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市场调查报告书
商品编码
1836398
2032 年园艺和花卉市场预测:按产品类型、栽培类型、技术、分销管道、应用、最终用户和地区进行的全球分析Horticulture & Floriculture Market Forecasts to 2032 - Global Analysis By Product Type, Cultivation Type, Technology, Distribution Channel, Application, End User, and By Geography |
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根据 Stratistics MRC 的数据,全球园艺和花卉市场预计在 2025 年达到 1,108 亿美元,到 2032 年将达到 1,734 亿美元,预测期内复合年增长率为 6.6%。
园艺和花卉栽培涉及水果、蔬菜、观赏植物和花卉的种植、生产和商业化。消费者对健康饮食、城市景观计划和美学偏好的日益增长正在推动市场需求。受控环境农业、水耕和温室栽培的技术进步正在提高生产力和品质。此外,政府支持和出口机会也推动着这个产业的成长。都市化、可支配收入的增加以及人们对永续和专业化园艺实践日益增长的兴趣是推动该行业全球扩张的关键因素。
根据印度国家园艺委员会的数据,2023-24 年印度的花卉产量将达到 2,284,000 吨散花和 947,000 吨切花,种植面积为 285,000 公顷。
都市化与美感偏好
都市化和生活方式的转变对园艺和花卉市场产生了重大影响。随着城市空间的扩大,人们越来越青睐家庭园艺和室内植物,这源自于美感偏好和改善居住环境的愿望。这一趋势在千禧世代和Z世代中尤其明显,他们更青睐绿色植物,因为它既美观又能促进心理健康。此外,可支配收入的增加使消费者有能力投资高品质的观赏植物和花卉,进一步推动了市场的成长。
气候依赖
园艺和花卉产业极易受气候条件影响,对生产稳定性构成重大挑战。洪水、热浪和暴风雨等极端天气事件会破坏运输基础设施,导致货物延误,并导致新鲜切花等生鲜产品滞销。此外,气候变迁也会影响开花模式和产量,导致观赏作物产量下降,市场价值会改变。
电子商务的成长
电子商务的兴起为园艺和花卉产业带来了巨大的机会。线上平台能够直接接触更广泛的客户群,让消费者能够方便地购买植物、花卉和园艺用品。这种转变对中小企业尤其有利,因为它们可以接触到喜欢网路购物的居住者和园艺爱好者。线上园艺社群和社群媒体平台的兴起也激发了消费者的兴趣,并有助于扩大市场。
病虫害爆发
病虫害的爆发对园艺和花卉产业构成重大威胁,影响作物的产量和品质。过度施肥和灌溉会为病虫害的蔓延创造有利条件,例如植物快速生长和有利于真菌病害滋生的潮湿环境。此外,害虫和病原体的出现和復发,加上对现有农药抗药性的快速发展,加剧了病虫害防治的挑战。
新冠疫情对园艺和花卉产业造成了重大影响。供应链中断造成了巨大的经济损失,尤其是对于鲜切花等生鲜产品。例如,在封锁初期,荷兰花卉种植者销毁了约4亿株未售出的鲜花。然而,疫情也激发了人们对家庭花园和室内植物的兴趣,导致消费者对园艺产品的需求激增。
作物产业预计将成为预测期内最大的产业
预计作物领域将在预测期内占据最大的市场份额。这一增长主要源于人们对用于装饰、送礼和活动等各种用途的观赏植物和花卉的需求不断增长。文化意义和美学偏好进一步推动了花卉产品的需求。此外,栽培技术和永续实践的进步也有助于提高生产效率和产品质量,从而支持该领域的扩张。
垂直农业领域预计将在预测期内实现最高的复合年增长率
预计垂直农业领域将在预测期内实现最高成长率。这一增长得益于优化空间和资源利用的创新农业技术的日益普及。垂直农业能够在土地有限的城市环境中实现包括花卉作物的全年生产。水耕和气气耕等技术的进步进一步提高了生产力和永续性,使垂直农业成为未来园艺实践中一个颇具吸引力的选择。
预计在预测期内,欧洲将占据最大的市场份额。尤其是荷兰,其影响力特别显着,占全球花卉出口的40%,引领欧洲大陆。全球最大的花卉竞标-位于阿尔斯梅尔的Royal FloraHolland,每天的竞标超过10万笔,彰显了荷兰在全球花卉贸易中的关键地位。此外,80%的荷兰花农采用环保做法,强化了荷兰对永续花卉生产的承诺,并进一步支持了该地区的发展。
预计亚太地区在预测期内的复合年增长率最高。中国、印度、日本和韩国等国家对切花、观赏植物和绿叶的需求不断增长,推动了这一增长。该地区多样化的农业气候条件、不断壮大的中阶人口以及不断增长的可支配收入,共同推动了市场的快速成长。政府在花卉种植基础设施方面的措施和投资也进一步推动了该产业的成长。
According to Stratistics MRC, the Global Horticulture & Floriculture Market is accounted for $110.8 billion in 2025 and is expected to reach $173.4 billion by 2032 growing at a CAGR of 6.6% during the forecast period. Horticulture & floriculture encompass the cultivation, production, and commercialization of fruits, vegetables, ornamental plants, and flowers. Rising consumer awareness of healthy diets, urban landscaping projects, and aesthetic preferences are fueling market demand. Technological advancements in controlled environment agriculture, hydroponics, and greenhouse cultivation are enhancing productivity and quality. Additionally, government support and export opportunities are driving growth. Increasing urbanization, disposable income, and interest in sustainable and specialty horticulture practices are key factors contributing to the sector's expansion globally.
According to the National Horticulture Board (India), India produced 2284 thousand tonnes of loose flowers and 947 thousand tonnes of cut flowers in 2023-24, cultivated across 285 thousand hectares.
Urbanization & Aesthetic Preferences
Urbanization and changing lifestyles are significantly influencing the horticulture and floriculture markets. As urban spaces expand, there's a growing inclination towards home gardening and indoor plants, driven by aesthetic preferences and the desire to enhance living environments. This trend is particularly evident among millennials and Gen Z consumers, who prioritize greenery for its aesthetic appeal and mental well-being benefits. Additionally, increased disposable incomes enable consumers to invest in high-quality ornamental plants and flowers, further propelling market growth.
Climate Dependency
The horticulture and floriculture sectors are highly susceptible to climatic conditions, posing significant challenges to production stability. Extreme weather events such as floods, heatwaves, and storms can disrupt transportation infrastructure and delay shipments, rendering perishable products like cut flowers unsellable. Moreover, climate change affects flowering patterns and productivity, leading to reduced yields and altered market values of ornamental crops.
E-commerce Growth
The rise of e-commerce presents a substantial opportunity for the horticulture and floriculture industries. Online platforms facilitate direct access to a broader customer base, enabling consumers to purchase plants, flowers, and gardening supplies conveniently. This shift is particularly advantageous for small and medium-sized enterprises, allowing them to reach urban dwellers and gardening enthusiasts who prefer online shopping. The growing trend of online gardening communities and social media platforms also contributes to increased consumer engagement and market expansion.
Pest and Disease Outbreaks
Pest and disease outbreaks pose significant threats to the horticulture and floriculture industries, impacting crop yields and quality. Excessive use of fertilizers and irrigation can create conditions that favor pest and disease proliferation, such as rapid plant growth and moist environments conducive to fungal diseases. Additionally, the emergence and re-emergence of pests and pathogens, coupled with rapid resistance development to available pesticides, exacerbate the challenges of pest and disease control.
The COVID-19 pandemic had a profound impact on the horticulture and floriculture industries. Disruptions in supply chains led to significant financial losses, particularly for perishable items like cut flowers. For instance, Dutch flower growers destroyed approximately 400 million unsold flowers during the early months of the lockdown. However, the pandemic also spurred interest in home gardening and indoor plants, leading to a surge in consumer demand for horticultural products.
The floriculture crops segment is expected to be the largest during the forecast period
The floriculture crops segment is expected to account for the largest market share during the forecast period. This growth is driven by the increasing demand for ornamental plants and flowers for various applications, including decoration, gifting, and events. Cultural significance and aesthetic preferences further bolster the demand for floriculture products. Additionally, advancements in cultivation techniques and sustainable practices contribute to enhanced production efficiency and product quality, supporting the segment's expansion.
The vertical farming segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vertical farming segment is predicted to witness the highest growth rate. This growth is attributed to the increasing adoption of innovative farming techniques that optimize space and resource utilization. Vertical farming allows for year-round production of crops, including floriculture products, in urban environments with limited land availability. Technological advancements such as hydroponics and aeroponics further enhance productivity and sustainability, making vertical farming an attractive option for future horticultural practices.
During the forecast period, the Europe region is expected to hold the largest market share. The Netherlands is particularly influential, leading the continent with a 40% share of global flower exports. The Royal FloraHolland auction in Aalsmeer, the world's largest flower auction, processes over 100,000 transactions daily, underscoring the Netherlands' pivotal role in the global floriculture trade. Additionally, 80% of Dutch flower farms have adopted eco-friendly practices, reinforcing the country's commitment to sustainable flower production which further fuelling the region's growth.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Countries like China, India, Japan, and South Korea are driving this growth through increasing demand for cut flowers, ornamental plants, and foliage. The region's diverse agro-climatic conditions, expanding middle-class population, and rising disposable incomes contribute to the burgeoning market potential. Government initiatives and investments in floriculture infrastructure further support sector growth.
Key players in the market
Some of the key players in Horticulture & Floriculture Market include Dummen Orange, Ball Horticultural Company, Sakata Seed Corporation, Takii & Co., Ltd., Florensis, Beekenkamp Group, Syngenta Flowers, Selecta One, Vilmorin & Cie, DLF Group, Costa Farms, Royal Van Zanten, Rijk Zwaan, Enza Zaden, and Greenyard.
In June 2025, Syngenta Flowers has announced the launch of its redesigned website, delivering a tailored digital experience focused on customer needs and powered by innovative technology.The new platform addresses a critical industry need by providing region-specific product access across the Americas, Europe, Africa, the Middle East and Asia-Pacific regions, ensuring customers only see products available in their specific market, eliminating confusion and streamlining the selection process.
In April 2025, Dummen Orange consolidated its 2025 Flower Trials at its De Kwakel location to showcase its full product range with indoor and outdoor plant displays. They also launched a digital app providing growers worldwide with cultivation knowledge and support for their varieties, improving grower planning and product quality.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.