乘用车GPS导航系统市场机会、成长动力、产业趋势分析及2024年至2032年预测

2023年，全球乘用车GPS导航系统市值为231亿美元，预计2024年至2032年复合年增长率为8.4%。需求不断增长特征。消费者寻求先进的导航系统，以提供路线优化、即时交通更新以及与其他车载技术的整合。这些功能可协助驾驶者避免迷路并减少交通拥堵，进而改善驾驶体验和安全性。智慧技术和车辆互联的兴起也加速了 GPS 系统的采用。

随着汽车製造商继续关注资讯娱乐和安全创新，对复杂 GPS 导航解决方案的需求持续成长。这些系统越来越被视为现代车辆的重要组成部分，可提高驾驶员的便利性和安全性。该市场的另一个重要成长动力是连网汽车技术的日益整合。随着车辆透过远端资讯处理和物联网变得更加互联，对提供即时更新和无缝连接的尖端导航系统的需求不断增长。

这些系统透过提供即时交通资讯、车辆追踪和远端诊断等功能来增强整体用户体验。智慧型装置和应用程式的成长进一步推动了与其他数位平台顺利整合的创新 GPS 解决方案的需求。根据设备类型，市场分为仪表板导航系统、便携式导航系统和行动导航系统。 2023年，仪表板导航系统细分市场占据主导地位，占超过59%的市场。

由于其整合性和便利性特点，预计到 2032 年该细分市场将超过 130 亿美元。仪表板内系统内建于车辆的仪表板中，提供无缝的使用者体验并增强驾驶者的安全。依销售管道划分，市场分为售后市场和整车厂。在车辆製造过程中这些系统的无缝整合的推动下，到 2023 年， OEM细分市场将占据约 87% 的市场份额。 OEM系统通常会针对特定车辆进行最佳化，提供更高的性能和客户满意度。从地区来看，由于其先进的汽车工业和对高端汽车功能的强劲需求，北美在 2023 年将占据超过 30% 的市场份额，预计到 2032 年将超过 130 亿美元。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 价格分析
• 技术与创新格局
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 对先进车内安全和便利功能的需求不断增长
    • 越来越多地采用联网汽车技术和物联网集成
    • 人们日益关注增强的导航准确性和即时更新
    • 人工智慧和机器学习的技术进步可改善使用者体验
  • 产业陷阱与挑战
    • 先进导航系统的开发和实施成本高昂
    • 与即时追踪和用户资讯相关的资料隐私和安全问题
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按设备分类，2021 - 2032 年

• 主要趋势
• 仪表板内导航系统
• 便携式导航系统
• 移动导航系统

第 6 章：市场估计与预测：按组成部分，2021 - 2032 年

• 主要趋势
• 显示单元
• 控制模组
• 天线
• 线束
• 其他的

第 7 章：市场估计与预测：按车辆划分，2021 - 2032 年

• 主要趋势
• 豪华车
• 中型车
• 经济型车辆

第 8 章：市场估计与预测：按销售管道，2021 - 2032 年

• 主要趋势
• OEM
• 售后市场

第 9 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
  • 北欧人
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第 10 章：公司简介

• Alpine Electronics Inc.
• Apple Inc.
• Becker Automotive Design
• Clarion Co., Ltd.
• CoPilot GPS
• Denso Corporation
• Garmin Ltd.
• Google Inc.
• Harman International
• Kenwood Corporation
• Magellan Navigation, Inc.
• Navteq
• Nokia Corporation
• Panasonic Corporation
• Pioneer Corporation
• QNX Software Systems
• Robert Bosch GmbH
• Sygic
• Telenav, Inc.
• TomTom International BV

The Global Passenger Cars GPS Navigation System Market was valued at USD 23.1 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. A key factor driving this growth is the increasing demand for enhanced in-car convenience and safety features. Consumers seek advanced navigation systems that provide route optimization, real-time traffic updates, and integration with other in-car technologies. These features improve both the driving experience and safety by helping drivers avoid getting lost and reducing traffic congestion. The rise of smart technologies and connectivity in vehicles has also accelerated the adoption of GPS systems.

As automakers continue to focus on infotainment and safety innovations, the demand for sophisticated GPS navigation solutions continues to rise. These systems are increasingly seen as essential components of modern vehicles, enhancing driver convenience and safety. Another significant growth driver in this market is the increasing integration of connected car technologies. With vehicles becoming more connected through telematics and IoT, there is a growing demand for cutting-edge navigation systems that offer real-time updates and seamless connectivity.

These systems enhance the overall user experience by providing features like live traffic information, vehicle tracking, and remote diagnostics. The growth of smart devices and apps has further fueled the need for innovative GPS solutions that integrate smoothly with other digital platforms. Based on device type, the market is segmented into in-dash navigation systems, portable navigation systems, and mobile navigation systems. In 2023, the in-dash navigation system segment dominated the market, accounting for over 59% of the market share.

This segment is expected to exceed USD 13 billion by 2032 due to its integration and convenience features. In-dash systems are built into the vehicle's dashboard, offering a seamless user experience and enhanced driver safety. By sales channel, the market is divided into Aftermarket and OEMs. The OEM segment held around 87% of the market share in 2023, driven by the seamless integration of these systems during vehicle manufacturing.OEM systems are often optimized for specific vehicles, providing enhanced performance and customer satisfaction. Regionally, North America accounted for over 30% of the market share in 2023 and is expected to surpass USD 13 billion by 2032, owing to its advanced automotive industry and strong demand for premium vehicle features.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Price analysis
• 3.5 Technology & innovation landscape
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing demand for advanced in-car safety and convenience features
    • 3.8.1.2 Growing adoption of connected car technologies and IoT integration
    • 3.8.1.3 Rising focus on enhanced navigation accuracy and real-time updates
    • 3.8.1.4 Technological advancements in AI and machine learning for improved user experience
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High development and implementation costs for advanced navigation systems
    • 3.8.2.2 Data privacy and security concerns related to real-time tracking and user information
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn, Units)

• 5.1 Key trends
• 5.2 In-dash navigation system
• 5.3 Portable navigation system
• 5.4 Mobile navigation system

Chapter 6 Market Estimates & Forecast, By Component, 2021 - 2032 ($Bn, Units)

• 6.1 Key trends
• 6.2 Display unit
• 6.3 Control module
• 6.4 Antenna
• 6.5 Wiring harness
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Vehicle, 2021 - 2032 ($Bn, Units)

• 7.1 Key trends
• 7.2 Luxury vehicles
• 7.3 Mid-range vehicles
• 7.4 Economy vehicles

Chapter 8 Market Estimates & Forecast, By Sales Channel, 2021 - 2032 ($Bn, Units)

• 8.1 Key trends
• 8.2 OEM
• 8.3 Aftermarket

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
  • 9.3.7 Nordics
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

• 10.1 Alpine Electronics Inc.
• 10.2 Apple Inc.
• 10.3 Becker Automotive Design
• 10.4 Clarion Co., Ltd.
• 10.5 CoPilot GPS
• 10.6 Denso Corporation
• 10.7 Garmin Ltd.
• 10.8 Google Inc.
• 10.9 Harman International
• 10.10 Kenwood Corporation
• 10.11 Magellan Navigation, Inc.
• 10.12 Navteq
• 10.13 Nokia Corporation
• 10.14 Panasonic Corporation
• 10.15 Pioneer Corporation
• 10.16 QNX Software Systems
• 10.17 Robert Bosch GmbH
• 10.18 Sygic
• 10.19 Telenav, Inc.
• 10.20 TomTom International BV