花卉栽培市场规模、份额及成长分析（依产品类型、花卉种类、最终用途、通路及地区）－产业预测，2025-2032

2023 年全球花卉市场规模价值为 568 亿美元，预计将从 2024 年的 603.8 亿美元成长到 2032 年的 984.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

全球花卉市场蓬勃发展，这得益于消费者生活方式的不断演变以及各种场合（包括个人使用、活动和礼品）对鲜花日益增长的需求。线上和线下鲜花销售对此需求贡献巨大，尤其是在情人节、圣诞节和母亲节等鲜花旺季，这些节日总合创造了花卉行业年收益的59%。研究表明，77%的鲜花购买是机会驱动的，其中生日和周年纪念日占年销售额的29%。此外，电子商务的蓬勃发展以及互联网和智慧型手机在全球的广泛使用也推动了花卉产业的发展。供应链中物流的增强和即时资讯共用使配送速度更快、成本效益更高，从而支持了整体市场的扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

花卉栽培市场规模（依产品类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 切花
• 盆栽
• 花坛植物
• 室内植物
• 其他的

花卉市场规模（以花卉类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 玫瑰
• 菊花
• 郁金香
• 尤里
• 非洲菊
• 康乃馨
• 德克萨斯蓝铃花
• 小苍兰
• 绣球花
• 其他的

花卉市场规模（依最终用途划分）及复合年增长率（2025-2032 年）

• 市场概览
• 个人
• 机构/活动
• 饭店、度假村和水疗中心
• 产业
• 其他的

花卉市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概览
• 在线的
  • 电商平台
• 离线
  • 专卖店
  • 专利权
  • 花店/亭子
  • 超级市场/大卖场

各地区花卉市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Ball Horticultural Company（USA）
• Selecta One（Germany）
• Beekenkamp Plants（Netherlands）
• Oserian Development Company（Kenya）
• Karuturi Global Ltd.（India）
• The Kariki Group（Kenya）
• Multiflora（Colombia）
• Karen Roses（Kenya）
• Green Circle Growers（USA）
• Costa Farms（USA）
• Monrovia Nursery Company（USA）
• Florist Holland（Netherlands）
• Danziger Group（Israel）
• Esmeralda Farms（USA）
• Royal FloraHolland（Netherlands）
• Bloom & Wild（UK）
• The Bouqs Company（USA）
• 1-800-Flowers.com（USA）

结论和建议

Global Floriculture Market size was valued at USD 56.8 billion in 2023 and is poised to grow from USD 60.38 billion in 2024 to USD 98.43 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global floriculture market is thriving, propelled by evolving consumer lifestyles and an increased demand for flowers in various settings, including personal use, events, and gifting. Notably, online and offline flower sales contribute significantly to this demand, especially during peak floral holidays like Valentine's Day, Christmas, and Mother's Day, which collectively generate 59% of annual revenue for floristry businesses. Research indicates that 77% of flower purchases are occasion-driven, with birthdays and anniversaries accounting for 29% of yearly sales. Furthermore, the booming e-commerce sector and the rise of internet and smartphone usage worldwide are facilitating the growth of the floriculture industry. Enhanced logistics and real-time information sharing within the supply chain are further enabling faster, cost-effective deliveries, thus supporting overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Floriculture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Floriculture Market Segments Analysis

Global Floriculture Market is segmented by Product Type, Flower Type, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Cut flowers, Potted plants, Bedding plants, Foliage plants and Others. Based on Flower Type, the market is segmented into Rose, Chrysanthemum, Tulip, Lily, Gerbera, Carnations, Texas bluebell, Freesia, Hydrangea and Others. Based on End Use, the market is segmented into Personal use, Institutions/events, Hotels, resorts, & spas, Industrial and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Floriculture Market

The global floriculture market is witnessing substantial growth driven by the rising adoption of internet and smartphone technologies. In 2024, online flower retailers like Bloom & Wild and Ferns N Petals reported impressive revenue increases, highlighting a shift toward digital purchasing. Virtual trade networks have improved operational efficiencies by providing real-time tracking and facilitating seamless logistics, especially enhancing cold chain management. This trend is particularly pronounced in urban environments where consumers increasingly seek prompt, fresh, and personalized flower delivery services. As a result, the integration of technology in the floriculture industry is transforming consumer purchasing behaviors and overall market dynamics.

Restraints in the Global Floriculture Market

The Global Floriculture market faces significant challenges due to its dependence on climate conditions. Unpredictable weather events, such as unexpected rainfall or prolonged droughts, can severely impact flower cultivation. For instance, in 2024, weather irregularities in Ethiopia and Kenya disrupted shipments to Europe, highlighting the vulnerability of this industry. Additionally, rising fuel costs and shipping delays create further obstacles within global supply chains, jeopardizing the freshness of flowers and leading to increased waste, particularly among cut flowers known for their limited shelf life. These factors pose substantial restraints on the market's growth and sustainability.

Market Trends of the Global Floriculture Market

The global floriculture market is experiencing a notable shift driven by advancements in biotechnology for flower breeding. This trend is characterized by the development of flowers with enhanced longevity, climate resilience, and distinct visual appeal. A highlight of this innovation is the introduction of a genetically unmodified blue chrysanthemum by Japanese researchers in 2025, showcasing the market's move towards unique offerings. These biotechnological advancements not only meet the aesthetic demands of luxury clients but also address sustainability concerns by reducing waste through longer-lasting blooms. As a result, florists are diversifying their product lines, appealing to environmentally conscious consumers while elevating the floriculture industry's market potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Floriculture Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cut flowers
• Potted plants
• Bedding plants
• Foliage plants
• Others

Global Floriculture Market Size by Flower Type & CAGR (2025-2032)

• Market Overview
• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas bluebell
• Freesia
• Hydrangea
• Others

Global Floriculture Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Personal use
• Institutions/events
• Hotels, resorts, & spas
• Industrial
• Others

Global Floriculture Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-commerce platforms
• Offline
  • Specialty stores
  • Franchises
  • Florists & kiosks
  • Supermarkets/Hypermarkets

Global Floriculture Market Size & CAGR (2025-2032)

• North America (Product Type, Flower Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flower Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flower Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flower Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flower Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ball Horticultural Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beekenkamp Plants (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oserian Development Company (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karuturi Global Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kariki Group (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Circle Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monrovia Nursery Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florist Holland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danziger Group (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal FloraHolland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloom & Wild (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bouqs Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1-800-Flowers.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations