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市场调查报告书
商品编码
1544552
旅游零售市场、机会、成长动力、产业趋势分析与预测,2024-2032Travel Retail Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
在奢侈品需求不断增长、产品供应扩大以及对主要旅游中心的战略投资的推动下,全球旅游零售市场将于 2024 年至 2032 年间实现超过 12% 的复合年增长率。例如,2024 年 8 月,干邑品牌 Hine 与英国代理商 SipWell Brands 签订了独家全球旅游零售分销协议。
旅游零售包括在机场、火车站和其他中转站向旅客销售的各种商品,已成为品牌吸引高消费消费者註意力的重要管道。据世界旅游组织称,到 2030 年,国际游客人数可能会达到 18 亿人次。随着全球旅游业持续復苏和扩张,旅游零售市场将持续成长。
整个旅游零售业根据产品、产业、配销通路、最终用户和地区进行分类。
葡萄酒和烈酒细分市场从2024年到2032年将实现令人称讚的复合年增长率,为市场扩张做出重大贡献。由于消费者寻求传统零售通路通常无法获得的高品质、独家产品,该产品类别已成为旅游零售业成长的关键驱动力。由于旅客可支配收入的增加以及旅行期间购买奢侈品的诱惑,对优质葡萄酒、稀有威士忌和限量版烈酒的需求激增。在人流量大的地区策略性地布局免税店可以提高这些产品的可见度和可及性,进一步推动细分市场的成长。
2024年至2032年,火车站配销通路将显着成长,反映出旅游零售向不同中转站的扩张。随着基础设施的发展和高铁网路在全球范围内的扩张,火车站正成为旅游零售日益重要的地点。这些交通枢纽为吸引越来越多的旅客提供了独特的机会,特别是在铁路旅行为流行交通方式的地区。火车站奢华购物体验的整合,加上旅途中购物的便利性,正在推动这项配销通路对旅游零售产品的需求。
在该地区作为领先旅游目的地的地位及其完善的旅游基础设施的推动下,欧洲旅游零售市场将于 2024 年至 2032 年大幅扩张。欧洲广泛的机场、火车站和渡轮码头网路为旅游零售市场的成长提供了坚实的基础。该地区专注于透过奢华购物和独家产品来提升旅行体验,吸引了国内外游客。此外,对旅游中心的扩张和现代化的策略性投资正在为品牌接触更广泛的受众创造新的机会。随着欧洲继续吸引多元化和富裕的旅行者群体,对旅游零售产品的需求将会上升,从而促进市场成长。
Global Travel Retail Market will achieve over 12% CAGR between 2024 and 2032, driven by the growing demand for luxury goods, the expansion of product offerings, and strategic investments in key travel hubs. For instance, in August 2024, Cognac house Hine entered into an exclusive global travel retail distribution agreement with the UK agency SipWell Brands.
Travel retail, encompassing a wide range of goods sold to travelers in airports, railway stations, and other transit points, has become a vital channel for brands aiming to capture the attention of high-spending consumers. According to the World Tourism Organization, international tourist arrivals could reach 1.8 billion by 2030. The market is witnessing a significant expansion, particularly in categories like wines and spirits, where consumers are increasingly seeking premium and exclusive products. As the global travel industry continues to recover and expand, the travel retail market will record sustained growth.
The overall Travel Retail Industry is classified based on the product, sector, distribution channel, end-user, and region.
The wines and spirits segment will register a commendable CAGR from 2024 to 2032, significantly contributing to the market expansion. This product category has become a key driver of growth within travel retail as consumers seek high-quality, exclusive offerings that are often unavailable in traditional retail channels. The demand for premium wines, rare whiskies, and limited-edition spirits has surged, driven by the rising disposable income of travelers and the allure of purchasing luxury items during travel. The strategic placement of duty-free shops in high-traffic areas enhances the visibility and accessibility of these products, further fueling segment growth.
The railway station distribution channel will witness appreciable growth from 2024 to 2032, reflecting the expansion of travel retail into diverse transit points. As infrastructure developments and high-speed rail networks expand globally, railway stations are becoming increasingly important locations for travel retail. These transit hubs offer a unique opportunity to capture a growing segment of travelers, particularly in regions where rail travel is a popular mode of transportation. The integration of luxury shopping experiences in railway stations, combined with the convenience of shopping while on the go, is driving the demand for travel retail products in this distribution channel.
Europe travel retail market will expand substantially from 2024 to 2032, driven by the region's status as a leading tourist destination and its well-established travel infrastructure. Europe's extensive network of airports, railway stations, and ferry terminals provides a robust foundation for the growth of the travel retail market. The region's focus on enhancing the travel experience through luxury shopping and exclusive product offerings is attracting both domestic and international travelers. Additionally, strategic investments in expanding and modernizing travel hubs are creating new opportunities for brands to reach a wider audience. As Europe continues to attract a diverse and affluent traveler base, the demand for travel retail products will rise, contributing to market growth.