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市场调查报告书
商品编码
1555668

联网电视市场:全球产业分析，规模，占有率，成长，趋势，预测，2024年～2031年

Connected TV Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 175 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research最近发布了一份关于全球连网电视市场的综合报告。该报告全面评估了主要市场动态，包括推动因素、趋势、机会和课题，并提供了有关市场结构的详细见解。

主要的洞察

  • 连网电视市场规模（2024 年）：91 亿美元
  • 市场预测金额（2031 年）：201 亿美元
  • 全球市场成长率（2024-2031 年复合年增长率）：12%

连网电视市场 - 研究范围：

连网电视让使用者可以透过电视存取串流服务、应用程式和网页浏览，彻底改变家庭娱乐。这些设备具有网路连线并支援 OTT 内容、随选视讯 (VOD) 和社群媒体平台。连网电视市场服务于多元化的用户群，从寻求无缝串流媒体体验的家庭到利用智慧显示器进行数位行销的企业。市场成长的推动因素包括高速网路普及率的提高、对点播内容的需求不断增加以及智慧电视技术的进步，从而改善了用户体验和互动性。

推动市场成长的因素：

全球连网电视市场由多个关键因素推动，其中包括 Netflix、Amazon Prime 和 Disney+ 等 OTT 平台的日益普及所推动的数位内容消费的日益转变。人工智慧（AI）和语音辨识技术在智慧电视中的整合增强了用户的便利性和个人化，进一步增加了需求。此外，多萤幕观看和掐线趋势的增加正在鼓励家庭采用连网电视作为主要娱乐来源。此外，OLED 和 QLED 等显示技术的快速进步正在提高影像质量，这有助于满足不断增长的消费者需求。

市场阻碍因素：

儘管成长前景广阔，但连网电视市场仍面临资料隐私问题、网路安全风险和分散的生态系统等课题。智慧电视收集和处理用户资料以提供个人化推荐会引起消费者的隐私担忧，并影响对这些设备的信任。此外，智慧电视作业系统缺乏标准化以及某些应用程式和装置的相容性问题给用户采用带来了课题。为了解决这些问题，製造商必须专注于强大的安全框架和可互通的解决方案，以无缝整合不同的应用程式和服务。

市场机会：

由于智慧家庭生态系统的采用率不断提高、消费者对点播内容的偏好不断增强以及智慧显示功能的创新，连网电视市场提供了巨大的成长机会。智慧电视与智慧扬声器和家庭自动化系统等物联网 (IoT) 设备的集成为市场参与者提供互联体验创造了新的机会。此外，由于可支配收入的增加和互联网普及率的提高，新兴市场，特别是亚太地区和拉丁美洲的新兴市场具有巨大的成长潜力。内容提供者、串流媒体平台和智慧电视製造商之间的策略联盟对于利用这些机会并推动市场扩张至关重要。

本报告解决的关键问题

  • 推动连网电视市场全球成长的关键因素有哪些？
  • 哪些技术和功能正在推动每个地区的连网电视采用？
  • 科技进步如何改变连网电视市场的竞争格局？
  • 谁是连网电视市场的主要参与者？ 他们采取了哪些策略来维持市场地位？
  • 全球连网电视市场的新趋势和未来前景是什么？

目录

第1章 摘要整理

第2章 市场概要

  • 市场范围和定义
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
    • 课题
    • 主要的趋势
  • 宏观经济要素
    • 全球各部门展望
    • 全球GDP成长展望
    • 全球IT支出展望
    • 全球革新和R&D的展望
    • 全球半导体产业的收益
  • COVID-19影响分析
  • 预测要素 - 相关性及影响

第3章 附加价值的洞察

  • 联网电视的引进分析
  • 技术评估
  • 法规情形
  • 价值链分析
    • 流通管道/市场空间一览
    • 终端用户(产业)一览
  • 主要的交易与合併
  • 大环境分析
  • 波特的五力分析

第4章 价格趋势分析，2019年～2031年

  • 主要亮点
  • 影响显示器类型价格的主要因素
  • 平均价格分析：按显示类型
  • 区域价格分析

第5章 全球联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

  • 主要的亮点
    • 市场数量(单位)预测
    • 市场规模(10亿美元)和与前一年同期比较成长率
    • 绝对额的机会
  • 市场规模(10亿美元)的分析与预测
    • 过去的市场规模(10亿美元)的分析，2019年～2023年
    • 目前市场规模(10亿美元)的分析与预测，2023～2031年
  • 全球联网电视市场展望:显示器类型
    • 简介/主要调查结果
    • 过去的市场规模(10亿美元)和数量(单位)的分析，显示器各类型，2019年～2023年
    • 目前市场规模(10亿美元)和数量(单位)的分析与预测，显示器各类型，2024年～2031年
      • QLED
      • OLED
      • LED
      • 其他(LCD等)
  • 市场魅力分析:显示器类型
  • 全球联网电视市场展望:解析度类型
    • 简介/主要调查结果
    • 过去的市场规模(10亿美元)和数量(单位)的分析，解析度各类型，2019年～2023年
    • 目前市场规模(10亿美元)和数量(单位)的分析与预测，解析度各类型，2024年～2031年
      • 8K
      • 4K
      • 1080 p
      • 其他(720 p等)
  • 市场魅力分析:解析度类型
  • 全球联网电视市场展望:萤幕大小
    • 简介/主要调查结果
    • 过去的市场规模(10亿美元)和数量(单位)的分析，各萤幕大小，2019年～2023年
    • 目前市场规模(10亿美元)和数量(单位)的分析与预测，各萤幕大小，2024年～2031年
      • 不满30英吋
      • 30英吋～50英吋
      • 50英吋～70英吋
      • 70英吋以上
  • 市场魅力分析:萤幕大小
  • 全球联网电视市场展望:流通管道
    • 简介/主要调查结果
    • 过去的市场规模(10亿美元)和数量(单位)的分析，各流通管道，2019年～2023年
    • 目前市场规模(10亿美元)和数量(单位)的分析与预测，各流通管道，2024年～2031年
      • 线上
        • 电子商务网站
        • 企业拥有的网站
      • 离线
        • 大卖场·超级市场
        • 专卖店
        • factory经销店
        • 独立零售业者
        • 其他的零售店
  • 市场魅力分析:流通管道
  • 全球联网电视市场展望:最终用途
    • 简介/主要调查结果
    • 过去的市场规模(10亿美元)和数量(单位)的分析，各最终用途，2019年～2023年
    • 目前市场规模(10亿美元)和数量(单位)的分析与预测，各最终用途，2024年～2031年
      • 娱乐
      • 教育
      • 家用
      • 其他(办公室等)
  • 市场魅力分析:最终用途

第6章 全球联网电视市场展望:地区

  • 主要的亮点
  • 过去的市场规模(10亿美元)和数量(单位)的分析，各地区，2019年～2023年
  • 目前市场规模(10亿美元)和数量(单位)的分析与预测，各地区，2024年～2031年
    • 北美
    • 欧洲
    • 东亚
    • 南亚·大洋洲
    • 南美
    • 中东·非洲
  • 市场魅力分析:地区

第7章 北美的联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

第8章 欧洲的联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

第9章 东亚的联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

第10章 南亚·大洋洲的联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

第11章 南美的联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

第12章 中东·非洲的联网电视市场展望:实际成果(2019年～2023年)与预测(2024年～2031年)

第13章 竞争情形

  • 市场占有率分析，2023年
  • 市场结构
    • 竞争激烈化地图:各市场
    • 竞争仪表板
  • 企业简介(详细内容 - 概要，财务，策略，最近的趋势)
    • Samsung Electronics
    • LG Electronics
    • Sony Corporation
    • TCL Technology
    • Vizio Inc.
    • Hisense
    • Panasonic Corporation
    • Koninklijke Philips NV
    • Sharp
    • Haier Group Corporation
    • Hitachi Ltd.

第14章 附录

  • 调查手法
  • 调查的前提条件
  • 缩写和简称
简介目录
Product Code: PMRREP34684

Persistence Market Research has recently released a comprehensive report on the worldwide market for Connected TV. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Connected TV Market Size (2024E): US$9.1 Bn
  • Projected Market Value (2031F): US$20.1 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031):12%

Connected TV Market - Report Scope:

Connected TVs are revolutionizing home entertainment by enabling users to access streaming services, apps, and web browsing through their televisions. These devices are equipped with internet connectivity, supporting over-the-top (OTT) content, video-on-demand (VOD), and social media platforms. The Connected TV market serves a diverse user base, from households seeking seamless streaming experiences to businesses utilizing smart displays for digital marketing. Market growth is driven by the rising penetration of high-speed internet, increasing demand for on-demand content, and advancements in smart TV technologies, offering enhanced user experiences and interactivity.

Market Growth Drivers:

The global Connected TV market is propelled by several key factors, including the increasing shift towards digital content consumption, fueled by the growing popularity of OTT platforms like Netflix, Amazon Prime, and Disney+. The integration of artificial intelligence (AI) and voice recognition technologies in smart TVs is further driving demand by enhancing user convenience and personalization. Additionally, the rise in multi-screen viewing and cord-cutting trends is prompting households to adopt Connected TVs as a primary source of entertainment. Moreover, rapid advancements in display technologies, such as OLED and QLED, are enhancing picture quality, which contributes to the growing consumer demand.

Market Restraints:

Despite promising growth prospects, the Connected TV market faces challenges related to data privacy concerns, cybersecurity risks, and fragmented ecosystems. The collection and processing of user data by smart TVs for personalized recommendations raise privacy concerns among consumers, impacting trust in these devices. Moreover, the lack of standardization in smart TV operating systems and compatibility issues with certain apps or devices pose challenges for user adoption. Addressing these concerns requires manufacturers to focus on robust security frameworks and interoperable solutions that can seamlessly integrate various applications and services.

Market Opportunities:

The Connected TV market presents significant growth opportunities driven by the rising adoption of smart home ecosystems, increasing consumer preference for content-on-demand, and technological innovations in smart display features. The integration of smart TVs with Internet of Things (IoT) devices, such as smart speakers and home automation systems, is creating new opportunities for market players to offer connected experiences. Additionally, emerging markets, particularly in Asia-Pacific and Latin America, offer substantial growth potential due to rising disposable incomes and expanding internet penetration. Strategic collaborations between content providers, streaming platforms, and smart TV manufacturers are essential to capitalize on these opportunities and drive market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Connected TV market globally?
  • Which technologies and features are driving the adoption of Connected TVs across different regions?
  • How are technological advancements reshaping the competitive landscape of the Connected TV market?
  • Who are the key players contributing to the Connected TV market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global Connected TV market?

Competitive Intelligence and Business Strategy:

Leading players in the global Connected TV market, including Samsung Electronics, LG Electronics, and Sony Corporation, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies are investing in R&D to develop next-generation smart TVs featuring AI-driven voice assistants, superior display technologies, and seamless integration with popular streaming platforms. Partnerships with content providers and OTT platforms enable these companies to enhance their content offerings, thereby increasing consumer engagement. Moreover, these players are leveraging advanced marketing strategies, such as direct-to-consumer sales and online retailing, to tap into new customer segments and expand their global presence.

Key Companies Profiled:

  • Samsung Electronics Co., Ltd.
  • LG Electronics, Inc.
  • Sony Corporation
  • Vizio Inc.
  • Panasonic Corporation
  • TCL Corporation
  • Hisense Group Co., Ltd.
  • Apple Inc.
  • Google LLC
  • Amazon.com, Inc.

Connected TV Market Research Segmentation

By Screen Type

  • Curved
  • Flat

By Usage

  • Indoor
  • Outdoor

By Screen Size

  • Less than 30 inches
  • 30 inches to 50 inches
  • 50 inches to 70 inches
  • Above 70 inches

By Platform Type

  • Android
  • Roku
  • Others (Ubuntu, etc.)

By End Use

  • Entertainment
  • Education
  • Home Use
  • Others (Offices, etc.)

By Distribution Channel

  • Online
  • Offline

By Price

  • Low
  • Medium
  • High

By Resolution Type

  • 8K
  • 4K
  • 1080 p
  • Others (720 p, etc.)

By Display Type

  • QLED
  • OLED
  • LED
  • Others (LCD, etc.)

By Region

  • North America
  • Europe
  • Asia Pacific
  • The Middle East and Africa
  • South America

Table of Contents

1. Executive Summary

  • 1.1. Global Connected TV Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
    • 2.3.3. Global IT Spending Outlook
    • 2.3.4. Global Innovation and R&D Outlook
    • 2.3.5. Global Semiconductor Industry Revenue
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Connected TV Adoption Analysis
  • 3.2. Technology Assessment
  • 3.3. Regulatory Landscape
  • 3.4. Value Chain Analysis
    • 3.4.1. List of Distribution Channel/Marketplaces
    • 3.4.2. List of End User (Industry)
  • 3.5. Key Deals and Mergers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2031

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Display Type Prices
  • 4.3. Average Pricing Analysis, By Display Type
  • 4.4. Regional Prices Analysis

5. Global Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2023-2031
  • 5.3. Global Connected TV Market Outlook: Display Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Display Type, 2019-2023
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
      • 5.3.3.1. QLED
      • 5.3.3.2. OLED
      • 5.3.3.3. LED
      • 5.3.3.4. Others (LCD, etc.)
  • 5.4. Market Attractiveness Analysis: Display Type
  • 5.5. Global Connected TV Market Outlook: Resolution Type
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Resolution Type, 2019-2023
    • 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
      • 5.5.3.1. 8K
      • 5.5.3.2. 4K
      • 5.5.3.3. 1080 p
      • 5.5.3.4. Others (720 p, etc.)
  • 5.6. Market Attractiveness Analysis: Resolution Type
  • 5.7. Global Connected TV Market Outlook: Screen Size
    • 5.7.1. Introduction / Key Findings
    • 5.7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Screen Size, 2019-2023
    • 5.7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
      • 5.7.3.1. Less than 30 inches
      • 5.7.3.2. 30 inches to 50 inches
      • 5.7.3.3. 50 inches to 70 inches
      • 5.7.3.4. Above 70 inches
  • 5.8. Market Attractiveness Analysis: Screen Size
  • 5.9. Global Connected TV Market Outlook: Distribution Channel
    • 5.9.1. Introduction / Key Findings
    • 5.9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Distribution Channel, 2019-2023
    • 5.9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
      • 5.9.3.1. Online
        • 5.9.3.1.1. E-Commerce Websites
        • 5.9.3.1.2. Company Owned Websites
      • 5.9.3.2. Offline
        • 5.9.3.2.1. Hypermarkets and Supermarkets
        • 5.9.3.2.2. Specialty Stores
        • 5.9.3.2.3. Factory Outlets
        • 5.9.3.2.4. Independent Retailers
        • 5.9.3.2.5. Other Retail Based Stores
  • 5.10. Market Attractiveness Analysis: Distribution Channel
  • 5.11. Global Connected TV Market Outlook: End Use
    • 5.11.1. Introduction / Key Findings
    • 5.11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By End Use, 2019-2023
    • 5.11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
      • 5.11.3.1. Entertainment
      • 5.11.3.2. Education
      • 5.11.3.3. Home Use
      • 5.11.3.4. Others (Offices, etc.)
  • 5.12. Market Attractiveness Analysis: End Use

6. Global Connected TV Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2023
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2024-2031
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 7.2.1. By Country
    • 7.2.2. By Display Type
    • 7.2.3. By Resolution Type
    • 7.2.4. By Screen Size
    • 7.2.5. By Distribution Channel
    • 7.2.6. By End Use
  • 7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 7.4.1. QLED
    • 7.4.2. OLED
    • 7.4.3. LED
    • 7.4.4. Others (LCD, etc.)
  • 7.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 7.5.1. 8K
    • 7.5.2. 4K
    • 7.5.3. 1080 p
    • 7.5.4. Others (720 p, etc.)
  • 7.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 7.6.1. Less than 30 inches
    • 7.6.2. 30 inches to 50 inches
    • 7.6.3. 50 inches to 70 inches
    • 7.6.4. Above 70 inches
  • 7.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 7.7.1. Online
      • 7.7.1.1. E-Commerce Websites
      • 7.7.1.2. Company Owned Websites
    • 7.7.2. Offline
      • 7.7.2.1. Hypermarkets and Supermarkets
      • 7.7.2.2. Specialty Stores
      • 7.7.2.3. Factory Outlets
      • 7.7.2.4. Independent Retailers
      • 7.7.2.5. Other Retail Based Stores
  • 7.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 7.8.1. Entertainment
    • 7.8.2. Education
    • 7.8.3. Home Use
    • 7.8.4. Others (Offices, etc.)
  • 7.9. Market Attractiveness Analysis

8. Europe Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 8.2.1. By Country
    • 8.2.2. By Display Type
    • 8.2.3. By Resolution Type
    • 8.2.4. By Screen Size
    • 8.2.5. By Distribution Channel
    • 8.2.6. By End Use
  • 8.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 8.3.1. Germany
    • 8.3.2. France
    • 8.3.3. U.K.
    • 8.3.4. Italy
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Turkey
    • 8.3.8. Rest of Europe
  • 8.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 8.4.1. QLED
    • 8.4.2. OLED
    • 8.4.3. LED
    • 8.4.4. Others (LCD, etc.)
  • 8.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 8.5.1. 8K
    • 8.5.2. 4K
    • 8.5.3. 1080 p
    • 8.5.4. Others (720 p, etc.)
  • 8.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 8.6.1. Less than 30 inches
    • 8.6.2. 30 inches to 50 inches
    • 8.6.3. 50 inches to 70 inches
    • 8.6.4. Above 70 inches
  • 8.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 8.7.1. Online
      • 8.7.1.1. E-Commerce Websites
      • 8.7.1.2. Company Owned Websites
    • 8.7.2. Offline
      • 8.7.2.1. Hypermarkets and Supermarkets
      • 8.7.2.2. Specialty Stores
      • 8.7.2.3. Factory Outlets
      • 8.7.2.4. Independent Retailers
      • 8.7.2.5. Other Retail Based Stores
  • 8.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 8.8.1. Entertainment
    • 8.8.2. Education
    • 8.8.3. Home Use
    • 8.8.4. Others (Offices, etc.)
  • 8.9. Market Attractiveness Analysis

9. East Asia Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 9.2.1. By Country
    • 9.2.2. By Display Type
    • 9.2.3. By Resolution Type
    • 9.2.4. By Screen Size
    • 9.2.5. By Distribution Channel
    • 9.2.6. By End Use
  • 9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 9.4.1. QLED
    • 9.4.2. OLED
    • 9.4.3. LED
    • 9.4.4. Others (LCD, etc.)
  • 9.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 9.5.1. 8K
    • 9.5.2. 4K
    • 9.5.3. 1080 p
    • 9.5.4. Others (720 p, etc.)
  • 9.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 9.6.1. Less than 30 inches
    • 9.6.2. 30 inches to 50 inches
    • 9.6.3. 50 inches to 70 inches
    • 9.6.4. Above 70 inches
  • 9.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 9.7.1. Online
      • 9.7.1.1. E-Commerce Websites
      • 9.7.1.2. Company Owned Websites
    • 9.7.2. Offline
      • 9.7.2.1. Hypermarkets and Supermarkets
      • 9.7.2.2. Specialty Stores
      • 9.7.2.3. Factory Outlets
      • 9.7.2.4. Independent Retailers
      • 9.7.2.5. Other Retail Based Stores
  • 9.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 9.8.1. Entertainment
    • 9.8.2. Education
    • 9.8.3. Home Use
    • 9.8.4. Others (Offices, etc.)
  • 9.9. Market Attractiveness Analysis

10. South Asia & Oceania Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 10.2.1. By Country
    • 10.2.2. By Display Type
    • 10.2.3. By Resolution Type
    • 10.2.4. By Screen Size
    • 10.2.5. By Distribution Channel
    • 10.2.6. By End Use
  • 10.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of South Asia & Oceania
  • 10.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 10.4.1. QLED
    • 10.4.2. OLED
    • 10.4.3. LED
    • 10.4.4. Others (LCD, etc.)
  • 10.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 10.5.1. 8K
    • 10.5.2. 4K
    • 10.5.3. 1080 p
    • 10.5.4. Others (720 p, etc.)
  • 10.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 10.6.1. Less than 30 inches
    • 10.6.2. 30 inches to 50 inches
    • 10.6.3. 50 inches to 70 inches
    • 10.6.4. Above 70 inches
  • 10.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 10.7.1. Online
      • 10.7.1.1. E-Commerce Websites
      • 10.7.1.2. Company Owned Websites
    • 10.7.2. Offline
      • 10.7.2.1. Hypermarkets and Supermarkets
      • 10.7.2.2. Specialty Stores
      • 10.7.2.3. Factory Outlets
      • 10.7.2.4. Independent Retailers
      • 10.7.2.5. Other Retail Based Stores
  • 10.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 10.8.1. Entertainment
    • 10.8.2. Education
    • 10.8.3. Home Use
    • 10.8.4. Others (Offices, etc.)
  • 10.9. Market Attractiveness Analysis

11. Latin America Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 11.2.1. By Country
    • 11.2.2. By Display Type
    • 11.2.3. By Resolution Type
    • 11.2.4. By Screen Size
    • 11.2.5. By Distribution Channel
    • 11.2.6. By End Use
  • 11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 11.3.1. QLED
    • 11.3.2. OLED
    • 11.3.3. LED
    • 11.3.4. Others (LCD, etc.)
  • 11.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 11.4.1. 8K
    • 11.4.2. 4K
    • 11.4.3. 1080 p
    • 11.4.4. Others (720 p, etc.)
  • 11.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 11.5.1. Less than 30 inches
    • 11.5.2. 30 inches to 50 inches
    • 11.5.3. 50 inches to 70 inches
    • 11.5.4. Above 70 inches
  • 11.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 11.6.1. Online
      • 11.6.1.1. E-Commerce Websites
      • 11.6.1.2. Company Owned Websites
    • 11.6.2. Offline
      • 11.6.2.1. Hypermarkets and Supermarkets
      • 11.6.2.2. Specialty Stores
      • 11.6.2.3. Factory Outlets
      • 11.6.2.4. Independent Retailers
      • 11.6.2.5. Other Retail Based Stores
  • 11.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 11.7.1. Entertainment
    • 11.7.2. Education
    • 11.7.3. Home Use
    • 11.7.4. Others (Offices, etc.)
  • 11.8. Market Attractiveness Analysis

12. Middle East & Africa Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 12.1. Key Highlights
  • 12.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 12.2.1. By Country
    • 12.2.2. By Display Type
    • 12.2.3. By Resolution Type
    • 12.2.4. By Screen Size
    • 12.2.5. By Distribution Channel
    • 12.2.6. By End Use
  • 12.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 12.3.1. QLED
    • 12.3.2. OLED
    • 12.3.3. LED
    • 12.3.4. Others (LCD, etc.)
  • 12.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 12.4.1. 8K
    • 12.4.2. 4K
    • 12.4.3. 1080 p
    • 12.4.4. Others (720 p, etc.)
  • 12.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 12.5.1. Less than 30 inches
    • 12.5.2. 30 inches to 50 inches
    • 12.5.3. 50 inches to 70 inches
    • 12.5.4. Above 70 inches
  • 12.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 12.6.1. Online
      • 12.6.1.1. E-Commerce Websites
      • 12.6.1.2. Company Owned Websites
    • 12.6.2. Offline
      • 12.6.2.1. Hypermarkets and Supermarkets
      • 12.6.2.2. Specialty Stores
      • 12.6.2.3. Factory Outlets
      • 12.6.2.4. Independent Retailers
      • 12.6.2.5. Other Retail Based Stores
  • 12.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 12.7.1. Entertainment
    • 12.7.2. Education
    • 12.7.3. Home Use
    • 12.7.4. Others (Offices, etc.)
  • 12.8. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping By Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Samsung Electronics
      • 13.3.1.1. Overview
      • 13.3.1.2. Product Portfolio
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. LG Electronics
    • 13.3.3. Sony Corporation
    • 13.3.4. TCL Technology
    • 13.3.5. Vizio Inc.
    • 13.3.6. Hisense
    • 13.3.7. Panasonic Corporation
    • 13.3.8. Koninklijke Philips N.V.
    • 13.3.9. Sharp
    • 13.3.10. Haier Group Corporation
    • 13.3.11. Hitachi Ltd.

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations