联网电视市场 - 按萤幕尺寸（小于 30 英寸、30 英寸至 50 英寸、50 英寸至 70 英寸、70 英寸以上）、按技术、按屏幕类型、按分辨率、按最终用途、按配销通路和预测, 2024 - 2032

由于先进功能的增加和这些电视提供的便利性的增强，2024 年至 2032 年全球连网电视市场的复合年增长率将达到 9.5%。现代连网电视配备了一系列创新功能，例如智慧介面、语音控制以及与串流媒体服务和智慧家居设备的无缝整合。这些进步为用户提供了直觉且个人化的观看体验，使存取和管理多个来源的内容变得更加容易。例如，2024 年 6 月，Google透过其 Google TV 网路为连网电视机引入了新的广告投放选项。这项创新功能使广告主能够在选定的智慧电视和 OTT 装置上展示其广告，从而将其覆盖范围扩大到更广泛的连网电视平台。

便利因素对拉动市场需求发挥重要作用。连网电视将各种功能整合到单一装置中，因此无需多个遥控器或外部媒体播放器，从而简化了使用者体验。此外，直接从网路传输内容并连接到其他智慧型装置的能力增加了一层多功能性和易用性。随着消费者越来越多地寻求整合且用户友好的娱乐解决方案，连网电视市场有望持续成长。

整个连网电视产业根据萤幕尺寸、技术、萤幕类型、解析度、最终用途、配销通路和地区进行分类。

根据萤幕尺寸，从2024 年到2032 年，50 至70 吋的连网电视市场将实现令人称讚的复合年增长率。体验的消费者的欢迎。随着内容消费转向高清和 4K 分辨率，更大的连网电视变得更受欢迎。此外，它们的尺寸非常适合现代生活空间，人们更喜欢更大的显示器来观看串流媒体服务、游戏和互动媒体。这种日益增长的偏好正在推动该细分市场的显着市场成长。

在技​​术方面，OLED 细分市场将在 2024 年至 2032 年间显着增长。该技术还支援超薄柔性萤幕，使 OLED 电视成为高阶家庭娱乐设定的首选。随着消费者越来越寻求高端、身临其境的观看体验，OLED 连接电视的吸引力与日俱增。 OLED 技术的进步和可用型号范围的扩大进一步推动了这一趋势，推动了联网电视市场的巨大需求。

欧洲连网电视市场从 2024 年到 2032 年将呈现显着的复合年增长率。 OTT 平台和随选视讯服务的日益普及进一步推动了这项需求。此外，电视技术的进步，例如改进的用户介面以及与智慧家庭系统的集成，增强了联网电视的吸引力。随着欧洲家庭优先考虑数位便利和娱乐，连网电视市场不断扩大。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 技术概览
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 串流媒体平台越来越受欢迎
    • 技术进步
    • 提高各地区的网路普及率
    • 不断增长的智慧家庭整合趋势
  • 产业陷阱与挑战
    • 内容碎片化
    • 网路依赖
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按萤幕尺寸，2021-2032 年

• 主要趋势
• 小于30英寸
• 30英寸至50英寸
• 50英寸至70英寸
• 70吋以上

第 6 章：市场估计与预测：按技术划分，2021-2032 年

• 主要趋势
• 引领
• 有机发光二极体
• 其他的

第 7 章：市场估计与预测：按萤幕类型，2021-2032 年

• 主要趋势
• 弯曲
• 平坦的

第 8 章：市场估计与预测：依决议，2021-2032

• 主要趋势
• 8K
• 4K
• 1080p
• 其他的

第 9 章：市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 住宅
• 商业的

第 10 章：市场估计与预测：依配销通路划分，2021-2032 年

• 主要趋势
• 在线的
• 离线

第 11 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 12 章：公司简介

• Amazon
• Apple
• Google
• Hisense Group
• LG Electronics
• Panasonic Corporation
• Philips
• Roku, Inc.
• Samsung Electronics
• Sharp Corporation
• Skyworth Group
• Sony Corporation
• TCL Technology
• Vizio Inc.
• Xiaomi Corporation

Global Connected TV Market will witness 9.5% CAGR between 2024 and 2032 due to the rising addition of advanced features and the enhanced convenience offered by these televisions. Modern connected TVs are equipped with a range of innovative features such as smart interfaces, voice control, and seamless integration with streaming services and smart home devices. These advancements provide users with an intuitive and personalized viewing experience, making it easier to access and manage content from multiple sources. For instance, in June 2024, Google introduced new ad placement options for connected TV sets through its Google TV network. This innovative feature allowed advertisers to display their ads on select smart TVs and OTT devices, expanding their reach across a broader range of connected TV platforms.

The convenience factor plays a significant role in driving market demand. Connected TVs simplify the user experience by consolidating various functions into a single device, eliminating the need for multiple remote controls or external media players. Additionally, the ability to stream content directly from the internet and connect to other smart devices adds a layer of versatility and ease of use. As consumers increasingly seek integrated and user-friendly entertainment solutions, the Connected TV Market is poised for continued growth.

The overall Connected TV Industry is classified based on the screen size, technology, screen type, resolution, end-use, distribution channel, and region.

Based on screen size, the connected TV market from the 50 to 70 inches segment will register a commendable CAGR from 2024 to 2032. These larger screens offer enhanced picture quality and detail, making them popular among consumers who seek a premium home theater experience. As content consumption shifts towards high-definition and 4K resolutions, larger connected TVs become more desirable. Additionally, their size is ideal for modern living spaces, where people prefer larger displays for streaming services, gaming, and interactive media. This growing preference is driving significant market growth in this segment.

In terms of technology, the OLED segment will witness an appreciable growth from 2024 to 2032. OLED screens deliver exceptional color accuracy, contrast, and brightness, enhancing the viewing experience with deep blacks and vibrant colors. This technology also allows for ultra-thin and flexible screens, making OLED TVs a preferred choice for premium home entertainment setups. As consumers increasingly seek high-end, immersive viewing experiences, the appeal of OLED-connected TVs grows. This trend is further fueled by advancements in OLED technology and a broadening range of available models, driving significant demand in the Connected TV Market.

Europe connected TV market will exhibit a notable CAGR from 2024 to 2032. European consumers are embracing connected TVs for their ability to access a wide range of digital content, including high-definition and 4K programming. The growing popularity of OTT platforms and video-on-demand services further fuels this demand. Additionally, advancements in TV technology, such as improved user interfaces and integration with smart home systems, enhance the appeal of connected TVs. As European households prioritize digital convenience and entertainment, the market for connected TVs continues to expand.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technological overview
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Growing popularity of streaming platforms
    • 3.7.1.2 Technological advancements
    • 3.7.1.3 Increasing internet penetration across regions
    • 3.7.1.4 Growing smart home integration trends
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Content fragmentation
    • 3.7.2.2 Internet dependency
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Screen Size, 2021-2032 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Less than 30 inches
• 5.3 30 inches to 50 inches
• 5.4 50 inches to 70 inches
• 5.5 Above 70 inches

Chapter 6 Market Estimates & Forecast, By Technology, 2021-2032 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 LED
• 6.3 OLED
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Screen Type, 2021-2032 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Curved
• 7.3 Flat

Chapter 8 Market Estimates & Forecast, By Resolution, 2021-2032 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 8K
• 8.3 4K
• 8.4 1080p
• 8.5 Others

Chapter 9 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Amazon
• 12.2 Apple
• 12.3 Google
• 12.4 Hisense Group
• 12.5 LG Electronics
• 12.6 Panasonic Corporation
• 12.7 Philips
• 12.8 Roku, Inc.
• 12.9 Samsung Electronics
• 12.10 Sharp Corporation
• 12.11 Skyworth Group
• 12.12 Sony Corporation
• 12.13 TCL Technology
• 12.14 Vizio Inc.
• 12.15 Xiaomi Corporation