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市场调查报告书
商品编码
1638917
花卉市场机会、成长动力、产业趋势分析与预测 2024 - 2032Floriculture Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年，全球花卉市场估值达到552 亿美元，预计2024 年至2032 年复合年增长率为5.1%。不断成长、工作场所和健康中心。研究强调了绿色植物如何帮助减轻压力、提升情绪和提高生产力，从而使花卉产品成为创造平静和刺激环境的理想选择。
花卉栽培的一个关键挑战是管理花卉和植物的易腐烂性，它们的保质期有限，需要特定的储存和处理条件来保持新鲜度。冷链物流至关重要，因为即使是轻微的延误也可能导致情况迅速恶化，从而导致浪费和财务损失。因此，高效的物流和品质管理对于确保产品满足消费者期望同时保持行业盈利能力至关重要。
依产品类型划分，市场分为观叶植物、切花、花坛植物、盆栽植物等。 2023 年，切花以207 亿美元的价值引领市场，预计到2032 年将以4.3% 的复合年增长率增长。这使它们成为人们的主食。它们为装饰带来的美学价值及其所承载的象征意义强化了这种需求，吸引了全世界的消费者。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 552 亿美元 |
| 预测值 | 855 亿美元 |
| 复合年增长率 | 5.1% |
从分销角度来看，市场分为线上和线下通路。线下通路在 2023 年占据最大份额，占市场份额 61%，预计在预测期内复合年增长率为 5.1%。许多消费者喜欢亲自购买花卉和植物，并重视直接检查新鲜度和品质的能力。线下商店也提供婚礼和假期必不可少的个人化服务。亲自观看和挑选鲜花的感官体验继续使线下销售占据主导地位，儘管线上平台随着扩大各种产品的使用范围而受到关注。
北美占有重要的市场份额，2023 年价值 125 亿美元，预计到 2032 年复合年增长率为 4.8%。对永续和环保产品的强烈偏好。北美不断扩大的电子商务格局使消费者更容易获得多样化的花卉选择，进一步支持该地区的市场成长。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 零售商
- 衝击力
- 成长动力
- 消费者对观赏植物的需求不断增长
- 送礼文化日益流行
- 不断增强的健康和健康意识
- 产业陷阱与挑战
- 产品的易腐性
- 人造花的竞争日益激烈
- 成长动力
- 技术与创新格局
- 消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费品采用
- 首选配销通路
- 成长潜力分析
- 监管环境
- 定价分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：依产品类型，2021 - 2032
- 主要趋势
- 切花
- 盆栽植物
- 花坛植物
- 观叶植物
- 其他的
第 6 章：市场估计与预测：依花型划分，2021 - 2032 年
- 主要趋势
- 玫瑰
- 菊花
- 郁金香
- 百合
- 非洲菊
- 康乃馨
- 德州风信子
- 小苍兰
- 绣球花
- 其他的
第 7 章：市场估计与预测：依最终用途，2021 - 2032 年
- 主要趋势
- 个人使用
- 机构/活动
- 饭店、度假村和水疗中心
- 工业的
- 其他的
第 8 章：市场估计与预测：按配销通路，2021 - 2032
- 主要趋势
- 在线的
- 电商平台
- 离线
- 专卖店
- 特许经营权
- 花店和售货亭
- 超市/大卖场
第 9 章：市场估计与预测：按地区，2021 - 2032
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 马来西亚
- 印尼
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
第 10 章：公司简介
- Danziger Group
- DOS GRINGOS
- Esmeralda Farms
- Flamingo Horticulture
- Florance Flora
- Florensis Flower Seeds UK
- Forest Produce
- Marginpar
- Native Floral Group
- Oserian Group
- Selecta Cut Flowers
- Tropical Foliage Plants
- Verbeek Export
The Global Floriculture Market reached a valuation of USD 55.2 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. With increasing recognition of the mental health benefits of plants and flowers, demand is rising across settings such as hospitals, workplaces, and wellness centers. Research highlights how greenery can help reduce stress, elevate mood, and enhance productivity, making floral products desirable for creating calm and stimulating environments.
A key challenge in floriculture is managing the perishability of flowers and plants, which have limited shelf lives and require specific storage and handling conditions to preserve freshness. Cold-chain logistics are crucial, as even slight delays can result in rapid deterioration, leading to waste and financial setbacks. Efficient logistics and quality management are thus essential to ensure that products meet consumer expectations while maintaining profitability in the industry.
By product type, the market is segmented into foliage plants, cut flowers, bedding plants, potted plants, and others. In 2023, cut flowers led the market with a value of USD 20.7 billion and are anticipated to grow at a 4.3% CAGR through 2032. Their popularity is largely due to their visual appeal, variety, and cultural significance, which make them a staple for special events and gifts. This demand is reinforced by the aesthetic value they bring to decor and the symbolism they carry, which appeals to consumers worldwide.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $55.2 Billion |
| Forecast Value | $85.5 Billion |
| CAGR | 5.1% |
Distribution-wise, the market is divided into online and offline channels. Offline channels held the largest share in 2023, accounting for 61% of the market, and are expected to grow at a CAGR of 5.1% over the forecast period. Many consumers prefer buying flowers and plants in person, valuing the ability to inspect freshness and quality directly. Offline stores also offer personalized services essential for weddings and holidays. The sensory experience of seeing and selecting flowers in person continues to make offline sales dominant, though online platforms are gaining traction as they broaden access to a variety of products.
North America held a significant market share, valued at USD 12.5 billion in 2023, with growth expected at a 4.8% CAGR through 2032. Factors driving this regional growth include rising demand for flowers in home decor, gifts, and wellness applications, as well as a strong preference for sustainable and eco-friendly products. The expanding e-commerce landscape in North America makes it easier for consumers to access diverse floral options, further supporting market growth in the region.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising consumer demand for ornamental plants
- 3.2.1.2 Increasing popularity of gifting culture
- 3.2.1.3 Growing wellness and health awareness
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Perishability of products
- 3.2.2.2 Increasing competition from artificial flowers
- 3.2.1 Growth drivers
- 3.3 Technology & innovation landscape
- 3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
- 3.5 Growth potential analysis
- 3.6 Regulatory landscape
- 3.7 Pricing analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion)
- 5.1 Key trends
- 5.2 Cut flowers
- 5.3 Potted plants
- 5.4 Bedding plants
- 5.5 Foliage plants
- 5.6 Others
Chapter 6 Market Estimates & Forecast, By Flower Type, 2021 - 2032, (USD Billion)
- 6.1 Key trends
- 6.2 Rose
- 6.3 Chrysanthemum
- 6.4 Tulip
- 6.5 Lily
- 6.6 Gerbera
- 6.7 Carnations
- 6.8 Texas bluebell
- 6.9 Freesia
- 6.10 Hydrangea
- 6.11 Others
Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)
- 7.1 Key trends
- 7.2 Personal use
- 7.3 Institutions/Events
- 7.4 Hotels, resorts, & spas
- 7.5 Industrial
- 7.6 Others
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 E-commerce platforms
- 8.3 Offline
- 8.3.1 Specialty stores
- 8.3.2 Franchises
- 8.3.3 Florists & kiosks
- 8.3.4 Supermarkets/Hypermarkets
Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 10.1 Danziger Group
- 10.2 DOS GRINGOS
- 10.3 Esmeralda Farms
- 10.4 Flamingo Horticulture
- 10.5 Florance Flora
- 10.6 Florensis Flower Seeds UK
- 10.7 Forest Produce
- 10.8 Marginpar
- 10.9 Native Floral Group
- 10.10 Oserian Group
- 10.11 Selecta Cut Flowers
- 10.12 Tropical Foliage Plants
- 10.13 Verbeek Export
