Soundbar 市场、机会、成长动力、产业趋势分析与预测，2024-2032 年

2023 年，全球 Soundbar 市场估值为 69 亿美元，由于家庭娱乐系统的需求不断增长以及串流媒体服务的日益普及，2024 年至 2032 年期间复合年增长率将达到 8.7%。随着消费者寻求增强家庭剧院体验，条形音箱提供了一种方便有效的解决方案，可实现卓越的音讯品质。串流媒体平台和智慧电视的日益普及增加了对能够提供身临其境的声音的高性能条形音箱的需求。随着越来越多的消费者投资条形音箱来补充他们的娱乐设置并提升他们的音讯体验，这一趋势推动了市场成长。

条形音箱产业根据连接性、价格范围、产品类型、尺寸、安装、应用、扬声器瓦数、配销通路和地区进行分类。

5 通道条形音箱细分市场到 2023 年将获得 24 亿美元的收入，并将在未来几年继续成长。 5 声道条形音箱具有 5 个不同的音讯通道，可提供身临其境且细緻的声音体验。此配置具有用于清晰对话的中央声道、用于音乐和音效的左前声道和右前声道以及用于环绕声的左后声道和右后声道，从而提供类似于家庭影院系统的影院音讯体验。 5 声道长条音箱专为更丰富、更饱满的声音和增强的环绕效果而设计，深受那些希望以卓越的深度和清晰度提升家庭娱乐体验的人们的青睐。

蓝牙细分市场在2023 年将占据35.5% 的份额，到2032 年将以9% 的复合年增长率增长，这主要是因为它可以方便地将条形音箱连接到智慧型手机、平板电脑和笔记型电脑等各种设备，而无需使用电缆。蓝牙的无线特性使用户可以轻鬆地将音乐、电影和其他音讯直接传输到条形音箱。蓝牙长条音箱的日益普及是由于其用户友好的设计以及人们对整洁的家庭娱乐设置的日益渴望。随着消费者越来越寻求灵活、简单的音讯解决方案，支援蓝牙的条形音箱因其易用性和便利性而越来越受到青睐。

2023 年，北美条形音箱市场价值约为 22 亿美元，随着越来越多的消费者寻求增强其家庭娱乐系统，该市场将继续稳定成长。条形音箱在该地区越来越受欢迎，因为它们能够以紧凑的设计提供高品质的音频，非常适合现代生活空间。串流媒体服务和高清电视的激增也推动了对条形音箱的需求，这些条形音箱可以用卓越的声音补充先进的视觉效果。此外，北美公司正在整合语音控制和无线连接等智慧功能，以吸引精通技术的消费者。技术创新和对家庭娱乐的浓厚兴趣的结合正在推动北美市场的成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 技术概览
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 家庭娱乐系统的需求不断增长
    • 技术进步和智慧功能的集成
    • 平面电视的普及
  • 产业陷阱与挑战
    • 激烈的竞争和价格敏感性
    • 对电视销售和市场饱和度的依赖
• 成长潜力分析
• 定价分析
• 消费者购买行为分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：条形音箱市场估计与预测：按产品类型，2021-2032 年

• 主要趋势
• 2 声道条形音箱
• 3 声道条形音箱
• 5 声道条形音箱
• 7 声道条形音箱

第 6 章：条形音箱市场估计与预测：按连结性划分，2021-2032 年

• 主要趋势
• 蓝牙
• 辅助的
• 无线上网
• 其他（HDMI、光纤等）

第 7 章：条形音箱市场估计与预测：按安装类型，2021-2032 年

• 主要趋势
• 壁挂式
• 桌面
• 独立式

第 8 章：条形音箱市场估计与预测：按扬声器瓦数划分，2021-2032 年

• 主要趋势
• 高达 99 瓦
• 100-199瓦
• 200-499瓦
• 500-799瓦
• 800瓦以上

第 9 章：条形音箱市场估计与预测：按价格范围，2021-2032

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：条形音箱市场估计与预测：按规模划分，2021-2032 年

• 主要趋势
• 30吋以下
• 30-60英寸
• 60吋以上

第 11 章：条形音箱市场估计与预测：按应用划分，2021-2032 年

• 主要趋势
• 住宅
• 商业的

第 12 章：条形音箱市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 大型超市/超市
  • 专卖店
  • 其他零售店

第 13 章：条形音箱市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 14 章：公司简介

• Bose Corporation
• Bowers and Wilkins
• Denon
• Harman International (JBL)
• Harman Kardon
• Klipsch
• LG Electronics Inc.
• Onkyo
• Pioneer Corporation
• Polk Audio
• Samsung Electronics Co., Ltd.
• Sonos Inc.
• Sony Corporation
• TCL
• VIZIO Inc.
• Yamaha Corporation

The Global Soundbars Market was valued at USD 6.9 billion in 2023 and will grow at an 8.7% CAGR between 2024 and 2032, attributed to the growing demand for home entertainment systems and the rising adoption of streaming services. As consumers seek to enhance their home theater experiences, soundbars offer a convenient and effective solution for superior audio quality. The increasing popularity of streaming platforms and smart TVs amplifies the need for high-performance soundbars that can deliver immersive sound. This trend drives market growth as more consumers invest in soundbars to complement their entertainment setups and elevate their audio experiences.

The soundbars industry is segregated based on connectivity, price range, product type, size, installation, application, speaker wattage, distribution channel, and region.

The 5-channel soundbar segment garnered USD 2.4 billion in 2023 and will continue growing in the coming years. A 5-channel soundbar features five distinct audio channels that provide an immersive and detailed sound experience. This configuration features a center channel for clear dialogue, left and right front channels for music and sound effects, and left and right rear channels for surround sound, delivering a cinematic audio experience akin to a home theater system. Designed for richer, fuller sound and enhanced surround effects, the 5-channel soundbar is favored by those looking to elevate their home entertainment with superior depth and clarity.

The Bluetooth segment held a 35.5% share in 2023 and will grow at a 9% CAGR through 2032, primarily due to its convenience in connecting soundbars to various devices such as smartphones, tablets, and laptops without the need for cables. The wireless nature of Bluetooth allows users to easily stream music, movies, and other audio directly to their soundbars. The growing popularity of Bluetooth soundbars is driven by their user-friendly design and the increasing desire for a clutter-free home entertainment setup. As consumers increasingly seek flexible and straightforward audio solutions, Bluetooth-enabled soundbars are becoming more favored for their ease of use and convenience.

North America soundbars market was valued at approximately USD 2.2 billion in 2023 and continues to grow steadily as more consumers seek to enhance their home entertainment systems. Soundbars are increasingly popular in this region due to their ability to deliver high-quality audio in a compact design ideal for modern living spaces. The surge in streaming services and high-definition TVs also drives demand for soundbars that can complement advanced visuals with superior sound. Additionally, North American companies are incorporating smart features like voice control and wireless connectivity to appeal to tech-savvy consumers. This blend of technological innovation and a strong interest in home entertainment is driving market growth in North America.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Base estimates and calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Technological overview
• 3.3 Key news and initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increasing demand for home entertainment systems
    • 3.5.1.2 Technological advancements and integration of smart features
    • 3.5.1.3 Growing adoption of flat panel TVs
  • 3.5.2 Industry pitfalls and challenges
    • 3.5.2.1 Intense competition and price sensitivity
    • 3.5.2.2 Dependence on tv sales and market saturation
• 3.6 Growth potential analysis
• 3.7 Pricing analysis
• 3.8 Consumer buying behaviour Analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Soundbars Market Estimates and Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 2 channel sound bars
• 5.3 3 channel sound bars
• 5.4 5 channel sound bars
• 5.5 7 channel sound bars

Chapter 6 Soundbars Market Estimates and Forecast, By Connectivity, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Bluetooth
• 6.3 Auxiliary
• 6.4 Wi-fi
• 6.5 Others (HDMI, optical, etc.)

Chapter 7 Soundbars Market Estimates and Forecast, By Installation Type, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Wall mounted
• 7.3 Tabletop
• 7.4 Free standing

Chapter 8 Soundbars Market Estimates and Forecast, By Speaker Wattage, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Up to 99 watts
• 8.3 100-199 watts
• 8.4 200-499 watts
• 8.5 500-799 watts
• 8.6 Above 800 watts

Chapter 9 Soundbars Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Soundbars Market Estimates and Forecast, By Size, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Under 30 inches
• 10.3 30-60 inches
• 10.4 Above 60 inches

Chapter 11 Soundbars Market Estimates and Forecast, By Application, 2021-2032 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Residential
• 11.3 Commercial

Chapter 12 Soundbars Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-commerce
  • 12.2.2 Company websites
• 12.3 Offline
  • 12.3.1 Hypermarkets/Supermarkets
  • 12.3.2 Specialty Stores
  • 12.3.3 Other retail stores

Chapter 13 Soundbars Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 UK
  • 13.3.2 Germany
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
  • 13.3.6 Russia
  • 13.3.7 Rest of Europe
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
  • 13.4.6 Rest of Asia Pacific
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Rest of Latin America
• 13.6 MEA
  • 13.6.1 South Africa
  • 13.6.2 Saudi Arabia
  • 13.6.3 UAE
  • 13.6.4 Rest of MEA

Chapter 14 Company Profiles

• 14.1 Bose Corporation
• 14.2 Bowers and Wilkins
• 14.3 Denon
• 14.4 Harman International (JBL)
• 14.5 Harman Kardon
• 14.6 Klipsch
• 14.7 LG Electronics Inc.
• 14.8 Onkyo
• 14.9 Pioneer Corporation
• 14.10 Polk Audio
• 14.11 Samsung Electronics Co., Ltd.
• 14.12 Sonos Inc.
• 14.13 Sony Corporation
• 14.14 TCL
• 14.15 VIZIO Inc.
• 14.16 Yamaha Corporation