数位英语学习市场规模、份额、成长分析（按部署模式、按业务类型、按最终用户、按地区）- 产业预测（2025 年至 2032 年）

预计 2023 年全球数位英语学习市场规模将达到 79 亿美元，从 2024 年的 89 亿美元成长到 2032 年的 229.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.6%。

在全球化和数位转型加速的背景下，对有效英语语言习得的需求正在飙升。英语在教育环境、职场和移民中变得越来越重要，促使组织和学习者采用提供易于存取、灵活和个人化体验的数位语言学习平台。此类平台通常包含游戏化课程、人工智慧回馈和行动可访问性，以相对较低的成本激励不同年龄层和地区的学习。影响全球数位英语学习市场的一个关键趋势是人工智慧和自我调整学习技术的整合，这可以提高学生的成绩并实现与企业技能提升和教育目标一致的客製化课程。此外，政府和私人实体对教育科技基础设施的大量投资，尤其是在亚太地区和拉丁美洲，正在推动市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 顾客购买行为分析

数位英语学习市场规模（按部署模式和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云端基础

数位英语学习市场规模（按业务类型和复合年增长率） (2025-2032)

• 市场概览
• 企业对企业（B2B）
• 企业对消费者（B2C）

数位英语学习市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概览
• 非学术学习者
• 学术学习者

数位英语学习市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• 51Talk Online Education Group
• Berlitz Corp.
• Cambridge University Press
• Cengage Learning Holdings II Inc.
• Chegg Inc.
• Duolingo Inc.
• ELSA Co. Ltd.
• inlingua International Ltd.
• IXL Learning Inc.
• John Wiley and Sons Inc.
• Oxford University Press
• Pearson Plc
• Sanako
• VIPKID HK Ltd.
• Voxy Inc.

结论和建议

Global Digital English Language Learning Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.9 billion in 2024 to USD 22.99 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

As globalization and digital transformation accelerate, the demand for effective English language acquisition is surging. English is increasingly vital in educational settings, workplaces, and migration, prompting organizations and learners to embrace digital language learning platforms that offer accessible, flexible, and personalized experiences. These platforms often incorporate gamified lessons, AI-driven feedback, and mobile accessibility, fostering engagement across various age groups and locations at a relatively low cost. A key trend shaping the global digital English language learning market is the integration of AI and adaptive learning technologies, allowing for tailored lessons that enhance student outcomes and align with corporate upskilling and educational goals. Furthermore, significant investments in edtech infrastructure by governments and private entities, particularly in the Asia-Pacific and Latin America, are propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital English Language Learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital English Language Learning Market Segments Analysis

Global Digital English Language Learning Market is segmented by Deployment Mode, Business Type, End User and region. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Business Type, the market is segmented into Business-To-Business (B2B) and Business-To-Consumer (B2C). Based on End User, the market is segmented into Non-Academic Learners and Academic Learners. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital English Language Learning Market

The global digital English language learning market is being significantly fueled by the rising demand for English proficiency, which is essential for international business, education, and migration. As English remains the primary language for global communication, both businesses and educational institutions are increasingly recognizing the need for language training to enhance employability and facilitate mobility. This trend has led to a notable investment in English language solutions, allowing various regions and audiences to adopt these learning tools effectively. Consequently, the market is experiencing robust growth as individuals seek to improve their English skills for diverse opportunities.

Restraints in the Global Digital English Language Learning Market

The Global Digital English Language Learning market faces significant challenges due to disparities in internet access and device availability, especially in lower-income and rural regions. As digital transformation progresses, these gaps hinder the growth potential of online English learning platforms, resulting in unequal educational opportunities for learners. Consequently, this digital divide restricts market expansion and profitability in certain geographical areas and socio-economic segments. Addressing these issues is crucial for ensuring that the benefits of digital language learning can be equitably shared across diverse populations, thus enhancing the overall market potential.

Market Trends of the Global Digital English Language Learning Market

The Global Digital English Language Learning market is increasingly driven by the adoption of artificial intelligence and adaptive learning technologies, as these innovations enable a more personalized and effective learning experience. AI-powered platforms assess learners' proficiency in real-time, tailoring content to meet individual needs and preferences, which significantly enhances engagement and retention rates. This shift towards customized learning pathways not only empowers learners but also guides the strategic planning of EdTech providers, ensuring they align with evolving demands. As institutions and learners seek more impactful solutions, the integration of AI will continue to play a pivotal role in shaping future market trends in digital language education.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Digital English Language Learning Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital English Language Learning Market Size by Business Type & CAGR (2025-2032)

• Market Overview
• Business-To-Business (B2B)
• Business-To-Consumer (B2C)

Global Digital English Language Learning Market Size by End User & CAGR (2025-2032)

• Market Overview
• Non-Academic Learners
• Academic Learners

Global Digital English Language Learning Market Size & CAGR (2025-2032)

• North America (Deployment Mode, Business Type, End User)
  • US
  • Canada
• Europe (Deployment Mode, Business Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Mode, Business Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Mode, Business Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Mode, Business Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 51Talk Online Education Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlitz Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cambridge University Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage Learning Holdings II Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELSA Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inlingua International Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IXL Learning Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Wiley and Sons Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxford University Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanako
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIPKID HK Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxy Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations