语言培训市场规模、份额、成长分析、按培训类型、按交付模式、按学习者类型、按语言类型、按定价模式、按应用、按地区 - 行业预测，2025 年至 2032 年

预计到 2023 年，全球语言培训市场规模将达到 565 亿美元，从 2024 年的 592.1 亿美元成长到 2032 年的 861.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.8%。

在全球化进程加快和对多语言劳动力需求的推动下，全球语言培训市场正经历显着成长。随着企业国际化的扩张，语言能力变得至关重要，因此需要有效的语言培训解决方案。人工智慧学习工具和游戏化平台等技术进步，使语言学习变成了一个引人入胜的过程。电子学习进一步促进了人们获得灵活、经济高效的客製化培训的机会，这些培训针对特定的语言需求。然而，高昂的培训成本、农村地区网路存取受限以及对客製化内容的需求等挑战可能会阻碍市场的成长。即便如此，增加对教育基础设施的投资以及私部门与教育机构之间的合作也蕴藏着机会。对劳动力培训的日益关注以及扩增实境/虚拟实境等创新工具的整合，将为该行业带来光明的未来。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

语言训练市场规模（依培训类型及复合年增长率）(2025-2032)

• 市场概览
• 学术培训
  • K-12
  • 高等教育
• 企业培训
  • 商务语言技能
  • 行业特定术语
• 通用培训
  • 旅行和旅游
  • 个人成就

语言训练市场规模（按交付模式和复合年增长率） (2025-2032)

• 市场概览
• 线上学习
  • 自订进度的线上培训
  • 现场讲师主导的课程
• 离线学习
  • 课堂教学
  • 私人辅导
• 混合式学习

语言训练市场规模（依学习者类型及复合年增长率）(2025-2032)

• 市场概览
• 个人学习者
  • 成人
  • 孩子
• 机构学习者
  • 学校和大学
  • 企业员工

语言训练市场规模（依语言类型及复合年增长率）(2025-2032)

• 市场概览
• 英语
• 西班牙语
• 法语
• 瑞典
• 德文
• 日本人
• 其他的

语言训练市场规模（按定价模式和复合年增长率） (2025-2032)

• 市场概览
• 基于订阅
• 按课程付费

语言训练市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 教育与学术
• 商业用途
• 移民和海外教育
• 旅游与饭店
• 其他的

语言训练市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Duolingo, Inc.
• Babbel（Lesson Nine GmbH）
• IXL Learning
• Pearson plc
• Open English LLC
• Lingoda GmbH
• Preply, Inc.
• Italki HK Ltd.
• Memrise Ltd.
• Voxy, Inc.
• Clozemaster
• Pimsleur（Simon & Schuster）
• FluentU
• Mango Languages, Inc.
• Fluenz, Inc.
• Berlitz Corporation
• Inlingua Group

结论和建议

Global Language Training Market size was valued at USD 56.5 billion in 2023 and is poised to grow from USD 59.21 billion in 2024 to USD 86.16 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Language Training market is experiencing significant growth driven by increasing globalization and the demand for multilingual employees. As businesses expand internationally, the need for language proficiency becomes crucial, necessitating effective language training solutions. Technological advancements, including AI-driven learning tools and gamified platforms, have transformed language acquisition into an engaging process. E-learning has further facilitated access to flexible, cost-effective training tailored to specific linguistic requirements. However, challenges such as high training costs, limited internet access in rural areas, and the need for customized content can hinder market growth. Nonetheless, increased investment in educational infrastructure and collaborations between private and educational entities present opportunities. The rising emphasis on employee training and the integration of innovative tools like AR/VR are poised to drive the industry's promising future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Language Training market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Language Training Market Segments Analysis

Global Language Training Market is segmented by Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application and region. Based on Training Type, the market is segmented into Academic Training, Corporate Training and General Purpose Training. Based on Delivery Mode, the market is segmented into Online Learning, Offline Learning and Hybrid Learning. Based on Learner Type, the market is segmented into Individual Learners and Institutional Learners. Based on Language Type, the market is segmented into English, Spanish, French, Swedish, German, Japanese and Others. Based on Pricing Model, the market is segmented into Subscription-Based and Pay-Per-Course. Based on Application, the market is segmented into Education and Academia, Corporate Communication, Migration and Overseas Education, Travel and Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Language Training Market

The Global Language Training market is significantly influenced by the increasing need for multilingual employees as businesses operate globally. This demand has led to around 70% of companies seeking individuals who can communicate in multiple languages, facilitating smoother international interactions and enhancing overall productivity. Online corporate language platforms play a crucial role in minimizing communication barriers, potentially boosting efficiency by up to 30%. Additionally, major players in the industry are heavily investing in innovative technologies, such as AI-driven digital education and virtual instruction. Furthermore, government initiatives aimed at enhancing language skills for diplomacy further underscore the importance of language training in the modern workforce.

Restraints in the Global Language Training Market

The Global Language Training market faces significant restraints primarily due to the high costs associated with premium language courses. Prices can be prohibitively expensive, with programs ranging from Rosetta Stone's substantial one-time fee to the high costs of interactive courses from Berlitz and EF, which can reach several thousand dollars for short sessions. Such steep pricing largely excludes lower-income individuals from accessing quality language education. Although some governments offer subsidies for specific courses, these initiatives are not universally available, creating a disparity in access to language learning resources across different regions, thereby limiting overall market growth.

Market Trends of the Global Language Training Market

The Global Language Training market is witnessing a significant upward trend, driven by an increasing emphasis on multilingual education, especially within the EU. As of 2022, 60.7% of lower-secondary EU students engaged in learning two or more foreign languages, a notable increase from 58.4% in 2013. This surge is supported by robust national policies and substantial funding, exemplified by the approximately USD 28.5 billion allocated for the Erasmus+ program (2021-2027), which prioritizes plurilingual and intercultural competencies in curricula. As governments continue to champion language learning, the demand for comprehensive language training programs is expected to accelerate, shaping a dynamic global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Language Training Market Size by Training Type & CAGR (2025-2032)

• Market Overview
• Academic Training
  • K-12
  • Higher Education
• Corporate Training
  • Business Language Skills
  • Industry-Specific Terminology
• General Purpose Training
  • Travel and Tourism
  • Personal Enrichment

Global Language Training Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online Learning
  • Self-Paced Online Training
  • Instructor-Led Live Sessions
• Offline Learning
  • Classroom-Based
  • Private Tutoring
• Hybrid Learning

Global Language Training Market Size by Learner Type & CAGR (2025-2032)

• Market Overview
• Individual Learners
  • Adults
  • Children
• Institutional Learners
  • Schools and Colleges
  • Corporate Employees

Global Language Training Market Size by Language Type & CAGR (2025-2032)

• Market Overview
• English
• Spanish
• French
• Swedish
• German
• Japanese
• Others

Global Language Training Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Pay-Per-Course

Global Language Training Market Size by Application & CAGR (2025-2032)

• Market Overview
• Education and Academia
• Corporate Communication
• Migration and Overseas Education
• Travel and Hospitality
• Others

Global Language Training Market Size & CAGR (2025-2032)

• North America (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • US
  • Canada
• Europe (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Duolingo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babbel (Lesson Nine GmbH)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IXL Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Open English LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lingoda GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Preply, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Italki HK Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Memrise Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxy, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clozemaster
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimsleur (Simon & Schuster)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FluentU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mango Languages, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fluenz, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlitz Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inlingua Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations