2025-2033 年日本旅游零售市场报告（按产品类型、配销通路和地区划分）

2024 年日本旅游零售IMARC Group规模达到 188 亿美元。政府机构推出的促进国际旅游业的政策，以及预订应用程式的日益普及，主要推动了市场的成长。

旅游零售涉及旅行者在过境期间的商品和服务交易。这种商业活动通常发生在机场或港口等过境环境中，顾客需要出示国籍或旅程证明才能进入购物区。零售店也处理包含当地税费和关税的付款。此外，饭店、边境船隻、国际航班、渡轮、游轮和国际航线上的其他海船也设有旅游零售店。旅游零售中经常销售的商品包括化妆品和个人护理用品、香水、高端烈酒、烟草、食品和饮料、时尚配件和电子产品。通常需要买家在国外停留指定的时间，零售店处理的付款包括地方税和国家税以及关税。

日本旅游零售市场趋势：

旅行和旅游业的激增是该区域市场的主要贡献者。鑑于购物者在旅途中购买高檔和奢侈品的趋势日益增长，旅游零售和免税店构成了机场非航空收入的很大一部分。在此背景下，全球旅客对高端葡萄酒和烈酒的偏好日益增加，进一步推动了市场的扩张。此外，旅游零售数位平台的出现正在支撑市场的发展轨迹。供应商在线上网站和行动应用程式上广泛展示他们的产品，允许顾客提前预订商品，并在到达目的地后轻鬆取回它们。除此之外，技术创新，例如触控萤幕和互动式零售终端的引入，也是重要的成长诱导因素。此外，这些自主航站楼还促进乘客互动，提供简化的产品选择和支付流程。其他驱动力包括消费者消费能力的上升以及强调国际旅游业（特别是新兴经济体）的政府支持策略的出台，这预示着该市场的成长轨迹充满希望。

日本旅游零售市场细分：

产品类型见解：

• 美容及个人护理
• 葡萄酒和烈酒
• 烟草
• 食品和糖果
• 时尚配件和硬奢品
• 其他的

配销通路见解：

• 机场
• 航空
• 渡轮
• 其他的

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外，也提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本旅游零售市场迄今表现如何，未来几年又将如何表现？
• COVID-19 对日本旅游零售市场有何影响？
• 日本旅游零售市场以产品类型划分是怎样的？
• 日本旅游零售市场的配销通路区隔是怎样的？
• 日本旅游零售市场价值链的各个阶段是什么？
• 日本旅游零售的关键驱动因素和挑战是什么？
• 日本旅游零售市场的结构如何？
• 日本旅游零售市场的竞争程度如何？

本报告回答的关键问题：

• 日本旅游零售市场迄今表现如何，未来几年又将如何表现？
• COVID-19 对日本旅游零售市场有何影响？
• 日本旅游零售市场以产品类型划分是怎样的？
• 日本旅游零售市场的配销通路区隔是怎样的？
• 日本旅游零售市场价值链的各个阶段是什么？
• 日本旅游零售的关键驱动因素和挑战是什么？
• 日本旅游零售市场的结构如何？
• 日本旅游零售市场的竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 数据来源
  • 主要来源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：日本旅游零售市场 - 简介

• 概述
• 市场动态
• 产业动态
• 竞争情报

第 5 章：日本旅游零售市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第 6 章：日本旅游零售市场 - 细分：依产品类型

• 美容及个人护理
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 葡萄酒和烈酒
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 烟草
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 食品和糖果
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 时尚配件和硬奢品
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 7 章：日本旅游零售市场 - 细分：按配销通路

• 机场
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 航空
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 渡轮
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 8 章：日本旅游零售市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争仪表板
• 公司评估象限

第 9 章：关键参与者简介

• Company A
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第 10 章：日本旅游零售市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 司机
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 11 章：附录

Japan travel retail market size reached USD 18.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 31.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The launch of policies by government bodies to promote international tourism, along with the inflating popularity of pre-ordering applications, is primarily driving the market growth.

Travel retail pertains to the transaction of goods and services for travelers while in transit. This commerce typically takes place in transit settings, like airports or harbors, where customers need to show evidence of nationality or journey to enter the shopping zone. The retail outlets also process payments that cover local taxes and duty charges. Additionally, travel retail can be found in hotels, border boats, international flights, ferries, cruises, and other sea vessels on international routes. Items frequently sold in travel retail encompass cosmetics and personal care items, fragrances, high-end spirits, tobacco, edibles and drinks, fashion add-ons, and electronic gadgets. Typically necessitates the buyer to stay abroad for a specified duration, and the retail outlets process payments that encompass both local and national taxes, as well as duty charges.

Japan Travel Retail Market Trends:

The surge in travel and tourism is a primary contributor to the regional market. Travel retail and duty-free outlets constitute a significant chunk of non-aeronautical income for airports, given the growing trend among shoppers to buy upscale and luxurious items during their journeys. In this context, an increasing preference for high-end wines and spirits among global travelers is further fueling the market expansion. Furthermore, the emergence of digital platforms for travel retail is bolstering the market's trajectory. Vendors are extensively showcasing their offerings on online sites and mobile apps, allowing patrons to reserve items ahead and effortlessly retrieve them upon reaching their destination. In addition to this, technological innovations, like the introduction of touchscreen and interactive retail terminals, are acting as significant growth-inducing factors. Moreover, these autonomous terminals foster passenger interaction, delivering streamlined product selection and payment processes. Other driving forces encompass rising consumer spending power and the introduction of supportive government strategies emphasizing international tourism, particularly in emerging economies, signaling a promising growth trajectory for the market.

Japan Travel Retail Market Segmentation:

Product Type Insights:

• Beauty and Personal Care
• Wine and Spirits
• Tobacco
• Food and Confectionary
• Fashion Accessories and Hard Luxury
• Others

Distribution Channel Insights:

• Airports
• Airlines
• Ferries
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan travel retail market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan travel retail market?
• What is the breakup of the Japan travel retail market on the basis of product type?
• What is the breakup of the Japan travel retail market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan travel retail market?
• What are the key driving factors and challenges in the Japan travel retail?
• What is the structure of the Japan travel retail market and who are the key players?
• What is the degree of competition in the Japan travel retail market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Travel Retail Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Travel Retail Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Travel Retail Market - Breakup by Product Type

• 6.1 Beauty and Personal Care
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Wine and Spirits
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Tobacco
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Food and Confectionary
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Fashion Accessories and Hard Luxury
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Travel Retail Market - Breakup by Distribution Channel

• 7.1 Airports
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Airlines
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Ferries
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Travel Retail Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Travel Retail Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix