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市场调查报告书
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1641822

越南数位电子看板市场：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Vietnam Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内越南数位电子看板市场复合年增长率将达到 10.12%。

越南数位看板市场-IMG1

主要亮点

  • 数位电子看板已成为影响购买决策的关键因素。政府、医疗保健、公共交通和零售店等机构现在严重依赖数位电子看板来更好地吸引目标受众并传达讯息。
  • 预计未来几年，数位电子看板位看板将在各种新兴经济体中迅速发展，因为内容和讯息可以显示在电子萤幕或数位看板上，并且可以在不对实体标牌进行任何修改的情况下进行更改。被使用。随着技术的进步和价格的下降，数位电子看板的采用变得越来越普遍和主流。
  • 数位电子看板解决方案供应商不断投资于产品创新。例如，三星宣布在全球推出其模组化 MicroLED 萤幕的最新版本「The Wall Luxury」。预计此类技术创新和不断增长的广告支出将推动该国的需求。
  • 新冠疫情爆发对所调查的市场产生了影响，因为在初期，製造工厂被关闭，在家工作的趋势也导致需求下降。然而，这种情况扩大了许多行业的数位数位电子看板行销范围，尤其是医院和公共场所已经利用这项技术来显示重要资讯。此外，俄罗斯和乌克兰之间的战争正在影响整个包装生态系统。

越南数位电子看板看板市场趋势

OLED 成长显着

  • OLED 技术有望大幅提升影像品质，并有可能实现革命性的新型消费显示器。 OLED 经常被吹捧为数位显示器和萤幕的未来。
  • OLED是唯一能够克服传统显示器限制的技术，并且与动态形式相结合，增强了真实感。 OLED 基于自发光光源，这意味着它们能够提供卓越的光线和色彩还原。它的灵活性和透明度是透过创新有机发光二极体材料的开发而实现的。
  • 一种被称为透明OLED（T-OLED）的自发射OLED技术甚至可以创造出透明度提高四倍的萤幕。它保留了 OLED 技术的无限对比度和理想色彩，可实现壮观的影像迭加。 LCD只能产生透明度为10％的显示屏，而T-OLED的透明度却达到了38％。萤幕正面具有抗紫外线功能，从正面观看时，萤幕后面的内容可以与内容融为一体，使其成为商店橱窗中吸引旁观者註意力的理想展示品。
  • 在越南，我们正在推销OLED数位电子看板的应用。例如，2021年8月，越南在胡志明市西贡展览和会议中心举办了国际LED/OLED数位电子看板展会。
  • 此外，LG Display 已在越南投资 14 亿美元，扩大用于电视、智慧型手机和汽车萤幕的有机发光二极体(OLED) 显示器的生产。根据海防市公告，此项投资将使LG Display的月度OLED模组产能从960万台扩大至1,010万台、1,300万台和1,400万台。

数位电子看板广泛应用于商业应用

  • 全球数位电子看板数位电子看板市场正在蓬勃发展，因为需要在商业空间（例如酒店中心、零售店和其他公共场所）安装数位看板来显示广告以及产品资讯、说明、方向和娱乐内容。数量的不断增加。
  • 透过提高消费者的品牌知名度、吸引路人的注意力、提高业务效率、增强客户体验以及在市场上推广新产品，商业数位电子看板可帮助企业高效运营，并使公司能够有效地接触客户并与他们互动，从而吸引新的商业机会。
  • 例如，社群媒体是影响和吸引零售业客户的强大工具。但事情并不总是那么简单。创建成功的社交媒体内容、传播它并让人们「喜欢」它可能很困难。数位电子看板可让您重新利用您的社交媒体讯息并将其呈现在您的受众面前，而不会受到其他干扰。
  • 零售店中的数位电子看板可以引导顾客购买特定产品、提供提升销售，甚至提供洗手间或急救站的方向以及紧急资讯。这节省了员工人事费用并让客户能够控制自己的体验。

越南数位电子看板产业概况

越南的数位电子看板市场部分分散，由几个主要企业组成。从市场占有率来看，目前只有少数主要参与者占据市场主导地位。然而，许多公司正在透过创新解决方案扩大其市场占有率，赢得新契约并拓展新市场。主要参与者包括 Net &Com Integrated Telecom、Votatel Integrated Solutions Vietnam Co. Limited、NEC Corporation（越南）、ATT Systems Group（越南）、Inavate AV 和 Ingram Micro（英特尔公司）。

  • 2022 年 12 月—据越南政府称，韩国电子巨头三星和 LG 计划在越南再投资数十亿美元。由于全球需求疲软，三星今年两度削减越南智慧型手机产量，之后发表了上述声明。越南最大的外国投资者三星电子计划将其总投资额从180亿美元增加至200亿美元。
  • 2022 年 2 月 -Panasonic Corporation宣布，总部位于越南社会主义共和国平阳省的Panasonic生活解决方案越南公司将在其现有工厂所在地建造一座新办公大楼，以满足越南对电气建筑材料日益增长的需求。消息已公布。新工厂总建造成本为13亿日圆（988万美元），将成为该公司第二家生产配线装置和断路器的工厂。新工厂预计于 2023 年 4 月开始生产。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 价值链/供应链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 产业影响评估

第五章 市场动态

  • 市场驱动因素
    • 显示器技术不断进步
    • 非接触式互动日益流行
  • 市场限制
    • 数位电子看板面临的安全挑战

第六章 市场细分

  • 按显示方式
    • 液晶/等离子
    • LED
    • 投影萤幕
    • 有机发光二极体
    • 其他显示模式
  • 按解决方案类型
    • 硬体
    • 软体
  • 按应用
    • 基础设施
    • 产业
    • 商业的
    • 其他用途

第七章 竞争格局

  • 公司简介
    • Net & Com Integrated Telecom
    • Vodatel Integrated Solutions Vietnam Co. Limited
    • NEC Corporation
    • ATT Systems Group
    • Inavate AV
    • Intel Corporation
    • LG Corporation
    • Panasonic Corporation
    • Sony Group Corporation

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 58011

The Vietnam Digital Signage Market is expected to register a CAGR of 10.12% during the forecast period.

Vietnam Digital Signage - Market - IMG1

Key Highlights

  • Digital signage has played an important factor in influencing the purchase decision. Institutions like the government, healthcare, public transit, and retail stores are now heavily relying on digital signage to better engage their targeted audiences to communicate their message.
  • As digital signage enables content and messages to be displayed on an electronic screen or digital sign and can be changed without modification to the physical sign, aggressive growth across various emerging economies over the next few years is anticipated. The adoption of digital signage is becoming more popular and mainstream with the technological advancements and decrease in price.
  • The vendors offering digital signage solutions are continuously investing in product innovations. For instance, Samsung announced the global launch of The Wall Luxury, the latest version of its modular MicroLED screen, which can be tailored to any size and aspect ratio. Such innovations and the increase in ad spending are expected to drive the demand in the country.
  • The COVID-19 outbreak has affected the studied market, as the manufacturing facilities were closed in the initial phase, and work-from-home trends also reflected the decrease in demand. However, the scenario expanded the scope of marketing through digital signage across many industries, especially in hospitals and public places, which utilized the technology for displaying important information. There has also been an impact of the Russia-Ukraine war on the overall packaging ecosystem.

Vietnam Digital Signage Market Trends

OLED to Show Significant Growth

  • OLED technology promises significantly enhanced picture quality, with the potential for innovative new consumer display presentations. It is often hailed as the future of digital displays and screens.
  • It is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression, as it is based on self-emitting light sources. Its flexibility and transparent nature result from the development of innovative OLED materials.
  • The self-lighting OLED technology known as transparent OLED (T-OLED) also produces four times more transparent screens. For a spectacular image overlay, it keeps the unending contrast and ideal colors of OLED technology. While LCD has only been used to produce displays with 10% clarity, T-OLED offers 38% transparency. Due to the front-facing UV protection, the display is perfect for store windows that draw attention from onlookers because things behind the screen blend with the content when viewed from the front.
  • Vietnam is marketing the application of OLED digital signage boards in the country. For instance, in August 2021, the country hosted the International LED/OLED and Digital Signage Show at Saigon Exhibition and Convention Center in Ho Chi Minh.
  • Moreover, LG Display also invested USD 1.4 billion in Vietnam to expand its organic light-emitting diode (OLED) display production, which is used in TVs, smartphones, and automotive screens. According to a statement made by Hai Phong city, the investment would expand LG Display's monthly production capacity of OLED modules from 9.6 million to 10.1, 13, and 14 million.

Digital Signage is Widely used in Commercial Applications

  • The global digital signage market is booming due to the increasing number of digital signs being installed in commercial spaces, such as hospitality centers, retail stores, and other public spaces for advertising, as well as displaying product information, instructions, directions, and entertaining content.
  • By increasing brand awareness among consumers, catching the attention of passersby, improving business operating efficiency, enhancing customer experiences, and promoting new products in the market, digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with their customers, thereby attracting new business opportunities for them.
  • For instance, social media is a powerful tool for influencing and enticing customers in the retail industry. However, it is not always simple. It may be tough to create successful social media material, distribute it, and persuade others to "like" it. It is simple to repurpose social media information and get it in front of an audience without any other distractions with digital signage.
  • Customers can be directed to specific products, upsell things, find their way to restrooms or assistance stations, and even get emergency information with digital signage in retail. This saves money on employees and puts customers in command of their own experience.

Vietnam Digital Signage Industry Overview

The Vietnamese digital signage market is partially fragmented and consists of several major players. In terms of market share, few major players currently dominate the market. However, many companies are increasing their market presence with innovative solutions by securing new contracts and tapping new markets. The major players include Net & Com Integrated Telecom, Vodatel Integrated Solutions Vietnam Co. Limited, NEC Corporation (Vietnam), ATT Systems Group (Vietnam), Inavate AV, and Ingram Micro (Intel Corporation).

  • December 2022 - According to the Vietnamese government, South Korean electronics behemoths Samsung and LG plan to invest billions of dollars more in Vietnam. Samsung made the statement after reducing smartphone manufacturing in Vietnam twice this year in response to weakening demand worldwide. The largest single foreign investor in Vietnam, Samsung Electronics, will increase its overall investment to USD 20 billion from USD 18 billion.
  • February 2022 - To meet the rising demand for electrical construction materials in Vietnam, Panasonic Corporation announced that Panasonic Life Solutions Vietnam Co., Ltd., with its headquarters in Binh Duong province, Socialist Republic of Vietnam, would build a new building on the grounds of its current factory. With an estimated expenditure of 1.3 billion yen (9.88 million USD), this will be the company's second factory capable of producing wiring devices and circuit breakers. Production at the new facility is anticipated to begin in April 2023.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain/Supply Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the COVID-19 Impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Technological Advancements in Displays
    • 5.1.2 Contactless Interaction is Becoming Increasingly Popular
  • 5.2 Market Restraints
    • 5.2.1 Issues with Digital Signs that are Currently being Addressed in Terms of Security

6 MARKET SEGMENTATION

  • 6.1 By Mode of Display
    • 6.1.1 Liquid Crystal Display/Plasma
    • 6.1.2 LEDs
    • 6.1.3 Projection Screens
    • 6.1.4 OLEDs
    • 6.1.5 Other Modes of Display
  • 6.2 By Solution Type
    • 6.2.1 Hardware
    • 6.2.2 Software
  • 6.3 By Application
    • 6.3.1 Infrastructure
    • 6.3.2 Industrial
    • 6.3.3 Commercial
    • 6.3.4 Other Applications

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Net & Com Integrated Telecom
    • 7.1.2 Vodatel Integrated Solutions Vietnam Co. Limited
    • 7.1.3 NEC Corporation
    • 7.1.4 ATT Systems Group
    • 7.1.5 Inavate AV
    • 7.1.6 Intel Corporation
    • 7.1.7 LG Corporation
    • 7.1.8 Panasonic Corporation
    • 7.1.9 Sony Group Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET