查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1572418

男士内衣市场、机会、成长动力、产业趋势分析与预测，2024-2032

Men's Underwear Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 140 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球男士内衣市场价值为 746 亿美元，预计 2024 年至 2032 年复合年增长率为 5.5%。融合舒适与时尚的现代设计正在吸引消费者的兴趣。运动美学、简约设计和充满活力的印花等趋势增加了对多样化、时尚内衣选择的需求。

品牌影响力和名人代言在塑造消费者偏好方面发挥关键作用。高调的行销活动以及与名人的合作提升了某些品牌和风格的吸引力，影响了购买决策。美国零售联合会的报告强调，65% 的消费者更倾向于购买有名人代言的产品。面料和材料的技术进步提高了男士内衣的舒适度和功能性。吸湿排汗布料、透气材料和弹性混纺等创新提高了舒适度，刺激了更大的消费者需求。

电子商务的兴起改变了内衣购买方式。线上平台和直接面向消费者的模式提供了无与伦比的便利性和更广泛的产品范围，推动了数位销售管道的成长。美国人口普查局指出，2023 年电子商务销售额将激增 7.8%。这些功能对于保持舒适度和避免出汗相关问题至关重要。

整个男士内衣产业根据产品、材料和地区进行分类。

市场依产品种类细分，包括三角裤、平口内裤、平口内裤、三角裤、潮人、丁字裤等。 2023 年三角裤的价值为 232 亿美元，预计到 2032 年将达到 397 亿美元。三角裤的简单性和传统支撑性推动了他们的需求，许多人在运动和体育活动中选择三角裤。最近的布料创新，如吸湿排汗和压缩材料，进一步增强了它们对运动用途的吸引力。

就材料而言，市场包括棉、聚酯、莫代尔、尼龙、竹子等。 2023 年，棉花占据主导地位，占据 41% 的市场份额，并显示出良好的成长前景。棉质布料因其柔软性和透气性而闻名，是日常穿着的必备单品。聚酯纤维的耐用性和耐磨性吸引了追求长寿的消费者。莫代尔因其柔软而常被比作丝绸，可提高舒适度。尼龙的强度和拉伸性使其成为高性能内衣的理想选择。竹子以其生态友善性而着称，是一种使用较少化学物质生产的可再生资源。此外，混纺面料和特殊面料（如氨纶）可提供增强的灵活性、支撑力和形状保持等功能。

2023 年，北美男士内衣市场规模约为 197 亿美元，预计到 2032 年将达到 323 亿美元。 北美消费者喜欢多种材质的选择，从棉和莫代尔到竹子和各种混纺面料。舒适是首要驱动力。美国消费者强调内衣贴身舒适的重要性。腰带设计、无缝结构和先进面料技术的创新对于满足这一需求至关重要。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 原料分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 不断变化的时尚趋势和风格偏好
      • 健康和保健意识
      • 纺织技术的进步
      • 功能性和舒适性不断增强的趋势
    • 产业陷阱与挑战
      • 市场高度分散
      • 原物料价格波动
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按产品分类，2021-2032 年

  • 主要趋势
  • 内裤
  • 拳击手
  • 平角内裤
  • 内裤
  • 赶时髦的人
  • 丁字裤
  • 其他的

第 6 章：市场估计与预测：按材料划分，2021-2032 年

  • 主要趋势
  • 棉布
  • 聚酯纤维
  • 莫代尔
  • 尼龙
  • 竹子
  • 其他的

第 7 章：市场估计与预测：按年龄划分，2021-2032

  • 15 - 30
  • 31 - 45
  • 46 - 60
  • 60岁以上

第 8 章：市场估计与预测：按配销通路，2021-2032 年

  • 主要趋势
  • 批发商/分销商
  • 专卖店
  • 大型超市/超市
  • 电子商务
  • 其他的

第 9 章：市场估计与预测：按地区，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • MEA 的其余部分

第 10 章：公司简介

  • Adidas AG
  • Berkshire Hathaway
  • Bonobos
  • Calvin Klein
  • Giorgio Armani S.p.A.
  • Hanesbrands Inc.
  • Hugo Boss AG
  • Jockey International, Inc.
  • Mack Weldon
  • Nike, Inc.
  • Puma SE
  • Ralph Lauren Corporation
  • Saxx Underwear Co.
  • Tommy Hilfiger
  • Under Armour, Inc.
简介目录
Product Code: 5477

The Global Men's Underwear Market was valued at USD 74.6 billion in 2023 and is projected to grow at a CAGR of 5.5% from 2024 to 2032. Fashion trends significantly influence market growth. Modern designs that blend comfort and style are capturing consumer interest. Trends like athletic aesthetics, minimalist designs, and vibrant prints have increased demand for diverse and fashionable underwear options.

Brand influence and celebrity endorsements play a pivotal role in shaping consumer preferences. High-profile marketing campaigns and collaborations with celebrities elevate the appeal of certain brands and styles, swaying purchasing decisions. A report from the National Retail Federation highlights that 65% of consumers are more inclined to purchase a product with celebrity endorsement. Technological advancements in fabric and materials have enhanced the comfort and functionality of men's underwear. Innovations such as moisture-wicking fabrics, breathable materials, and stretchable blends have boosted comfort and spurred greater consumer demand.

The rise of e-commerce has transformed underwear purchasing. Online platforms and direct-to-consumer models provide unparalleled convenience and a broader product range, driving growth in digital sales channels. The U.S. Census Bureau noted a 7.8% surge in e-commerce sales in 2023. Fabrics excelling in breathability and moisture management are increasingly sought after, especially by those with active lifestyles or residing in warmer regions. These features are essential for maintaining comfort and avoiding sweat-related issues.

The overall men's underwear industry is classified based on product, material, and region.

The market is segmented by product type, including briefs, boxers, boxer briefs, trunks, hipsters, thongs, and others. Briefs, valued at USD 23.2 billion in 2023, are projected to reach USD 39.7 billion by 2032. Their classic design and snug fit make them a daily favorite for many men. The simplicity and traditional support of briefs drive their demand, with many opting for them during sports and physical activities. Recent fabric innovations, like moisture-wicking and compression materials, further bolster their appeal for athletic use.

Material-wise, the market encompasses cotton, polyester, modal, nylon, bamboo, and others. Cotton dominated in 2023 with a 41% market share and shows promising growth. Celebrated for its softness and breathability, cotton is a staple for daily wear. Polyester's durability and resistance to wear attract consumers seeking longevity. Modal, often likened to silk for its softness, elevates comfort levels. Nylon's strength and stretchability make it ideal for performance-oriented underwear. Bamboo stands out for its eco-friendliness, being a renewable resource produced with fewer chemicals. Additionally, blends and specialty fabrics, like spandex, provide enhanced flexibility, support, and features such as shape retention.

North America accounted for a men's underwear market of approximately USD 19.7 billion in 2023, with projections reaching USD 32.3 billion by 2032. North American consumers enjoy a diverse selection of materials, from cotton and modal to bamboo and various blends. Comfort is the primary driving force. U.S. consumers emphasize the importance of a snug yet comfortable fit in their underwear. Innovations in waistband design, seamless construction, and advanced fabric technology are paramount to meet this demand.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Base estimates and calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Raw material analysis
  • 3.5 Key news and initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Evolving fashion trends and style preferences
      • 3.7.1.2 Health and wellness awareness
      • 3.7.1.3 Advancements in textile technology
      • 3.7.1.4 Increasing functionality and comfort trends
    • 3.7.2 Industry pitfalls and challenges
      • 3.7.2.1 High market fragmentation
      • 3.7.2.2 Raw material price volatility
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Briefs
  • 5.3 Boxers
  • 5.4 Boxer briefs
  • 5.5 Trunks
  • 5.6 Hipsters
  • 5.7 Thongs
  • 5.8 Others

Chapter 6 Market Estimates and Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Cotton
  • 6.3 Polyester
  • 6.4 Modal
  • 6.5 Nylon
  • 6.6 Bamboo
  • 6.7 Others

Chapter 7 Market Estimates and Forecast, By Age Group, 2021-2032 (USD Billion) (Million Units)

  • 7.1 15 - 30
  • 7.2 31 - 45
  • 7.3 46 - 60
  • 7.4 Above 60

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Wholesaler/Distributor
  • 8.3 Specialty store
  • 8.4 Hypermarket/Supermarket
  • 8.5 E-commerce
  • 8.6 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
    • 9.3.7 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

  • 10.1 Adidas AG
  • 10.2 Berkshire Hathaway
  • 10.3 Bonobos
  • 10.4 Calvin Klein
  • 10.5 Giorgio Armani S.p.A.
  • 10.6 Hanesbrands Inc.
  • 10.7 Hugo Boss AG
  • 10.8 Jockey International, Inc.
  • 10.9 Mack Weldon
  • 10.10 Nike, Inc.
  • 10.11 Puma SE
  • 10.12 Ralph Lauren Corporation
  • 10.13 Saxx Underwear Co.
  • 10.14 Tommy Hilfiger
  • 10.15 Under Armour, Inc.