球拍运动产品市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023 年，全球球拍运动产品市场估值为45 亿美元，预计2024 年至2032 年复合年增长率为6%。成长的关键驱动力在网球、羽球和壁球等球拍运动。这些运动提供了一种保持活跃的愉快方式，从而刺激了该行业对设备的需求。随着人们优先考虑健身和健康，球拍运动已成为体育活动的流行选择。这种参与度的上升极大地增加了对球拍、球和配件等产品的需求。

市场根据产品类型进行细分，到 2023 年，球细分市场将占据主导地位。由于磨损而需要频繁更换球，这确保了稳定的销售週期，这与使用寿命较长的球拍不同。从发行通路来看，市场分为线下和线上。 2023年，线下细分市场领先市场，占77.3%的份额。

这种主导地位预计将持续下去，预计2024 年至2032 年复合年增长率为6.1%。和感觉。 2023 年，北美地区占据重要市场份额，营收达 13 亿美元。预计该地区在预测期内将以 6.3% 的复合年增长率增长。这一增长是由重大体育赛事、青年人大力参与体育运动以及体育基础设施投资增加所推动的。

此外，北美成熟的零售网络和名人代言的影响力对推动设备销售发挥着至关重要的作用

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 衝击力
  • 成长动力
    • 球拍运动越来越受欢迎
    • 提高健康和健身意识
    • 品牌合作与赞助
    • 活动和锦标赛
  • 产业陷阱与挑战
    • 竞争激烈
    • 存在仿冒品
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
• 成长潜力分析
• 监管环境
• 定价分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021 - 2032

• 主要趋势
• 球拍
  • 网球拍
  • 羽毛球拍
  • 壁球
  • 乒乓球拍
• 球
  • 网球
  • 毽子
  • 壁球
  • 乒乓球
• 配件
  • 握把
  • 弦乐
  • 封面
  • 腕带、头带和手套
  • 其他（例如网、袋）

第 6 章：市场估计与预测：依最终用途，2021 - 2032 年

• 主要趋势
• 男士
• 女性
• 孩子们

第 7 章：市场估计与预测：依应用分类，2021 - 2032

• 主要趋势
• 个人
• 商业的
  • 学校及机构
  • 体育学院
  • 俱乐部

第 8 章：市场估计与预测：按运动项目，2021 - 2032

• 主要趋势
• 网球
• 乒乓球
• 羽毛球
• 壁球

第 9 章：市场估计与预测：依价格范围，2021 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：依配销通路划分，2021 - 2032 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 体育用品专卖店
  • 超市/大卖场
  • 百货公司

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 12 章：公司简介

• Apacs Sports (M) Sdn. Bhd.
• ASICS Corporation
• Babolat
• FELET International Holdings Sdn. Bhd.
• Gosen Co., Ltd.
• Head Sports
• Karakal Sports
• Li Ning (China) Sports Goods Co., Ltd.
• Mizuno Corporation
• Prince Sports, Inc.
• Tecnifibre
• Victor Rackets Ind. Corp.
• Wilson Sporting Goods Co.
• Yehlex
• Yonex Co., Ltd.

The Global Racket Sports Products Market was valued at USD 4.5 billion in 2023 and is projected to grow at a CAGR of 6% from 2024 to 2032. The increasing focus on health and fitness has been a key driver of this growth, with more people engaging in racket sports like tennis, badminton, and squash. These sports provide an enjoyable way to stay active, which has fueled demand for equipment in this sector. As individuals prioritize fitness and well-being, racket sports have become a popular choice for physical activity. This rising participation has significantly boosted the demand for products such as rackets, balls, and accessories.

The market is segmented based on product type, with the balls segment dominating in 2023. This segment generated USD 1.7 billion in revenue and is expected to grow at a CAGR of 6.2% during the forecast period. The frequent need to replace balls due to wear and tear ensures a steady sales cycle, unlike rackets, which have a longer lifespan. In terms of distribution channels, the market is divided into offline and online. The offline segment led the market in 2023, holding a 77.3% share.

This dominance is expected to continue, with a CAGR of 6.1% projected from 2024 to 2032. Consumers often prefer in-person purchases of racket sports equipment, as it allows them to assess the quality and feel of items like rackets and apparel before buying. North America held a significant market share in 2023, generating USD 1.3 billion in revenue. The region is anticipated to grow at a CAGR of 6.3% over the forecast period. This growth is driven by major sporting events, strong youth participation in sports, and increased investments in sports infrastructure.

Additionally, North America's established retail networks and the impact of celebrity endorsements play a crucial role in boosting equipment sales

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing popularity of racket sports
    • 3.2.1.2 Increasing health and fitness awareness
    • 3.2.1.3 Brand collaborations and sponsorships
    • 3.2.1.4 Events and tournaments
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High competition
    • 3.2.2.2 Presence of counterfeit products
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Rackets
  • 5.2.1 Tennis rackets
  • 5.2.2 Badminton rackets
  • 5.2.3 Squash rackets
  • 5.2.4 Table tennis paddles
• 5.3 Balls
  • 5.3.1 Tennis balls
  • 5.3.2 Shuttlecocks
  • 5.3.3 Squash balls
  • 5.3.4 Table tennis balls
• 5.4 Accessories
  • 5.4.1 Grips
  • 5.4.2 Strings
  • 5.4.3 Covers
  • 5.4.4 Wristbands, Headbands, and Gloves
  • 5.4.5 Others (e.g., nets, bags)

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Men
• 6.3 Women
• 6.4 Kids

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Individual
• 7.3 Commercial
  • 7.3.1 Schools & Institutions
  • 7.3.2 Sports academies
  • 7.3.3 Clubs

Chapter 8 Market Estimates & Forecast, By Sport, 2021 - 2032, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Tennis
• 8.3 Table tennis
• 8.4 Badminton
• 8.5 Squash

Chapter 9 Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce website
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Sports specialty stores
  • 10.3.2 Supermarkets/Hypermarkets
  • 10.3.3 Department stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Apacs Sports (M) Sdn. Bhd.
• 12.2 ASICS Corporation
• 12.3 Babolat
• 12.4 FELET International Holdings Sdn. Bhd.
• 12.5 Gosen Co., Ltd.
• 12.6 Head Sports
• 12.7 Karakal Sports
• 12.8 Li Ning (China) Sports Goods Co., Ltd.
• 12.9 Mizuno Corporation
• 12.10 Prince Sports, Inc.
• 12.11 Tecnifibre
• 12.12 Victor Rackets Ind. Corp.
• 12.13 Wilson Sporting Goods Co.
• 12.14 Yehlex
• 12.15 Yonex Co., Ltd.