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市场调查报告书
商品编码
1744597
2032 年 Spritzer 市场预测:按产品类型、产地、口味、包装、分销管道、最终用户和地区进行全球分析Spritzer Market Forecasts to 2032 - Global Analysis By Product Type (Alcoholic Spritzers and Non-Alcoholic Spritzers), Nature, Flavor, Packaging, Distribution Channel, End User, and By Geography |
根据 Stratistics MRC 的数据,全球喷雾器市场预计在 2025 年达到 36 亿美元,到 2032 年将达到 54 亿美元,预测期内的复合年增长率为 5.7%。
Spritzer 是一种清爽的气泡式饮料,由果汁或葡萄酒(通常是白葡萄酒)与苏打水或碳酸水混合而成。其清爽的口感和低酒精浓度使其成为温暖天气的热门饮品。 Spritz 也有一些版本使用红酒或玫瑰红葡萄酒葡萄酒调製,有些版本则使用调味碳酸水来增添风味。
根据美国农业部(USDA)的数据,非酒精饮料的出口量以每年4%至9%的速度成长,即饮料和非酒精替代品的需求大幅增加。
增强健康意识
消费者健康意识的不断增强,导致人们明显转向低糖、低热量、低人工添加剂的饮料。气泡酒通常被认为是传统苏打水和酒精饮料的健康替代品,完美契合了这种偏好。此外,肥胖及相关健康问题的增加,也促使更多人选择低热量、无糖的气泡酒,进一步推动了市场扩张。
与其他饮料类别的竞争
气泡水市场面临其他饮料类别的激烈竞争,包括风味水、能量饮料和传统碳酸汽水。有些消费者认为气泡水的口味平淡无味,可能会限制气泡水的普及。此外,包装对环境的影响以及在竞争激烈的市场中脱颖而出的持续创新需求,也为气泡水品牌带来了更多挑战。
与餐饮业的合作
透过与餐厅、咖啡馆和饭店合作,汽水品牌可以提升产品知名度和可近性,尤其是在年轻消费者和都市区消费者群体中。此类合作将汽水作为清爽低卡路里的替代品加入菜单,鼓励消费者品嚐和重复购买。此外,此类合作也能让品牌触达新的消费群体,并利用旅馆业的影响力提升品牌知名度和市场渗透率。
原料成本波动
原料成本波动,尤其是包装材料和原料等关键投入的波动,对汽水製造商的盈利构成了重大威胁。价格上涨(例如瓶装树脂的价格上涨)会降低利润率并影响需求,迫使企业要么消化增加的成本,要么将其转嫁给消费者。此外,全球供应链中断和经济不确定性也会加剧成本波动,使企业难以维持稳定的价格和一致的产品品质。
新冠疫情对汽水市场产生了多方面的影响。最初,供应链中断和店内设施关闭导致需求下降,生产面临挑战。然而,随着消费者转向自饮,线上销售和店外购买量显着成长。此外,疫情加速了健康保健趋势,刺激了对低卡路里、天然汽水的需求。随着市场逐渐适应疫情后的现实,技术创新和电子商务预计将推动復苏和未来成长。
预计传统汽水市场在预测期内将占据最大份额
预计传统汽水市场将在预测期内占据最大市场占有率。这个优点源自于消费者对传统汽水配方的熟悉和偏好,这些配方由葡萄酒和/或碳酸水与天然香料混合而成。此外,传统汽水在零售和酒店通路均拥有广泛的分销管道,确保了广泛的可及性。此外,传统汽水持续的产品创新和新口味的推出,并继续吸引多元化的基本客群,从而巩固了其在市场上的主导地位。
预计商用领域在预测期内将以最高的复合年增长率成长。
预计商用领域将在预测期内实现最高成长率。这是由于餐厅、酒吧和酒店越来越多地采用气泡酒,并将其推广为一种用途广泛且低卡路里的饮料选择。此外,旅馆业专注于提供更健康的饮料替代品,这与消费者不断变化的偏好相符,从而刺激了气泡酒的需求。此外,气泡酒品牌与餐饮店之间的策略合作伙伴关係正在扩大其商业性版图,从而推动该领域强劲的复合年增长率和市场扩张。
预计欧洲将在预测期内占据最大的市场占有率。这主要归功于该地区悠久的饮用葡萄酒的传统以及根深蒂固的社会饮酒文化。此外,欧洲消费者对低酒精和创新口味的饮料表现出强烈的偏好,这与气泡酒类别的产品需求相符。此外,欧洲主要市场参与者的存在以及遍布欧洲的广泛分销网络进一步巩固了该地区在全球气泡酒市场的领导地位。
预计亚太地区将在预测期内实现最高的复合年增长率。这一快速增长可归因于可支配收入的提高、都市化以及日益壮大的年轻一代对更健康生活方式的选择。此外,零售基础设施的扩张和西方饮料潮流的影响正在加速中国、日本和印度等国家对汽水的接受。此外,积极的营销策略和符合当地偏好的产品创新预计将进一步推动亚太地区市场的成长。
According to Stratistics MRC, the Global Spritzer Market is accounted for $3.6 billion in 2025 and is expected to reach $5.4 billion by 2032 growing at a CAGR of 5.7% during the forecast period. A spritzer is a cool, fizzy beverage that is usually created by mixing fruit juice or wine (usually white) with soda or carbonated water. Because of their crisp flavor and low alcohol content, spritzers are a favorite in warm weather. Red or rose wine are possible variations, and for an additional taste twist, some versions use flavored sparkling water.
According to the U.S. Department of Agriculture (USDA), non-alcoholic beverage exports have seen annual growth rates ranging from 4% to 9%, with a notable increase in demand for ready-to-drink beverages and non-alcoholic alternatives.
Increasing health consciousness
Consumers are becoming more health-conscious due to this, there is a notable shift toward beverages that are low in sugar, calories, and artificial additives. Spritzers, often perceived as healthier alternatives to traditional sodas and alcoholic drinks, align perfectly with these preferences. Furthermore, the rise in obesity and related health issues is encouraging more individuals to opt for low-calorie, sugar-free options like spritzers, thereby fueling market expansion.
Competition from other beverage categories
The spritzer market faces significant competition posed by other beverage categories such as flavored waters, energy drinks, and traditional carbonated sodas. Some consumers perceive the taste of sparkling water as bland or unappealing, which can limit spritzer adoption. Moreover, the environmental impact of packaging and the need for continuous innovation to stand out in a crowded market further challenge spritzer brands.
Collaboration with foodservice outlets
By partnering with restaurants, cafes, and hotels, spritzer brands can enhance product visibility and accessibility, especially among younger and urban consumers. Such collaborations enable spritzers to be featured on menus as refreshing, low-calorie alternatives, and driving trial and repeat purchases. Additionally, these partnerships allow brands to tap into new customer segments and leverage the influence of the hospitality sector to boost brand recognition and market penetration.
Fluctuating raw material costs
Fluctuating raw material costs, particularly for key inputs like packaging materials and ingredients, pose a significant threat to the profitability of spritzer manufacturers. Spikes in prices, such as those seen in resin for bottles, can erode profit margins and force companies to either absorb higher costs or pass them on to consumers, potentially impacting demand. Moreover, global supply chain disruptions and economic uncertainties can exacerbate cost volatility, making it challenging for companies to maintain stable pricing and consistent product quality.
The Covid-19 pandemic had a mixed impact on the spritzer market. Initially, supply chain disruptions and the closure of on-premise venues led to a decline in demand and production challenges. However, as consumers shifted to home consumption, there was a notable increase in online sales and off-premise purchases. Furthermore, the pandemic accelerated health and wellness trends, boosting demand for low-calorie and natural ingredient-based spritzers. As the market adapts to post-pandemic realities, innovation and e-commerce are expected to drive recovery and future growth.
The conventional spritzers segment is expected to be the largest during the forecast period
The conventional spritzers segment is expected to account for the largest market share during the forecast period. This dominance is attributed to the established consumer familiarity and preference for traditional spritzer formulations, which typically blend wine or carbonated water with natural flavors. Moreover, the conventional segment benefits from widespread distribution in both retail and hospitality channels, ensuring broad accessibility. Additionally, ongoing product innovations and the introduction of new flavor variants within the conventional category continue to attract a diverse customer base, solidifying its leading position in the market.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate, driven by the increasing adoption of spritzers in restaurants, bars, and hotels, where they are promoted as versatile, low-calorie beverage options. Furthermore, the hospitality sector's focus on offering healthier drink alternatives aligns with evolving consumer preferences, boosting demand for spritzers. Additionally, strategic collaborations between spritzer brands and foodservice outlets are expanding the commercial footprint, contributing to the segment's robust CAGR and market expansion.
During the forecast period, the Europe region is expected to hold the largest market share. This is largely due to the region's longstanding tradition of wine-based beverages and a well-established culture of social drinking. Furthermore, European consumers demonstrate a strong preference for low-alcohol and innovative flavored drinks, which aligns with the spritzer category's offerings. Additionally, the presence of major market players and widespread distribution networks across Europe further reinforce the region's leadership in the global spritzer market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This rapid growth is fueled by rising disposable incomes, urbanization, and a growing young population that is increasingly embracing healthier lifestyle choices. Moreover, expanding retail infrastructure and the influence of Western beverage trends are accelerating spritzer adoption in countries such as China, Japan, and India. Additionally, aggressive marketing strategies and product innovations tailored to local tastes are expected to further propel market growth in the Asia Pacific region.
Key players in the market
Some of the key players in Spritzer Market include E. & J. Gallo Winery, Francis Ford Coppola Winery, Hoxie Spritzer, Independent Liquor (NZ) Ltd, The Duchess, Union Wine Company, Latitude Beverage Co., Mancan Wine LLC, Porch Pounder, Grand Canyon Wine Co., Barefoot Cellars, State Mineralbrunnen AG, Nestle S.A., PepsiCo, Inc., Coca-Cola Company, Keurig Dr Pepper, Anheuser-Busch InBev, and Heineken N.V.
In January 2025, Gallo announced an exclusive distribution agreement with Spritz Society, an award-winning ready-to-drink (RTD) wine-based cocktail brand. The partnership will expand Spritz Society's retail footprint, starting in select states and moving to nationwide distribution by March 2025.
In April 2025, the winery expanded its Diamond Collection with "Shimmer," a Sauvignon Blanc-Pinot Grigio blend crafted in a bright, refreshing style, and a low-calorie Sauvignon Blanc in the "Vibrance" collection. These products target the trend for lighter, refreshing wines but are not explicitly labeled as spritzers.
In June 2024, Coca-Cola India launched the Affordable Small Sparkling Package (ASSP) featuring 250ml bottles made entirely from recycled PET (rPET). This initiative aims to reduce carbon emissions by 66% compared to traditional virgin PET packaging.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.