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汽车市场

市场调查报告书

商品编码

1570590

订阅式电动车市场、机会、成长动力、产业趋势分析与预测，2024-2032

Subscription EV Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月02日 | 出版商:

Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

全球订购电动车市场估值达到 36 亿美元，预计 2024 年至 2032 年复合年增长率将超过 30%。随着电动车在续航里程、性能和功能方面的改进，订阅服务使消费者能够随时了解最新车型。这种方法可以让使用者受益于电动车产业的最新进展，而无需承担频繁购车的财务风险。

例如，2023 年 2 月，现代汽车的 Evolve+ 计画为用户提供了尝试电动车的机会，而无需长期承诺。订户可以选择每月 899 美元的现代 Ioniq 5 或每月 699 美元的 Kona Electric，其中包括保险、维护和 1,000 英里。该模型对于那些暂时需要汽车或想要测试电动车的人特别有利。可以随时取消的选项使其比传统租赁更加灵活。

整个产业分为服务提供者、订阅期限、车辆类型、最终用户和地区。

根据服务提供者，市场分为第三方提供者和 OEM。到 2023 年，第三方供应商占据约 77% 的市场份额。这些提供者提供的订阅模式包括各种车辆、灵活的条款和捆绑服务，例如维护、保险和路边援助。这种一体化的方法简化了拥有体验，并吸引了寻求便利和最小长期承诺的消费者。

从最终用户来看，市场分为个人消费者、企业客户以及配送和物流公司。到 2023 年，个人消费者细分市场约占 55% 的份额。订阅模式满足了他们对短期承诺的渴望以及根据不断变化的需求或偏好更换车辆的能力。这些模式通常包括维护、保险和路边援助等全面服务，这些服务简化了拥有体验，并吸引了重视便利性和最少长期义务的消费者。

2023 年，北美在全球订阅电动车市场上处于领先地位，占超过 37% 的份额。该地区受益于完善的电动车基础设施，包括广泛的充电网路和促进电动车采用的支持性政府政策。此外，北美消费者对创新行动解决方案表现出强烈的偏好，并且越来越被订阅模式提供的灵活性和便利性所吸引。

产业生态系统分析
供应商格局
- 汽车製造商
- 订阅服务供应商
- 技术平台
- 金融机构
- 充电基础设施供应商
- 最终用途
利润率分析
技术和创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 订阅模式消除了与购买电动车相关的高昂前期成本
  - 加强政府监管和激励措施
  - 电池技术的进步正在扩大电动车的续航里程并缩短充电时间
  - 都市化进程的加速和流动趋势的变化
- 产业陷阱与挑战
  - 与内燃机相比，电动车的前期成本更高
  - 老化电动车的电池退化直接影响续航里程和性能
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率
主要市场参与者的竞争分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按服务提供者划分，2021-2032 年

主要动向：由服务提供者提供
OEM
第三方提供者

第 6 章：市场估计与预测：按认购期，2021-2032 年

主要动向：按认购期
少于6个月
6至12个月
超过12个月

第 7 章：市场估计与预测：按车辆划分，2021-2032 年

主要动向：汽车
纯电动车 (BEV)
插电式混合动力车 (PHEV)
混合动力电动车 (HEV)

第 8 章：市场估计与预测：按最终用户，2021-2032 年

主要动向：由最终用户
个人消费者
企业客户
送货及物流公司

第 9 章：市场估计与预测：按地区，2021-2032 年

主要动向：按地区
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 阿联酋
- 沙乌地阿拉伯
- 南非
- MEA 的其余部分

第 10 章：公司简介

Autonomy
Borrow
Canoo
Carbar
Care by Volvo
Cluno
Drover
Electric Car Subscription
Elmo
Evee
EZ-EV
Fair
Flexdrive
FreshCar
Hertz My Car
Myles
Onto
Porsche Drive
Sixt+
Zoom EV

简介目录

Product Code: 10617

The Global Subscription EV Market reached a valuation of USD 3.6 billion, anticipating a CAGR of over 30% from 2024 to 2032. The primary driver is the ability to access the latest automotive technology without a significant upfront investment. As electric vehicles improve in range, performance, and features, subscription services allow consumers to stay current with the newest models. This method lets users benefit from the latest advancements in the EV industry without the financial risks of frequent car purchases.

For instance, in February 2023, Hyundai's Evolve+ program offered users the chance to try an electric vehicle without a long-term commitment. Subscribers can choose the Hyundai Ioniq 5 for $899 a month or the Kona Electric for $699, with insurance, maintenance, and 1,000 miles included. This model is particularly beneficial for those needing a car temporarily or wanting to test an EV. The option to cancel anytime makes it more flexible than traditional leasing.

The overall industry is divided into service provider, subscription period, vehicle type, end-user, and region.

Based on service provider, the market is segmented into third-party providers and OEMs. The third-party providers held around 77% of the market share in 2023. Their success stems from offering highly flexible and convenient solutions. These providers present subscription models that include a variety of vehicles, flexible terms, and bundled services, such as maintenance, insurance, and roadside assistance. This all-in-one approach simplifies the ownership experience and appeals to consumers seeking convenience and minimal long-term commitment.

In terms of end-user, the market is divided into individual consumers, corporate clients, and delivery and logistics companies. The individual consumers segment accounted for about 55% share in 2023. This growth is driven by an increasing preference for flexible and hassle-free vehicle ownership solutions. Subscription models cater to their desire for short-term commitments and the ability to switch vehicles based on evolving needs or preferences. These models often include comprehensive services like maintenance, insurance, and roadside assistance, which simplify the ownership experience and appeal to consumers who value convenience and minimal long-term obligations.

North America led the global subscription EV market in 2023, capturing over 37% share. The region benefits from a well-established infrastructure for electric vehicles, including widespread charging networks and supportive government policies that promote EV adoption. Additionally, consumers in North America have shown a strong preference for innovative mobility solutions and are increasingly drawn to the flexibility and convenience offered by subscription models.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Automakers
- 3.2.2 Subscription Service Providers
- 3.2.3 Technology Platforms
- 3.2.4 Financial Institutions
- 3.2.5 Charging Infrastructure Providers
- 3.2.6 End-use
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Subscription models eliminate the high upfront costs associated with purchasing an EV
  - 3.8.1.2 Increasing government regulations and incentives
  - 3.8.1.3 Advancements in battery technology are extending the range and reducing the charging time of EVs
  - 3.8.1.4 Increasing urbanization and changing mobility trends
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Higher upfront cost of EVs compared to ICE
  - 3.8.2.2 Battery degradation in aging EVs directly affects range and performance
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Provider, 2021-2032 ($Bn, Units)

5.1 Key trends, by service provider
5.2 OEM
5.3 Third Party Provider

Chapter 6 Market Estimates and Forecast, By Subscription Period, 2021-2032 ($Bn, Units)

6.1 Key trends, by subscription period
6.2 Less than 6 months
6.3 6 to 12 months
6.4 More than 12 months

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn, Units)

7.1 Key trends, by vehicle
7.2 Battery Electric Vehicles (BEVs)
7.3 Plug-in Hybrid Electric Vehicles (PHEVs)
7.4 Hybrid Electric Vehicles (HEVs)

Chapter 8 Market Estimates and Forecast, By End-user, 2021-2032 ($Bn, Units)

8.1 Key trends, by end-user
8.2 Individual consumers
8.3 Corporate clients
8.4 Delivery and Logistics companies

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn, Units)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa
- 9.6.4 Rest of MEA