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市场调查报告书
商品编码
1638890

B2B 卫生纸市场机会、成长动力、产业趋势分析与预测 2024 - 2032 年

B2B Hygienic Paper Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球 B2B 卫生纸市场规模达到 1,281 亿美元，2024 年至 2032 年复合年增长率为 4.6%。对清洁和疾病预防的重视，特别是在新冠肺炎 (COVID-19) 疫情之后，刺激了工作场所和公共场所对基本卫生纸製品（例如薄纸、手巾和湿巾）的需求。

市场依产品类型分为卫生纸、面纸、纸巾、餐巾纸、湿纸巾及其他物品。 2023 年，卫生纸的收入为 409 亿美元，预计在预测期内将以 5% 的复合年增长率成长。其高需求源于其在酒店和医疗保健等高流量行业的必要性，在这些行业中，批量采购对于维持卫生标准至关重要。

B2B卫生纸的通路分为直接销售和间接销售。间接销售占据市场主导地位，占总份额的 68.4%，预计将以 4.8% 的复合年增长率成长。这种偏好归因于广泛的经销商、批发商和经销商网络，这对于扩大市场准入至关重要，特别是在没有直销基础设施的地区。此外，间接管道透过利用大量采购提供有竞争力的价格和灵活的付款条件，吸引了注重成本的买家。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 1,281 亿美元
预测值 1918 亿美元
复合年增长率 4.6%

美国在B2B 卫生纸市场中处于领先地位，到2023 年将占该地区75.7% 的份额，预计到2032 年将以4.5% 的复合年增长率增长。食品服务，大大促进了卫生纸製品的需求。尤其是医疗保健产业，拥有庞大的医院、诊所和长期照护设施网络，在严格的个人卫生和环境卫生标准的推动下，保持高需求。

整体而言，随着全球各行业采用更高的卫生标准，B2B 卫生纸市场正在扩大。间接销售通路和卫生纸等必需品支持市场的持续成长轨迹。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 卫生意识不断提高
      • 永续性问题
      • 扩大分销管道
    • 产业陷阱与挑战
      • 原料成本上涨
      • 与森林砍伐和废弃物产生相关的环境问题
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

  • 主要趋势
  • 卫生纸
    • 单层
    • 双层
    • 其他（三层等）
  • 面纸
  • 纸巾
    • 毛巾捲
    • 折迭毛巾
    • 其他（中拉毛巾等）
  • 餐巾纸
  • 湿纸巾
  • 其他（药用纸、厨房用纸等）

第 6 章：市场估计与预测：依来源划分，2021-2032 年

  • 主要趋势
  • 原浆
  • 再生纸

第 7 章：市场估计与预测：依定价，2021-2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 8 章：市场估计与预测：依最终用途产业，2021-2032 年

  • 主要趋势
  • 卫生保健
  • HoReCa
  • 公司办事处
  • 其他的

第 9 章：市场估计与预测：依配销通路划分，2021-2032 年

  • 主要趋势
  • 直接的
  • 间接

第 10 章：市场估计与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：公司简介

  • Asia Pulp & Paper (APP)
  • Cascades
  • CMPC Tissue
  • Essity
  • Georgia-Pacific
  • Hengan International
  • Kimberly-Clark
  • Kruger
  • Metsa Tissue
  • Procter & Gamble (P&G)
  • Renova
  • SCA (Svenska Cellulosa Aktiebolaget)
  • Sofidel
  • The Navigator Company
  • WEPA
简介目录
Product Code: 12207

The Global B2B Hygienic Paper Market reached USD 128.1 billion to grow at a CAGR of 4.6% from 2024 to 2032. This growth is strongly influenced by increasing hygiene awareness across sectors like healthcare, hospitality, and food services. The emphasis on cleanliness and disease prevention, particularly in the wake of COVID-19, has spurred demand for essential hygienic paper products-such as tissue papers, hand towels, and wipes-across workplaces and public spaces.

The market is categorized by product type into toilet paper, facial tissues, paper towels, napkins, wet wipes, and other items. Toilet paper generated USD 40.9 billion in revenue in 2023 and is projected to grow at a 5% CAGR through the forecast period. Its high demand stems from its necessity across high-traffic sectors like hospitality and healthcare, where bulk purchases are critical for maintaining hygiene standards.

Distribution channels for B2B hygienic paper are divided into direct and indirect sales. Indirect sales dominate the market, representing 68.4% of the total share, and are forecasted to grow at a 4.8% CAGR. This preference is attributed to the wide-reaching networks of distributors, wholesalers, and resellers, crucial in expanding market access, especially in areas without direct sales infrastructure. Additionally, indirect channels appeal to cost-conscious buyers by leveraging bulk purchasing to offer competitive pricing and flexible payment terms.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$128.1 Billion
Forecast Value$191.8 Billion
CAGR4.6%

The U.S. leads the B2B hygienic paper market, accounting for 75.7% of the region's share in 2023, and is anticipated to grow at a CAGR of 4.5% through 2032. The diverse industry landscape in the U.S., encompassing healthcare, hospitality, and food services, contributes significantly to the demand for hygienic paper products. The healthcare sector, in particular, with its vast network of hospitals, clinics, and long-term care facilities, maintains high demand driven by stringent hygiene and sanitation standards.

Overall, the B2B hygienic paper market is expanding as industries worldwide adopt higher hygiene standards. Indirect sales channels and essential items like toilet paper support the market's continued growth trajectory.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Rising hygiene awareness
      • 3.6.1.2 Sustainability concerns
      • 3.6.1.3 Expansion of distribution channels
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Rising raw material costs
      • 3.6.2.2 Environmental concerns related to deforestation and waste generation
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion)

  • 5.1 Key trends
  • 5.2 Toilet paper
    • 5.2.1 Single ply
    • 5.2.2 Double ply
    • 5.2.3 Others (triple ply, etc.)
  • 5.3 Facial tissues
  • 5.4 Paper towels
    • 5.4.1 Roll towels
    • 5.4.2 Folded towels
    • 5.4.3 Others (center-pull towels, etc.)
  • 5.5 Napkins
  • 5.6 Wet wipes
  • 5.7 Others (medicinal paper, kitchen paper, etc.)

Chapter 6 Market Estimates & Forecast, By Source, 2021-2032 (USD Billion)

  • 6.1 Key trends
  • 6.2 Virgin pulp
  • 6.3 Recycled paper

Chapter 7 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Billion)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use Industry, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Healthcare
  • 8.3 HoReCa
  • 8.4 Corporate offices
  • 8.5 Others

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 Direct
  • 9.3 Indirect

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Asia Pulp & Paper (APP)
  • 11.2 Cascades
  • 11.3 CMPC Tissue
  • 11.4 Essity
  • 11.5 Georgia-Pacific
  • 11.6 Hengan International
  • 11.7 Kimberly-Clark
  • 11.8 Kruger
  • 11.9 Metsa Tissue
  • 11.10 Procter & Gamble (P&G)
  • 11.11 Renova
  • 11.12 SCA (Svenska Cellulosa Aktiebolaget)
  • 11.13 Sofidel
  • 11.14 The Navigator Company
  • 11.15 WEPA