联网电视

本报告提供联网电视的服务，解决方案，设备的市场调查，用途的演进，设备的普及率，广告的地位等主要趋势，联网电视的生态系统和企业的地位，主要企业的简介，竞争情形，市场成长的各种影响因素分析，市场规模的预测等彙整资讯。

目录

第1章 摘要整理

第2章 范围、市场

• 定义
• 市场分类
• 设备率
• 成为利用核心的TV
• 广告成为主要的资金来源

第3章 市场结构

• 联网电视服务的生态系统
• CE产品
• 网际网路大厂
• 影片内容&服务
• 通讯业者

第4章 企业简介

• Amazon
• Comcast
• Google
• Roku
• Samsung

第5章 市场预测

• 企业的定位
• OS作战
• CTV广告
• 促进因素、障碍
• 联网电视广告市场预测
• 潜在TV广告市场预测
• 潜在TV广告市场与联网电视广告市场动态的比较

Summary

This report examines the market for connected TV (CTV) services, solutions and devices.

The first part presents the segmentation of the CTV market as well as the main trends in the evolution of usages, the equipment rate and the place of advertising in the sector.

The detailed structure of the connected TV sector then positions the industry players by segment, including consumer electronics groups, audiovisual groups, Internet giants and telecom operators.

Next, the offer and positioning of major players in the connected TV ecosystem (Amazon, Comcast, Google, Roku, Samsung) are presented in detailed profiles.

Finally, the market prospect is discussed from the perspective of competition between the various players' ecosystems or by taking into account the dynamics of the connected TV advertising market.

The latter is the subject of forecasts to 2026, in its CTV and addressable TV dimensions, at the global level and with US and Europe (Germany, France, UK) segmentations.

Table of Contents

1. Executive summary

2. Scope and market

• 2.1. Definition
• 2.2. Market segmentation
• 2.3. Equipment rate
• 2.4. The television set at the heart of usage
• 2.5. Advertising, a main source of funding

3. Market structure

• 3.1. Connected TV services ecosystem
• 3.2. Consumer electronics
• 3.3. Internet giants
• 3.4. Video content and services
• 3.5. Telecom operators

4. Player profiles

• 4.1. Amazon
• 4.2. Comcast
• 4.3. Google
• 4.4. Roku
• 4.5. Samsung

5. Market outlook

• 5.1. Positioning of players
• 5.2. The battle of the OS
• 5.3. CTV Advertising
• 5.4. Drivers and barriers
• 5.5. Connected TV advertising market forecasts
• 5.6. Addressable TV advertising market forecasts
• 5.7. Comparison of the dynamics of the addressable and connected TV ad markets