首页 > 市场调查报告书 > 通讯

市场调查报告书

商品编码

1535789

语言学习市场规模 - 按语言、学习模式、最终用户、学习类型和预测，2024 年 - 2032 年

Language Learning Market Size - By Language, Learning Mode, End User, Learning Type & Forecast, 2024 - 2032

出版日期: 2024年06月14日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

由于科技的快速进步和教育措施的增加，2024 年至 2032 年全球语言学习市场规模将以超过 20% 的复合年增长率成长。

人工智慧、机器学习和互动式软体等新技术透过提供个人化学习体验、自适应练习和即时回馈来增强语言习得。教育计划也正在整合这些技术，以提供更具吸引力和更有效的语言学习工具。例如，2024 年 2 月，Unacademy 宣布进军语言学习领域，在美国推出一个新平台，以扩大其产品范围并满足日益增长的语言教育需求。

语言学习市场分为语言、学习模式、学习类型、最终使用者和地区。

按语言来看，在不断发展的教育策略的推动下，到 2032 年，英语部分预计将占据重要的收入份额。最近，学习者正在利用数位平台和应用程式来提供互动式和个人化的英语课程、即时回馈和沈浸式练习环境。持续的发展也使英语学习变得更加容易、高效，并根据学习者的不同需求进行定制，以确保采用更全面、更有吸引力的方法来掌握语言。

由于提高沟通技巧和文化理解的需求不断增加，企业学习者最终用户群的语言学习行业份额预计将在 2024 年至 2032 年期间增长。企业学习者正在学习新的语言，以改善与国际客户和同事的互动。为员工提供适应不同语言环境的工具以促进更好的协作和商业机会的计划数量激增，将推动该细分市场的成长。

从地区来看，由于人们对文化交流的兴趣日益浓厚以及旅行和旅游业的增加，北美语言学习行业规模可能会在 2024 年至 2032 年间出现强劲增长。该地区的人们正在寻求学习新语言，以增强他们的旅行体验并更有意义地接触不同文化。语言学校和线上平台还提供针对这些兴趣量身定制的多样化课程，使北美的语言学习变得更加容易和愉快。

产业生态系统分析
供应商矩阵
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 日益全球化
  - 多种语言的需求不断增长
  - 电子学习的上升趋势
  - AR、VR技术与语言学习平台的融合
  - 加强与教育机构的学习平台合作
- 产业陷阱与挑战
  - 缺乏个人指导
  - 来自免费资源的竞争
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：依语言划分，2021 - 2032 年

主要趋势
英语
西班牙语
德文
中国人
法语
俄罗斯
葡萄牙语
义大利语
其他的

第 6 章：市场估计与预测：按学习模式，2021 - 2032

主要趋势
离线
- 小组学习
- 一对一辅导
在线的
- 小组学习
- 一对一辅导

第 7 章：市场估计与预测：按学习类型，2021 - 2032

主要趋势
语言学习
沉浸式学习

第 8 章：市场估计与预测：依最终用户分类，2021 - 2032 年

主要动向：由最终用户
个人学习者
学术学习者
企业学习者

第 9 章：市场估计与预测：按地区，2021 - 2032

主要动向：按地区
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
拉丁美洲
- 巴西
- 墨西哥
MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋

第 10 章：公司简介

Babbel Gmbh
Berlitz Corporation
Busuu Ltd. (Chegg)
Duolingo
EF Education First
eLanguage, LLC
Houghton Mifflin Harcourt Company
Inlingua International Ltd.
McGraw-Hill Education, Inc.
Memrise
New Oriental Education & Technology Group Inc.
Rosetta Stone LLC
Sanako Corporation
Speexx
Voxy

简介目录

Product Code: 5995

Global Language Learning Market size will expand at over 20% CAGR from 2024 to 2032, due to the rapid technological advancements and the rise in educational initiatives.

New technologies, such as AI, machine learning, and interactive software are enhancing language acquisition by offering personalized learning experiences, adaptive exercises, and real-time feedback. Educational initiatives are also integrating these technologies to provide more engaging and effective language learning tools. For instance, in February 2024, Unacademy announced its entry into the language learning space by launching a new platform in the U.S. to expand its offerings and cater to the growing demand for language education.

The language learning market is segregated into language, learning mode, learning type, end user, and region.

By language, the English segment is estimated to account for a significant revenue share by 2032, driven by the evolving educational strategies. Of late, learners are utilizing digital platforms and applications to offer interactive and personalized English lessons, real-time feedback, and immersive practice environments. The ongoing evolution is also making English language learning more accessible, efficient, and tailored to the diverse needs of learners for ensuring a more comprehensive and engaging approach to mastering the language.

Language learning industry share from the corporate learner end user segment is expected to grow from 2024 to 2032, owing to the rising need to enhance their communication skills and cultural understanding. Corporate learners are acquiring new languages to improve interactions with international clients and colleagues. The surge in the number of programs for providing employees with the tools to adapt to diverse linguistic environments for fostering better collaboration and business opportunities will boost the segment growth.

Regionally, the North America language learning industry size may depict robust growth between 2024 and 2032, propelled by the rising interest in cultural exchange along with increased travel and tourism. Individuals across the region are seeking to learn new languages to enhance their travel experiences and engage more meaningfully with different cultures. Language schools and online platforms are also offering diverse courses tailored to meet these interests, making language acquisition more accessible and enjoyable in North America.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Language learning industry 360° synopsis, 2021 - 2032
2.2 Business trends
- 2.2.1 Total addressable market (TAM), 2024-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Rising globalization
  - 3.8.1.2 Increasing demand for Multilingualism
  - 3.8.1.3 Rising trend for E-learning
  - 3.8.1.4 Integration of AR and VR technology with language learning platform
  - 3.8.1.5 Growing learning platform collaboration with educational institutions
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Lack of personalized instruction
  - 3.8.2.2 Competition from free resources
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Language, 2021 - 2032 (USD Million)

5.1 Key trends
5.2 English
5.3 Spanish
5.4 German
5.5 Chinese
5.6 French
5.7 Russia
5.8 Portuguese
5.9 Italian
5.10 Others

Chapter 6 Market Estimates & Forecast, By Learning Mode, 2021 - 2032 (USD Million)

6.1 Key trends
6.2 Offline
- 6.2.1 Group learning
- 6.2.2 One on one coaching
6.3 Online
- 6.3.1 Group learning
- 6.3.2 One on one coaching

Chapter 7 Market Estimates & Forecast, By Learning Type, 2021 - 2032 (USD Million)

7.1 Key trends
7.2 Language learning
7.3 Immersive learning

Chapter 8 Market Estimates & Forecast, By End-User, 2021 - 2032 (USD Million)

8.1 Key trends, By End-User
8.2 Individual learner
8.3 Academic learners
8.4 Corporate learners

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Million)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE