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市场调查报告书

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1577355

数位看板市场、机会、成长动力、产业趋势分析与预测，2024-2032

Digital Signage Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月27日 | 出版商:

Global Market Insights Inc. | 英文 272 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年，全球数位看板市场价值为 205 亿美元，预计 2024 年至 2032 年复合年增长率将超过 7.5%。有机发光二极体 (OLED) 和 microLED 显示器等创新技术不仅提供卓越的色彩准确度和对比度，而且还具有更薄的外形，大大增强了数位看板的视觉吸引力。此外，向 4K 和 8K 解析度的转变可以实现超高清内容，从而带来更身临其境和更具影响力的广告体验。

即使数位看板组件的成本下降，大规模安装的前期投资仍然很大。这不仅包括硬体和软体，还包括安装、客製化和持续维护。对于小型企业来说，此类费用可能令人望而生畏，可能会阻碍其市场渗透。此外，定期更新、技术支援和不可预见的维修进一步增加了整体拥有成本，对采用造成了显着障碍。

随着数位看板产业的蓬勃发展，它受到技术进步和对动态视觉通讯日益增长的需求的推动。 OLED、microLED 和高解析度显示器等技术不仅增强了数位看板的吸引力，还巩固了其作为不同行业企业首选的地位。一个典型的例子：2023 年 3 月，LG 电子推出了首款 4K 数位看板投影机 LG ProBeam BU70QGA。它拥有 7,000 ANSI 流明的亮度和 4K UHD 分辨率，用途广泛，足以应对各种设定。

整个产业分为显示类型、组件、位置、显示尺寸、内容类型、应用程式、最终用户和区域。

基于应用的细分市场包括零售、医疗保健、饭店、交通、教育、企业、银行等。到 2032 年，零售业的价值预计将超过 132 亿美元。在零售业，数位看板透过有针对性的促销和互动内容在提高客户参与度和销售方面发挥关键作用。策略性地使用数位价格标籤和互动式资讯亭等工具来吸引和留住客户。

数位看板市场将最终用户分为小型企业、中型企业和大型企业。值得注意的是，中型企业细分市场正在成为成长最快的领域，预计2024 年至2032 年复合年增长率将超过9%。提高客户参与度并突显产品或服务

北美在全球数位看板领域处于领先地位，到2023 年，其份额将超过38%。为其提供了支撑。北美蓬勃发展的零售格局，加上交通、医疗保健和企业等产业对数位看板的接受，也促进了市场的成长。

产业生态系统分析
供应商矩阵
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 对供应链透明度的需求不断增长
  - 显示技术的进步
  - 互动内容的需求不断增加
  - 智慧城市的成长和基础设施的发展
  - 降低成本并提高投资报酬率
  - 零售业的采用率不断提高
- 产业陷阱与挑战
  - 初期投资和维护成本高
  - 内容管理复杂性
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按显示器类型，2021 - 2032 年

主要趋势
液晶显示器
引领
有机发光二极体
其他的

第 6 章：市场估计与预测：按组成部分，2021 - 2032 年

主要趋势
硬体
软体
服务

第 7 章：市场估计与预测：按地区划分，2021 年 - 2032 年

主要趋势
室内的
户外的

第 8 章：市场估计与预测：按显示器尺寸，2021 - 2032 年

主要趋势
32吋以下
32 至 52 英寸
52吋以上

第 9 章：市场估计与预测：按内容类型，2021 - 2032 年

主要趋势
静止的
动态的
互动的

第 10 章：市场估计与预测：按最终用户划分，2021 - 2032 年

主要趋势
小型企业
中型企业
大型企业

第 11 章：市场估计与预测：按应用分类，2021 - 2032

主要趋势
零售
卫生保健
款待
运输
教育
公司的
银行业
其他的

第 12 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分

第 13 章：公司简介

BrightSign LLC
Cisco Systems
Daktronics
Elo Touch Solutions
Four Winds Interactive
LG Electronics
Mvix Digital Signage
Navori Labs
NEC Corporation
Onelan Limited
Panasonic Corporation
Philips Professional Display Solutions
Planar Systems
Samsung Electronics
Scala, Inc.
Sharp Corporation
Sony Corporation
Toshiba Global Commerce Solutions
ViewSonic Corporation
Visix, Inc.

简介目录

Product Code: 392

The Global Digital Signage Market was valued at USD 20.5 billion in 2023 and is projected to grow at a CAGR of over 7.5% from 2024 to 2032. A key driver of this market is the continuous evolution of display technologies. Innovations like Organic Light Emitting Diode (OLED) and microLED displays not only provide superior color accuracy and contrast ratios but also boast thinner profiles, greatly enhancing the visual allure of digital signage. Furthermore, the shift towards 4K and 8K resolutions enables ultra-high-definition content, resulting in more immersive and impactful advertising experiences.

Even with declining costs for digital signage components, the upfront investment for large-scale installations remains significant. This encompasses not just hardware and software, but also installation, customization, and ongoing maintenance. Such expenses can be daunting for smaller businesses, potentially hindering their market penetration. Additionally, regular updates, technical support, and unforeseen repairs further inflate the total cost of ownership, posing a notable barrier to adoption.

As the digital signage industry burgeons, it is propelled by technological advancements and a rising appetite for dynamic visual communication. Technologies like OLED, microLED, and high-resolution displays have not only amplified the allure of digital signage but have also cemented its status as a go-to choice for businesses across diverse sectors. A case in point: In March 2023, LG Electronics unveiled its inaugural 4K digital signage projector, the LG ProBeam BU70QGA. Boasting 7,000 ANSI lumens brightness and 4K UHD resolution, it is versatile enough for varied settings.

The overall industry is classified into display type, component, location, display size, content type, application, end use r, and region.

The market segments based on application include retail, healthcare, hospitality, transportation, education, corporate, banking, and more. By 2032, the retail segment is projected to surpass a value of USD 13.2 billion. In retail, digital signage plays a pivotal role in boosting customer engagement and sales through targeted promotions and interactive content. Tools like digital price tags and interactive kiosks are strategically employed to captivate and retain customers.

The digital signage market categorizes end users into small businesses, medium businesses, and large enterprises. Notably, the medium businesses segment is emerging as the fastest growing, with a projected CAGR of over 9% from 2024 to 2032. For small businesses, digital signage serves as a budget-friendly avenue to elevate customer engagement and spotlight products or services

North America led the global digital signage arena, commanding a share exceeding 38% in 2023. The region's dominance stems from its swift adoption and innovation, bolstered by the presence of major industry players and a robust demand for cutting-edge advertising solutions. North America's vigorous retail landscape, combined with its embrace of digital signage in sectors like transportation, healthcare, and corporate, has also catalyzed market growth.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Rising demand for supply chain transparency
  - 3.8.1.2 Advancements in display technology
  - 3.8.1.3 Increasing demand for interactive content
  - 3.8.1.4 Growth of smart cities and infrastructure development
  - 3.8.1.5 Cost reduction and improved ROI
  - 3.8.1.6 Increasing adoption in the retail sector
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 High initial investment and maintenance costs
  - 3.8.2.2 Content management complexity
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Display Type, 2021 - 2032 (USD million)

5.1 Key trends
5.2 LCD
5.3 LED
5.4 OLED
5.5 Others

Chapter 6 Market Estimates and Forecast, By Component, 2021 - 2032 (USD million)

6.1 Key trends
6.2 Hardware
6.3 Software
6.4 Services

Chapter 7 Market Estimates and Forecast, By Location, 2021 - 2032 (USD million)

7.1 Key trends
7.2 Indoor
7.3 Outdoor

Chapter 8 Market Estimates and Forecast, By Display Size, 2021 - 2032 (USD million)

8.1 Key trends
8.2 Below 32 inches
8.3 32 to 52 inches
8.4 Above 52 inches

Chapter 9 Market Estimates and Forecast, By Content Type, 2021 - 2032 (USD million)

9.1 Key trends
9.2 Static
9.3 Dynamic
9.4 Interactive

Chapter 10 Market Estimates and Forecast, By End-User, 2021 - 2032 (USD million)

10.1 Key trends
10.2 Small Businesses
10.3 Medium Businesses
10.4 Large Enterprises

Chapter 11 Market Estimates and Forecast, By Application, 2021 - 2032 (USD million)

11.1 Key trends
11.2 Retail
11.3 Healthcare
11.4 Hospitality
11.5 Transportation
11.6 Education
11.7 Corporate
11.8 Banking
11.9 Others

Chapter 12 Market Estimates and Forecast, By Region, 2021 - 2032 (USD million)

12.1 Key trends
12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
12.3 Europe
- 12.3.1 UK
- 12.3.2 Germany
- 12.3.3 France
- 12.3.4 Italy
- 12.3.5 Spain
- 12.3.6 Rest of Europe
12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 South Korea
- 12.4.5 ANZ
- 12.4.6 Rest of Asia Pacific
12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
- 12.5.3 Rest of Latin America
12.6 MEA
- 12.6.1 UAE
- 12.6.2 South Africa
- 12.6.3 Saudi Arabia
- 12.6.4 Rest of MEA