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市场调查报告书

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1577358

美髮沙龙服务市场、机会、成长动力、产业趋势分析与预测，2024-2032

Hair Salon Service Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月27日 | 出版商:

Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年，全球美髮沙龙服务市场价值为 715 亿美元，预计 2024 年至 2032 年复合年增长率为 6%。专业美容协会的数据显示，过去五年该行业的年增长率始终保持在 5%。这一成长的一个重要推动因素是不同人群的可支配收入不断增长，这使得消费者能够享受非必需服务，例如理髮、染髮和专业护髮。此外，社群媒体的影响力，加上美容产业对美学的关注，提高了对头髮造型和保养的需求。

随着消费者偏好的变化和技术的进步，市场正在经历重大转变。据专业美容协会称，对个人化和优质服务的需求不断增长是一个显着的趋势。消费者越来越多地寻求根据个人需求量身定制的头髮护理和咨询，反映出对客製化体验的更广泛渴望。此外，人们对环保和永续产品的兴趣日益浓厚。

整体产业分为服务类型、消费群、沙龙类型、区域。

市场按服务类型分为理髮、染髮、髮型设计、头髮和头皮护理等。理髮领域引领市场，2023 年创收超过 323 亿美元，预计到 2032 年将达到 558 亿美元。与专门的治疗不同，理髮迎合了不同年龄和性别的广泛客户。它们对于个人修饰、保持优雅的外观和达到专业标准至关重要。这种一致的要求强调了它们的重要性。此外，理髮提供快速且方便的沙龙体验，只需要最少的时间和财务投入。

美髮沙龙服务市场按消费群体分为男性和女性细分市场。女性市场在 2023 年的收入将超过 485 亿美元，预计到 2032 年将达到 818 亿美元。专业美容协会的数据显示，女性约占沙龙访问量的 85%，凸显了她们在该行业中的关键作用。

北美是领先地区，2023 年收入为 267 亿美元，预计到 2032 年将增长到 465 亿美元。北美消费者优先考虑美容和美容，经常寻求专业美髮服务以适应时尚趋势。该地区强劲的经济促进了个人护理方面的大量可自由支配支出，使客户能够选择优质的沙龙体验。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 零售商
衝击力
- 成长动力
  - 越来越注重个人修饰和美容
  - 增加可支配收入
  - 社群媒体影响力不断增强
  - 技术创新
- 产业陷阱与挑战
  - 竞争激烈
  - 营运成本高
成长潜力分析
监管环境
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按服务类型，2021 - 2032 年

主要趋势
理髮
染髮
髮型设计
头髮和头皮治疗
其他的

第 6 章：市场估计与预测：按消费者群体划分，2021 - 2032 年

主要趋势
男性
女性

第 7 章：市场估计与预测：按沙龙类型，2021 - 2032

主要趋势
特许经营
独立的

第 8 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分

第 9 章：公司简介

Chatters Canada
Dessange International
Dry Bar LLC
Fantastic Sams
Great Clips
Lakme Salon
MasterCuts
Paul Mitchell Schools
Ratner Companies
Regis Corporation
Seva Beauty
Snip-its
Sports Clips
The Lounge Hair Salon
Toni and Guy
Ulta Beauty Inc.

简介目录

Product Code: 6809

The Global Hair Salon Service Market was valued at USD 71.5 billion in 2023 and is projected to grow at a CAGR of 6% from 2024 to 2032. The market's steady growth is fueled by an increasing emphasis on personal grooming and beauty. Data from the Professional Beauty Association highlights a consistent 5% annual growth in the industry over the last five years. A significant driver of this growth is the rising disposable income across diverse demographics, allowing consumers to indulge in discretionary services, such as haircuts, color treatments, and specialized hair care. Furthermore, the influence of social media, combined with the beauty industry's aesthetic focus, has heightened the demand for hair styling and maintenance.

As consumer preferences evolve and technology advances, the market is witnessing significant transformations. According to the Professional Beauty Association, there is a notable trend towards a growing demand for personalized and premium services. Consumers are increasingly seeking hair treatments and consultations tailored to their individual needs, reflecting a broader desire for bespoke experiences. Additionally, there is a rising interest in eco-friendly and sustainable products.

The overall industry is divided into service type, consumer group, salon type, and region.

The market is segmented by service type into haircuts, hair coloring, hair styling, hair & scalp treatment, and others. The haircut segment led the market, generating over USD 32.3 billion in 2023, with projections reaching USD 55.8 billion by 2032. Haircuts dominate the salon market due to their universal necessity. Unlike specialized treatments, haircuts cater to a broad clientele across age and gender. They are essential for personal grooming, maintaining a polished look, and meeting professional standards. This consistent demand emphasizes their significance. Additionally, haircuts offer a quick and accessible salon experience, demanding minimal time and financial commitment.

The hair salon service market is divided by consumer group into male and female segments. The female segment led with revenues surpassing USD 48.5 billion in 2023, projected to hit USD 81.8 billion by 2032. Women's dominance in the market is attributed to their intensified focus on grooming and beauty. Data from the Professional Beauty Association reveals that women make up about 85% of salon visits, highlighting their pivotal role in the industry.

North America stands out as the leading region, with revenues of USD 26.7 billion in 2023, expected to grow to USD 46.5 billion by 2032. The dominance in the hair salon service market can be attributed to cultural trends, high disposable incomes, and a pronounced emphasis on personal appearance. North American consumers prioritize grooming and beauty, frequently seeking professional hair services to align with fashion trends. The region's strong economy facilitates significant discretionary spending on personal care, allowing clients to opt for premium salon experiences.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Growing focus on personal grooming and beauty
  - 3.2.1.2 Increasing disposable income
  - 3.2.1.3 Increasing influence of social media
  - 3.2.1.4 Technological innovations
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Intense competition
  - 3.2.2.2 High operating cost
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Type, 2021 - 2032, (USD Billion)

5.1 Key trends
5.2 Haircut
5.3 Hair coloring
5.4 Hair styling
5.5 Hair and scalp treatment
5.6 Others

Chapter 6 Market Estimates and Forecast, By Consumer Group, 2021 - 2032, (USD Billion)

6.1 Key trends
6.2 Male
6.3 Female

Chapter 7 Market Estimates and Forecast, By Salon Type, 2021 - 2032, (USD Billion)

7.1 Key trends
7.2 Franchise
7.3 Independent

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
- 8.3.7 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 South Africa
- 8.6.4 Rest of MEA