即饮 (RTD) 美容饮料市场规模 - 按产品类型、类别、价格范围、包装、应用、配销通路和预测，2024 年 - 2032 年

由于功能性饮料的日益普及，加上成分的不断创新，全球即饮（RTD）美容饮料市场2024年至2032年的复合年增长率将达到7.2%。消费者越来越多地寻求具有额外健康和美容功效的饮料，例如改善皮肤水合和增强健康。创新配方融合了胶原蛋白、抗氧化剂和维生素等先进成分，迎合了这些不断变化的偏好。这种向功能性、成分丰富的产品发展的趋势反映了消费者更广泛地转向以健康和美容为中心的解决方案，从而刺激了需求和市场扩张。

例如，2024年1月，星巴克推出了一款新的蛋白质即饮饮料，将阿拉比卡咖啡与每瓶20克蛋白质、低脂牛奶混合，不添加糖，有拿铁咖啡、巧克力摩卡和焦糖榛果口味。该产品凸显了功能性饮料日益增长的趋势，将便利性与营养价值结合起来，吸引了注重健康的消费者。这项创新可能会增加 RTD 领域的兴趣和竞争，包括那些专注于美容和健康的领域。

即饮（RTD）美容饮料产业依产品类型、类别、价格范围、包装、应用、配销通路和地区进行分类。

到 2032 年，富含维生素的饮料市场将经历显着增长，这归因于其有吸引力的健康益处和消费者对功能饮料的需求。这些饮料提供必需的维生素和营养素，可支持皮肤健康、增强免疫力并增强整体健康，符合健康意识消费日益增长的趋势。随着消费者越来越多地寻求将维生素融入日常生活的便捷方式，该细分市场专注于提供有针对性的美容和健康益处，使其获得了巨大的市场份额和成长。

由于其便利性、便携性和广泛的消费者偏好，瓶装市场将在 2024 年至 2032 年间大幅成长。瓶子为旅途中的消费提供了实用的解决方案，并确保产品的新鲜度和安全性。它们的设计具有多功能性，从单一服务到更大尺寸，可满足不同消费者的需求。此外，瓶子通常具有有吸引力的包装，可提高品牌知名度和吸引力，推动其在市场上的主导地位并满足注重健康的消费者的需求。

欧洲即饮 (RTD) 美容饮料市场将在 2024 年和 2032 年保持显着的复合年增长率，原因是该国消费者对健康和保健的强烈关注，以及对美容产品日益增长的兴趣。该地区完善的分销网络、高可支配收入以及优质功能性饮料的趋势推动了市场的成长。此外，欧洲消费者对创新和高品质美容产品的偏好进一步支持了这种扩张。欧洲强劲的市场动态和消费趋势使其成为全球即饮 (RTD) 美容饮料行业的关键贡献者。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 监管环境
• 衝击力
  • 成长动力
    • 对内在美的认识不断增强
    • 对便利性的需求不断增加
  • 产业陷阱与挑战
    • 保存期限短
    • 健康和监管问题
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021 - 2032

• 主要趋势
• 胶原蛋白饮料
• 抗氧化饮料
• 富含维生素的饮料
• 水合饮料
• 其他（功能性补品等）

第 6 章：市场估计与预测：按类别，2021 - 2032

• 主要趋势
• 调味
• 无味

第 7 章：市场估计与预测：依价格范围，2021 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：市场估计与预测：依包装分类，2021 - 2032 年

• 主要趋势
• 瓶子
• 袋
• 纸箱
• 罐头
• 其他（利乐瓶、PET瓶等）

第 9 章：市场估计与预测：依应用分类，2021 - 2032

• 主要趋势
• 皮肤护理
• 头髮护理
• 身体护理
• 健康的骨骼和关节
• 其他（睡眠、精力、指甲护理等）

第 10 章：市场估计与预测：依配销通路划分，2021 - 2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市/大卖场
  • 便利商店
  • 专卖店
  • 其他零售店（药局/药局等）

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非
  • MEA 的其余部分

第 12 章：公司简介

• 床上宝贝
• 剂量公司
• DSG 消费者合作伙伴 (Nutrova)
• 永远的博莫尔
• 爱身健丽
• 生命优势（真实科学）
• 月亮汁
• 雀巢（重要蛋白质）
• 很好吃
• 恢復胶原蛋白
• 资生堂
• 伦敦皮伍夫
• 星巴克公司
• 超音速
• 可口可乐公司
• 真正的美容苏打水
• 维塔波德

Global Ready-to-Drink (RTD) Beauty Beverage Market will record a 7.2% CAGR from 2024 to 2032 due to the rising popularity of functional beverages, coupled with continuous innovation in ingredients. Consumers increasingly seek beverages that offer added health and beauty benefits, such as improved skin hydration and enhanced wellness. Innovative formulations incorporating advanced ingredients like collagen, antioxidants, and vitamins cater to these evolving preferences. This trend towards functional, ingredient-rich products reflects a broader consumer shift towards health and beauty-focused solutions, boosting demand and market expansion.

For instance, in January 2024, Starbucks introduced a new protein RTD drink, blending Arabica coffee with 20 g protein per bottle, low-fat milk, and no added sugar, in Caffe Latte, Chocolate Mocha, and Caramel Hazelnut flavors. This product highlights a growing trend towards functional beverages that combine convenience with nutritional benefits, appealing to health-conscious consumers. This innovation could drive increased interest and competition in the RTD segment, including those focused on beauty and wellness.

The ready-to-drink (RTD) beauty beverage industry is classified based on product type, category, price range, packaging, application, distribution channel, and region.

The vitamin-enriched beverages segment will experience marked growth through 2032, attributed to their appealing health benefits and consumer demand for functional drinks. These beverages offer essential vitamins and nutrients that support skin health, boost immunity, and enhance overall wellness, aligning with the growing trend towards health-conscious consumption. As consumers increasingly seek convenient ways to incorporate vitamins into their daily routines, the segment's focus on delivering targeted beauty and health benefits positions it for significant market share and growth.

The bottles segment will witness a substantial uptick between 2024 and 2032, propelled by their convenience, portability, and widespread consumer preference. Bottles provide a practical solution for on-the-go consumption and ensure product freshness and safety. Their versatility in design, ranging from single serve to larger sizes, caters to diverse consumer needs. Additionally, bottles often feature attractive packaging that enhances brand visibility and appeal, driving their dominance in the market and meeting the demands of health-conscious consumers.

Europe ready-to-drink (RTD) beauty beverage market will uphold a notable CAGR during 2024 and 2032, spurred by the country's strong consumer focus on health and wellness, coupled with a growing interest in beauty-enhancing products. The region's well-established distribution networks, high disposable income, and the trend toward premium, functional beverages drive market growth. Additionally, the European consumer preference for innovative and high-quality beauty products further supports this expansion. Europe's robust market dynamics and consumer trends make it a key contributor to the global ready-to-drink (RTD) beauty beverage industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailors
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Growing awareness of beauty from within
    • 3.3.1.2 Increasing demand for convenience
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Short shelf life
    • 3.3.2.2 Health and regulatory concerns
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Million) (Million Units)

• 5.1 Key trends
• 5.2 Collagen-infused beverages
• 5.3 Antioxidant drinks
• 5.4 Vitamin-enriched beverages
• 5.5 Hydration drinks
• 5.6 Others (functional tonics, etc)

Chapter 6 Market Estimates & Forecast, By Category, 2021 - 2032, (USD Million) (Million Units)

• 6.1 Key trends
• 6.2 Flavored
• 6.3 Non-flavored

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Million) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Packaging, 2021 - 2032, (USD Million) (Million Units)

• 8.1 Key trends
• 8.2 Bottles
• 8.3 Pouches
• 8.4 Cartons
• 8.5 Cans
• 8.6 Others (tetra bottles, PET bottles, etc)

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Million) (Million Units)

• 9.1 Key trends
• 9.2 Skin care
• 9.3 Hair care
• 9.4 Body care
• 9.5 Healthy bones & joints
• 9.6 Others (sleep, energy, nail care, etc)

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Million) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Supermarkets/hypermarkets
  • 10.3.2 Convenience stores
  • 10.3.3 Specialty stores
  • 10.3.4 Other retail stores (drugstores/pharmacies, etc)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Bed Babe
• 12.2 Dose & Co.
• 12.3 DSG Consumer Partners (Nutrova)
• 12.4 Forever Beaumore
• 12.5 Isagenix
• 12.6 Life Vantage (TrueScience)
• 12.7 Moon Juice
• 12.8 Nestle (Vital Proteins)
• 12.9 Pretty tasty
• 12.10 Revive Collagen
• 12.11 Shiseido
• 12.12 Skin Woof London
• 12.13 Starbucks Corporation
• 12.14 SUPERSONIC
• 12.15 The Coca-Cola Company
• 12.16 Tru Beauty Seltzer
• 12.17 Vitapod