市场调查报告书
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1535664
月经健康应用市场 - 按应用平台(Android、iOS)、应用程式(生育和排卵管理、月经健康管理、经期追踪)、年龄层(青少年、年轻人、成人) - 全球预测(2024 - 2032)Menstrual Health Apps Market - By App Platform (Android, iOS), Application (Fertility & Ovulation Management, Menstrual Health Management, Period Cycle Tracking), Age Group (Teens, Young Adults, Adults) - Global Forecast (2024 - 2032) |
2024 年至 2032 年,月经健康应用市场规模的复合年增长率将达到 18.3%,这主要得益于与先进演算法和机器学习模型的不断集成,以提供更准确的周期预测和个人化健康见解。
最近,许多月经健康应用程式都根据个人用户资料提供个人化内容和建议,使体验更加相关和有用。与医疗保健提供者和组织加强合作,帮助提高这些应用程式的可信度和功能,也将推动市场成长。例如,2023 年 5 月,联合国儿童基金会推出了首款专为肯亚女孩设计的经期追踪应用程式 Oky Kenya。
月经健康应用产业分为应用平台、应用程式、年龄层和地区。
就应用程式平台而言,由于能够预测月经週期和排卵,同时提供大型社区的支援和建议,预计 iOS 领域的产业价值将在 2024 年至 2032 年间强劲成长。 iOS 平台部署人工智慧以实现更准确的预测,同时为使用者提供个人化的健康见解和提示。由于对生育和怀孕计划的强烈关注,全面的生育和排卵追踪将有利于该细分市场的扩张。
根据应用程序,月经健康管理领域的月经健康应用市场份额预计到 2032 年将大幅扩张。使用者可以记录抽筋、情绪波动和疲劳等症状,同时追踪基础体温和子宫颈黏液等其他健康指标,从而促进细分市场的成长。
从地区来看,亚太地区月经健康应用产业规模将在 2024 年至 2032 年间实现大幅复合年增长率。人工智慧和机器学习等先进技术的整合正在提供更准确的预测和个人化的健康见解。加强应用程式开发商、医疗保健提供者和月经健康组织之间的合作关係,以增强应用程式的功能和覆盖范围,将进一步促进区域市场的成长。
Menstrual Health Apps Market size will depict 18.3% CAGR from 2024 to 2032, driven by increasing integration with advanced algorithms and machine learning models to provide more accurate cycle predictions and personalized health insights.
Of late, numerous menstrual health apps are offering personalized content and recommendations based on individual user data, making the experience more relevant and useful. Growing partnerships with healthcare providers and organizations for helping enhance the credibility and functionality of these apps will also propel the market growth. For instance, in May 2023, UNICEF introduced the first period tracker app Oky Kenya specifically designed for girls in Kenya.
The menstrual health apps industry is segmented into app platform, application, age group, and region.
In terms of app platform, the industry value from the iOS segment is anticipated to witness strong growth between 2024 and 2032, due to the ability to predict menstrual cycles and ovulation whilst offering a large community for support and advice. iOS platforms deploy AI for more accurate predictions while providing health insights and tips personalized to the user. Comprehensive fertility and ovulation tracking on account of the strong focus on fertility and pregnancy planning will favor the segment expansion.
Based on application, the menstrual health apps market share from the menstrual health management segment will foresee considerable expansion up to 2032. Menstrual health apps provide a range of features to help users track and understand their menstrual cycles, manage symptoms, as well as access educational resources. Users can log symptoms, such as cramps, mood swings, and fatigue while tracking other health metrics like basal body temperature and cervical mucus, adding to the segment growth.
Regionally, the Asia Pacific menstrual health apps industry size will record substantial CAGR between 2024 and 2032. This can be attributed to the growth in educational content within apps for providing information on menstrual health, reproductive wellness, and contraception. The integration of advanced technologies, such as AI and machine learning is rendering more accurate predictions and personalized health insights. Increasing partnerships between app developers, healthcare providers, and menstrual health organizations to enhance app functionalities and reach will further contribute to the regional market growth.