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市场调查报告书

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1716611

韩语学习市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Korean Language Learning Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月19日 | 出版商:

Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球韩语学习市场价值为 72 亿美元，预计 2025 年至 2034 年期间将以 25.1% 的强劲复合年增长率成长。这一显着成长主要得益于全球对韩国文化日益增长的迷恋、不断扩大的经济机会以及国际化趋势的上升。随着韩国娱乐，尤其是韩国流行音乐、电视剧和电影在全球广泛认可，学习韩国语言的需求也激增。世界各地的粉丝都渴望更深入地了解韩国文化，从而推动各种学习平台的註册人数大幅增加。

此外，韩国在技术、贸易和创新方面日益突出的经济地位进一步增强了学习语言的兴趣，尤其是那些寻求提升职业前景的专业人士和学生。政府和教育机构也认识到提高韩语水平的好处，从而在学校和大学引入了专门的语言课程。透过「韩流」等措施以及韩国品牌在国际市场上的成功，韩国软实力的影响力日益增强，创造了一种环境，将语言习得视为通往文化和经济机会的大门。此外，语言学习技术的进步和线上资源的普及使得韩语教育对全球学习者来说更容易获得、更实惠、更具吸引力。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	72亿美元
预测值	670亿美元
复合年增长率	25.1%

韩语学习市场细分为各种产品，2024 年总产值达 47 亿美元。这些产品包括教科书、电子书、抽认卡和行动应用程式等实体和数位学习工具。先进技术的采用正在彻底改变市场，人工智慧应用、虚拟实境 (VR) 学习环境和游戏化平台越来越受欢迎。这些创新工具为学习者提供了互动且引人入胜的方式来发展他们的语言技能，使学习过程更加个人化和有效。随着技术的不断进步，机器学习和自然语言处理的融合进一步增强了学习体验，确保语言学习者取得更好的成果。

市场还根据学习模式进行分类，包括线上、离线和混合模式。预计线上学习将占据主导地位，到 2034 年将创造 164 亿美元的市场规模。行动装置的普及和语言学习应用程式的广泛普及，在使全球受众能够接受韩语教育方面发挥了关键作用。提供自定进度课程、人工智慧辅导和互动功能的平台正在吸引那些喜欢灵活且经济实惠的选择的学习者。非同步学习模式和虚拟教室为学习者提供了按照自己的步调练习口语、听力和写作技能的机会，满足了忙碌的生活方式和多样化的学习偏好。

预计到 2034 年，美国韩语学习市场规模将达到 66 亿美元，美国将成为韩语学习者的重要中心。韩国流行文化日益流行，尤其是在年轻一代中，推动了这种需求。美国各地的大学正在扩大韩语课程以满足日益增长的兴趣，而数位学习平台的入学人数也在激增。尤其是 Z 世代的学习者，他们开始使用行动应用程式和线上课程来学习韩语技能，这是因为他们对韩国娱乐的热情以及更真实地接触韩国文化的愿望。沉浸式和互动式学习平台的日益普及使得韩语教育在美国乃至世界范围内都更具吸引力，并被更广泛的受众所接受。

产业生态系统分析
产业衝击力
- 成长动力
  - 韩国文化的全球流行
  - 扩展数位学习平台
  - 政府措施和支持
  - 商业和职业机会需求不断增长
  - 韩语融入学术课程
- 产业陷阱与挑战
  - 语言的复杂性
  - 在地化学习资源有限
成长潜力分析
监管格局
技术格局
未来市场趋势
差距分析
波特的分析
PESTEL分析

第四章：竞争格局

介绍
公司市占率分析
主要市场参与者的竞争分析
竞争定位矩阵
策略仪表板

第五章：市场估计与预测：按组件，2021 年至 2034 年

主要趋势
产品
服务

第六章：市场估计与预测：按学习模式，2021 年至 2034 年

主要趋势
线上学习
- 行动应用程式
- 网路为基础的平台
离线学习
- 语言学校和学院
- 辅导和指导
混合式学习

第七章：市场估计与预测：依媒介，2021 年至 2034 年

主要趋势
书籍和教科书
抽认卡和记忆辅助工具
行动应用程式
软体
- 学习管理系统（LMS）
- 内容管理系统（CMS）
线上资源
影音资源
其他的

第八章：市场估计与预测：按阶段，2021 年至 2034 年

主要趋势
学习与发展
- 语言学习
- 沉浸式语言学习。
学习笔记
考试与评估

第九章：市场估计与预测：依最终用途，2021 年至 2034 年

主要趋势
个人
教育机构
- 学校和大学
  - 公立学校和大学
  - 私立学校和大学
- 语言学院
公司的

第 10 章：市场估计与预测：按应用，2021 年至 2034 年

主要趋势
年龄5-17岁
18-24岁
25-40岁
41岁以上

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中东和非洲
- 沙乌地阿拉伯
- 南非
- 阿联酋

第十二章：公司简介

90 Day Korean LLC
Duolingo
Ewha Womans University Language Education Institute
FluentU
KoreanClass101
Lingodeer Co. Ltd.
Mango Languages
Memrise Limited
Pimsleur
Rocket Languages Ltd
Rosetta Stone LLC.
SNU Language Education Institute (Seoul National University)
Sogang University Korean Language Education Center
Story learning
Talk To Me In Korean (TTMIK)
Verbling, Inc.
Visang Education Inc.
Yonsei University Korean Language Institute

简介目录

Product Code: 9597

The Global Korean Language Learning Market was valued at USD 7.2 billion in 2024 and is projected to grow at a robust CAGR of 25.1% between 2025 and 2034. This remarkable growth is primarily driven by the increasing global fascination with Korean culture, expanding economic opportunities, and the rising trend of internationalization. As Korean entertainment, particularly K-pop music, television dramas, and films, gains immense global recognition, the demand for learning the language has surged. Fans worldwide are eager to connect more deeply with Korean culture, driving a significant increase in enrollments across various learning platforms.

Moreover, South Korea's growing economic prominence in technology, trade, and innovation has further amplified interest in learning the language, particularly among professionals and students seeking to enhance their career prospects. Governments and educational institutions are also recognizing the benefits of promoting Korean language proficiency, leading to the introduction of dedicated language programs in schools and universities. The growing influence of Korean soft power through initiatives such as the Korean Wave (Hallyu) and the success of Korean brands in international markets has created an environment where language acquisition is seen as a gateway to cultural and economic opportunities. Additionally, advancements in language-learning technologies and the availability of online resources have made Korean language education more accessible, affordable, and engaging for learners across the globe.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$7.2 Billion
Forecast Value	$67 Billion
CAGR	25.1%

The Korean language learning market is segmented into various products that collectively generated USD 4.7 billion in 2024. These include physical and digital learning tools such as textbooks, e-books, flashcards, and mobile applications. The adoption of advanced technologies is revolutionizing the market, with AI-powered apps, virtual reality (VR) learning environments, and gamified platforms gaining immense popularity. These innovative tools provide interactive and engaging ways for learners to develop their language skills, making the learning process more personalized and effective. As technology continues to advance, the integration of machine learning and natural language processing is further enhancing the learning experience, ensuring better outcomes for language learners.

The market is also categorized by learning modes, including online, offline, and hybrid models. Online learning is expected to dominate, generating USD 16.4 billion by 2034. The proliferation of mobile devices and the widespread availability of language-learning apps have played a pivotal role in making Korean language education accessible to a global audience. Platforms offering self-paced courses, AI-driven tutoring, and interactive features are attracting learners who prefer flexible and affordable options. Asynchronous learning models and virtual classrooms provide learners with the opportunity to practice speaking, listening, and writing skills at their own pace, catering to busy lifestyles and diverse learning preferences.

The U.S. Korean language learning market is projected to generate USD 6.6 billion by 2034, establishing the United States as a significant hub for Korean language learners. The growing popularity of Korean pop culture, particularly among younger generations, has fueled this demand. Universities across the U.S. are expanding their Korean language programs to accommodate rising interest, while digital learning platforms are witnessing a surge in enrollments. Generation Z learners, in particular, are turning to mobile apps and online courses to acquire Korean language skills, driven by their enthusiasm for Korean entertainment and their desire to engage with the culture more authentically. The increasing availability of immersive and interactive learning platforms continues to make Korean language education more appealing and accessible to a wider audience in the United States and beyond.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Global Popularity of K-Culture
  - 3.2.1.2 Expansion of digital learning platforms
  - 3.2.1.3 Government initiatives and support
  - 3.2.1.4 Rising demand for business and career opportunities
  - 3.2.1.5 Integration of korean in academic curricula
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Complexity of the language
  - 3.2.2.2 Limited localized learning resources
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Future market trends
3.7 Gap analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Component, 2021 – 2034 (USD Mn)

5.1 Key trends
5.2 Product
5.3 Services

Chapter 6 Market Estimates and Forecast, By Learning Mode, 2021 – 2034 (USD Mn)

6.1 Key trends
6.2 Online Learning
- 6.2.1 Mobile apps
- 6.2.2 Web-based platform
6.3 Offline learning
- 6.3.1 Language schools and institute
- 6.3.2 Tutoring and coaching
6.4 Hybrid learning

Chapter 7 Market Estimates and Forecast, By Medium, 2021 – 2034 (USD Mn)

7.1 Key trends
7.2 Books and textbooks
7.3 Flashcards and memory aids
7.4 Mobile apps
7.5 Software
- 7.5.1 Learning Management Systems (LMS)
- 7.5.2 Content Management Systems (CMS)
7.6 Online resources
7.7 Audio & video resources
7.8 Others

Chapter 8 Market Estimates and Forecast, By Stage, 2021 – 2034 (USD Mn & Units)

8.1 Key trends
8.2 Learning & development
- 8.2.1 Language learning
- 8.2.2 Immersive language learning.
8.3 Study notes
8.4 Exams and evaluation

Chapter 9 Market Estimates and Forecast, By End Use, 2021 – 2034 (USD Mn)

9.1 Key trends
9.2 Individual
9.3 Educational institutes
- 9.3.1 Schools and universities
  - 9.3.1.1 Public schools & universities
  - 9.3.1.2 Private schools & universities
- 9.3.2 Language institutes
9.4 Corporate

Chapter 10 Market Estimates and Forecast, By Application, 2021 – 2034 (USD Mn)

10.1 Key trends
10.2 Age 5-17
10.3 Ages 18-24
10.4 Ages 25-40
10.5 Ages 41 and above

Chapter 11 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Mn)

11.1 Key trends
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Spain
- 11.3.5 Italy
- 11.3.6 Netherlands
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 Australia
- 11.4.5 South Korea
11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
11.6 Middle East and Africa
- 11.6.1 Saudi Arabia
- 11.6.2 South Africa
- 11.6.3 UAE