透明数位电子看板的全球市场

Transparent Digital Signage

出版日期: 2024年10月25日 | 出版商:

Global Industry Analysts, Inc. | 英文 135 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球透明数位电子看板市场预计将达到 537 亿美元

2023年全球透明数位电子看板市场预计为42亿美元，预计到2030年将达到537亿美元，2023-2030年分析期间复合年增长率为43.7%。 LED 技术是本报告分析的细分市场之一，预计复合年增长率为 42.6%，到分析期结束时将达到 303 亿美元。分析期内，OLED 技术领域的复合年增长率预计为 45.4%。

美国市场预计11亿美元，中国预计复合年增长率41.2%

到 2023 年，美国透明数位电子看板市场预计将达到 11 亿美元。中国作为全球第二大经济体，预计2030年市场规模将达77亿美元，2023-2030年分析期间复合年增长率为41.2%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 39.3% 和 37.5%。在欧洲，德国预计复合年增长率为 29.6%。

全球透明数位电子看板市场－主要趋势与驱动因素总结

为什么透明数位电子看板在广告领域越来越受欢迎？

透明数位电子看板正在成为广告和零售业的重要工具，提供吸引消费者的创新方式。与传统显示器不同，透明数位数位电子看板可以显示数位内容，同时保持背景可见性，提供身临其境的观看体验。该技术在零售环境中特别受欢迎，可以透过动态数位内容增强商店和产品展示。随着智慧城市的兴起以及对更具吸引力的公共空间的需求，透明数位电子看板正在应用于各种行业，包括汽车、酒店和企业通信，以帮助企业吸引客户并与客户互动。

透明数位电子看板市场的关键细分市场有哪些？

技术包括 OLED、LED 和 LCD，每种技术的清晰度、亮度和能源效率水平各不相同。显示器尺寸范围从小型便携式显示器到商业空间中使用的大型显示器。透明数位电子看板广泛用于各种应用，包括零售商店、汽车展示室、公司办公室和公共空间，所有这些都利用该技术来创建具有视觉吸引力的互动式显示。零售商店在橱窗展示中使用透明指示牌，将实体产品与数位内容融为一体，汽车展示室使用透明标誌来突出车辆功能和规格。

科技进步如何影响透明数位电子看板？

技术创新正在推动透明数位电子看板的采用，使其更加通用且更具视觉衝击力。尤其是 OLED 技术，因其能够提供具有真正透明度的超薄、高解析度显示器而处于领先地位。显示解析度和亮度的提高使得透明数位电子看板在各种照明条件下更加有效，从而扩大了其室内和室外应用。此外，扩增实境(AR) 和互动性的整合将透明指示牌转变为更具吸引力的平台，使客户能够与产品即时互动。这些进步正在增强数位电子看板在行销和客户参与策略中的潜力。

推动透明数位电子看板市场成长的因素有哪些？

透明数位数位电子看板市场的成长受到多种因素的推动，包括对创新广告解决方案的需求不断增长、显示技术的进步以及智慧零售环境的日益普及。随着企业寻求新的方式在竞争激烈的市场中脱颖而出，透明指示牌提供了美学和功能的独特融合。智慧城市和数位基础设施的扩张也为公共空间和交通枢纽的透明指示牌创造了新的机会。此外，随着企业寻求永续的方式来增强其品牌和传播活动，节能环保指示牌解决方案的兴起进一步推动了市场成长。

受访企业范例（共51家）

Aero Digital World
Anhui Lingju Digital Technology Co., Ltd.
ClearLED Inc.
Crystal Display Systems Ltd.
ENO Digital Signage
Haiwell（GZ）Advertising Industrial Co., Limited
Japan Display, Inc.
Kent Optronics, Inc.
LED-Hero Electronic Technology Co., Ltd.
Leyard Vteam（Shenzhen）Co., Ltd.

The global market for Transparent Digital Signage estimated at US$4.2 Billion in the year 2023, is expected to reach US$53.7 Billion by 2030, growing at a CAGR of 43.7% over the analysis period 2023-2030. LED Technology, one of the segments analyzed in the report, is expected to record a 42.6% CAGR and reach US$30.3 Billion by the end of the analysis period. Growth in the OLED Technology segment is estimated at 45.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 41.2% CAGR

The Transparent Digital Signage market in the U.S. is estimated at US$1.1 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$7.7 Billion by the year 2030 trailing a CAGR of 41.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 39.3% and 37.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 29.6% CAGR.

Global Transparent Digital Signage Market - Key Trends and Drivers Summarized

Why Is Transparent Digital Signage Gaining Momentum in Advertising?

Transparent digital signage is becoming a pivotal tool in the advertising and retail industries, offering an innovative way to engage consumers. Unlike traditional displays, transparent digital signage allows businesses to showcase digital content while still maintaining visibility of the background, creating an immersive viewing experience. This technology is especially popular in retail environments, where storefronts and product displays can be enhanced with dynamic digital content. With the rise of smart cities and the demand for more engaging public spaces, transparent digital signage is finding applications in various industries, including automotive, hospitality, and corporate communications, offering businesses new ways to attract and interact with customers.

What Are the Key Segments in the Transparent Digital Signage Market?

Technologies include OLED, LED, and LCD, each offering different levels of transparency, brightness, and energy efficiency. Display sizes range from small, portable units to large-format displays used in commercial spaces. Applications of transparent digital signage span across retail, automotive showrooms, corporate offices, and public spaces, with each sector leveraging the technology to create visually appealing and interactive displays. Retailers use transparent signage for window displays that blend physical products with digital content, while automotive showrooms incorporate it to highlight vehicle features and specifications.

How Are Technological Advancements Influencing Transparent Digital Signage?

Technological innovations are driving the adoption of transparent digital signage, making it more versatile and visually impactful. OLED technology, in particular, is leading the charge with its ability to produce ultra-thin, high-resolution displays with true transparency. Improvements in display resolution and brightness have made transparent digital signage more effective in various lighting conditions, expanding its use in both indoor and outdoor settings. The integration of augmented reality (AR) and interactive features is also transforming transparent signage into a more engaging platform, allowing customers to interact with products in real-time. These advancements are enhancing the potential of digital signage in marketing and customer engagement strategies.

What Factors Are Driving Growth in the Transparent Digital Signage Market?

The growth in the transparent digital signage market is driven by several factors, including the increasing demand for innovative advertising solutions, advancements in display technologies, and the growing popularity of smart retail environments. As businesses seek new ways to differentiate themselves in competitive markets, transparent signage offers a unique blend of aesthetics and functionality. The expansion of smart cities and digital infrastructures is also creating new opportunities for transparent signage in public spaces and transportation hubs. Additionally, the rise of energy-efficient and eco-friendly signage solutions is further propelling market growth, as companies look for sustainable ways to enhance their branding and communication efforts.

Select Competitors (Total 51 Featured) -

Aero Digital World
Anhui Lingju Digital Technology Co., Ltd.
ClearLED Inc.
Crystal Display Systems Ltd.
ENO Digital Signage
Haiwell (GZ) Advertising Industrial Co., Limited
Japan Display, Inc.
Kent Optronics, Inc.
LED-Hero Electronic Technology Co., Ltd.
Leyard Vteam (Shenzhen) Co., Ltd.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- Transparent Digital Signage - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Demand for Innovative Advertising Solutions Spurs Growth in Transparent Digital Signage
- Technological Advancements in Display Technologies Strengthen Business Case for Transparent Digital Signage
- Increasing Focus on Enhancing Customer Engagement Expands Addressable Market for Digital Signage Solutions
- Surge in Adoption of Transparent Displays in Retail and Hospitality Propels Market Growth
- Growing Use of Transparent Digital Signage in Corporate Communication Expands Market Opportunities
- Technological Innovations in OLED and LED Displays Propel Growth in Transparent Digital Signage
- Rising Demand for Energy-Efficient Display Solutions Strengthens Adoption of Transparent Signage
- Expansion of Smart Cities Initiatives Drives Demand for Innovative Digital Display Solutions
- Growing Integration of IoT with Transparent Digital Signage Enhances Real-Time Data Capabilities
- Technological Innovations in Augmented Reality (AR) Boost Demand for Interactive Digital Signage
- Increasing Focus on Seamless Digital Advertising Experiences Expands Adoption in Retail Spaces
- Technological Advancements in Flexible and Curved Displays Enhance Aesthetic Appeal of Transparent Signage
- Growing Popularity of Smart Retail and Digital Storefronts Strengthens Market for Transparent Displays
- Rising Use of Transparent Digital Signage in Event and Exhibition Spaces Expands Market Scope
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Transparent Digital Signage Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Transparent Digital Signage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 3: World Historic Review for Transparent Digital Signage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 4: World 16-Year Perspective for Transparent Digital Signage by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for LED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 6: World Historic Review for LED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 7: World 16-Year Perspective for LED Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for OLED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 9: World Historic Review for OLED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 10: World 16-Year Perspective for OLED Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 13: USA 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 16: Canada 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
JAPAN
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 19: Japan 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
CHINA
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 21: China Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 22: China 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
EUROPE
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Transparent Digital Signage by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 25: Europe 16-Year Perspective for Transparent Digital Signage by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
FRANCE
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 30: France Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 31: France 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
GERMANY
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 34: Germany 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 37: Italy 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
UNITED KINGDOM
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 40: UK 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 43: Rest of Europe 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 46: Asia-Pacific 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 49: Rest of World 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030