市场调查报告书
商品编码
1603836
2030 年花卉市场预测:按产品类型、花卉类型、销售管道和地区进行的全球分析Floriculture Market Forecasts to 2030 - Global Analysis By Product Type, Flower Type, Sales Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球花卉市场规模为 651.5 亿美元,预计在预测期内将以 10.4% 的复合年增长率增长,到 2030 年达到 1,179.5 亿美元。
花卉栽培是园艺学的一个分支,专注于花卉植物的栽培、生产和管理。包括用于商业和观赏目的的花卉种植,从切花到盆栽植物、观赏植物和观赏灌木。该领域结合了农业、植物育种、病虫害防治和收穫后加工,以确保高品质的花卉。花艺也延伸到为活动、景观美化和零售设计和布置花卉。该行业在全球经济中发挥着重要作用,为农业和花卉贸易做出了贡献。
根据国家农业统计局的数据,到 2022 年,美国人每天将在零售店购买约 1,000 万朵切花。此外,美国花店协会报告称,到 2022 年,将有 12,154 家零售花店和约 500 家切花批发经销商。
越来越关注健康和心理健康
人们对健康和心理健康的日益重视正在对花卉业产生重大影响。研究表明,接触花朵和绿色植物可以减轻压力、改善情绪并增强认知功能,使植物成为家庭和办公环境的热门选择。这种意识正在推动对室内植物的需求,特别是促进放鬆和正念的品种,如多肉植物、和平百合和熏衣草。花卉产业对此做出了回应,将植物护理作为一种自我护理的形式进行推广,并提供符合健康趋势的植物。
生产成本高
生产成本上升是花卉产业面临的主要挑战,影响大型农场和小型生产者。导致成本增加的因素很多,包括劳动力、能源、原料和技术。花卉栽培通常依赖手工劳动进行种植、收穫和包装,这增加了营运成本。特别是在寒冷的气候下,由于使用能源密集型温室来维持花卉的最佳生长条件,能源费用会增加。由于通货膨胀和供应链中断,化肥、农药和土壤调理剂等投入成本也在上升。该行业面临来自更便宜的进口花卉的竞争,使得当地生产商难以保持盈利。
婚礼和特别活动增加
婚礼和特殊活动的增加极大地推动了花卉业的发展,创造了对花卉和观赏植物的稳定需求。从新娘花束到精緻的中心装饰品,随着越来越多的情侣和活动策划者希望创造难忘的场合,对插花的需求显着增长。尤其是婚礼变得更加奢华,强调独特而奢华的花卉设计,体现新人的独特风格。这导致鲜花和盆栽植物的销售增加,使种植者、批发商和花店受益。此外,企业聚会、聚会、里程碑节庆等活动都需要花卉装饰,这增加了全年对高品质鲜花的需求。
法规和进口限制
法规和进口限制是全球花卉产业成长的主要障碍。通常会实施严格的植物卫生法规,例如检疫措施和植物检疫标准,以防止害虫和入侵物种的传播。虽然这些规定对于生态安全是必要的,但它们减缓了花卉和植物的进出口并使之复杂化,增加了成本并减少了市场进入。各国的法规各不相同,这对生产商和出口商应对复杂的法律环境带来了挑战。关税和贸易壁垒进一步加剧了这个问题,使企业难以维持有竞争力的定价。
COVID-19 大流行对花卉产业产生了重大影响,扰乱了生产和分销管道。在关闭期间,由于旅行限制和检疫措施,许多苗圃和花农面临劳动力短缺,影响了他们种植、收穫和加工花卉的能力。供应链中断,包括运输延误和边境关闭,进一步影响了向国际市场的鲜花交付。然而,由于保质期短和市场准入有限,许多花卉企业被迫处置未售出的库存,面临财务压力。
预计切花产业在预测期内将是最大的。
预计切花产业在预测期内将占据最大份额,并对国内市场和全球贸易做出贡献。该部门专注于专门用于插花、装饰和零售用途的花卉的种植和销售。育种技术的进步和栽培方法的改进导致了保质期更长、颜色改善和抗病性提高的品种的开发。包装和运输方面的创新也使鲜花能够更有效地进行远距运输,从而扩大全球贸易。婚礼、节日和节日等活动对切花的需求不断增长,进一步推动了该行业的扩张。
预计专利权领域在预测期内复合年增长率最高
专利权行业预计在预测期内将快速成长。透过利用现有的业务系统和品牌知名度,花卉专利权使当地和区域花卉企业能够提供一致的品质、品种和客户服务。特许经营者受益于行之有效的商务策略、行销支援和培训,以在竞争激烈的市场中取得成功。此外,专利权的扩充性使花卉企业能够快速扩张,进入新市场,并提高消费者对花卉产品的认识。线上订购平台、高效供应链管理等科技与营运的整合,进一步增强了专利权模式的影响力,让鲜花与更多人更近。
在整个预测期内,北美地区可能占据最大的市场份额。随着消费者寻求增强家居、花园和商业空间的美感,观赏植物和花卉迅速受到欢迎。这一趋势是由对永续且具有视觉吸引力的环境的渴望以及对室内园艺和景观美化日益增长的兴趣所推动的。此外,社群媒体平台的兴起放大了植物美学的影响力,人们共用自己的植物收藏和插花,创造了一种「植物欣赏」文化。这项变更得到了园艺技术创新的支持,包括改良植物品种、更好的栽培技术以及增强的分销管道,使观赏植物更容易获得。
据估计,欧洲地区在预测期内的复合年增长率最高。欧洲各国政府实施了各种旨在促进花卉生产、出口和环境永续性的政策。这些政策包括财政辅助、税收优惠和研究津贴,以支持花卉产业的生产者和公司。此外,根据欧洲绿色新政和「从农场到餐桌」策略,还专注于采用永续农业实践,例如环保农业方法和减少农药使用。贸易协定和出口奖励措施进一步提高了欧洲花卉在世界市场上的竞争力。
According to Stratistics MRC, the Global Floriculture Market is accounted for $65.15 billion in 2024 and is expected to reach $117.95 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Floriculture is the branch of horticulture that focuses on the cultivation, production, and management of flowering and ornamental plants. It encompasses the growing of flowers for both commercial and decorative purposes, ranging from cut flowers to potted plants, bedding plants, and ornamental shrubs. The field involves a combination of agronomy, plant breeding, pest management, and post-harvest handling to ensure the high quality of flowers. Floriculture also extends to the design and arrangement of flowers for events, landscaping, and retail sales. This industry plays a vital role in global economies, contributing to both agriculture and the floral trade.
According to the National Agricultural Statistics Service, Americans purchased approximately 10 million cut flowers daily from retail outlets in 2022. The Society of American Florists also reported 12,154 retail florist shops and around 500 wholesale cut flower distributors in 2022.
Rising focus on wellness and mental health
The growing emphasis on wellness and mental health has significantly influenced the floriculture industry, as people increasingly recognize the positive effects of plants on well-being. Research shows that exposure to flowers and greenery can reduce stress, improve mood, and enhance cognitive function, making plants a popular choice for home and office environments. This awareness has driven demand for indoor plants, particularly varieties that promote relaxation and mindfulness, such as succulents, peace lilies, and lavender. Floriculture businesses are responding by offering plants tailored to wellness trends, along with promoting plant care as a form of self-care.
High production costs
High production costs are a significant challenge in the floriculture industry, affecting both large-scale farms and small growers. Several factors contribute to these rising costs, including labor, energy, raw materials, and technology. Floriculture often relies on manual labor for planting, harvesting, and packaging, which increases operational expenses. The use of energy-intensive greenhouses to maintain optimal growing conditions for flowers, especially in colder climates, adds to energy bills. The cost of inputs such as fertilizers, pesticides, and soil amendments is also on the rise due to inflation and supply chain disruptions. The industry faces competition from cheaper imported flowers, making it difficult for local producers to remain profitable.
Increase in weddings and special events
The rise in weddings and special events has significantly boosted the floriculture industry, creating a steady demand for flowers and decorative plants. As more couples and event planners seek to make occasions memorable, the demand for floral arrangements-ranging from bridal bouquets to elaborate centerpieces-has grown substantially. Weddings, in particular, have become more lavish, with an emphasis on personalized and extravagant floral designs that reflect the couple's unique style. This has led to increased sales of both fresh-cut flowers and potted plants, benefiting growers, wholesalers, and florists. Additionally, events such as corporate gatherings, parties, and milestone celebrations also require floral decorations, creating a year-round demand for high-quality blooms.
Regulatory and import restrictions
Regulatory and import restrictions have become significant barriers to the growth of the floriculture industry globally. Stringent regulations on plant health, including quarantine measures and phytosanitary standards, are often imposed to prevent the spread of pests, diseases, and invasive species. While necessary for ecological safety, these restrictions can delay or complicate the import and export of flowers and plants, raising costs and reducing market access. Different countries have varying regulations, creating challenges for growers and exporters to navigate the complex legal landscape. Tariffs and trade barriers further exacerbate this issue, making it harder for businesses to maintain competitive pricing.
The COVID-19 pandemic had a significant impact on the floriculture industry, disrupting both production and distribution channels. During lockdowns, many nurseries and flower farms faced labor shortages due to travel restrictions and quarantine measures, hindering their ability to grow, harvest, and process flowers. Supply chain disruptions, including transportation delays and border closures, further affected the delivery of flowers to international markets. However, many floriculture businesses faced financial strain as they were forced to discard unsold inventory due to short shelf life and limited market access.
The Cut Flowers segment is expected to be the largest during the forecast period
Cut Flowers segment is expected to dominate the largest share over the estimated period, contributing to both domestic markets and global trade. This sector focuses on the cultivation and sale of flowers specifically grown for floral arrangements, decorations, and retail purposes. Advances in breeding techniques, along with improved cultivation practices, have led to the development of varieties with longer shelf lives, enhanced colors, and improved resistance to disease. Innovations in packaging and transportation have also enabled flowers to be shipped more efficiently across long distances, expanding global trade. The growing demand for cut flowers in events such as weddings, festivals, and holidays has further fueled the sector's expansion.
The Franchises segment is expected to have the highest CAGR during the forecast period
Franchises segment is estimated to grow at a rapid pace during the forecast period. By leveraging established business systems and brand recognition, floriculture franchises enable local and regional flower businesses to offer consistent quality, variety, and customer service. Franchisees benefit from proven business strategies, marketing support, and training, helping them thrive in a competitive market. Additionally, the scalability of franchises allows floriculture businesses to expand rapidly, reaching new markets and increasing consumer awareness of floral products. The integration of technology in operations, including online ordering platforms and efficient supply chain management, further strengthens the franchise model's impact, making flowers more accessible to a wider audience.
North America region is poised to hold the largest share of the market throughout the extrapolated period. As consumers increasingly seek aesthetic enhancements for their homes, gardens, and commercial spaces, the popularity of decorative plants and flowers has surged. This trend is driven by a desire for sustainable and visually appealing environments, as well as a heightened interest in indoor gardening and landscaping. Additionally, the rise of social media platforms has amplified the influence of plant-based aesthetics, with people sharing their plant collections and floral arrangements, creating a culture of "plant appreciation." This shift is supported by innovations in horticulture, including improved plant varieties, better growing techniques, and enhanced distribution channels, which make ornamental plants more accessible.
Europe region is estimated to witness the highest CAGR during the projected time frame. Governments across European countries have implemented a range of policies aimed at promoting flower production, export, and environmental sustainability. These policies include financial subsidies, tax incentives, and research grants to support growers and businesses in the floriculture sector. Additionally, there is an emphasis on adopting sustainable agricultural practices, such as eco-friendly farming methods and the reduction of pesticide use, aligned with the European Green Deal and the Farm to Fork Strategy. Trade agreements and export incentives further boost the competitiveness of European floriculture in global markets.
Key players in the market
Some of the key players in Floriculture market include Danziger Group, Flamingo Horticulture Ltd, Forest Produce Ltd, Karuturi Global Limited, Multiflora Ltd, Native Floral Group, Ruparelia Group, Selecta Cut Flowers SAU, Syngenta Flowers. Inc and Verbeek Export B.V.
In April 2024, Costa Farms launched its latest Greenteriors collection, featuring a curated selection of eight plants. The Baltic Blue Pothos, Global Green Pothos, Mini Monstera, Monstera Little Swiss, Pink Princess Philodendron, Polka Dot Begonia, Raven ZZ Plant, and Silver Dragon Alocasia are among them. Through this release launch, Costa Farms aims to assist both consumers and designers in enhancing their environments and overall well-being.
In January 2024, Costa Farms acquired Battlefield Farms, a grower of over 700 bedding annuals and perennials. This strategic acquisition expands Costa Farms' geographical reach and strengthens its position within the industry. By integrating Battlefield Farms into its operations, Costa Farms strengthened its commitment to the All Thumbs are Green Mission, ensuring that it continues to provide top-quality plants and exceptional gardening experiences to its expanding customer base.
In February 2022, Royal Van Zanten partnered with The Queen's Flowers to develop a fresh flower variety, Astronova. Astronova flowers have a distinct appearance and longer-than-average vase life. This partnership is vital for consistently affirming and enhancing Astronova's demand in the market.