即饮饮料市场规模、份额、成长分析、按产品类型、自然、包装、按分销、按地区 - 产业预测，2025-2032 年

2023年即饮饮料市场规模为890亿美元，从2024年的948.7亿美元成长到2032年的1,559.6亿美元，预测期间（2025-2032年）复合年增长率为6.6%。

由于便利性和偏好越来越受消费者欢迎，即饮 (RTD) 饮料市场正在经历显着成长。都市化和忙碌的生活方式正在推动对这些产品的需求，这些产品便携、保质期长，非常适合在旅途中消费。製造商的应对措施是专注于创新并推出优质、增值的选择，以吸引黄金年龄消费者的注意力，他们通常更喜欢现成的饮料而不是传统的自製饮料。各种各样的口味和添加剂成分正在增加即饮饮料的吸引力，并进一步促进全球销售。然而，对新鲜和天然产品的健康意识偏好带来了阻碍市场扩张的挑战。总体而言，随着消费者对即饮饮料兴趣的增加，预计市场将持续成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析

即饮饮料市场规模：依产品类型

• 市场概况
• 茶
• 咖啡
• 能量饮料
• 乳酸饮料
• 乳製品饮料
• 非乳製品饮料
• 强化水
• 其他的

即饮饮料市场规模：依天然分类

• 市场概况
• 有机的
• 传统的

即饮饮料市场规模：依包装分类

• 市场概况
• 瓶子
• 利乐包
• 小袋
• 马口铁罐
• 其他的

即饮饮料市场规模：依分布划分

• 市场概况
• 超级市场/大卖场
• 便利商店
• 杂货店
• 专卖店
• 网路零售

即饮饮料市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• The Coca-Cola Company（USA）
• PepsiCo Inc.（USA）
• Red Bull GmbH（Austria）
• Monster Beverage Corporation（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• Suntory Holdings Limited（Japan）
• Asahi Group Holdings, Ltd.（Japan）
• Keurig Dr Pepper Inc.（USA）
• Diageo plc.（UK）
• Heineken NV（Netherlands）
• Anheuser-Busch InBev（Belgium）
• Molson Coors Beverage Company（USA）
• Starbucks Corporation（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Unilever（Netherlands/UK）
• Kraft Heinz（USA）
• Celsius Holdings, Inc.（USA）
• Bang Energy（USA）
• Celsius Holdings, Inc.（USA）

结论和建议

Ready To Drink Beverages Market size was valued at USD 89 Billion in 2023 and is poised to grow from USD 94.87 Billion in 2024 to USD 155.96 Billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The ready-to-drink (RTD) beverage market is experiencing significant growth, driven by the rising popularity of convenience and taste among consumers. Urbanization and busy lifestyles have fueled demand for these products, which offer portability and extended shelf life-ideal for on-the-go consumption. Manufacturers are responding by focusing on innovation and introducing premium, value-added options to capture the attention of working consumers who often prefer ready-made drinks over traditional homebrewed alternatives. Diverse flavors and added ingredients enhance the appeal of RTD beverages, further boosting sales globally. However, health-conscious preferences for fresh and natural options pose challenges that may hinder market expansion. Overall, as consumer interest in RTD beverages rises, the market is positioned for continued growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready To Drink Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready To Drink Beverages Market Segmental Analysis

Global Ready To Drink Beverages Market is segmented by product type, nature, packaging, distribution and region. Based on by product type, the market is segmented into tea, coffee, energy drinks, yogurt drinks, dairy-based beverages, non-dairy based beverages, fortified water and others. Based on nature, the market is segmented into organic and conventional. Based on packaging, the market is segmented into bottle, tetra pack, sachet, tin can and others. Based on distribution, the market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, speciality stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready To Drink Beverages Market

The driving force behind the Ready To Drink Beverages market largely revolves around flavor, which plays a pivotal role in establishing a premium perception among consumers. Research by IWSR shows that over half of these beverage enthusiasts (56%) consider the introduction of new flavors as the most significant factor in enhancing a product's premium image, closely followed by brand recognition and innovative packaging. Flavor remains the key determinant for about 70% of all ready-to-drink purchases. While malt-based drinks are increasing in popularity, particularly with the rise of hard seltzers, there remains a strong consumer preference for spirit-based ready-to-drink options, as they are often associated with higher quality across various markets.

Restraints in the Ready To Drink Beverages Market

Ready to Drink (RTD) beverages are subject to several restrictions to ensure consumer safety and product integrity. All RTD drinks must adhere to strict labeling regulations, including an accurate list of ingredients, nutritional information, and allergen warnings. Alcoholic RTDs are further regulated under age-restriction laws, requiring careful compliance to prevent sales to minors. Manufacturers must also ensure that products meet health and safety standards set by regulatory bodies, and any claims about health benefits must be substantiated with scientific evidence. Additionally, marketing practices must not mislead consumers regarding alcohol content or health impacts, promoting responsible consumption.

Market Trends of the Ready To Drink Beverages Market

The Ready To Drink (RTD) Beverages market is experiencing a significant shift towards health-conscious offerings as consumers increasingly prioritize mindful living and wholesome eating. This trend is driven by rising awareness of obesity-related health issues, prompting shoppers to avoid sugary and processed items in favor of organic, vegan, and gluten-free options. As demand for low-calorie and nutritious beverages surges, manufacturers are responding by developing diverse RTD products that align with sustainability and wellness trends. Notably, brands like Intelligentsia are expanding into the RTD category with innovative vegan beverages, reflecting a broader industry movement towards healthier alternatives that cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready To Drink Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tea
• Coffee
• Energy Drinks
• Yogurt Drinks
• Dairy-Based Beverages
• Non-Dairy Based Beverages
• Fortified Water
• Others

Global Ready To Drink Beverages Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Ready To Drink Beverages Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottle
• Tetra Pack
• Sachet
• Tin Can
• Others

Global Ready To Drink Beverages Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Speciality Stores
• Online Retail

Global Ready To Drink Beverages Market Size & CAGR (2025-2032)

• North America (By Product Type, Nature, Packaging, Distribution)
  • US
  • Canada
• Europe (By Product Type, Nature, Packaging, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Product Type, Nature, Packaging, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Product Type, Nature, Packaging, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Product Type, Nature, Packaging, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Netherlands/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang Energy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations