条形音箱市场规模、份额和增长分析（按类型、性别、安装方式、分销渠道、应用和地区）- 2025-2032 年行业预测

2023 年全球条形音箱市场规模价值 79 亿美元，预计将从 2024 年的 85.6 亿美元成长到 2032 年的 161.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.3%。

由于可支配收入的增加和家庭娱乐投资的增加，全球条形音箱市场预计将实现成长。智慧型电视销售的激增和音讯技术的进步为条形音箱製造商提供了宝贵的机会。此外，设定条形音箱时无线连接的便利性使其更具吸引力。条形音箱的紧凑和高品质设计有望促进市场扩张。在新兴市场，他们需要瞄准价格实惠的价格分布，而在已开发市场，他们需要提供高级产品并优化市场开发。然而，挑战依然存在，例如高阶机型价格高昂、与旧电视的兼容性问题、替代产品的激烈竞争以及消费者对音质的期望不同，这些都可能阻碍预测期及以后的销售成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析
• 专利分析

长条音箱市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 桌面
• 壁挂式

长条音箱市场规模：依连接类型和复合年增长率 (2025-2032)

• 市场概况
• Wi-Fi
• Bluetooth
• 其他的

依安装方式及复合年增长率分類的条形音箱市场规模（2025-2032 年）

• 市场概况
• 有源条形音箱
• 被动条形音箱
• 其他的

条形音箱市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
  • 电子商务网站
  • 公司自有网站
• 离线
  • 大卖场
  • 专卖店
  • 其他线下通路

长条音箱市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 音乐播放器
• 电视机
• 电脑系统
• 其他的

长条音箱市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• Sony Corporation（Japan）
• Yamaha Corporation（Japan）
• Bose Corporation（USA）
• Sonos Inc.（USA）
• Vizio Inc.（USA）
• Harman International Industries（USA）
• Pioneer Corporation（Japan）
• Denon（Japan）
• Onkyo Corporation（Japan）
• Polk Audio（USA）
• JBL（USA）
• Klipsch Audio Technologies（USA）
• Sennheiser Electronic GmbH & Co. KG（Germany）
• Philips（Netherlands）
• Sharp Corporation（Japan）
• Panasonic Corporation（Japan）
• Focal-JMlab（France）
• KEF（United Kingdom）
• Bowers & Wilkins（United Kingdom）
• Definitive Technology（USA）
• Nakamichi Corporation（Japan）

结论和建议

Global Soundbar Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.56 billion in 2024 to USD 16.19 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The global soundbar market is poised for growth driven by increasing disposable income and heightened investments in home entertainment. The surge in smart TV sales and advancements in audio technology present valuable opportunities for soundbar manufacturers. Additionally, the convenience of wireless connectivity in soundbar installation enhances their appeal. Compact, high-quality soundbar designs are expected to contribute to market expansion. Suppliers should target affordability in emerging markets while offering premium products in developed regions to optimize their reach. However, challenges persist, including the high prices of premium models, compatibility issues with older TVs, intense competition from alternatives, and varying consumer sound quality expectations, which may hinder sales growth throughout the forecast period and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Soundbar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Soundbar Market Segments Analysis

Global Soundbar Market is segmented by Type, Connectivity, Installation Method, Distribution Channel, Application and region. Based on Type, the market is segmented into Tabletop and Wall Mount. Based on Connectivity, the market is segmented into Wi-Fi, Bluetooth and Others. Based on Installation Method, the market is segmented into Active Soundbar, Passive Soundbar and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Music Players, TV Sets, Computer Systems and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Soundbar Market

The global soundbar market is being propelled by consumers' increasing enthusiasm for home entertainment solutions and their preference for sophisticated audio systems designed for high-resolution televisions. As soundbars provide superior audio quality coupled with stylish designs, they are set to become essential components of home entertainment systems in the years ahead. This growing interest in immersive sound experiences is driving the demand for soundbars, making them an integral part of modern home setups. With advancements in technology, consumers are increasingly drawn to soundbars for their ability to deliver a richer audio experience, solidifying their position within the entertainment sector.

Restraints in the Global Soundbar Market

The global soundbar market faces significant constraints due to the availability of traditional home theater systems and advanced wireless speakers, which serve as formidable alternatives. Many consumers favor these options due to their superior sound quality and the familiarity they offer, resulting in a more immersive and cinematic entertainment experience that soundbars cannot match. This preference limits the growth potential of the soundbar industry, as individuals prioritize the enhanced audio capabilities and overall performance of these competing products over soundbars. Consequently, this trend poses challenges for soundbar manufacturers striving to expand their market presence amidst stiff competition.

Market Trends of the Global Soundbar Market

The Global Soundbar market is witnessing a growing trend towards the integration of advanced sound technologies, particularly Dolby Atmos and DTS:X, which cater to the rising consumer demand for immersive audio experiences. As soundbar manufacturers strive to enhance audio quality, these technologies are becoming pivotal in premium models, providing users with a compelling 3D sound landscape. However, the high cost associated with these advanced soundbars may pose a barrier to broader market penetration, potentially limiting growth within the segment. Overall, while the premium soundbar category is set to expand due to innovation, price sensitivity remains a critical factor influencing consumer adoption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Patent Analysis

Global Soundbar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Tabletop
• Wall Mount

Global Soundbar Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Wi-Fi
• Bluetooth
• Others

Global Soundbar Market Size by Installation Method & CAGR (2025-2032)

• Market Overview
• Active Soundbar
• Passive Soundbar
• Others

Global Soundbar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-commerce Websites
  • Company-owned Websites
• Offline
  • Hypermarkets
  • Specialty Stores
  • Other Offline Channels

Global Soundbar Market Size by Application & CAGR (2025-2032)

• Market Overview
• Music Players
• TV Sets
• Computer Systems
• Others

Global Soundbar Market Size & CAGR (2025-2032)

• North America (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onkyo Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polk Audio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JBL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch Audio Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser Electronic GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Focal-JMlab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KEF (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bowers & Wilkins (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Definitive Technology (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakamichi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations