心理健康应用市场 - 按平台类型、收入模式、应用、最终用途和预测，2024 年至 2032 年

在持续研发努力的推动下，全球心理健康应用市场 2024 年至 2032 年间的复合年增长率将达到 17.9%。这些应用程式透过情绪追踪、认知行为疗法 (CBT) 和冥想指南等功能提供便利且个人化的心理健康支援。用于增强应用程式功能的人工智慧和机器学习创新正在为用户提供即时见解和个人化建议。

例如，2024 年 7 月，伊利诺大学芝加哥分校进行了新研究，探索数位工具在预测哪些忧郁症患者将从特定治疗中受益并按需提供这些治疗方面的潜力。马军博士和医学院的同事为此计画获得了总计超过 1000 万美元的资助。该研究调查了人工智慧语音助理、智慧型手机应用程式和其他技术在诊断和管理忧郁症方面的有效性，旨在增强患者的个人化治疗方法。

随着全球心理健康意识的增强，这些应用程式弥合了传统医疗保健服务的差距，为自我管理和专业介入提供了便利的工具。

整个心理健康应用产业根据平台类型、收入模式、应用程式、最终用途和地区进行分类。

由于用户对直觉、安全的行动解决方案的偏好，心理健康应用市场对 iOS 平台的需求强劲。用于心理健康的 iOS 应用程式提供了引导冥想、情绪追踪和随时存取的治疗课程等功能。他们利用 Apple 的生态系统来增强隐私并与健康资料无缝整合。随着心理健康意识的增强，iOS 应用程式可以满足从焦虑管理到缓解压力等多种需求。凭藉严格的应用商店法规确保品质和安全，iOS 仍然是开发者和用户的首选平台，推动创新并扩大全球心理健康支援的范围。

心理健康应用市场越来越多地采用基于订阅的模式来维持成长并提高用户参与度。这些应用程式提供持续存取高级功能的权限，例如个人化治疗课程、进阶分析和无广告体验，只需定期付费。订阅模式确保持续更新和支持，促进用户的长期承诺并改善心理健康结果。随着消费者寻求可靠和全面的心理健康解决方案，基于订阅的应用程式提供了便利和灵活性，鼓励定期使用和遵守心理健康习惯。这一市场趋势反映了向永续商业模式的转变，该模式优先考虑使用者满意度和应对全球心理健康挑战的有效性。

在欧洲，由于人们对数位心理健康解决方案的认识和接受度不断提高，对心理健康应用程式的需求不断增长。这些应用程式提供多种功能，例如认知行为疗法 (CBT)、正念练习和情绪跟踪，专为满足不同的心理健康需求而量身定制。凭藉 GDPR 等严格的资料保护法规确保用户隐私，欧洲消费者信任这些应用程式的机密支援。随着医疗保健系统优先考虑心理保健的可及性，尤其是在大流行之后，对有效且用户友好的应用程式的需求持续增长。这一趋势凸显了欧洲致力于透过欧洲大陆广大人口可使用的创新数位工具来促进心理健康。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 产业影响力
  • 成长动力
    • 越来越多地采用虚拟疗法来治疗心理健康
    • 提高对心理健康的认识
    • 全球患有精神疾病的目标人数增加
  • 产业陷阱与挑战
    • 资料隐私和连线问题
• 成长潜力分析
• 监管环境
• 技术进步
• 波特的分析
• PESTEL分析
• 未来市场趋势
• 启动场景

第 4 章：竞争格局

• 介绍
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略仪表板

第 5 章：市场估计与预测：按平台类型，2021 - 2032 年

• 主要趋势
• iOS系统
• 安卓
• 其他平台类型

第 6 章：市场估计与预测：按收入模式，2021 - 2032

• 主要趋势
• 免费应用程式
• 基于订阅

第 7 章：市场估计与预测：按应用分类，2021 - 2032

• 主要趋势
• 忧郁和焦虑管理
• 冥想管理
• 压力管理
• 健康管理
• 其他应用

第 8 章：市场估计与预测：按最终用途，2021 - 2032 年

• 主要趋势
• 家庭护理设置
• 精神病院
• 其他最终用户

第 9 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第 10 章：公司简介

• 7 cups of Tea
• BetterSleep
• Calm
• Fabulous
• Headspace Inc.
• Mindscape
• MoodMission Pty Ltd.
• Relax
• Sanvello Health
• Woebot
• Youper, Inc.

Global Mental Health Apps Market will witness a 17.9% CAGR between 2024 and 2032, driven by continuous research and development efforts. These apps offer accessible and personalized mental health support through features like mood tracking, cognitive behavioral therapy (CBT), and meditation guides. Innovations in AI and machine learning to enhance app capabilities are providing real-time insights and personalized recommendations to users.

For instance, in July 2024, The University of Illinois Chicago conducted new research to explore the potential of digital tools in predicting which patients with depression will benefit from specific treatments and delivering these treatments on demand. Dr Jun Ma and colleagues at the College of Medicine were awarded grants totaling over $10 million for this initiative. The study investigated the effectiveness of an AI voice assistant, a smartphone app, and other technologies in diagnosing and managing depression, aiming to enhance personalized treatment approaches for patients.

As mental health awareness grows globally, these apps bridge gaps in traditional healthcare services, offering convenient tools for self-management and professional intervention.

The overall Mental Health apps industry is classified based on the platform type, revenue model, application, end-use, and region.

The Mental Health Apps market is seeing strong demand on iOS platforms, driven by user preference for intuitive and secure mobile solutions. iOS apps for mental health offer features like guided meditation, mood tracking, and therapy sessions accessible anytime. They leverage Apple's ecosystem for enhanced privacy and seamless integration with health data. As mental health awareness grows, iOS apps cater to diverse needs, from anxiety management to stress relief. With stringent app store regulations ensuring quality and safety, iOS remains a preferred platform for developers and users alike, driving innovation and expanding access to mental health support worldwide.

The Mental Health Apps market is increasingly embracing subscription-based models to sustain growth and enhance user engagement. These apps offer ongoing access to premium features such as personalized therapy sessions, advanced analytics, and ad-free experiences for a recurring fee. Subscription models ensure continuous updates and support, fostering long-term user commitment and improving mental health outcomes. As consumers seek reliable and comprehensive mental wellness solutions, subscription-based apps provide convenience and flexibility, encouraging regular use and adherence to mental health routines. This market trend reflects a shift towards sustainable business models that prioritize user satisfaction and effectiveness in addressing mental health challenges globally.

In Europe, there is a growing demand for Mental Health Apps driven by increasing awareness and acceptance of digital mental health solutions. These apps offer diverse features like cognitive behavioral therapy (CBT), mindfulness exercises, and mood tracking, tailored to address varying mental health needs. With stringent data protection regulations like GDPR ensuring user privacy, European consumers trust these apps for confidential support. As healthcare systems prioritize mental healthcare accessibility, especially post-pandemic, the demand for effective and user-friendly apps continues to rise. This trend underscores Europe's commitment to promoting mental well-being through innovative digital tools accessible to a broad demographic across the continent.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing adoption of virtual therapy for mental health
    • 3.2.1.2 Increasing awareness regarding mental health
    • 3.2.1.3 Rise in target population suffering from mental conditions worldwide
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Data privacy and connectivity issues
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technological advancements
• 3.6 Porter's analysis
• 3.7 PESTEL analysis
• 3.8 Future market trends
• 3.9 Start-up scenario

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Platform Type, 2021 - 2032 ($ Mn)

• 5.1 Key trends
• 5.2 iOS
• 5.3 Android
• 5.4 Other platform type

Chapter 6 Market Estimates and Forecast, By Revenue Model, 2021 - 2032 ($ Mn)

• 6.1 Key trends
• 6.2 Free apps
• 6.3 Subscription-based

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 ($ Mn)

• 7.1 Key trends
• 7.2 Depression and anxiety management
• 7.3 Meditation management
• 7.4 Stress management
• 7.5 Wellness management
• 7.6 Other applications

Chapter 8 Market Estimates and Forecast, By End-use, 2021 - 2032 ($ Mn)

• 8.1 Key trends
• 8.2 Home care settings
• 8.3 Mental hospitals
• 8.4 Other end-users

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Netherlands
  • 9.3.7 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East and Africa

Chapter 10 Company Profiles

• 10.1 7 cups of Tea
• 10.2 BetterSleep
• 10.3 Calm
• 10.4 Fabulous
• 10.5 Headspace Inc.
• 10.6 Mindscape
• 10.7 MoodMission Pty Ltd.
• 10.8 Relax
• 10.9 Sanvello Health
• 10.10 Woebot
• 10.11 Youper, Inc.