数位电子看板市场规模、份额和成长分析：按组件、产品类型、显示器尺寸、安装位置、公司规模、行业和地区 - 行业预测，2024-2031

2022年全球数位数位电子看板市场规模将为159.8亿美元，从2023年的177.7亿美元成长到2031年的415.5亿美元，预计在预测期内（2024-2031年）复合年增长率为11.2%。

截至 2023 年 10 月，数位电子看板格局正在不断发展，客户可以透过互动式介面与媒体和娱乐提供者的内容互动。许多公司正在探索开发具有手势检测演算法的显示处理器，这是增强用户与数位电子看板互动的一种有前途的方法。对 4K数位电子看板看板萤幕不断增长的需求为寻求经济实惠的超高清解决方案的客户提供了巨大的机会。这些高解析度显示器提供卓越的清晰度和细节，使其成为广告和有效内容推广的理想选择。因此，数位数位电子看板领域将随着复杂技术的整合而不断增长，不仅可以提高受众参与度，还可以提高广告效果。将手势姿态辨识功能与高品质显示技术相结合，使企业能够利用新趋势，最终创造一个对提供者和消费者都有利的动态环境。向互动式高清数位电子看板的转变满足了人们对复杂视觉通讯解决方案日益增长的需求，并凸显了行业创新和扩张的潜力。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价格分析
• 价值链分析
• 市场生态系统
• Start-Ups分析
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 贸易分析
• 案例研究分析
• 专利分析
• PESTEL分析
• 市场魅力指数
• 竞争程度

数位电子看板看板市场：按组成部分

• 市场概况
• 硬体
• 软体
• 服务

数位电子看板看板市场：依产品类型

• 市场概况
• 电视墙
• 独立显示

数位电子看板市场：依显示尺寸划分

• 市场概况
• 小于 32 英寸
• 32-52英寸
• 52吋或以上

数位电子看板看板市场：按安装位置

• 市场概况
• 室内的
• 户外

数位电子看板看板市场：依公司规模划分

• 市场概况
• SOHO
• 小型企业
• 大公司

数位电子看板市场：依行业分类

• 市场概况
• 商业的
• 基础设施
• 机构
• 工业

数位电子看板看板市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• NEC Display Solutions, Ltd.（Japan）
• Panasonic Corporation（Japan）
• Sharp Corporation（Japan）
• Sony Corporation（Japan）
• Planar Systems Inc.（a Leyard Company）（US）
• Barco NV（Belgium）
• Scala, Inc.（a STRATACACHE Company）（US）
• AU Optronics Corp.（Taiwan）
• BrightSign LLC（US）
• Daktronics Inc.（Taiwan）
• DynaScan Technology, Inc.（US）
• E Ink Holdings, Inc.（Taiwan）
• Elo Touch Solutions Inc.（US）
• Intuilab SA（US）
• Leyard Optoelectronic Co., Ltd.（a Leyard Company）（China）
• Navori SA（Switzerland）
• Ooh!Media Limited（Australia）
• SpinetiX SA（Switzerland）

Global Digital Signage Market size was valued at USD 15.98 Billion in 2022 and is poised to grow from USD 17.77 Billion in 2023 to USD 41.55 Billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).

As of October 2023, the digital signage landscape is evolving, driven by advancements that enable customers to engage with content from media and entertainment providers through interactive interfaces. Numerous businesses are exploring the development of display processors equipped with gesture detection algorithms, a promising approach to enhance user interaction with digital signage. The rising demand for 4K digital signage screens presents a significant opportunity for clients seeking affordable Ultra HD solutions. These high-resolution displays offer superior clarity and detail, making them ideal for advertising and effectively promoting content. As a result, the digital signage sector is poised for growth, fueled by the integration of sophisticated technologies that not only enhance viewer engagement but also improve advertising effectiveness. The combination of gesture recognition capabilities with high-quality display technology positions companies to capitalize on emerging trends, ultimately fostering a dynamic environment that benefits both providers and consumers. This ongoing shift towards interactive and high-definition digital signage underscores the potential for innovation and expansion within the industry, catering to a growing appetite for sophisticated visual communication solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the global digital signage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global digital signage Market Segmental Analysis

The global digital signage market is segmented into Offering, product type, installation location, industry, and region. Depending on offering, the market is categorized into Displays, Media Players, Projectors, Software, and Services. By product type, it is divided into Video Walls, Kiosks, Menu Boards, Billboards, and Others. According to installation location, the market is bifurcated into Indoor and Outdoor. As per the industry verticals, it is classified into Retail, Corporate, Hospitality, Transportation, Education, Healthcare, Sports and Entertainment, and Others. Region wise, the market is analyzed across North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.Analysis by Industry Verticals

Driver of the global digital signage Market

The emergence of advanced gesture recognition technology is a significant market driver for the global digital signage market, transforming customer interaction in the media and entertainment sectors. By enabling users to interact with dynamic content through intuitive gestures, digital signage vendors enhance customer engagement and offer a more immersive experience. This innovation not only enriches the way information is displayed but also aligns with the growing demand for interactive and user-friendly interfaces. As companies increasingly invest in developing display processors equipped with gesture detection algorithms, the digital signage market is poised for substantial growth, setting new standards for communication and audience interaction.

Restraints in the global digital signage Market

The global digital signage market faces significant restraints due to the technical limitations of various display technologies, which can hinder implementation in densely populated urban environments. As cities grapple with increasing urban density and traffic congestion, the demand for effective digital signage solutions intensifies. However, the effectiveness of these systems is often compromised by challenges such as limited resolution, inadequate brightness in outdoor settings, and connectivity issues. These constraints not only affect the visibility and functionality of digital signage but also limit their ability to collect and analyze the data necessary for addressing urban mobility challenges, ultimately stifling market growth.

Market Trends of the global digital signage Market

The global digital signage market is experiencing robust growth, driven by the rising adoption of large electronic displays across diverse sectors like transportation, banking, hospitality, and retail. Financial institutions are leveraging digital signage to enhance customer engagement through dynamic content, such as motion messaging and real-time product advertising, particularly in ATMs and e-banking platforms. Additionally, the integration of advanced technologies, including biometric systems, is further propelling market expansion by offering personalized experiences and streamlined content management. This convergence of technology and visual communication is set to redefine consumer interactions and drive innovative solutions across various industries, reinforcing the market's upward trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Start-up Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Trade Analysis
• Case Study Analysis
• Patent Analysis
• PESTEL Analysis
• Market Attractive Index
• Degree of Competition

Digital Signage Market by Component

• Market Overview
• Hardware
• Display
• Technology
• LCD
• LED
• OLED
• Projection
• Resolution
• 8K
• 4K
• Full High Definition (FHD)
• High Definition (HD)
• Lower than HD
• Brightness
• 0-500 nits
• 501-1,000 nits
• 1,001-2,000 nits
• 2,001-3,000 nits
• More than 3,000 nits
• Media Players
• Projectors
• Others
• Software
  • Edge Server Software
  • Content Management System
  • Others
• Services
  • Installation Services
  • Maintenance & Support Services
  • Consulting & Other Services

Digital Signage Market by Product Type

• Market Overview
• Video Walls
• Standalone Displays
  • Kiosks
  • Interactive kiosks
  • Automated teller machines (ATMs)
  • Self-service kiosks
  • Vending kiosks
  • Menu Boards
  • Interactive menu boards
  • Non-interactive menu boards
  • Billboards
  • General-purpose Information Displays
  • System-on-chip (SOC) Displays

Digital Signage Market by Display Size

• Market Overview
• Less than 32 Inches
• Between 32 and 52 Inches
• More than 52 Inches

Digital Signage Market by Installation Location

• Market Overview
• Indoor
• Outdoor

Digital Signage Market by Enterprise Size

• Market Overview
• Small Office/Home Office (SOHO)
• Small & Medium-sized Enterprises (SMEs)
• Large Enterprises (LEs)

Digital Signage Market by Industry

• Market Overview
• Commercial
  • Retail
  • Corporate Communications
  • Healthcare
  • Hospitality & Restaurants
  • Government
• Infrastructural
  • Transportation & Public Places
  • Sports & Entertainment
• Institutional
  • Banking
  • Financial Services and Insurance (BFSI)
  • Education
• Industrial

Digital Signage Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • Italy
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Display Solutions, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planar Systems Inc. (a Leyard Company) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barco NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scala, Inc. (a STRATACACHE Company) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AU Optronics Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightSign LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daktronics Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DynaScan Technology, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings, Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elo Touch Solutions Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuilab SA (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leyard Optoelectronic Co., Ltd. (a Leyard Company) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navori SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ooh!Media Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpinetiX SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments