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市场调查报告书
商品编码
1621686

髮型设计产品市场机会、成长动力、产业趋势分析与 2024 年至 2032 年预测

Hair Styling Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 134 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年，全球髮型设计产品市场价值为274 亿美元，预计2024 年至2032 年复合年增长率为5.7%。一增长的主要因素。 Instagram、TikTok 和 YouTube 等平台在快速传播美容趋势方面发挥关键作用，影响者和美容专家定期展示新的髮型和技巧。这些视觉上吸引人的趋势激发消费者复製这些外观，促使对流行教程中使用的产品的需求激增。此外，用户生成的内容培养了社群意识和信任感，使这些产品更加受欢迎。

品牌正在透过扩大美髮产品范围来满足这种不断增长的需求，以满足不同的髮型和风格。这种包容性吸引了越来越多寻求适合其独特需求的产品的年轻一代。依类别划分，市场分为染髮剂、髮胶和髮蜡以及髮胶。 2023年，凝胶和蜡引领产业，占据39.7%的市场。

这些产品预计将保持主导地位，预计到 2032 年市场价值将达到 184 亿美元。按类型划分，美髮产品市场分为有机和无机。 2023年，无机产品占据重要份额，占市场份额56.3%。到 2032 年，该细分市场预计将达到 239 亿美元。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 274 亿美元
预测值 447 亿美元
复合年增长率 5.7%

这些组件形成了一个保护屏障，增强了平滑性和可管理性，从而吸引了寻求可靠结果的消费者。欧洲引领美髮产品市场，复合年增长率为6.1%，预计到2032 年市场价值将达到162 亿美元。美髮产品的需求。巴黎和米兰等时尚中心在塑造这些趋势方面发挥关键作用。此外，欧洲多样化的消费者基础和高可支配收入促进了对优质和专业美髮产品的需求，促进了市场竞争和创新。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 监管环境
  • 衝击力
    • 成长动力
      • 社群媒体在青少年和千禧世代中的影响力不断增强
      • 有机护髮产品增加
      • 不断成长的产品创新
    • 产业陷阱与挑战
      • 髮型产品的有害副作用
  • 成长潜力分析
  • 成分分析
  • 消费者购买行为分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按类别，2021 - 2032

  • 主要趋势
  • 髮色
  • 凝胶和蜡
  • 髮胶

第 6 章：市场估计与预测：按配方划分，2021 - 2032 年

  • 主要趋势
  • 血清
  • 髮胶
  • 霜&乳液
  • 油
  • 蜡和凝胶
  • 其他（摩丝、黏土、润髮油等）

第 7 章：市场估计与预测：按类型，2021 - 2032

  • 主要趋势
  • 有机的
  • 无机

第 8 章：市场估计与预测：依性别划分，2021 - 2032 年

  • 主要趋势
  • 男性
  • 女性
  • 男女通用的

第 9 章：市场估计与预测：按价格，2021 - 2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 10 章：市场估计与预测：依最终用途，2021 - 2032 年

  • 主要趋势
  • 个人
  • 时尚产业
  • 水疗中心和沙龙

第 11 章：市场估计与预测：按销售管道，2021 - 2032 年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司网站
  • 离线
    • 专卖店
    • 大型商店
    • 超市/大卖场
    • 其他（零售店等）

第 12 章：市场估计与预测：按地区，2021 - 2032

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第 13 章：公司简介

  • CHANEL
  • Combe
  • Cover Your Gray
  • Coty
  • Estee Lauder
  • Hoyu
  • Indus Valley
  • John Paul Mitchell Systems
  • Kao
  • KOSE
  • L'Oreal
  • NATULIQUE
  • Oriflame
  • Puig
  • Revlon
简介目录
Product Code: 11714

The Global Hair Styling Products Market was valued at USD 27.4 billion in 2023 and is projected to grow at a 5.7% CAGR from 2024 to 2032. The increasing influence of social media platforms, particularly among teenagers and millennials, is a major factor driving this growth. Platforms like Instagram, TikTok, and YouTube play a pivotal role in spreading beauty trends quickly, with influencers and beauty experts regularly showcasing new hairstyles and techniques. These visually appealing trends inspire consumers to replicate the looks, prompting a surge in demand for the products used in popular tutorials. Moreover, user-generated content fosters a sense of community and trust, making these products even more desirable.

Brands are responding to this growing demand by expanding their range of hair styling products, catering to diverse hair types and styles. This inclusivity appeals to younger generations increasingly seeking products that suit their unique needs. By category, the market is segmented into hair color, gels and waxes, and hair spray. In 2023, gels and waxes led the industry, capturing 39.7% of the market share.

These products are anticipated to maintain dominance, with an expected market value of USD 18.4 billion by 2032. Gels and waxes are highly popular due to their versatility, offering consumers a range of styling options suitable for different hair types and preferences. By type, the hair styling products market is divided into organic and inorganic. In 2023, inorganic products held a significant share, representing 56.3% of the market. This segment is projected to reach USD 23.9 billion by 2032. Inorganic styling products, known for their superior hold, shine, and frizz control, remain popular due to the effectiveness of ingredients like silicones and synthetic polymers.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$27.4 Billion
Forecast Value$44.7 Billion
CAGR5.7%

These components create a protective barrier that enhances smoothness and manageability, making them appealing to consumers who seek dependable results. Europe leads the hair styling products market, with a 6.1% CAGR and an anticipated market value of USD 16.2 billion by 2032. The region's strong emphasis on beauty and fashion, along with its influence on global trends, drives consumer demand for innovative hair products. Fashion hubs like Paris and Milan play a key role in shaping these trends. Furthermore, Europe's diverse consumer base and high disposable incomes contribute to the demand for premium and specialized hair styling products, fostering competition and innovation in the market.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Regulatory landscape
  • 3.3 Impact forces
    • 3.3.1 Growth drivers
      • 3.3.1.1 Growing social media influence among teenagers and millennials
      • 3.3.1.2 Increase in organic hair care products
      • 3.3.1.3 Growing product innovation
    • 3.3.2 Industry pitfalls & challenges
      • 3.3.2.1 Harmful side effects of the hair styling products
  • 3.4 Growth potential analysis
  • 3.5 Ingredient analysis
  • 3.6 Consumer buying behavior analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Category, 2021 - 2032, (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Hair color
  • 5.3 Gels and wax
  • 5.4 Hair spray

Chapter 6 Market Estimates & Forecast, By Formulation, 2021 - 2032, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Serum
  • 6.3 Hair spray
  • 6.4 Cream & lotion
  • 6.5 Oil
  • 6.6 Wax & gel
  • 6.7 Others (Mousses, clay, Pomade, etc.)

Chapter 7 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Organic
  • 7.3 Inorganic

Chapter 8 Market Estimates & Forecast, By Gender, 2021 - 2032, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Male
  • 8.3 Female
  • 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Individual
  • 10.3 Fashion industry
  • 10.4 spas and salons

Chapter 11 Market Estimates & Forecast, By Sales Channel, 2021 - 2032, (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 Online
    • 11.2.1 E-commerce websites
    • 11.2.2 Company websites
  • 11.3 Offline
    • 11.3.1 Specialty stores
    • 11.3.2 mega stores
    • 11.3.3 supermarket/hypermarket
    • 11.3.4 Others (retail stores etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

  • 12.1 Key trends
  • 12.2 North America
    • 12.2.1 U.S.
    • 12.2.2 Canada
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 France
    • 12.3.4 Italy
    • 12.3.5 Spain
  • 12.4 Asia Pacific
    • 12.4.1 China
    • 12.4.2 India
    • 12.4.3 Japan
    • 12.4.4 South Korea
    • 12.4.5 Australia
  • 12.5 Latin America
    • 12.5.1 Brazil
    • 12.5.2 Mexico
  • 12.6 MEA
    • 12.6.1 UAE
    • 12.6.2 Saudi Arabia
    • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 13.1 CHANEL
  • 13.2 Combe
  • 13.3 Cover Your Gray
  • 13.4 Coty
  • 13.5 Estee Lauder
  • 13.6 Hoyu
  • 13.7 Indus Valley
  • 13.8 John Paul Mitchell Systems
  • 13.9 Kao
  • 13.10 KOSE
  • 13.11 L'Oreal
  • 13.12 NATULIQUE
  • 13.13 Oriflame
  • 13.14 Puig
  • 13.15 Revlon