智慧手錶市场机会、成长动力、产业趋势分析和 2024 年至 2032 年预测

到 2023 年，全球智慧手錶市场价值将达到 361 亿美元，预计在预测期内复合年增长率为 9.8%。智慧型手錶由于能够提供即时通知并与智慧型手机无缝连接而变得越来越受欢迎。在当今快节奏的世界中，消费者欣赏透过手腕查看讯息、通话和更新的便利性，而无需不断地拿手机。这可以提高工作效率，并确保使用者在会议、运动或其他电话使用可能受到限制的活动期间保持联繫。

健康和健身追踪功能在推动智慧手錶的普及方面发挥了关键作用。随着消费者更加重视个人健康，智慧手錶已发展成为综合健康管理工具。它们提供心率监测、睡眠追踪和运动指导等基本功能，鼓励使用者采取积极主动的方法来保护自己的健康。此外，智慧手錶作为有效的睡眠监测设备而受到关注，进一步支持其广泛使用以促进更健康的生活方式。

市场根据显示器类型进行细分，LCD 和 OLED 是主要选择。 2023年，OLED显示器以色彩鲜艳、对比度高、能源效率增强等优势占据市场主导地位。 OLED 显示器的纤薄设计使製造商能够生产出更紧凑、更具视觉吸引力的设备，迎合注重美观的消费者。这一趋势预计将持续下去，OLED 领域预计将在未来几年显着成长。

在应用方面，智慧手錶的用途多种多样，包括游泳、跑步、查看通知、骑乘等。在持续为跑步者量身定制的产品开发的推动下，跑步细分市场在 2023 年占据了相当大的市场份额。更准确的追踪和用户友好的介面等创新进一步增强了智慧手錶对健身爱好者的吸引力。到2023 年，北美占据了市场的很大一部分，由于消费者对心电图和血氧追踪等健康监测功能的兴趣日益浓厚，预计该市场将继续增长。 ，由于可自订的设计、可互换的錶带以及迎合个人品味的多样化款式，智慧手錶也作为时尚配件变得流行。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 技术概览
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 人们越来越重视健康和健身追踪
    • 即时通知和智慧型手机连线的需求
    • 时尚前卫的设计越来越受欢迎
    • 对任务管理和提醒的需求不断增长
  • 产业陷阱与挑战
    • 科技不断进步
    • 高品质智慧手錶的高成本
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

• 主要趋势
• 扩大
• 独立与经典

第 6 章：市场估计与预测：依作业系统划分，2021-2032 年

• 主要趋势
• IOS
• 安卓
• 其他的

第 7 章：市场估计与预测：按显示器类型，2021-2032 年

• 主要趋势
• 液晶显示器
• 有机发光二极体

第 8 章：市场估计与预测：依价格范围，2021-2032

• 主要趋势
• 0-299 美元
• 300-699 美元
• 700-999 美元
• 超过 1000 美元

第 9 章：市场估计与预测：依应用分类，2021-2032

• 主要趋势
• 跑步
• 检查通知
• 游泳
• 骑自行车
• 其他的

第 10 章：市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 男性
• 女性

第 11 章：市场估计与预测：按配销通路，2021-2032

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市
  • 专卖店
  • 其他（百货公司等）

第 12 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 13 章：公司简介

• Apple
• ASUS
• Fitbit
• Fossil
• Garmin
• Google
• Huawei
• Michael Kors
• Motorola
• Polar
• Samsung
• Sony
• TomTom
• Virtual-Realties
• Xiaomi

The Global Smartwatch Market, valued at USD 36.1 billion in 2023, is projected to grow at a CAGR of 9.8% through the forecast period. Smartwatches have become increasingly popular due to their ability to deliver real-time notifications and connect seamlessly with smartphones. In today's fast-paced world, consumers appreciate the convenience of checking messages, calls, and updates from their wrists, eliminating the need to constantly reach for their phones. This enhances productivity and ensures users remain connected during activities like meetings, workouts, or other engagements where phone use might be limited.

Health and fitness tracking features have played a pivotal role in driving smartwatch adoption. As consumers place more emphasis on personal well-being, smartwatches have evolved into comprehensive health management tools. They provide essential features like heart rate monitoring, sleep tracking, and workout guidance, encouraging users to adopt a proactive approach to their health. Additionally, smartwatches have gained traction as effective sleep monitoring devices, further supporting their widespread use in promoting healthier lifestyles.

The market is segmented based on display types, with LCD and OLED being the primary options. In 2023, OLED displays dominated the market due to their advantages, such as vivid colors, high contrast, and enhanced energy efficacy. The slim design of OLED displays allows manufacturers to produce more compact and visually appealing devices, catering to consumers who prioritize aesthetics. This trend is expected to continue, with the OLED segment projected to grow significantly in the coming years.

In terms of applications, smartwatches are used for various purposes, including swimming, running, checking notifications, cycling, and more. The running segment held a substantial market share in 2023, driven by ongoing product development tailored to runners. Innovations like more accurate tracking and user-friendly interfaces have further enhanced the appeal of smartwatches for fitness enthusiasts. North America accounted for a significant portion of the market in 2023 and is expected to continue its growth, driven by increasing consumer interest in health monitoring features like ECG and blood oxygen tracking.The U.S. market is set to grow at a CAGR of 7.8%, with smartwatches also becoming popular as fashion accessories, thanks to customizable designs, interchangeable bands, and diverse styles that cater to individual tastes.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technological overview
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 The growing emphasis on health & fitness tracking
    • 3.7.1.2 Demand for real-time notifications and connectivity to smartphones
    • 3.7.1.3 Growing popularity of fashion-forward designs
    • 3.7.1.4 Rising demand for task management and reminder
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Continuous technological advancements
    • 3.7.2.2 High cost of superior-quality smartwatches
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Extension
• 5.3 Standalone & classic

Chapter 6 Market Estimates & Forecast, By Operating System, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 IOS
• 6.3 Android
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Display Type, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 LCD
• 7.3 OLED

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 USD 0-299
• 8.3 USD 300-699
• 8.4 USD 700-999
• 8.5 Over USD 1000

Chapter 9 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Running
• 9.3 Checking notifications
• 9.4 Swimming
• 9.5 Cycling
• 9.6 Others

Chapter 10 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Male
• 10.3 Female

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Supermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (departmental stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 South Africa
  • 12.6.2 Saudi Arabia
  • 12.6.3 UAE

Chapter 13 Company Profiles

• 13.1 Apple
• 13.2 ASUS
• 13.3 Fitbit
• 13.4 Fossil
• 13.5 Garmin
• 13.6 Google
• 13.7 Huawei
• 13.8 Michael Kors
• 13.9 Motorola
• 13.10 Polar
• 13.11 Samsung
• 13.12 Sony
• 13.13 TomTom
• 13.14 Virtual-Realties
• 13.15 Xiaomi