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市场调查报告书
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美国数位电子看板：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

US Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 139 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年美国数位电子看板市场规模为 91.6 亿美元，到 2030 年将达到 133.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 7.88%。

美国数位看板市场-IMG1

数位电子看板系统传递和显示数位影像、影片、串流媒体和资讯等内容。在内容管理系统中对展示的内容进行归檔，并对日程资讯进行编辑。资料储存在CMS中并传送至媒体播放机。

主要亮点

  • 由于显示、连接和监控领域的技术进步，数位电子看板在美国越来越受欢迎。而且随着显示面板的普及，显示面板的价格也大幅下降。
  • 数位户外指示牌是视听市场的一部分，该市场在过去十年中稳步增长，并且这种增长速度仍在加速。数位户外指示牌现在几乎应用于每个行业，包括餐厅、饭店、零售店、交通和娱乐活动。根据Screen Fluency 2021的统计数据，指示牌吸引76%的美国消费者进入他们从未去过的商店。 68% 的美国人因为指示牌而购买产品或服务。
  • 与静态印刷标牌相比，数位内容更容易被消费者註意和记住。造成这种情况的原因有很多，但最主要的原因是人们被运动、色彩和新鲜感所吸引。
  • 随着对改善客户体验的需求日益增长，数位化整合倡议正被部署到整个连锁店用于各种目的。承包解决方案在当前市场中需求庞大，以满足此类需求并协调专业数位电子看板的所有元素。
  • 对于广告等数位电子看板应用，管理消费者隐私对于维护消费者信任至关重要。除非该行业采取强有力的自我规范，否则可能会面临消费者的强烈反对和政府的不情愿监管，从而抑制创新。
  • 在疫情期间，各公司开发了一些产品来教育消费者采取预防措施，以限制病毒的传播。例如，Allsee 开发了干洗手剂安卓广告显示器，它将可即时更新的 LCD 面板与自动洗手液分配器结合在一起。

美国数位电子看板市场趋势

OLED 显示器显着成长

  • OLED 技术使尖端的新型消费显示器成为可能，并显着提高了影像品质。它通常被誉为数位显示器和萤幕的未来发展方向。
  • OLED 提供的高真实感和动态形状使其成为唯一能够克服传统显示器缺点的技术。 有机发光二极体基于独立发光光源，提供更出色的光线和色彩表现力。尖端有机发光二极体材料已被开发，使其具有柔韧性和高度透明性。
  • 有机发光二极体显示器没有背光，因此具有极高的对比度（本质上是“无限”对比度）。 OLED 显示器具有真正的黑色背景，这是 LCD 所没有的。
  • 由于 OLED 具有增强的媒体演示效果、能源效率和重量轻等特点，它越来越多地用于室内品牌和体验媒体的数位电子看板。
  • 一种被称为量子点 OLED (QD-OLED) 的全新显示技术将于 2022 年推出。由于SONY和三星推出的新电视以及戴尔的 Alienware 系列电脑显示器，QD-OLED 已经开始改变电视格局。

零售业渗透率最高

  • 为了利用先进的指示牌技术，零售商正在整合其可用的数位工具，以在店内共用相关的资讯内容，将数位广告整合到零售地点，并增强店内用户体验。
  • 公司正在融合数位和实体购物模式来创造一致的多通路体验。
  • 此外，零售商正在努力即时更新用户互动萤幕，以反映商店中的当前趋势，例如年龄和性别，促销特定产品或从萤幕上移除售罄的商品。
  • 据 Scala 数位电子看板称，74% 的美国零售商认为创造引人入胜的店内顾客体验非常重要，预计 42% 的销售额将来自线上、行动和社交商务网站。
  • 许多千禧世代的消费者造访零售店是为了获得互动体验。由于零售商店中的多个萤幕上显示多个广告，超过 40% 的消费者往往会忽略指示牌，这给广告内容提供者带来了重大问题。

美国数位电子看板产业概况

美国数位电子看板市场相当整合，有许多大公司提供解决方案。市场参与者将产品创新视为增加市场占有率的一条有利可图的途径。因此，现有参与者和新参与者都在大力投资研发能力，以推出新产品和开发市场，从而占领最大的市场份额。

  • 2022 年 4 月 -Sharp CorporationNEC 显示解决方案将在巴塞隆纳 ISE 2022 上展示两种可实现更好的混合工作场所协作的显示解决方案。 55 吋 NEC MultiSync WD551 Windows 协作显示器和 70 吋Sharp Corporation PN-CD 701 协作显示器。
  • 2022 年 3 月—Planar 宣布推出两个新的 LED电视墙显示器系列，旨在满足快节奏活动和高照度环境的需求：Planar Luminate Pro 系列和 Planar Venue Pro 系列。新系列采用机械元件，可加快临时或移动活动的安装和拆卸速度，同时还提供完整的前端安装和可维护性，为更多永久壁挂式应用程式打开了大门。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 分销通路分析
  • 产业价值链分析
  • 技术简介
    • 美国数位电子看板解决方案的演变
    • 推动采用的关键技术趋势
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 承包解决方案的演变
    • 与传统方法相比，推动情境广告成长的趋势
    • 美国数位户外媒体支出稳定成长，持续促进市场成长
  • 市场挑战/限制
    • 对侵犯客户隐私的担忧

第六章 市场细分

  • 按类型
    • 硬体
      • LCD/LED 显示器
      • OLED 显示器
      • 媒体播放机
      • 投影机/投影萤幕
      • 其他硬体
    • 软体
    • 服务
  • 按最终用户
    • 零售
    • 运输
    • 饭店业
    • BFSI
    • 教育
    • 政府
    • 其他最终用户

第七章 竞争格局

  • 公司简介
    • NEC Display Solutions Ltd.
    • Samsung Electronics Co. Ltd.
    • LG Display Co. Ltd.
    • Panasonic Corporation
    • Sony Corporation
    • Sharp Corporation
    • Planar Systems Inc.
    • Hitachi Ltd.
    • Barco NV
    • Goodview Electronic Co Ltd.
    • Cisco Systems Inc.

第 8 章 主要数位电子看板软体供应商分析

第九章投资分析

第十章 市场机会与未来趋势

简介目录
Product Code: 67893

The US Digital Signage Market size is estimated at USD 9.16 billion in 2025, and is expected to reach USD 13.38 billion by 2030, at a CAGR of 7.88% during the forecast period (2025-2030).

US Digital Signage - Market - IMG1

A digital signage system delivers and displays content, such as digital images, video, streaming media, and information. The displayed content is filed, and the schedule information is edited in the content management system. The data is stored in the CMS and distributed to the media players.

Key Highlights

  • Digital signage is gaining popularity in the United States due to the recent technological advancement in the display, connectivity, and monitoring space. Furthermore, the increasing adoption has resulted in the prices of display panels coming down significantly.
  • Digital outdoor signage is one part of the audio and visual market that has grown steadily over the last decade, and that growth is only accelerating. Digital outdoor signage is now being used in almost every industry, with applications in restaurants and hotels, retail places, transit facilities, and entertainment events. According to screen fluency 2021 statistics, because of the signage, 76% of American consumers enter stores they had never visited before. 68% of Americans have paid for a product or service because its signage drew their attention.
  • Digital content is considerably more likely to be noticed and remembered by consumers than static print-based signs. There are several reasons at work here, but the primary one is that people are drawn to movement, color, and freshness.
  • The rising need for enhanced customer experience has created a dramatic surge in digital integration initiatives rolling out on a chain-wide basis in various applications. Turnkey solutions are witnessing huge demand in the current market scenario to cater to this demand and organize and coordinate all elements of specialized digital signage.
  • Control of consumer privacy is essential for digital signage applications, such as advertising, to maintain consumer trust, which, in turn, is crucial if the industry is to continue growing at its current explosive pace. Unless the industry adopts robust self-regulation, it will likely face consumer backlash and reactive government regulation that may stifle innovation.
  • During the pandemic, companies developed products to make consumers aware of the preventive measures to reduce virus flow. For Example, Allsee created hand sanitizer Android advertising displays that combine an immediately updatable LCD panel with an automatic hand sanitizer dispenser.

United States Digital Signage Market Trends

OLED Displays to Grow Significantly

  • OLED technology allows for cutting-edge new consumer display screens and noticeably increased image quality. It is usually praised as the future direction of digital displays and screens.
  • Due to the heightened reality and dynamic form that OLED delivers, it is the only technology that gets around the drawbacks of traditional displays. OLED offers greater light and color expression based on light sources that generate light independently. Because of the creation of cutting-edge OLED materials, it is flexible and transparent.
  • OLED displays perform remarkably well in contrast (basically delivering an "infinite" contrast ratio) since they don't have a backlight. OLED displays have an exact black backdrop, which LCDs do not have.
  • OLED is increasingly being used in digital signage for indoor branding and experiential media because of its enhanced media presentation, energy efficiency, and lightweight.
  • A brand-new display technology known as Quantum Dot OLED, or QD-OLED, was launched in the year of 2022. As a result of new TV models from Sony and Samsung, as well as computer monitors from Dell's Alienware line, QD-OLED has already begun to transform the TV landscape.

Retail Sector to Exhibit Maximum Adoption

  • In order to leverage advanced signage technologies, the retail players are integrating the digital tools at their disposal to share relevant and profitable content at their premises and integrate digital ads into their retail stores to create a distinct in-store user experience.
  • The companies are fusing the digital and physical modes of shopping to create a cohesive multichannel experience, thus, reshaping different parameters, such as prices, contents, features, mode of advertisement, etc.
  • Moreover, retailers are striving to update the user-interactive screens in real-time to reflect the current trends in terms of in-store age or gender demographics to promote specific items or remove sold-out products from the screen.
  • According to Scala Digital Signage, 74% of US retailers believe that creating an engaging in-store customer experience is important, and 42% of sales are projected to come from online, mobile, and social commerce sites.
  • Most millennial shoppers visit retail stores to have an interactive experience. As retail stores display multiple ads on multiple screens, over 40% of consumers tend to ignore signage, which is a major problem for advertising content providers.

United States Digital Signage Industry Overview

The United States Digital Signage Market is moderately consolidated, with many major players in the United States providing the solution. The market players are viewing product innovation as a lucrative path toward expanding their market share. Hence, the new players, as well as the existing players, are significantly investing in their R&D capabilities and launching new products or making product developments to capture the maximum market share.

  • April 2022 - Sharp NEC Display Solutions is about to showcase two display solutions for better hybrid workplace collaboration at ISE 2022, to be held in Barcelona. The 55'' NEC multisync WD551 windows collaboration display and the 70'' sharp PN- CD 701 collaboration display.
  • March 2022 - Planar has launched two new LED video wall display families designed to serve the needs of fast-paced events and high-ambient light environments; the Planar Luminate Pro Series and Planar Venue Pro Series. The new families feature mechanical elements that accelerate set-up and takedown for temporary and mobile events but also feature full front installation and serviceability, opening the door to more permanent wall-mounted applications.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Distribution Channel Analysis
  • 4.4 Industry Value Chain Analysis
  • 4.5 Technology Snapshot
    • 4.5.1 Evolution of Digital Signage Solutions in the United States
    • 4.5.2 Key Technological Trends to Drive Adoption
  • 4.6 Assessment of the Impact Of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Evolution of Turnkey Solutions
    • 5.1.2 Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising
    • 5.1.3 Steady Increase in DOOH Spending in the United States to Continue to Supplement Market Growth
  • 5.2 Market Challenges/Restraints
    • 5.2.1 Concerns Over Invasion of Customer Privacy

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Hardware
      • 6.1.1.1 LCD/LED Display
      • 6.1.1.2 OLED Display
      • 6.1.1.3 Media Players
      • 6.1.1.4 Projectors/ Projection Screens
      • 6.1.1.5 Other Hardware
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By End User
    • 6.2.1 Retail
    • 6.2.2 Transportation
    • 6.2.3 Hospitality
    • 6.2.4 BFSI
    • 6.2.5 Education
    • 6.2.6 Government
    • 6.2.7 Other End Users

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 NEC Display Solutions Ltd.
    • 7.1.2 Samsung Electronics Co. Ltd.
    • 7.1.3 LG Display Co. Ltd.
    • 7.1.4 Panasonic Corporation
    • 7.1.5 Sony Corporation
    • 7.1.6 Sharp Corporation
    • 7.1.7 Planar Systems Inc.
    • 7.1.8 Hitachi Ltd.
    • 7.1.9 Barco NV
    • 7.1.10 Goodview Electronic Co Ltd.
    • 7.1.11 Cisco Systems Inc.

8 ANALYSIS OF THE KEY DIGITAL SIGNAGE SOFTWARE VENDORS

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS