • 首选配销通路
  • 波特的分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：依皮肤类型，2021-2032

  • 主要趋势
  • 正常皮肤
  • 油性肌肤
  • 皮肤干燥
  • 敏感型肌肤
  • 混合型肌肤
  • 其他（皮肤粗糙等）

第 6 章：市场估计与预测：依产品类型，2021-2032

  • 主要趋势
  • 凝胶洁面乳
  • 洁颜霜和乳液
  • 泡沫洁面乳
  • 酒吧清洁剂
  • 其他（湿纸巾、湿纸巾等）

第 7 章：市场估计与预测：按消费者群体划分，2021-2032 年

  • 主要趋势
  • 男性
  • 女性
  • 男女通用的

第 8 章：市场估计与预测：依最终用途，2021-2032 年

  • 主要趋势
  • 个人
  • 商业的

第 9 章：市场估计与预测：按配销通路，2021-2032

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市场
    • 百货公司
    • 其他（个体店等）

第 10 章：市场估计与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • MEA 的其余部分

第 11 章：公司简介

  • Amorepacific Corporation
  • Avon Products, Inc.
  • Beiersdorf AG
  • Coty Inc.
  • Estée Lauder Companies
  • Johnson & Johnson
  • Kao Corporation
  • L'Oréal
  • Mary Kay Inc.
  • Neutrogena Corporation
  • Olay
  • Procter & Gamble (P&G)
  • Shiseido Company
  • The Body Shop International Limited
  • Unilever
简介目录
Product Code: 8949

Facial cleanser market size is likely to register 5.8% CAGR between 2024 to 2032 driven by the rising consumer awareness regarding skincare and personal hygiene. As more people become aware of the harmful effects of pollution as well as UV rays and lifestyle stress on the skin, the demand for effective facial cleansers is increasing. For instance, in January 2024, Rhode's Pineapple Refresh cleanser was launched to simplify skincare routines by eliminating double cleansing.

Rising awareness by social media, where influencers and skincare experts share tips and product recommendations for influencing purchasing decisions will also drive the market growth. The introduction of natural and organic products has also attracted consumers who are looking for safe and environmentally friendly options. Advances in skin research have led to the development of specialty cleansers that offer additional benefits, such as skin tone, hydration, and anti-aging properties. This broad range of offerings is not only catering to customer needs, but also encouraging them to invest in more products, thereby fueling the market expansion.

The facial cleanser industry is classified into skin type, product type, consumer group, end-use, distribution channel, and region.

Based on skin type, the market size from the dry skin segment is anticipated to witness substantial growth rate through 2032 as moisturizing and hydrating formulas are specifically designed to address dry skin concerns. As individuals with dry skin tend to be more sensitive to traditional cleansers, there has been wide search for gentle and effective cleansers that carry moisturized products. Hence, manufacturers are creating new formulations containing hyaluronic acid, glycerin, ceramide, and other hydrating ingredients, which not only exfoliate the skin but also nourish it and replenishes.

Facial cleanser industry from the foaming cleanser product type segment is estimated to generate high revenue during 2024-2032 due to their widespread popularity and perceived effectiveness in thoroughly cleansing the skin. Foaming cleansers are particularly popular with consumers as they provide a nice deep cleansing foam for effectively removing dirt, oil, and makeup. Advances in formulation technology also allow manufacturers to add soothing and moisturizing ingredients to create cleansers that are gentle and suitable for a variety of skin types, including soft skin, adding to the segment growth.

Asia Pacific facial cleanser industry will register significant growth during 2024-2032. With rapid urbanization and increasing disposable incomes, consumers are spending more on personal care products in the region. The cultural emphasis on skin and beauty, especially in countries like South Korea and Japan, is driving the demand for high-quality facial cleansers. The K-Beauty and J-Beauty trends, which emphasize a multi-step skin care routine that includes the use of specialized cleansers, will also have a significant impact on APAC.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360 degree synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Ingredient analysis
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Increasing awareness of skincare
      • 3.7.1.2 Rising concerns on pollution and UV radiation
      • 3.7.1.3 Growing personal care industry
      • 3.7.1.4 Increasing male grooming trends
    • 3.7.2 Industry pitfalls & challenges
      • 3.7.2.1 Intense competition and market saturation
      • 3.7.2.2 Ingredient regulations
  • 3.8 Growth potential analysis
  • 3.9 Consumer buying behavior
    • 3.9.1 Demographic trends
    • 3.9.2 Factors Affecting Buying Decision
    • 3.9.3 Consumer Product Adoption
    • 3.9.4 Preferred Distribution Channel
  • 3.10 Porter's analysis
    • 3.10.1 Supplier power
    • 3.10.2 Buyer power
    • 3.10.3 Threat of new entrants
    • 3.10.4 Threat of substitutes
    • 3.10.5 Industry rivalry
    • 3.10.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Skin Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Normal skin
  • 5.3 Oily skin
  • 5.4 Dry skin
  • 5.5 Sensitive skin
  • 5.6 Combination skin
  • 5.7 Others (rough skin, etc.)

Chapter 6 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Gel cleanser
  • 6.3 Cream & lotion cleanser
  • 6.4 Foaming cleanser
  • 6.5 Bar cleanser
  • 6.6 Others (Wipes, wet tissues, etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female
  • 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarkets
    • 9.3.2 Departmental stores
    • 9.3.3 Others (Individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
    • 10.3.7 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
    • 10.5.4 Rest of Latin America
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE
    • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

  • 11.1 Amorepacific Corporation
  • 11.2 Avon Products, Inc.
  • 11.3 Beiersdorf AG
  • 11.4 Coty Inc.
  • 11.5 Estée Lauder Companies
  • 11.6 Johnson & Johnson
  • 11.7 Kao Corporation
  • 11.8 L'Oréal
  • 11.9 Mary Kay Inc.
  • 11.10 Neutrogena Corporation
  • 11.11 Olay
  • 11.12 Procter & Gamble (P&G)
  • 11.13 Shiseido Company
  • 11.14 The Body Shop International Limited
  • 11.15 Unilever