市场调查报告书
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2030 年营养与健康市场预测:按产品类型、年龄层、分销管道和地区进行的全球分析Nutrition and Wellness Market Forecasts to 2030 - Global Analysis By Product Type, Age Group, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球营养和健康市场在预测期内将以 8.5% 的复合年增长率成长。
营养和健康是相互关联的概念,对于维持健康的生活方式至关重要。营养是指身体为了生长、修復和提供能量而摄取和使用食物。它包括摄取的营养素的质量和数量,例如碳水化合物、蛋白质、脂肪、维生素和矿物质,这些对于身体的正常功能至关重要。另一方面,健康是指一种整体的健康方法,包括身体、心理和情绪的健康。做出有意识的选择以过平衡和充实的生活非常重要。最佳营养透过为身体提供有效运作和维持免疫力所需的营养来支持整体健康。
越来越重视预防保健
对预防医学的日益重视正在透过优先采取积极主动的方法来维持健康,从而彻底改变营养和健康的面貌。这种转变鼓励个人透过均衡营养、定期运动和谨慎的生活习惯来采取更健康的生活方式。预防性医疗保健提倡食用有利于整体健康的食品,例如水果、蔬菜、全谷谷物和瘦蛋白,同时尽量减少高糖、饱和脂肪和添加剂的加工食品。透过注重预防,医疗保健提供者和个人都致力于降低糖尿病、心血管疾病和肥胖等慢性病的发生率。
监管限制
监管限制对产品配方、行销声称和健康相关实践施加严格的指导方针和限制,给营养和健康领域带来了重大挑战。这些法规通常是为了保护消费者安全并确保透明度,但它们也会抑制创新,并使公司难以推出新的健康食品和替代疗法。例如,严格的标籤要求可能会阻碍微妙的健康益处的传达,而有关特定成分的法规可能会限制潜在有益的补充品和食品的开发。
人口老化与都市化进程
随着都市区的扩大和人口老化,人们对可获取的营养食品选择的认识和需求不断增加,以满足各种健康需求。都市化通常会导致生活方式的改变,从而影响饮食习惯和促进更健康选择的机会。老龄化人口通常需要富含特定营养素的饮食来维持健康和活力,进一步推动食品生产和分配系统的创新。此外,城市环境为多样化的烹饪体验和营养教育提供了平台,大规模地影响饮食习惯。
环境影响
环境对营养和健康的影响变得越来越明显和令人担忧。气候变迁、污染和不可持续的农业实践对食品品质和供应产生直接影响。气温上升和不利的天气会破坏作物的产量,并减少水果、蔬菜和谷物的营养成分。工业活动污染污染水源和土壤,影响食品安全和营养完整性。森林砍伐和栖息地丧失威胁着生物多样性,减少了可用食品的种类,并影响了饮食多样性,而饮食多样性对于最佳健康至关重要。
COVID-19 大流行对营养和健康市场产生了重大影响。封锁和限制扰乱了食品供应链,导致必需品短缺和价格上涨,这可能导致一些人的饮食多样性和营养品质下降。在家工作和偏远地区工作改变了日常生活,影响身体活动水平并促进久坐的生活方式。由于孤立、焦虑和不确定性而带来的心理健康挑战也影响着饮食行为,有报告称,人们对高糖和高脂肪的舒适食品和零嘴零食的消费增加。
预计营养食品行业在预测期内将是最大的行业。
营养保健品食品结合了食品和药品的元素,以促进基本营养以外的健康益处,预计在预测期内将成长最快。这些产品包括营养补充剂、机能性食品和饮料。食品不仅可以提供必需的营养素,还可以提供潜在的治疗益处,提供特定的健康益处,例如增强免疫力、心血管支持、消化器官系统健康和改善认知功能。
预计直接面向消费者的细分市场在预测期内将出现最高的复合年增长率。
DTC 品牌绕过传统零售管道,透过线上平台与客户建立直接关係,根据消费者资料和偏好提供个人化体验和客製化推荐。这种方法不仅简化了采购流程,还提高了产品采购、成分和製造方法的透明度,并培养注重健康的消费者的信任和忠诚度。
在预测期内,北美地区占据了最大的市场份额。消费者越来越意识到食品的食品选择对环境和社会的影响,推动全部区域转向本地种植、有机和道德生产的食品。这一趋势推动了对供应链透明度的需求,并导致全部区域的食品标籤和认证标准更加严格。此外,营养和健康领域的公司正在北美采取永续实践,包括减少碳排放、最大限度地减少废弃物和支持公平劳动实践。
预计欧洲地区在预测期内将保持盈利成长。在欧洲,政府法规和政策在加强营养和健康领域中发挥着至关重要的作用。透过严格的指导方针和倡议,欧洲各国政府正在其公民中促进更健康的食物选择和生活方式。强制食品标籤、不健康食品广告监管以及有机农业补贴等政策有助于提高全部区域的消费者意识和获取营养选择的机会。此外,学校的公共卫生教育和以营养为重点的计划有助于从小培养健康的饮食习惯。
According to Stratistics MRC, the Global Nutrition and Wellness Market is growing at a CAGR of 8.5% during the forecast period. Nutrition and wellness are interconnected concepts essential for maintaining a healthy lifestyle. Nutrition refers to the intake of food and its utilization by the body for growth, repair, and energy. It encompasses the quality and quantity of nutrients consumed, including carbohydrates, proteins, fats, vitamins, and minerals, crucial for proper bodily functions. Wellness, on the other hand, represents a holistic approach to health, encompassing physical, mental, and emotional well-being. It involves making conscious choices that promote a balanced and fulfilling life. Achieving optimal nutrition supports overall wellness by providing the body with essential nutrients to function efficiently and maintain immunity.
Growing emphasis on preventive healthcare
The growing emphasis on preventive healthcare is transforming the landscape of nutrition and wellness by prioritizing proactive approaches to health maintenance rather than reactive treatments. This shift encourages individuals to adopt healthier lifestyles through balanced nutrition, regular exercise, and mindful living practices. Preventive healthcare promotes the consumption of nutritious foods that support overall well-being, such as fruits, vegetables, whole grains, and lean proteins, while minimizing processed foods high in sugars, saturated fats, and additives. By focusing on prevention, healthcare providers and individuals alike aim to reduce the incidence of chronic diseases such as diabetes, cardiovascular conditions and obesity.
Regulatory constraints
Regulatory constraints pose significant challenges to the field of nutrition and wellness by imposing strict guidelines and limitations on product formulations, marketing claims, and health-related practices. These regulations, often put in place to protect consumer safety and ensure transparency, can sometimes stifle innovation and make it difficult for companies to introduce new health products or alternative therapies. For instance, stringent labeling requirements may hinder the communication of nuanced health benefits, while restrictions on certain ingredients could limit the development of potentially beneficial supplements or foods.
Aging populations and increasing urbanization
As urban areas expand and populations age, there is a heightened awareness and demand for accessible and nutritious food options tailored to varying health needs. Urbanization often brings with it lifestyle changes that can impact dietary habits, leading to opportunities in promoting healthier choices. Aging populations typically require diets rich in specific nutrients to maintain health and vitality, further driving innovation in food production and distribution systems. Moreover, urban environments provide a platform for diverse culinary experiences and nutritional education, influencing dietary behaviors on a large scale.
Environmental impact
The environmental impact on nutrition and wellness is increasingly evident and concerning. Climate change, pollution, and unsustainable agricultural practices are directly influencing the quality and availability of food. Rising temperatures and erratic weather patterns disrupt crop yields and diminish nutrient content in fruits, vegetables, and grains. Pollution from industrial activities contaminates water sources and soil, affecting food safety and nutritional integrity. Deforestation and habitat loss threaten biodiversity, reducing the variety of foods available and impacting dietary diversity essential for optimal health.
The COVID-19 pandemic significantly influenced nutrition and wellness market. Lockdowns and restrictions disrupted food supply chains, causing shortages and price increases for essential items, potentially leading to reduced dietary diversity and nutritional quality for some populations. Stay-at-home orders and remote work setups altered daily routines, affecting physical activity levels and contributing to sedentary lifestyles. Mental health challenges stemming from isolation, anxiety, and uncertainty also impacted eating behaviors, with reports of increased consumption of comfort foods and snacks high in sugar and fat.
The Nutraceuticals segment is expected to be the largest during the forecast period
Nutraceuticals segment is expected to be the largest during the forecast period by combining elements of both food and pharmaceuticals to promote health benefits beyond basic nutrition. These products include dietary supplements, functional foods, and beverages fortified with bioactive compounds such as vitamins, minerals, antioxidants, probiotics, and herbal extracts. Nutraceuticals are designed not only to provide essential nutrients but also to offer potential therapeutic effects, addressing specific health concerns like immunity enhancement, cardiovascular support, digestive health, and cognitive function improvement.
The Direct-to-consumer segment is expected to have the highest CAGR during the forecast period
Direct-to-consumer segment is expected to have the highest CAGR during the forecast period, by bypassing traditional retail channels, DTC brands establish direct relationships with customers through online platforms, offering personalized experiences and tailored recommendations based on consumer data and preferences. This approach not only streamlines the purchasing process but also enhances transparency in product sourcing, ingredients, and manufacturing practices, fostering trust and loyalty among health-conscious consumers.
North America region commanded the largest share of the market over the projection period. Consumers are becoming more mindful of the environmental and social impacts of their food choices, prompting a shift towards locally sourced, organic, and ethically produced foods across the region. This trend is driving demand for transparency in supply chains, leading to stricter standards for food labeling and certifications throughout the region. Furthermore, businesses in the nutrition and wellness sector are responding by embracing sustainable practices such as reducing carbon footprints, minimizing waste and supporting fair labor practices in the North America region.
Europe region is poised to hold profitable growth during the forecast period. Government regulations and policies have played a pivotal role in enhancing the Nutrition and Wellness sector in Europe. Through stringent guidelines and initiatives, European governments promote healthier dietary choices and lifestyles among their citizens. Policies such as food labeling requirements, restrictions on advertising of unhealthy foods, and subsidies for organic farming have contributed to greater consumer awareness and access to nutritious options across the region. Additionally, programs focusing on public health education and nutrition in schools have been instrumental in fostering healthier eating habits from an early age.
Key players in the market
Some of the key players in Nutrition and Wellness market include Abbott Laboratories, Cargill, Incorporated, Coca-Cola Company, GNC Holdings, Herbalife Nutrition, Johnson & Johnson, Mondelez International, Nestle, PepsiCo, Inc, Procter & Gamble, The Nature's Bounty Co and Walmart.
In May 2024, Abbott, the global healthcare company, announced the launch of XIENCE Sierra Everolimus (drug) Eluting Coronary Stent System in India. Abbott has developed several tools and devices that have improved the angioplasty procedure over the years. Percutaneous coronary intervention (PCI), also called coronary angioplasty, is a nonsurgical, minimally invasive procedure that improves blood flow to the heart.
In March 2024, Global healthcare leader Abbott has announced the launch of its innovative automation solutions, GLP systems Track, to support laboratories' high-volume needs. India is now the world's most populous nation, and the population is experiencing rising chronic disease burden.