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市场调查报告书
商品编码
1750844

联网电视市场规模、份额、趋势分析报告：按萤幕尺寸、分布、技术、地区、细分市场预测，2025-2030 年

Connected TV Market Size, Share & Trends Analysis Report By Screen Size (Less than 30 inches, 30 to 50 inches, 50 to 70 inches, above 70 inches), By Distribution, By Technology (LED, OLED), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

联网电视市场规模与趋势：

预计 2024 年全球联网电视市场规模将达到 2,676.7 亿美元，2025 年至 2030 年的复合年增长率为 12.80%。

这种成长主要得益于串流媒体服务的普及，串流媒体服务以具有竞争力的价格为消费者提供大量随选内容。

随着观众越来越多地从传统的有线电视和卫星电视转向Netflix、Disney+和Amazon Prime Video等平台，对联网电视设备的需求也随之飙升，使其成为现代家庭娱乐的首选媒介。技术进步在推动这一成长中发挥关键作用。製造商正在整合各种尖端功能，例如4K和8K解析度、HDR、OLED和QLED显示器以及基于AI的内容推荐。这些创新显着提升了观看体验，吸引了寻求高端娱乐解决方案的消费者。语音控制、智慧家庭整合和个人化使用者介面进一步将联网电视与传统电视区分开来，从而推动了更高的普及率。

高速互联网的广泛普及和智慧家庭生态系统的扩展也推动了联网电视市场的成长。不断完善的宽频基础设施实现了无缝串流传输，并支援云端游戏和人工智慧主导的提案等高级功能。随着智慧家庭的普及，消费者越来越期望电视成为娱乐、通讯和家庭自动化的中心枢纽，这使得连网电视更具吸引力。

区域市场动态进一步促进了该行业的扩张。北美和欧洲凭藉高可支配收入、先进的网路基础设施以及对最新技术的渴望，占据了相当大的市场占有率。然而，亚太地区，尤其是中国和印度，预计将在收入成长、快速都市化以及5G网路的推出（这将提高串流媒体品质和可访问性）的推动下实现快速成长。

另一个主要成长要素是Over-The-Top平台和广告支援的随选视讯（AVOD）模式的兴起。这些服务提供了灵活且价格实惠的传统电视替代方案，迎合了年轻群体和「剪线族」不断变化的偏好。各种串流媒体平台上提供的独家和在地化内容进一步奖励了消费者投资联网电视，巩固了其在娱乐领域的主导地位。

三星、LG 和SONY等老牌电子产品製造商与亚马逊、苹果和谷歌等科技巨头之间的竞争格局，确保了持续的创新和市场发展。策略伙伴关係、併购和技术进步预计将进​​一步推动市场发展，使联网电视在未来几年成为数位家庭和娱乐生态系统中不可或缺的一部分。

儘管联网电视(CTV) 市场成长迅速，但也面临诸多挑战。其中一个主要问题是市场集中度，谷歌和亚马逊等几家大公司主导着作业系统。这种集中度可能导致竞争减少、价格上涨、创新受限，以及消费者选择减少。

另一个挑战是，联网电视的成本高于传统电视。这种溢价可能会阻碍连网电视的普及，尤其是在可支配收入较低的地区。此外，抵制变革和传统的电视观看习惯正在减缓市场渗透。

目录

第一章调查方法与范围

第二章执行摘要

第三章联网电视市场变数、趋势与范围

  • 市场展望
  • 渗透和成长前景图
  • 产业价值链分析
    • 原始萤幕大小视角
    • 製造和技术趋势
    • 销售管道分析
    • 利润率分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 市场机会
    • 市场挑战
  • 产业分析-波特五力分析
  • 打入市场策略

第四章联网电视市场：萤幕尺寸预估与趋势分析

  • 联网电视市场：关键要点
  • 2024年和2030年的趋势分析和市场占有率
  • 按萤幕尺寸，2018-2030 年
    • 30英吋或更小
    • 30至50英寸
    • 50至70英寸
    • 超过 70 英寸

第五章联网电视市场：技术评估与趋势分析

  • 联网电视市场：关键要点
  • 2024年和2030年的趋势分析和市场占有率
  • 按技术划分，2018-2030 年
    • LED
    • 有机发光二极体
    • 其他的

第六章联网电视市场：分布估计与趋势分析

  • 联网电视市场：关键要点
  • 2024年和2030年的趋势分析和市场占有率
  • 按分布，2018-2030年
    • 在线的
    • 离线

第七章联网电视市场：区域估计与趋势分析

  • 联网电视市场：区域展望
  • 2024 年和 2030 年区域趋势分析和市场占有率
  • 按地区和国家，2018-2030 年
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第八章 竞争分析

  • 主要市场参与企业的近期趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务表现
  • 产品基准
  • 2024年公司市场占有率分析（%）
  • 公司热图分析
  • 战略地图
  • 公司简介
    • Samsung Electronics
    • LG Electronics
    • Sony Corporation
    • Panasonic Corporation
    • Philips
    • TCL Technology
    • Xiaomi Corporation
    • Hisense Group
    • Vizio Inc.
    • Sharp Electronics
    • Roku
    • Skyworth
    • Haier Group
Product Code: GVR-4-68040-587-2

Connected TV Market Size & Trends:

The global connected TV market size was estimated at USD 267.67 billion in 2024 and is expected to grow at a CAGR of 12.80% from 2025 to 2030. This expansion is primarily driven by the widespread adoption of streaming services, which offer consumers a vast array of on-demand content at competitive prices.

As viewers increasingly shift from traditional cable and satellite TV to platforms like Netflix, Disney+, and Amazon Prime Video, the demand for connected TV devices has surged, making them the preferred medium for modern home entertainment. Technological advancements play a crucial role in fueling this growth. Manufacturers are integrating cutting-edge features such as 4K and 8K resolution, HDR, OLED, and QLED displays, and AI-powered content recommendations. These innovations significantly enhance the viewing experience, attracting consumers seeking premium entertainment solutions. Voice control, smart home integration, and personalized user interfaces further differentiate connected TVs from conventional televisions, driving higher adoption rates.

The proliferation of high-speed internet and the expansion of smart home ecosystems have also accelerated connected TV market growth. Improved broadband infrastructure enables seamless streaming and supports advanced features like cloud gaming and AI-driven suggestions. As smart homes become more prevalent, consumers increasingly expect their TVs to function as central hubs for entertainment, communication, and home automation, reinforcing the appeal of connected TVs.

Regional market dynamics further contribute to the sector's expansion. North America and Europe hold substantial market shares due to high disposable incomes, advanced internet infrastructure, and a strong appetite for the latest technology. However, the Asia Pacific region, particularly China and India, is expected to witness the fastest growth, fueled by rising incomes, rapid urbanization, and the deployment of 5G networks, which enhance streaming quality and accessibility.

Another significant growth driver is the rise of over-the-top (OTT) platforms and advertising-supported video on demand (AVOD) models. These services offer flexible, affordable alternatives to traditional TV, catering to the evolving preferences of younger demographics and cord-cutters. The availability of exclusive and localized content on various streaming platforms further incentivizes consumers to invest in connected TVs, solidifying their dominance in the entertainment sector.

The competitive landscape, featuring established electronics manufacturers like Samsung, LG, and Sony alongside tech giants like Amazon, Apple, and Google, ensures continuous innovation and market evolution. Strategic partnerships, mergers, and technological advancements are expected to propel the market further, making connected TVs an integral part of the digital home and entertainment ecosystem for years to come.

Despite its rapid growth, the connected TV (CTV) market faces several challenges. One major issue is market concentration, where a few large tech firms like Google and Amazon dominate the operating system landscape. This concentration can lead to reduced competition, higher prices, limited innovation, and less consumer choice, as these companies may engage in self-preferencing by promoting their content over competitors' offerings.

Another challenge is the high cost associated with connected TVs compared to traditional TVs. This price premium can deter some consumers from adopting CTVs, especially in regions with lower disposable incomes. Additionally, resistance to change and conventional TV-watching habits slow down market penetration.

Global Connected TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the global connected TV market report based on screen size, distribution channel, technology, and region:

  • Screen Size Outlook (Revenue, USD Billion, 2018 - 2030)
  • Below 30 inches
  • 30 to 50 inches
  • 50 to 70 inches
  • Above 70 inches
  • Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
  • Online
  • Offline
  • Technology Outlook (Revenue, USD Billion, 2018 - 2030)
  • LED
  • OLED
  • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • South Korea
  • Central & South America
    • Brazil
  • Middle East & Africa
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Screen Size Outlook
  • 2.3. Technology Outlook
  • 2.4. Distribution Outlook
  • 2.5. Competitive Landscape Outlook

Chapter 3. Connected TV Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Screen Size Outlooks
    • 3.3.2. Manufacturing and Technology Trends
    • 3.3.3. Sales Channel Analysis
    • 3.3.4. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Connected TV Market: Screen Size Estimates & Trend Analysis

  • 4.1. Connected TV Market by Screen Size: Key Takeaways
  • 4.2. Screen Size Movement Analysis & Market Share, 2024 & 2030
  • 4.3. Market Estimates & Forecasts, by Screen Size, 2018 - 2030 (USD Billion)
    • 4.3.1. Below 30 inches
      • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.2. 30 to 50 inches
      • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.3. 50 to 70 inches
      • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.4. Above 70 inches
      • 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Connected TV Market: Technology Estimates & Trend Analysis

  • 5.1. Connected TV Market, by Technology: Key Takeaways
  • 5.2. Technology Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, by Technology, 2018 - 2030 (USD Billion)
    • 5.3.1. LED
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. OLED
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Others
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Connected TV Market: Distribution Estimates & Trend Analysis

  • 6.1. Connected TV Market, by Distribution: Key Takeaways
  • 6.2. Distribution Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Billion)
    • 6.3.1. Online
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Offline
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Connected TV Market: Regional Estimates & Trend Analysis

  • 7.1. Connected TV Market: Regional Outlook
  • 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
    • 7.3.1. North America
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.2. U.S.
        • 7.3.1.2.1. Key country dynamics
        • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.3. Canada
        • 7.3.1.3.1. Key country dynamics
        • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.4. Mexico
        • 7.3.1.4.1. Key country dynamics
        • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Europe
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.2. Germany
        • 7.3.2.2.1. Key country dynamics
        • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.3. UK
        • 7.3.2.3.1. Key country dynamics
        • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.4. France
        • 7.3.2.4.1. Key country dynamics
        • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.5. Italy
        • 7.3.2.5.1. Key country dynamics
        • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.6. Spain
        • 7.3.2.6.1. Key country dynamics
        • 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.3. Asia Pacific
      • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.2. China
        • 7.3.3.2.1. Key country dynamics
        • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.3. Japan
        • 7.3.3.3.1. Key country dynamics
        • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.4. India
        • 7.3.3.4.1. Key country dynamics
        • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.5. Australia & New Zealand
        • 7.3.3.5.1. Key country dynamics
        • 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.6. South Korea
        • 7.3.3.6.1. Key country dynamics
        • 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.4. Central & South America
      • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.4.2. Brazil
        • 7.3.4.2.1. Key country dynamics
        • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.5. Middle East & Africa
      • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.5.2. UAE
        • 7.3.5.2.1. Key country dynamics

Chapter 8. Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Samsung Electronics
      • 8.9.1.1. Company overview
      • 8.9.1.2. Financial performance
      • 8.9.1.3. Product benchmarking
      • 8.9.1.4. Strategic initiatives
    • 8.9.2. LG Electronics
      • 8.9.2.1. Company overview
      • 8.9.2.2. Financial performance
      • 8.9.2.3. Product benchmarking
      • 8.9.2.4. Strategic initiatives
    • 8.9.3. Sony Corporation
      • 8.9.3.1. Company overview
      • 8.9.3.2. Financial performance
      • 8.9.3.3. Product benchmarking
      • 8.9.3.4. Strategic initiatives
    • 8.9.4. Panasonic Corporation
      • 8.9.4.1. Company overview
      • 8.9.4.2. Financial performance
      • 8.9.4.3. Product benchmarking
      • 8.9.4.4. Strategic initiatives
    • 8.9.5. Philips
      • 8.9.5.1. Company overview
      • 8.9.5.2. Financial performance
      • 8.9.5.3. Product benchmarking
      • 8.9.5.4. Strategic initiatives
    • 8.9.6. TCL Technology
      • 8.9.6.1. Company overview
      • 8.9.6.2. Financial performance
      • 8.9.6.3. Product benchmarking
      • 8.9.6.4. Strategic initiatives
    • 8.9.7. Xiaomi Corporation
      • 8.9.7.1. Company overview
      • 8.9.7.2. Financial performance
      • 8.9.7.3. Product benchmarking
      • 8.9.7.4. Strategic initiatives
    • 8.9.8. Hisense Group
      • 8.9.8.1. Company overview
      • 8.9.8.2. Financial performance
      • 8.9.8.3. Product benchmarking
      • 8.9.8.4. Strategic initiatives
    • 8.9.9. Vizio Inc.
      • 8.9.9.1. Company overview
      • 8.9.9.2. Financial performance
      • 8.9.9.3. Product benchmarking
      • 8.9.9.4. Strategic initiatives
    • 8.9.10. Sharp Electronics
      • 8.9.10.1. Company overview
      • 8.9.10.2. Financial performance
      • 8.9.10.3. Product benchmarking
      • 8.9.10.4. Strategic initiatives
    • 8.9.11. Roku
      • 8.9.11.1. Company overview
      • 8.9.11.2. Financial performance
      • 8.9.11.3. Product benchmarking
      • 8.9.11.4. Strategic initiative
    • 8.9.12. Skyworth
      • 8.9.12.1. Company overview
      • 8.9.12.2. Financial performance
      • 8.9.12.3. Product benchmarking
      • 8.9.12.4. Strategic initiatives
    • 8.9.13. Haier Group
      • 8.9.13.1. Company overview
      • 8.9.13.2. Financial performance
      • 8.9.13.3. Product benchmarking
      • 8.9.13.4. Strategic initiatives

List of Tables

  • Table 1 Connected TV market - Key market driver analysis
  • Table 2 Connected TV market - Key market restraint analysis
  • Table 3 Connected TV market estimates & forecast, by screen size (USD Billion)
  • Table 4 Connected TV market estimates & forecast, by technology (USD Billion)
  • Table 5 Connected TV market estimates & forecast, by distribution channel (USD Billion)
  • Table 6 North America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7 North America Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 8 North America Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 9 North America Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 10 U.S macro-economic outlay
  • Table 11 U.S Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 12 U.S Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 13 U.S Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 14 U.S Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 15 Canada macro-economic outlay
  • Table 16 Canada Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 17 Canada Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 18 Canada Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 19 Canada Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 20 Mexico macro-economic outlay
  • Table 21 Mexico Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 22 Mexico Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 23 Mexico Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 24 Mexico Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 25 Europe Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 26 Europe Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 27 Europe Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 28 Europe Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 29 Germany macro-economic outlay
  • Table 30 Germany Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 31 Germany Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 32 Germany Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 33 Germany Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 34 UK macro-economic outlay
  • Table 35 UK Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 36 UK Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 37 UK Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 38 UK Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 39 France macro-economic outlay
  • Table 40 France Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 41 France Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 42 France Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 43 France Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 44 Italy macro-economic outlay
  • Table 45 Italy Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 46 Italy Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 47 Italy Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 48 Italy Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 49 Spain macro-economic outlay
  • Table 50 Spain Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 51 Spain Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 52 Spain Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 53 Spain Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 55 Asia Pacific Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 56 Asia Pacific Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 58 China macro-economic outlay
  • Table 59 China Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 60 China Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 61 China Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 62 China Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 63 Japan macro-economic outlay
  • Table 64 Japan Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 65 Japan Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 66 Japan Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 67 Japan Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 68 India macro-economic outlay
  • Table 69 India Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 70 India Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 71 India Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 72 India Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 73 Australia macro-economic outlay
  • Table 74 New Zealand macro-economic outlay
  • Table 75 Australia & New Zealand Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 76 Australia & New Zealand Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 77 Australia & New Zealand Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 78 Australia Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 79 South Korea macro-economic outlay
  • Table 80 South Korea Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 81 South Korea Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 82 South Korea Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 83 South Korea Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 84 Central & South America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 85 Central & South America Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 86 Central & South America Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 87 Central & South America Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 88 Brazil macro-economic outlay
  • Table 89 Brazil Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 90 Brazil Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 91 Brazil Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 92 Brazil Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 93 Middle East & Africa Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 94 Middle East & Africa Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 95 Middle East & Africa Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 96 Middle East & Africa Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 97 UAE macro-economic outlay
  • Table 98 UAE Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 99 UAE Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 100 UAE Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 101 UAE Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 102 Recent developments & impact analysis, by key market participants
  • Table 103 Company market share, 2023
  • Table 104 Company heat map analysis
  • Table 105 Companies undergoing key strategies

List of Figure

  • Fig. 1 Connected TV market segmentation
  • Fig. 2 Primary research pattern
  • Fig. 3 Primary research approaches
  • Fig. 4 Primary research process
  • Fig. 5 Market snapshot
  • Fig. 6 Product snapshot
  • Fig. 7 Packaging snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Connected TV market size, 2018 to 2030 (USD Billion)
  • Fig. 11 Connected TV market: Penetration & growth prospect mapping
  • Fig. 12 Connected TV market: Value chain analysis
  • Fig. 13 Connected TV market: Profit margin analysis
  • Fig. 14 Connected TV market: Market dynamics
  • Fig. 15 Connected TV market: Porter's five forces analysis
  • Fig. 16 Connected TV market, by screen size: Key Takeaways
  • Fig. 17 Connected TV market: Product movement analysis, 2024 & 2030 (%)
  • Fig. 18 Rosa gallica market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Rosa damascene market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 Rosa centifolia market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Connected TV market, by technology: Key Takeaways
  • Fig. 22 Connected TV market: distribution movement analysis, 2024 & 2030 (%)
  • Fig. 23 Connected TV market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 24 Regional marketplace: Key takeaways
  • Fig. 25 North America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 26 U.S Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 Canada Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 Mexico Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Europe Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 UK Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Germany Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 France Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Italy Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Spain Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Asia Pacific Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 China Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Japan Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 India Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Australia & New Zealand Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 South Korea Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Central & South America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Brazil Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Middle East & Africa Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 UAE Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Key company categorization
  • Fig. 46 Company market share analysis, 2023
  • Fig. 47 Strategic framework of the Connected TV market